PERSONAL BRAND MARKETING podBlogPERSONAL BRAND MARKETING podBlogHow lawyers, accountants, financial planners, real estate, and other Advisors can market and leverage Personal Brands 
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Creativity vs. Consistency - right marketing habits
2009-07-23 04:08:00 It happened today again. A managing partner of a boutique law firm had never “attempted marketing” because he felt he wasn’t creative enough. In fact, most of his clients already come from [what I dub, passive] referrals. I’m guessing you’re a bit more creative (or at least you have your moments)… You’re at least pro-active ... More About: Marketing , Habits , Competency , Creativity , Consistency
Who is a Center of Influence?
2009-07-14 02:10:00 Tipping Point, by Malcolm Gladwell Unleashing the Ideavirus, by Seth Godin The Influentials, by Edward Keller and Jonathan Berry The phrase ‘Center of Influence ’ or COI is used often in sales & marketing, especially within the Insurance, investment, and financial services sector. Rather than marketing to them, we market through Influentials. Favoring the hub-and-spoke model, I agree with ... More About: Cooperation , Charisma , Target market
Lawyers learning about business
2009-06-06 14:59:00 WALL STREET JOURNAL: MAY 20, 2009 Bankers, consultants and marketers aren’t the only professionals looking to beef up their business skills for competitive advantage these days. At a growing number of law firms, top attorneys are being trained like business people, using executive education courses designed to strengthen management and business skills. Click to read rest ... More About: Business , Lawyers , Learning
SWOT Analysis: Your Marketing Projects
2009-05-01 16:25:00 When I begin working with a law or accounting firm, one of the first steps I go through is a braindump between all the managing partners of current, past, and urgent marketing efforts. We categorize it these 4 groups, so that we can then prioritize, with goals. Soon, a Dashboard can be employed to monitor ... More About: Marketing , Projects , Analysis , Consistency
The (not so) Secret Formula for Success!
2009-03-24 23:01:00 Several recent experiences, both personally and professionally, with my clients & others have deeply reinforced to me what I?ve held as an accurate & authentic formula for what it takes to be successful as a Practicing Professional. I assert it holds true regardless of the state of the economy, or almost any other forces we ... More About: Formula , Cooperation , Charisma , Success , Competency
Gain a Client or Lose a Client, the Choice is Yours
2009-03-15 17:39:00 In an Advisory, Consulting, Coaching model, potential clients often start out skeptical, then get enthusiastic when you show them the results that are possible for them when they engage with you. Then the reality sets in - that they will have to do something & be in action in ways that they are not comfortable ... More About: Cooperation , Competency , Character , Choice , Consistency
President Obama?s Marketing Mistake #2
2009-03-11 22:15:00 First, number 1: When I donated to President Obama ?s campaign, I didn?t receive any collaterals (e.g., bumper stickers, t-shirts, pins, etc.) to showcase either my donation or adoration. I suppose I was as vocal without this minor expense; regardless, the Obama campaign did miss out on an opportunity with millions of others: silent, passive viral ... More About: Marketing , Currency , Content
Founder of LinkedIn, Reid Hoffman, on Charlie Rose
2009-03-07 04:55:00 “Everybody is an entrepreneur.” More About: Founder , Channels , Rose , Charlie , Reid
Is Your Marketing Action Plan Counter Intuitive?
2009-03-02 22:38:00 Now more than ever you need to differentiate yourself from your peers. Everyday you hear that times are tough and that money is tight. This may be the best news that you have heard. What am I saying? Have I lost my mind? Just the opposite: read on. When times are tough and money is tight, ... More About: Marketing , Action , Target market , Plan , Counter
Is Your Brochure Creating Collateral Damage?
2009-02-23 17:45:00 Have you noticed that many professionals spend a great deal of time and money on collateral literature? They hire a graphic artist and a copywriter to put their masterpiece together. They spend hours discussing design and colors. The finished product is this four color trifold brochure. It tells the history of the business with all ... More About: Creating , Brochure , Collateral Damage , Damage
Direct regular mail marketing cost going up!
