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IndiaPRBlog!


IndiaPRBlog!
Public Relations in India, PR agencies, associations, news and discussions
Articles: 1, 2, 3, 4, 5, 6, 7

Articles

Going beyond the beat-specific media list
2008-05-04 21:02:00
For most times as PR professionals we are conditioned to think beat wise…the same way as journalists do…and the conditioning more often than not finally concludes itself into a media list for a specific beat and there ends all possibilities of communications…I think so. I will tell you why. Now let’s say for example, you are ...SHARETHIS.addEntry({ title: "Going beyond the beat-specific media list", url: "http://www.indiaprblog.com/2008/05/beyon g-the-beat-specific-media-list.html" });
More About: Media , List , Beat , Specific
Going beyond the beat-specific media list
2008-05-04 21:02:00
For most times as PR professionals we are conditioned to think beat wise…the same way as journalists do…and the conditioning more often than not finally concludes itself into a media list for a specific beat and there ends all possibilities of communications…I think so. I will tell you why. Now let’s say for example, you are ...SHARETHIS.addEntry({ title: "Going beyond the beat-specific media list", url: "http://www.indiaprblog.com/2008/05/beyon g-the-beat-specific-media-list.html" });
More About: Media , List , Beat , Specific
How to become a Rock Star: Thursdays with Tushar
2008-04-30 21:59:00
Last Thursday was an eye opener for me. And when I look back at that, I feel so elated and happy to be part of this world. I have discovered a whole new meaning in life and made few promises to myself and to my loved one. I promised to improve myself. I promised to ...SHARETHIS.addEntry({ title: "How to become a Rock Star : Thursdays with Tushar", url: "http://www.indiaprblog.com/2008/05/how-t o-become-a-rock-star-thursdays-with-tusha r.html" });
7 Cs of Social Media Marketing
2008-04-30 18:24:00
If you are looking at getting your self involved with the social media marketing. These 7 Cs should come in handy!! C #1 - Context First you need to understand the context that you will be dealing with. This could be in the form of any social media platform. But before you start engaging with them, you ...SHARETHIS.addEntry({ title: "7 Cs of Social Media Marketing ", url: "http://www.indiaprblog.com/2008/04/7-cs- of-social-media-marketing.html" });
PR in movies
2008-04-28 21:03:00
Parker wrote in Blog Campaigning about Jason Bateman playing a role of a PR advisor to a difficult superhero in Will Smith?s upcoming Hancock film. He also talked about the movie, I Heart Huckabees, where Jude Law played a PR guy. Also in the movie, Thank You For Smoking, Aaron Eckhart played the role ...SHARETHIS.addEntry({ title: "PR in movies", url: "http://www.indiaprblog.com/2008/04/pr-in -movies.html" });
More About: Movies
Missing Thursday & what I learnt from it: Thursdays with Tushar
2008-04-24 07:27:00
I am touched. To be very honest, I never expected this to happen. But, you know what when I wrote about the Invisible Force prior to the missing Thursday , I never expected to realise it so early. I received so many calls, so many text messages to enquire about why I didn?t write last Thursday ...SHARETHIS.addEntry({ title: "Missing Thursday & what I learnt from it: Thursdays with Tushar", url: "http://www.indiaprblog.com/2008/04/persu asion-and-passion.html" });
To be or not to be
2008-04-22 10:58:00
Recently, I read the report on public relations consulting industry by a leading industry association based on a random survey of PR professional projecting the size of the Indian public relations industry at USD 3bn or an incredible INR 12,000 crores!! It claimed that the industry will double by 2010. The numbers seem incredible. As ...SHARETHIS.addEntry({ title: "To be or not to be", url: "http://www.indiaprblog.com/2008/04/to-be -or-not-to-be.html" });
Are PR people liars?
