PERSONAL BRAND MARKETING podBlogPERSONAL BRAND MARKETING podBlogHow lawyers, accountants, financial planners, real estate, and other Advisors can market and leverage Personal Brands Articles
Reading blogs can be a waste of time. ? what?s RSS?
2007-07-01 04:08:00 So why bother with blogs? 1) Reading blogs help stay up with the trends in your world. 2) Commenting on blogs help you practice articulating your point of view. 3) Commenting on blogs also helps grow in-links to your website or blog. 4) Commenting on blogs also furthers your Personal Brand positioning. 5) Hosting your own blog gives you a ... More About: Time , Blogs , Waste , Logs
Reputation? or a Personal Brand?
2007-06-30 17:41:00 I’m often asked what’s the difference between a Reputation… and a Persona l Brand ? NOTHING… potentially. Most personal brands are just reputations. And they miss out on the real long-lasting fruits of their labor. But reputations that enjoy 3 powers are able to leverage Personal Brands. The attached podcast goes into detail about these 3 powers (or differences ... More About: Al B , Sona
Why Russell Simmons is my #1 Role Model?
2007-06-30 17:21:00 Who Inspires You? Who all compels you to grow your personal brand of excellence? Russell Simmons is a pioneer of the most influential social movement of our generation. Last week I was able to attend a talk he gave. And not being shy, I asked him about his Role Model s. Russell Simmons has a new ...
The Peril of Personal Branding?
2007-06-30 15:58:00 For all its appeal, if all you’re doing is building your personal brand then you’re half-assed. It’s funny: I came to the world of personal branding originally against the notion. My consulting firm helps small-business owners develop strategies to create leverage: That is, to create a business that simply is not co-dependent on the owner’s personal ... More About: Personal , Branding , Al B , Persona , Sona
?Patent Pending 2.0?
2007-06-28 19:12:00 In the new tradition of community-collaboration using the Internet (aka, Web 2.0), the U.S. Patent & Trademark Office is cooperating with a revolutionary new website: PeertoPatent.org (developed by New York Law). I quote from their new site… Peer-to-Patent opens the patent examination process to public participation for the first time. Become part of this historic pilot ... More About: Content , Tent
The best damn iPhone review ever? and, the 1st.
2007-06-27 05:00:00 The Wall Street Journal was one of the few select media testing out and reviewing the coveted iPhone. But is it all that it’s cracked up to be… especially for your business productivity? I don’t believe the hype. Great review: http://online.wsj.com/article/SB118289311 361649057.html?mod=hpp_us_editors_picks There are some major flaws! Read the end & the middle. And then ... More About: Iphone , Review , Damn
How well do you know your Compliance Officer?
2007-06-25 19:19:00 As you know, your Codes of Ethics & Professionalism governs your marketing. If you work within a larger practice, you must have your marketing materials & messages approved by your Compliance Officer (or similar job title). If you’re on your own, you should have your materials reviewed by your professional trade association or regulatory agency. It’s ... More About: Consistency , Well
A personal brand new experience.
2007-06-15 21:26:00 For example - More About: Personal , Experience , Brand , Person , Al B
Tips from my new & improved business card
2007-06-13 20:42:00 I’m not perfect; but I do lead by example: I watch how prospect respond to my marketing collaterals. I then update my materials to keep it current. Your business card is THE MOST VALUABLE marketing collateral you have: More people see it. It’s what’s often given to referrals. It’s usually the first marketing piece anybody sees ... More About: Business , Card , Tips , Business Card , Rove
We all need to write down 2 types of goals?.
2007-06-13 19:48:00 As professional advisors we are used to getting the job done, on time, for our clients. But how accountable are we to our own practice development and marketing projects? It may be awkward for us to put on a sales professional hat. But the best salespeople write down 2 types of goals for themselves ... More About: Write , Goals , Types
Marketing time management for more prospects?.
