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Assocham says Indian PR industry is USD 3bn. Is it really that big?
2008-03-10 20:07:00
  ASSOCHAM yesterday released a report on the Indian PR industry, which came as a bit of a surprise. I though they aptly called it a ?random? survey. It came out of nowhere. On one hand, this report is a positive development with industry associations now starting to conduct studies on the PR industry. PR researchers have ...SHARETHIS.addEntry({ title: "Assocham says Indian PR industry is USD 3bn. Is it really that big?", url: "http://www.indiaprblog.com/2008/03/assoc ham-says-indian-pr-industry-is-usd-3bn-is -it-really-that-big.html" });
More About: Industry , Public Relations

Garbage In; Garbage Out - A Contrarian View on PR Agencies in India
2008-03-07 08:13:00
I am a little tired of rants including mine so here is a contrarian view, as you can see I do this contrarian thing quite well (or badly depending on your world view today).  This post originally started as a comment and as it grew embarrassingly large, I decided to claim back my Friday from Madhavi ...SHARETHIS.addEntry({ title: "Garbage In; Garbage Out - A Contrarian View on PR Agencies in India ", url: "http://www.indiaprblog.com/2008/03/garba ge-in-garbage-out-a-contrarian-view-on-pr -agencies-in-india.html" });
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Clients paying Peanuts?!
2008-03-06 19:00:00
Clients paying Peanuts ?!   Missed this space in the past couple of weeks…was all over the place with events, plans and new business pitches. Now that am back was too restless to wait for my turn over the weekend.  So am back with my thoughts. Sometime ago I had written about how it was important for the ...SHARETHIS.addEntry({ title: "Clients paying Peanuts?!", url: "http://www.indiaprblog.com/2008/03/clien ts-paying-peanuts.html" });
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Pajji’s Mother and 2020 News: A special Report on Thursdays with Tushar
2008-03-05 20:00:00
It was ‘Balle Balle’ from Australia to Amritsar. Our very own obnoxious little weed & his captain’s monkeys have demolished the Australian wild dogs and their sledging empire in the game of cricket. That was indeed a historic moment and cricket crazy people like us across the globe would surely remember it for a long… long… time. Now let me take you to the future in my time machine. Let’s go to 2020, which is not far away. Beep…beep… We are finally there! Another young Indian cricketer is being targeted this time and history is repeating itself. Rohan Gavaskar and Aryan Shah Rukh Khan is in a commentary box and reminding the TV viewers that in the year 2008 one of the young Indian cricketers was called little obnoxious weed in the CWB Series and how he went about taking his revenge on the monkey and weed eating donkey and barking wild dogs of the opposition team! Cut to one of those thousands of Indian TV News channel, which is showing a special program...
More About: Report , Mother , Special , Special Report

Should agencies start asking for pitch fees?
2008-03-03 19:45:00
Much have been discussed about PR agencies’ yearning desire to protect their intellectual properties they share with a potential client during a pitch process. Typically the problem starts when a company starts inviting say 15 PR agencies for a pitch, ask for rounds of presentations to finally select one agency. This sounds ideal from a ...SHARETHIS.addEntry({ title: "Should agencies start asking for pitch fees?", url: "http://www.indiaprblog.com/2008/03/shoul d-agencies-start-asking-for-pitch-fees.ht ml" });
More About: India , Public Relations , Fees , Start , Pitch

Poaching is here to stay and how?
2008-02-29 18:59:00
Past few weeks (prior to) and post the announcement of a new PR firm through a unique development, many an agency head across the country is having sleepless nights. Backed by really deep pockets, both the head honchos at the new firm and couple of head hunters are doing the rounds actively targeting select individuals ...SHARETHIS.addEntry({ title: "Poaching is here to stay and how?", url: "http://www.indiaprblog.com/2008/02/poach ing-is-here-to-stay-and-how.html" });
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First Month in Public relations
2008-02-29 09:54:00
Reading a comment on this blog about a student requesting for guidance… i thought i could share, what could be the ideal scenario that you people can create for yourself. Know thy client Once you join in a public relations consultancy, your first job will be to understand what your clients are doing? What is the ...SHARETHIS.addEntry({ title: "First Month in Public relations", url: "http://www.indiaprblog.com/2008/02/first -month-in-public-relations.html" });
More About: Public Relations , Relations

Is Web 2.0 becoming Bubble 2.0; Social Networking becoming Social Notworkin
2008-02-29 07:50:00
After doing battle with scaremongering for the last couple of posts, here’s me wimping out and spinning my own doomsday special for you. Unusually I have had more than enough sleep so this is not sleep deprivation either. The media is awash with the Union Budget news and I don’t seem to agree with anything that ...SHARETHIS.addEntry({ title: "Is Web 2.0 becoming Bubble 2.0; Social Networking becoming Social Notworking?", url: "http://www.indiaprblog.com/2008/02/is-we b-20-becoming-bubble-20-social-networking -becoming-social-notworking.html" });
More About: Social Networking