2008-04-21 12:18:00
A survey by Ciao Surveys found that 60.3% of people in Britain believe that PR officers often lie, while only 3.3% are convinced of the opposite. Additionally, only 17.9% of the respondents think public relations have a positive effect on society, against 26.5% who disagree. Despite these findings, the survey shows that nearly a third of ...SHARETHIS.addEntry({ title: "Are PR people liars?", url: "http://www.indiaprblog.com/2008/04/are-p r-people-lairs.html" });
More About: People , Liars
An Issue of integrity
2008-04-10 12:59:00
This blog idea was given to me as a thread of discussion to be taken up to explore it further as an issue. The issue is in relation to mis behaviour and disresepect to PR professionals thinking that they come easy. And that is obviously not true. Your comments most welcome; albeit I am sorry I could not divulge details of people I spoke to since most of them asked for privacy of their identities...which I respectSHARETHIS.addEntry({ title: "An Issue of integrity", url: "http://www.indiaprblog.com/2008/04/an-is sue-of-integrity.html" });
More About: Integrity
The invisible power remains with me. Always: Thursdays with Tushar
2008-04-09 20:31:00
Someone very dear said this to me. Well, If you are expecting me to share who told this to me and in what context it was told to me, then I am sorry my dear friends, you will be disappointed. It’s a secret! But, what is not secret is here in this post today. This statement ...SHARETHIS.addEntry({ title: "The invisible power remains with me. Always: Thursdays with Tushar", url: "http://www.indiaprblog.com/2008/04/the-i nvisible-power.html" });
More About: Power , Invisible
Map of PR Agencies in Delhi and NCR: PR Maps Series
2008-04-08 12:03:00
View Larger Map This is a group project - A Google map highlighting the PR agencies in Delhi and NCR region. We are also coming up with PR maps of Mumbai and other cities soon. If you wish to have a certain agency added in the list, please contact any of the India PR Blog authors. SHARETHIS.addEntry({ title: "Map of PR Agencies in Delhi and NCR: PR Maps Series ", url: "http://www.indiaprblog.com/2008/04/maps- of-pr-agencies.html" });
New Press Release Format
2008-04-06 20:32:00
I chanced upon an interesting format of a press release. There was no longer the ’so and so company/ person today announced…’. sentence in the opening para of the release. The content was simple and to the point. The spokesperson quotes were not merged into the rest of the content as one long story. ...SHARETHIS.addEntry({ title: "New Press Release Format", url: "http://www.indiaprblog.com/2008/04/new-p ress-release-format.html" });
More About: India , Public Relations
Introducing your writers
2008-04-06 20:31:00
Better late than never. So that’s the motto we are following and introducing the people who have been behind this blog. As we mentioned earlier, India PR Blog is written by PR and media professionals across organisations brining a wide variety of experiences, insights, and views on current trends and developments in the PR industry ...SHARETHIS.addEntry({ title: "Introducing your writers", url: "http://www.indiaprblog.com/2008/04/intro ducing-your-writers.html" });
More About: Writers
Breaking Media Gridlocks When Perception Lags Performance - PR Mind Games
2008-04-04 04:28:00
Every once in a  while, there comes the case of a company that is unable to throughput communication in stark contrast to its otherwise brilliant performance indices. I have sought to understand this malady now and again but a chance conversation yesterday with a known genius in the Indian Financial Services space triggered this post. If ...SHARETHIS.addEntry({ title: "Breaking Media Gridlocks When Perception Lags Performance - PR Mind Games ", url: "http://www.indiaprblog.com/2008/04/break ing-media-gridlocks-when-perception-lags- performance-pr-mind-games.html" });
More About: Mind Games
Man and Superman = AdMan and PRMan: Thursday?s with Tushar
2008-04-02 20:43:00
Last weekend, I was invited to speak on Advertising Vs. Public Relations by one of the large advertising agencies in Mumbai as part of their constant learning program. I made two slides presentation. I enjoyed every moment of my discussion with them and feeling very happy that I helped them to break some myths about ...SHARETHIS.addEntry({ title: "Man and Superman = AdMan and PRMan: Thursday ’s with Tushar", url: "http://www.indiaprblog.com/2008/04/man-a nd-superman-adman-and-prman-thursdays-wit h-tushar.html" });
