PERSONAL BRAND MARKETING podBlogPERSONAL BRAND MARKETING podBlogHow lawyers, accountants, financial planners, real estate, and other Advisors can market and leverage Personal Brands Articles
VIDEO SEMINAR: Top 15 Questions for your Marketing Action Plan
2008-06-05 16:41:00 Last Thursday I was invited (again) to be the final speaker in this season’s series of business seminars at the Half Hollow Hills library in Dix Hills, Long Island (NY). I’ve attached the handout I used - feel free to print it out and follow along this full seminar! Ask your questions as ... More About: Video , Marketing , Action , Questions , Channels
Make your relationships PRODUCTIVE
2008-05-29 20:58:00 Personal branding and marketing is all about relationship building. After all, most of your business probably already comes from referrals. But we all have dormant relationships; most likely, more than those which are active. So how can we light the fire under these relationships? And how can they inspire us to ... More About: Relationships , Charisma , Competency , Channels , Character
Perfecting Your Catchphrase - Buzz through headlines
2008-04-28 22:02:00 Nowadays, a 30-second elevator pitch is way toooo long! Worse, our prospects, referral partners, and centers of influence can barely remember all of it. Even worse, we rarely can remember our whole 30-second “elevator pitch.” And when we do, it sounds too canned! Rather, by perfecting our catchphrase, we’ll have a Short, Memorable, ... More About: Buzz , Target market , Headlines
Google Video of Web 2.0 Direct Marketing seminar
2008-04-25 04:27:00 Full “Web 2.0 Direct Marketing ” panel seminar, hosted by the Direct Marketing Association of Long Island. More About: Video , Google , Google Video
Recruiting Others through technology
2008-04-22 19:19:00 I AM BACK! Yes, there is a big gap between the last post and this one… nearly 2 months. I took the month of March off (from my practice and from blogging) to tour the Philippines, on behalf of the Rotary Club Foundation (its Group Study Exchange for young professionals). It was ... More About: Technology , Recruiting
Where did ?Blogs? come from?! A very brief history on Blogs
2008-02-27 20:14:00 For the past few weeks I haven’t been blogging much. Like any other habits, it waxes and wanes; yet the consistency should be maintained. So I’ll be returning to professional blogging in a month from now. For the next month, I’ll be travelogging: The Rotary Club foundation is sending me for a ... More About: History , Blogs
Personal Branding magazine #3
2008-02-02 18:09:00 Yesterday I attended the Marcy Neumann’s product launch at I AM books where I had my own book launch 2 weeks ago. The topic of “googling oneself” came up… and naturally, I chimed in. It just so happens that an interview with the Google guys about Personal Branding is the featured cover article ... More About: Magazine , Cooperation
The top 14 Marketing Questions
2008-01-27 15:39:00 Yesterday, I was invited to be a guest instructor at the Fashion Institute of Technology, where I’ve taught classes before. It was a general audience of aspiring entrepreneurs, and they were wrapping up a series of classes on the topic. Mine was obviously marketing… here’s a quick podcast of the top 14 ... More About: Marketing , Questions
Success isn?t luck?
2008-01-16 21:30:00 Last night, I attended an awesome networking event with some of the most influential leaders of Long Island. Luck ily, it was my book release party (and 30th birthday). It was the biggest event the bookstore (I AM Books in Huntington, NY) ever had; and my book sold out. (This is bitter-sweet since ... More About: Cooperation , Charisma , Success , Character
How to Change the World
2008-01-10 20:51:00 The moments of appreciation, reminiscence, and forethought are the gifts we give ourselves during this season. It is the dawn of a new year, and our resolutions need not be fleeting. There?s no preaching here. Instead, let?s consider practicing some rules of thumb that can help change the world. Often, many of us feel ?stuck.? We ... More About: World , Change , The World , Character , Change The World
Your Vision: 2008!
2008-01-02 16:47:00 From resolutions to goals to habits to achievement. In order to sustain a 365 personal brand, we must schedule in our Action Goals in order to achieve our Result Goals. And of course, today is the first day of the rest of your life. It also feels apropos given the season… You won’t have the time. You ... More About: Charisma , Vision , 2008
celebrity bloggers?
2007-12-19 14:17:00 I’ve gone around town (and now on YouTube) for saying “the most popular blogs are by bloggers who blog about blogging.” And yet again, Forbes’ Web Celeb 25 confirms my conjecture (vast majority fit my bill, especially the Near Misses). How many do you know without clicking their names? More About: Celebrity , Bloggers
do you have the Craving?