Politicians in PR. Do we need them? : Thursdays with Tushar
2008-02-27 19:44:00
Almost all of us in PR business these days are facing budget blues. While the conference rooms are remaining empty waiting for the press, our mailboxes are full of media requests for pre/post budget comments waiting for us to press the forward or reply buttons. Self-proclaimed Management Guru, Shayar, Rabdipati and incidentally our Railway Minister ...SHARETHIS.addEntry({ title: "Politicians in PR. Do we need them? : Thursdays with Tushar", url: "http://www.indiaprblog.com/2008/02/polit icians-in-pr-do-we-need-them-thursdays-wi th-tushar.html" });
More About: India , Public Relations

Social Media Agencies Scenario in India
2008-02-26 21:11:00
So you are planning to hire an agency for your company’s social media outreach initiatives? Creating a blog, or a social networking site? Easy. An annual plan, aligned with your overall communication goals? Then it becomes tricky. The social media agencies scenario in India is sadly still in its infancy. I decide to put down my ...SHARETHIS.addEntry({ title: "Social Media Agencies Scenario in India", url: "http://www.indiaprblog.com/2008/02/socia l-media-agencies-scenario-in-india.html" });
More About: Public Relations

NASSCOM 2008: The IT Industry Does Some Great PR for Itself!
2008-02-21 15:49:00
Last week it was time for my ritual yearly pilgrimage to the Mecca of the IT Industry , I am referring to NASSCOM India Leadership Forum, 2008 . It was a time of meeting people, some of the faces were old and some were new but the excitement was all very palpable. You can access the NASSCOM ...SHARETHIS.addEntry({ title: "NASSCOM 2008: The IT Industry Does Some Great PR for Itself!", url: "http://www.indiaprblog.com/2008/02/nassc om-2008-the-it-industry-does-some-great-p r-for-itself.html" });
More About: Outsourcing , Mahindra

I am ready to go under the hammer - Bids Invited: Thursdays with Tushar
2008-02-20 19:45:00
There is a woman behind every successful man and I am no exception. The only exception is that I have so many of them. Now, I don?t want to take names here, otherwise some of them may even complain about they not being featured in the list and the one about whom I am ...SHARETHIS.addEntry({ title: "I am ready to go under the hammer - Bids Invited: Thursdays with Tushar", url: "http://www.indiaprblog.com/2008/02/i-am- ready-to-go-under-the-hammer-bids-invited -thursdays-with-tushar.html" });
More About: India , Public Relations , Hammer , Ready

Let?s have a PR twit
2008-02-19 21:24:00
It might be interesting to see what our fellow PR professionals are doing at a particular time, or during the day. Somebody’s busy in a press conference and another is busy in a pitch meeting. Here’s a little experiment with Twit ter that might throw up interesting observations. Follow the India PR blog page at Twitter. ...SHARETHIS.addEntry({ title: "Let’s have a PR twit", url: "http://www.indiaprblog.com/2008/02/lets- have-a-pr-twit.html" });

It is we who let ourselves down!
2008-02-16 19:49:00
The posts of my co-writers on their love for PR and the anguish expressed over lack of respect for the profession made me ponder the reasons behind. While it is true there are many external factors one can think of, felt there is a certain lack of self-belief/respect that perpetuates it. Let me share with ...SHARETHIS.addEntry({ title: "It is we who let ourselves down!", url: "http://www.indiaprblog.com/2008/02/it-is -we-who-let-ourselves-down.html" });

PR se Pyar
2008-02-16 12:34:00
PR se Pyar!   Am writing a day early this week since I am out of town tomorrow and may not be able to put up something for Monday?.   The cue to this week’s write up comes from Tushar’s write up? Love for this profession.   I am not sure what was in my mind when I joined ...SHARETHIS.addEntry({ title: "PR se Pyar", url: "http://www.indiaprblog.com/2008/02/pr-se -pyar.html" });

Valentine Day Special: For the love of PR. Thursdays with Tushar
2008-02-13 20:15:00
Today is Valentine day. Love is in the air and I am in a mood to flirt! But, when I left home yesterday, my wife was a bit worried. She asked me to be careful and not to roam around in the city. I had to do what she advised against. I went for meetings after ...SHARETHIS.addEntry({ title: "Valentine Day Special : For the love of PR. Thursdays with Tushar", url: "http://www.indiaprblog.com/2008/02/valen tine-day-special-for-the-love-of-pr-thurs days-with-tushar.html" });
More About: India , Mumbai

Oh, those double standards!
2008-02-13 10:34:00
Thanks Madhuri for the trigger. Here are my two cents on the open double standards practiced by some media practitioners : We send a pitch document to a journalist and later when you follow-up there will be responses like have not seen the mail, am busy, call me tomorrow, the pitch is not interesting etc. Instead ...SHARETHIS.addEntry({ title: "Oh, those double standards!", url: "http://www.indiaprblog.com/2008/02/ph-th ose-double-standards.html" });
More About: Standards , Double , Double Standards