Personality Not Included: Exclusive Interview with author and fellow PR pro
2008-04-01 10:19:00
Rohit Bhargava, Senior Vice President, Digital Strategy & Marketing, is a well known PR and marketing professional and known for his path breaking work in the social media segment. He leads the interactive marketing team at Ogilvy Public Relations Worldwide in Washington DC and is a founding member of the 360 Digital Influence team at ...SHARETHIS.addEntry({ title: "Personality Not Included: Exclusive Interview with author and fellow PR professional", url: "http://www.indiaprblog.com/2008/04/perso nality-not-included-exclusive-interview-w ith-author-and-fellow-pr-professional.htm l" });
More About: Author
Directory of PR agencies and PR freelancers in India
2008-03-30 20:49:00
Dear PR colleagues, India PR Blog is developing a directory of PR agencies and PR freelancers in India. This directory will consist of all big, medium size, and small agencies across the various States, cities, and small towns in India. The directory will be available online at this site. The agencies will be categorised according ...SHARETHIS.addEntry({ title: "Directory of PR agencies and PR freelancers in India", url: "http://www.indiaprblog.com/2008/03/direc tory-of-pr-agencies-and-pr-freelancers-in -india.html" });
More About: Agencies , Freelancers
Weekly Digest of Indian Business Blogs March 31, 2008
2008-03-30 20:47:00
Business blogging in India is evolving, but yet far behind the tech and bloggers of other subjects. So when Gaurav came up with the idea of running a collaborated weekly digest of the best of business blog posts, it sounded good. So here we are, India PR Blog is part of this initiative, doing its ...SHARETHIS.addEntry({ title: "Weekly Digest of Indian Business Blogs March 31, 2008", url: "http://www.indiaprblog.com/2008/03/weekl y-digest-of-indian-business-blogs-march-3 1-2008.html" });
More About: Business
?A clueless blonde?? and other stories: Thursdays with Tushar
2008-03-26 20:02:00
?One Black Coffee?? I spent 20 years in PR agencies before moving to corporate communication? claimed a fragile looking lady with a proud voice as she tried to sink her body in black leather sofa. ?I completely understand what is possible and what is not possible in PR and I never pressurise my agency? another claim slipped ...SHARETHIS.addEntry({ title: "“A clueless blonde…” and other stories: Thursdays with Tushar", url: "http://www.indiaprblog.com/2008/03/a-clu eless-blonde-and-other-stories-thursdays- with-tushar.html" });
More About: Stories , Blonde , Clueless
We have an assignment at hand
2008-03-17 07:00:00
The Indian PR industry was livid last week what with numbers being thrown at them which do not belong to them…bus kya… there is something called research and credible source of information and the so called body who made the numbers public did not care about either of it… There are respectable people and organizations ...SHARETHIS.addEntry({ title: "We have an assignment at hand", url: "http://www.indiaprblog.com/2008/03/we-ha ve-an-assignment-at-hand.html" });
More About: Hand
Assocham says Indian PR industry is USD 3bn. Is it really that big?
2008-03-10 20:07:00
  ASSOCHAM yesterday released a report on the Indian PR industry, which came as a bit of a surprise. I though they aptly called it a ?random? survey. It came out of nowhere. On one hand, this report is a positive development with industry associations now starting to conduct studies on the PR industry. PR researchers have ...SHARETHIS.addEntry({ title: "Assocham says Indian PR industry is USD 3bn. Is it really that big?", url: "http://www.indiaprblog.com/2008/03/assoc ham-says-indian-pr-industry-is-usd-3bn-is -it-really-that-big.html" });
More About: Industry , Public Relations
Garbage In; Garbage Out - A Contrarian View on PR Agencies in India
2008-03-07 08:13:00
I am a little tired of rants including mine so here is a contrarian view, as you can see I do this contrarian thing quite well (or badly depending on your world view today).  This post originally started as a comment and as it grew embarrassingly large, I decided to claim back my Friday from Madhavi ...SHARETHIS.addEntry({ title: "Garbage In; Garbage Out - A Contrarian View on PR Agencies in India ", url: "http://www.indiaprblog.com/2008/03/garba ge-in-garbage-out-a-contrarian-view-on-pr -agencies-in-india.html" });
More About: Training
Clients paying Peanuts?!