2007-06-13 19:39:00 I just came out with new two new audio-books, SALES MOMENTUM: Meet more prospects who’ll close themselves & WEB MARKETING 2.0: Market yourself like Craigslist, YouTube, & eBay. My next audio-book will elaborate on my attached 5-minute podcast, MARKETING TIME MANAGEMENT. I describe how to develop the 3 marketing habits (also described in SALES MOMENTUM). Download Standard ... More About: Marketing , Management , Time , Currency , Time Management
Stay on top of your competition, research trends
2007-06-13 19:32:00 Currency is about staying current. In less than 3 minutes, my podcast walks you through the quickest & easiest (& free) way to stay on top of your market’s currents: trends, forces, lingo, competition, and more! Download Standard Podcasts More About: Research , Competition , Trends , Ends , Trend
Why would a Dentist want to target Limo Owners?
2007-05-30 22:31:00 Last night I spoke in front of the Nassau/Suffolk Limo Association; it’s not my typical crowd. But Matt Silver, VP of the group & awesome networker, invited me to speak about Marketing. Maybe I had something to offer. I invited one of my clients, a cosmetic dentist, to come on by, with targeted postcards ... More About: Currency , Target , Owner , Would
Free talking character for your personal sites?.
2007-05-27 16:21:00 SitePal from Oddcast is a cool feature to have on your website. It allows you to talk to your website visitors through an animated character… you can use text-to-speech or your voice (record by phone, or upload a file). Now, to help proliferate their service, Oddcast has created VOKI… a free version you can embed ... More About: Personal , Free , Sites , Talking , Character
spy on your website visitors?
2007-05-17 06:33:00 I can’t wait to help you improve your website. Now we’ll be able to see what works and what doesn’t, first hand. Like the creator of this free website add-on says, “It’s like looking over their shoulders while they surf your website.” Literally watch recordings of your website visitors - they don’t have to install ... More About: Website , Visitors , Visi , Visit , Sito
Make better use of your Organization Memberships..
2007-05-11 20:14:00 As a professional, you probably belong to many business, civic, and charity organizations. It’s a great way to build relationships: Those you meet can turn into clients, referral sources, and other strategic relationships. It’s also a great way to learn about what’s going on and to give back to your Community. But being ... More About: Organization , Character , Better , Make , Bett
How to make use of your Organization Membership?
2007-05-11 20:14:00 As a professional, you probably belong to many business, civic, and charity organizations. It’s a great way to build relationships: Those you meet can turn into clients, referral sources, and other strategic relationships. It’s also a great way to learn about what’s going on and to give back to your Community. But being ... More About: Organization , Make , Ship , Membership , Members
Target a frustrated & overlooked Community?
2007-05-10 19:03:00 The other day I was walking to the subway in Manhattan and I noticed a Commerce Bank storefront: “FREE DOGGY TREATS… please bring in your dog!” Commerce bank has destroyed yet another “stupid rule.” Most banks don’t allow customers to bring in their pet dogs. Many Manhattanites love to go for a walk with their ... More About: Community , Frustrated , Over , Target , Trat
the Sanjaya effect
2007-04-20 04:24:00 —- I just wrote an e-mail to a client giving some advice…………… ………….. Your website, and e-newsletter, are examples of the kind of attention you can gain from having well-designed impressions. Your business card must earn respect by the conservative, traditional, and old fashioned - it’s expected from a lawyer; you know that. Going against a strong expectation ... More About: Sanjaya , Effect , Sanjay , Jaya
How cool is your local Library?
2007-04-19 01:22:00 Disclaimer: I’m a major library geek. I used to work at my public library growing up. And in high school, I used to hang out in our library. (Of course, it was less studious playing video games on one of the first h.s. student LANs with Internet access.) And I still love libraries. In ... More About: Library , Cool , Your , Local , Libra
Imagine? WORDS THAT WORK.. to generate prospects
2007-04-12 20:39:00 I often browse the bookstores searching for books that are not yet on the radar screens. Most of the time it takes authors hundreds of pages to get to just 1 of the sentences in my book “101 Business Thumb-Rules: Idea Journal.” (It’s often a prize at my seminars. And it’s a ... More About: Word , Work , Words , Hat , Genera
Get targeted mailing/call lists at no cost?
2007-04-12 20:05:00 I recorded this tidbit as I was driving back from two clients. My advice helped both with their next regular mailing. In this podcast I give you those 2 tips and a way to get targeted mailing lists … AT NO COST! If you’ve used this resource, feel free to post your comments and share your ... More About: Mail , Cost , Lists , List , Call
Is your ad doing what you want it to?