2009-02-15 18:09:00 The price of stamps are going up to 44 cents on May 11, 2009. You have until May 11 to buy the 42 cent Forever Stamp that will be valid, forever (they go up to 44 cents on 5/11 too). As the cost of stamps will be going up about .05% every year, it may ... More About: Marketing , Mail , Cost , Direct , Channels
5 Benefits of collecting Testimonial Letters
2009-02-12 14:48:00 We were discussing the “BENEFITS OF ASKING FOR (AND COLLECTING) TESTIMONIAL LETTERS” at a Rainmakers Roundtable we were doing at a law firm earlier this week: 1) Obviously, to show potential clients (prospects). 2) Also, to show your other partners and associates (to set an example). 3) To make your other marketing materials (e.g., websites) more credible and ... More About: Testimonial , Letters , Benefits
Michael Arrington: taking a break from being a personal brand
2009-01-29 02:38:00 Today Michael Arrington took a break from his extremely popular blog TechCrunch; read his blog post. You may not know his name; but in high geekdom, in the Web 2.0-mosphere, in the blogopshere… Michael Arrington may as well be a deity. And I’ve read enough blog commentary and outright reports about Michael’s Arrogance. ... More About: Personal , Break , Brand , Taking
Branding yourself through articles
2009-01-26 23:44:00 Stories where you’re quoted helps promote your “expertise brand” - as is my case with the Wall Street Journal’s Startup Journal & Entrepreneur magazine some time ago. But I prefer to help my clients create on-going columns and other articles, as is my case with Long Island Business News and Financial Advisor magazine. While being ... More About: Branding , Articles , Competency , Content
New marketing ideas for real estate agents
2009-01-20 00:34:00 On Friday, one of my clients, Bruce Maasbach arranged a seminar for his circle of real estate agents. While much of the time should have been dedicated to a tactical, Web 2.0, Marketing Action Plan… my inspirational preamble was more valuable. First a mindset change, or a paradigm shift, has to take place ... More About: Ideas , Estate , Real Estate , Agents
4 Types of Networking Groups
2009-01-16 18:55:00 A few days ago, I was then invited to speak at the Attorney/Accountant Networking Group; there, I outlined a PRE/PRESENT/POST goals for our networking. Here’s a re-cap: PRE the meeting: Have a goal of who/type of person you’d like to meet & how many. PRESENT: Be present; leave your cell phone or Blackberry alone. Don’t ... More About: Channels , Target market , Types , Groups
National Conference of CPA Practitioners (NCCPAP) launches Marketing Roundt
2009-01-08 19:08:00 This write-up will soon appear in the NCCPAP Nassau-Suffolk newsletter. On Tuesday, January 6, I facilitated the first meeting of our NCCPAP Marketing Roundtable. I would like to extend a special thank you to Doug Sinetar, a Roundtable member, for opening up his conference room to us. The small CPA firms represented ... More About: National , Consistency , Conference
Happy Days Are Here Again!!!