2008-03-06 19:00:00
Clients paying Peanuts ?!   Missed this space in the past couple of weeks…was all over the place with events, plans and new business pitches. Now that am back was too restless to wait for my turn over the weekend.  So am back with my thoughts. Sometime ago I had written about how it was important for the ...SHARETHIS.addEntry({ title: "Clients paying Peanuts?!", url: "http://www.indiaprblog.com/2008/03/clien ts-paying-peanuts.html" });
More About: Clients
Pajji’s Mother and 2020 News: A special Report on Thursdays with Tushar
2008-03-05 20:00:00
It was ā€˜Balle Balle’ from Australia to Amritsar. Our very own obnoxious little weed & his captain’s monkeys have demolished the Australian wild dogs and their sledging empire in the game of cricket. That was indeed a historic moment and cricket crazy people like us across the globe would surely remember it for a long… long… time. Now let me take you to the future in my time machine. Let’s go to 2020, which is not far away. Beep…beep… We are finally there! Another young Indian cricketer is being targeted this time and history is repeating itself. Rohan Gavaskar and Aryan Shah Rukh Khan is in a commentary box and reminding the TV viewers that in the year 2008 one of the young Indian cricketers was called little obnoxious weed in the CWB Series and how he went about taking his revenge on the monkey and weed eating donkey and barking wild dogs of the opposition team! Cut to one of those thousands of Indian TV News channel, which is showing a special program...
More About: Report , Mother , Special , Special Report
Should agencies start asking for pitch fees?
2008-03-03 19:45:00
Much have been discussed about PR agencies’ yearning desire to protect their intellectual properties they share with a potential client during a pitch process. Typically the problem starts when a company starts inviting say 15 PR agencies for a pitch, ask for rounds of presentations to finally select one agency. This sounds ideal from a ...SHARETHIS.addEntry({ title: "Should agencies start asking for pitch fees?", url: "http://www.indiaprblog.com/2008/03/shoul d-agencies-start-asking-for-pitch-fees.ht ml" });
More About: India , Public Relations , Fees , Start , Pitch
Poaching is here to stay and how?
2008-02-29 18:59:00
Past few weeks (prior to) and post the announcement of a new PR firm through a unique development, many an agency head across the country is having sleepless nights. Backed by really deep pockets, both the head honchos at the new firm and couple of head hunters are doing the rounds actively targeting select individuals ...SHARETHIS.addEntry({ title: "Poaching is here to stay and how?", url: "http://www.indiaprblog.com/2008/02/poach ing-is-here-to-stay-and-how.html" });
More About: Stay
First Month in Public relations
2008-02-29 09:54:00
Reading a comment on this blog about a student requesting for guidance… i thought i could share, what could be the ideal scenario that you people can create for yourself. Know thy client Once you join in a public relations consultancy, your first job will be to understand what your clients are doing? What is the ...SHARETHIS.addEntry({ title: "First Month in Public relations", url: "http://www.indiaprblog.com/2008/02/first -month-in-public-relations.html" });
More About: Public Relations , Relations
Is Web 2.0 becoming Bubble 2.0; Social Networking becoming Social Notworkin
2008-02-29 07:50:00
After doing battle with scaremongering for the last couple of posts, here’s me wimping out and spinning my own doomsday special for you. Unusually I have had more than enough sleep so this is not sleep deprivation either. The media is awash with the Union Budget news and I don’t seem to agree with anything that ...SHARETHIS.addEntry({ title: "Is Web 2.0 becoming Bubble 2.0; Social Networking becoming Social Notworking?", url: "http://www.indiaprblog.com/2008/02/is-we b-20-becoming-bubble-20-social-networking -becoming-social-notworking.html" });
More About: Social Networking
Politicians in PR. Do we need them? : Thursdays with Tushar
2008-02-27 19:44:00
Almost all of us in PR business these days are facing budget blues. While the conference rooms are remaining empty waiting for the press, our mailboxes are full of media requests for pre/post budget comments waiting for us to press the forward or reply buttons. Self-proclaimed Management Guru, Shayar, Rabdipati and incidentally our Railway Minister ...SHARETHIS.addEntry({ title: "Politicians in PR. Do we need them? : Thursdays with Tushar", url: "http://www.indiaprblog.com/2008/02/polit icians-in-pr-do-we-need-them-thursdays-wi th-tushar.html" });
More About: India , Public Relations
Social Media Agencies Scenario in India
2008-02-26 21:11:00
So you are planning to hire an agency for your company’s social media outreach initiatives? Creating a blog, or a social networking site? Easy. An annual plan, aligned with your overall communication goals? Then it becomes tricky. The social media agencies scenario in India is sadly still in its infancy. I decide to put down my ...SHARETHIS.addEntry({ title: "Social Media Agencies Scenario in India", url: "http://www.indiaprblog.com/2008/02/socia l-media-agencies-scenario-in-india.html" });
More About: Public Relations
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