2007-03-29 16:20:00 Advertisements - be in printed, audio (radio), video (tv) - or any other collaterals should achieve your goal. Some marketing collaterals are meant to position your brand with the right target community. Others are meant to actively generate leads right away.My latest podcast quickly talks about the two types of focus an ad, ... More About: What , Hat , Your , Want , Doing
Mashup: How many molesters live near you?!
2007-03-29 15:50:00 / FORWARD THIS POST TO FRIENDS There’s a new website that will literally show where the convicted offenders live. It’s public & legal. It’s alarming and truthful. It also shows us the power of “API Mashup s.” How is this useful for marketing? Yesterday I was networking with Bruce Mendelson, an insurance broker who specializes in families ... More About: Live , Near , How Many , Este
Google?s new Ad program: Pay only for closings!
2007-03-24 05:09:00 / FORWARD THIS POST TO FRIENDS Right now with Google Adwords, you pay for every click… whether or not your “prospect” calls you, e-mails you, fills out a form, … or does nothing and leaves after 5 seconds, or if it’s your competitor checking you out. Google has just launched a “beta test” of their new PAY-PER-ACTION program. The ... More About: Prog , Sing , Only , Program
The BEST movie on {marketing} strategy I?ve seen..
2007-02-25 19:33:01 Ever wonder how Bush won … “again”? No president has ever been re-elected with such low approval ratings. All it took was the right strategy… a new documentary DVD reveals how it happened through candid interviews from both sides. Personal brand marketing strategy goes hand-in-hand with political campaign strategy! In my audiobook INSTANT BUZZ, I actually reveal one of the most Influential books on the Bush campaign, as quoted by the RNC Chairman Ken Mehlman. It’s referenced by Matthew Dowd (Chief Strategist Bush 2004 Campaign) as he’s interviewed in this great interview-driven documentary: In Fall 2006, film makers, James D. Stern & Adam Del Deo, released “…So Goes the Nation” through IFCfilms. It recently came out on DVD; watch it!! Study it!! And tell others… I think it’s the next best Secret. Last night, I saw the documentary three times in a row… including the directors’ behind-the-scenes ... More About: Marketing , Movie , Market , Marketing Strategy , Strategy
Anecdote: Financial planner defines his Community
2007-02-25 19:33:01 In the attached podcast, I’m coming back from a 2nd meeting I had a with a financial planner… I recorded the Anecdote: Adversity/Aspiration: The financial planner was going after the typical “wealthy business owner” market. He wanted to make his marketing efforts more effective. He knew his marketing wasn’t focused, but didn’t know exactly where to begin. Advice/Actions: My podcast showcases how I started to help him explore & define the right target market Community . Listen how we’ve started to uncover the answers to these questions: 1) What are the common Demographics of your target market community? 2) What’s their mindset, Psycographics, symptoms, aspirations & adversities? 3) What are their common hobbies & Habits that exhibit their community belonging? 4) How does your community spend Money on complimentary & competitive products & services? 5) What are... More About: Financial , Muni , Plan , Unity
Time management priority thumb-rule?
2007-02-25 19:33:01 Last year I wrote a quick book, “101 Thumb-rules from the Top Business Advisors.” It works as a great Idea Journal. Moreover, it reminds us of many lessons we may know already — and those we can always work on. For example: Want to manage your time better? Want to tackle your to-do list the right way? My podcast shares a pivotal thumb-rule is that often repeated by my father, and quoted by our clients. BTW: There is a difference between a thumb-rule and a cliche… I cleared it up the audio. Download Standard Podcast More About: Management , Time , Men , Time Management , Mana
Day-to-day printing stuck in the 20th century?
More articles from this author:2007-02-25 19:33:01 I visit the offices of many business advisors. And very often I still see an inkjet shuffling out fuzzy flyers, makeshift brochures, etc. There is a better way to make D-I-Y marketing collaterals stand out. Like I summarize in the podcast, “it’s the little things that make a difference.” Download Standard Podcast More About: Cent , Print , Inti , Printing , Century 1, 2, 3, 4, 5, 6 |
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