2007-12-18 19:56:00 Yesterday I was meeting with a colleague, and potential client. But half-way through the conversation I realized that he wasn’t quite ready to leverage his personal brand. Personal branding is getting a lot of buzz, and most of the time we talk about the tactics, techniques, and sometimes strategies. But all of that is the HOW. None ... More About: Charisma , Ravin
gift giving ? appreciate their personal brand
2007-12-06 12:26:00 ‘Tis the season to give gifts. And everybody loves getting gifts. It’s also a great way to promote your personal brand: I don’t mean giving gifts with your logo on it (though, done with class, is not such a bad idea). Rather, your personal brand relationship with that other person. Having said that, gifts and cards ... More About: Personal , Gift , Character , Brand , Giving
the Wharton brand experience
2007-12-05 01:42:00 Last Thursday, I took my cousin to visit Wharton (University of Pennsylvania, Graduate School of Business). I was amazed and impressed by the experience given to us. It also gave us a glimpse at how Wharton differentiates itself from its “competitors” and offers a better “distinctive value proposition” than the dominant B-school: Harvard. Harvard ... More About: Experience , Brand , Consistency
Direct Marketing Association of Long Island DMALI hosts Web 2.0 panel
2007-11-20 18:14:00 Direct marketing is traditionally through regular mail, phone, and even fax. E-mail is also a direct marketing channel. More and more, direct marketers are integrating the on-line direct marketing channels. Last Thursday, I was invited to address the Direct Marketing Association of Long Island (DMALI) on the direct marketing opportunities available through Web 2.0, ... More About: Direct Marketing , Direct , Channels
why accountants & financial advisors don?t blog, podcast, videocast, or net
2007-11-19 03:03:00 It’s growing at an exponential rate: But I’ve found there is still a humongous part of the professional world — especially accountants and financial advisors — who aren’t into blogging & podcasting because they feel it doesn’t apply to them. First of all, they don’t quite understand the technology - and that scares them. And ... More About: Videocast , Financial , Podcast , Blog , Accountants
branded category: co-branding with clients
2007-11-14 00:38:00 I just finished working out, and eating while watching TV. Sometimes, life is simply great. The TV turned on to a local station replaying Wheel of Fortune… celebrity edition, no less. I think, “hey, why not?” I already talk about the Wheel of Fortune game show to make another point (more on that later). And now, ... More About: Branding , Cooperation , Clients , Category , Client
Make the most out of tradeshows?
2007-11-09 19:45:00 Tradeshows are an excellent opportunity to be in a room full of the people you want to meet. Ripped from the pages of my new book - more on that later - here are some do’s and don’ts: 1) If you’re gonna walk a show, DON’T sell to the vendors. At least grab their card and ... More About: Channels , Make
What?s your personal brand icon?
2007-11-06 14:41:00 Your personal brand icon is similar to a corporate logo… it is a summation of your purpose and values… in this case your personal brand character. It is mostly visual - style, gestures, accessories (though it can be a sound, i.e., words, tone, pitch, rhythm). My crazy jackets brand me… what brands you… what ... More About: Personal , Icon , Character , Brand
2 new columns of mine?.
2007-11-04 19:13:00 A major component of personal branding is sharing your expertise through articles and columns. Last month, Financial Advisor publications debuted my “21st Century Marketing” column. And this week, Personal Branding magazine debuted my “Entrepreneurship Branding” column. (The publisher’s blog is linked on my blogroll on the side.) Below is a quick video of ... More About: Competency , Columns , Mine
Which TARGET MARKET is right for you?
2007-10-28 19:11:00 Stop being all things to all people. Stop chasing more than 1 rabbit. Target ing a market can be nerve-wracking to some. ‘Decision’ means ‘to cut off.’ These are the strategic risks entrepreneurs are paid to take. I’ve heard many different fears from my clients: They feel as if they’d be alienating, forgetting, or leaving-behind some of ... More About: Market , Channels , Target market
dress appropriately
2007-10-11 22:30:00 I was having lunch with two of my clients; I was introducing them (there’s a tip). And during it, one of my clients talked about a quick anecdote that illustrates the importance of dressing appropriately. He was going to meet with an executive at a top big box retailer. He had heard they had a very ... More About: Dress , Character , Prop
Value-Added Resellers of commodities?
2007-10-04 12:02:00 ChannelPro Magazine is for distributors and value-added resellers (VARs) of technology, OEM parts, etc. They interviewed me about the important of brand-building in their industry. Like other brokers of commodities, VARs must focus on their expertise-based brand. Check out my comments and the full story at: ChannelProOnline.com Since your product is similar, if not the ... More About: Commodities , Modi , Reseller
media companies: who owns what
2007-10-03 04:11:00 Thinkin’ of a master plan… 1) Befriend these 17 CEO’s… 2) Add to Facebook… 3) Rule the world. More About: Media , Companies , Channels
INNOVATIVE IMAGE EDITOR: It crops & resizes intelligently!
2007-09-30 13:02:00 I usually put cool web-based resources and tools in my “cool web resources” area - located on the lower left of this blog. But this tool takes the possibilities of our image-based branding to a whole new level. As someone who often helps edit and enhance images, this web-based image editor is impressive ... More About: Image , Editor , Innovative , Crops , Inno
make your own Facebook application easily!
2007-09-26 06:38:00 I learned about this through the Mashable blog post: Widgetbox - home of my own ‘blidget‘ (which allows you to embed a blog widget of my recent posts) has created a simple Facebook application builder: The App Accelerator. Whatever you can create in HTML, including Flash, can be converted into your very own Facebook application. A few months ... More About: Make , Application
800 lb. GUERILLA in the room
2007-09-26 02:04:00 What’s the biggest objection given to you by prospective clients? What’s the biggest misconception or stigma about your service, product, or profession? What’s wrong with the dominant professional (famous celebrity) in your field? They’re thinking about it whenever you sit on the other side of the table. Even if you don’t bring it up, it’s looming in the ... More About: Currency , Room , Guerilla
Steal This Gif: Copyright 2.0
2007-09-22 17:08:00 I am very ardently pro-copyright… I’m in the Intellectual Property business, after all. And you should be too (both points). I find this funny at first blush; but it is very alarming: Apparently, Virgin used a Creative Commons picture of a young woman in this advert (Australia). It was kind of making fun ... More About: Copyright , Steal , Steal This
Publish Your Writing
More articles from this author:2007-09-20 16:31:00 10 years ago today… well, yesterday… I launched my SUNY Albany’s creative writing magazine, The Fountain Pen. The name was a pun on all the celebrated fountains around campus. Earlier this month, 10 years ago, I had produced an advert calling for submissions. The call to action was simple and to the point. ... More About: Writing , Publish 1, 2, 3, 4 |
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