2009-01-07 22:36:00 Many people today are frightened and misfocused. You may be one of them. Are you looking back and rehashing the things you did wrong or could have done differently. Well, none of us have the ability to change the past. What we do have control over are our actions going forward. Therefore you may want ... More About: Happy , Days
Blogging DON?T
2009-01-04 19:03:00 In addition to the blogs I typically read, I use Google.com/ALERTS to keep me apprised whenever any blog or article uses a phrase I’d be interested in (e.g., “practice marketing”): Often these two lists overlap. Case in point, this morning I read a great post by Kevin O’Keefe who writes the “Real Lawyers Have ... More About: Blogging , Compliance
Trigger more referrals, with a catchy 1-liner
2008-12-29 04:53:00 On December 16, I was invited back for a 3rd time to address the Preferred Providers Network of the National Network of Accountants. My topic included a worksheet that would help the room of CPAs, attorneys, and financial advisors to “Trigger More Referrals, with a catchy 1-liner.” You can practice along, with the ... More About: Charisma , Currency , Competency , Content , Character
VIDEO SEMINAR: Top 15 Questions for your Marketing Action Plan
2008-06-05 16:41:00 Last Thursday I was invited (again) to be the final speaker in this season’s series of business seminars at the Half Hollow Hills library in Dix Hills, Long Island (NY). I’ve attached the handout I used - feel free to print it out and follow along this full seminar! Ask your questions as ... More About: Video , Marketing , Action , Questions , Channels
Make your relationships PRODUCTIVE
2008-05-29 20:58:00 Personal branding and marketing is all about relationship building. After all, most of your business probably already comes from referrals. But we all have dormant relationships; most likely, more than those which are active. So how can we light the fire under these relationships? And how can they inspire us to ... More About: Relationships , Charisma , Competency , Channels , Character
Perfecting Your Catchphrase - Buzz through headlines
2008-04-28 22:02:00 Nowadays, a 30-second elevator pitch is way toooo long! Worse, our prospects, referral partners, and centers of influence can barely remember all of it. Even worse, we rarely can remember our whole 30-second “elevator pitch.” And when we do, it sounds too canned! Rather, by perfecting our catchphrase, we’ll have a Short, Memorable, ... More About: Buzz , Target market , Headlines
Google Video of Web 2.0 Direct Marketing seminar
2008-04-25 04:27:00 Full “Web 2.0 Direct Marketing ” panel seminar, hosted by the Direct Marketing Association of Long Island. More About: Video , Google , Google Video
Recruiting Others through technology
2008-04-22 19:19:00 I AM BACK! Yes, there is a big gap between the last post and this one… nearly 2 months. I took the month of March off (from my practice and from blogging) to tour the Philippines, on behalf of the Rotary Club Foundation (its Group Study Exchange for young professionals). It was ... More About: Technology , Recruiting
Where did ?Blogs? come from?! A very brief history on Blogs
2008-02-27 20:14:00 For the past few weeks I haven’t been blogging much. Like any other habits, it waxes and wanes; yet the consistency should be maintained. So I’ll be returning to professional blogging in a month from now. For the next month, I’ll be travelogging: The Rotary Club foundation is sending me for a ... More About: History , Blogs
Personal Branding magazine #3
2008-02-02 18:09:00 Yesterday I attended the Marcy Neumann’s product launch at I AM books where I had my own book launch 2 weeks ago. The topic of “googling oneself” came up… and naturally, I chimed in. It just so happens that an interview with the Google guys about Personal Branding is the featured cover article ... More About: Magazine , Cooperation
The top 14 Marketing Questions
2008-01-27 15:39:00 Yesterday, I was invited to be a guest instructor at the Fashion Institute of Technology, where I’ve taught classes before. It was a general audience of aspiring entrepreneurs, and they were wrapping up a series of classes on the topic. Mine was obviously marketing… here’s a quick podcast of the top 14 ... More About: Marketing , Questions
Success isn?t luck?
2008-01-16 21:30:00 Last night, I attended an awesome networking event with some of the most influential leaders of Long Island. Luck ily, it was my book release party (and 30th birthday). It was the biggest event the bookstore (I AM Books in Huntington, NY) ever had; and my book sold out. (This is bitter-sweet since ... More About: Cooperation , Charisma , Success , Character
How to Change the World
More articles from this author:2008-01-10 20:51:00 The moments of appreciation, reminiscence, and forethought are the gifts we give ourselves during this season. It is the dawn of a new year, and our resolutions need not be fleeting. There?s no preaching here. Instead, let?s consider practicing some rules of thumb that can help change the world. Often, many of us feel ?stuck.? We ... More About: World , Change , The World , Character , Change The World 1, 2, 3, 4 |
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