Social Media Press Releases - have you started using them?
2008-02-12 20:23:00
  Some time back, press releases were perhaps meant only for the journalists. Not so anymore. Today the consumer is fast becoming the fourth estate. With the increasing influence of social media in our lives, we are now reading/listening and expressing our views using blogs and podcasts, watching videos on YouTube, sharing pictures on Picasa and Flickr ...SHARETHIS.addEntry({ title: "Social Media Press Releases - have you started using them?", url: "http://www.indiaprblog.com/2008/02/socia l-media-press-releases-have-you-started-u sing-them.html" });
More About: Press Releases

Give PR its dues
2008-02-10 17:43:00
Very recently the Publicis Groupe one of the world’s most respected and bigger Communications Group picked up stakes in one of the best PR agencies in the country…Hanmer&Partners. Give n the fact that it was a big acquisition, that it was going to have a change of identity, that it gave MS&L a larger footprint ...SHARETHIS.addEntry({ title: "Give PR its dues", url: "http://www.indiaprblog.com/2008/02/353.h tml" });

Compensation correction round the corner
2008-02-10 15:05:00
After couple of years of unconstrained growth, it is my hunch that over the next 12-18 months there will be a correction in compensation (rationalization) across the PR segment. Here is what my hunch is based upon: -          India?s overall GDP growth is expected to marginally come down this year even though our overall growth rate ...SHARETHIS.addEntry({ title: "Compensation correction round the corner", url: "http://www.indiaprblog.com/2008/02/compe nsation-correction-round-the-corner.html" });
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Sophistication Vs Substance
2008-02-10 15:02:00
The article had multiple triggers the most recent being the question a BBA student of a leading college in Chennai posed post my presentation at a national seminar on entrepreneurship. After my presentation which dwelt on how and why I became an entrepreneur and what are my goals? her question was on the lines of ...SHARETHIS.addEntry({ title: "Sophistication Vs Substance", url: "http://www.indiaprblog.com/2008/02/sophi stication-vs-substance.html" });

Days of Information Overload and Insight Scarcity - Crack Research Tools fo
2008-02-07 19:31:00
Militant as I sound, it must be the general pall of slow down in Bombay, IPOs tanking, doomsayers with the recession din, the taxi strike, the weather, and the general non happenings of the week. The only things that I am a little excited about are some tools for research that I have had a chance to play ...SHARETHIS.addEntry({ title: "Days of Information Overload and Insight Scarcity - Crack Research Tools for PR Commandos!", url: "http://www.indiaprblog.com/2008/02/days- of-information-overload-and-insight-scarc ity-crack-research-tools-for-pr-commandos .html" });
More About: Dow Jones

Seeking tomorrow?s leaders today. Do you have it in you?: Thursdays with Tu
2008-02-06 19:44:00
It?s the time of the week again and I am back at drawing board ready to paint the picture with keyboard and fill it with colors of my thoughts and imagination of my love for PR. This week, I missed many exciting moments by not being available on my GoogleTalk, not being regular on my ...SHARETHIS.addEntry({ title: "Seeking tomorrow?s leaders today. Do you have it in you?: Thursdays with Tushar", url: "http://www.indiaprblog.com/2008/02/seeki ng-tomorrow%e2%80%99s-leaders-today-do-yo u-have-it-in-you-thursdays-with-tushar.ht ml" });
More About: India , Public Relations , Today , Tomorrow , Leaders

Readers? Review Time! What?s Your Feedback on India PR Blog?
2008-02-05 19:46:00
Hello Readers ! Are you people there? What’s your feedback on the India PR Blog? If you have reading our writings for some time now, your feedback will be valuable to us. So instead of brainstorming among ourselves, we thought we might have an open floor with the professionals in the Indian PR industry i.e. you and ...SHARETHIS.addEntry({ title: "Readers’ Review Time ! What’s Your Feedback on India PR Blog?", url: "http://www.indiaprblog.com/2008/02/reade rs-review-time-whats-your-feedback-on-ind ia-pr-blog.html" });
More About: Public Relations

HELP FIND a Story!
2008-02-03 15:13:00
  This is apart from the usual Communication theories that I write about and it concerning us in everyday life?something that we all could do with?we all in the PR profession.  And this ?something? is called simplifying the message?still not getting it, eh?!  Okay, here goes: This came to me from a close friend of mine ...SHARETHIS.addEntry({ title: "HELP FIND a Story !", url: "http://www.indiaprblog.com/2008/02/345.h tml" });
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Specialist vs. Generalist PR, Independent vs. Global Network Player, Consol
2008-01-31 21:54:00
This post seeks to address the genesis of PR Firms in India, their move towards specialization, and then back towards a generalist positioning. It further seeks to explore the interrelationship between global and organic Indian outfits and motives for their speedy polymerization. Finally it seeks to draw parallels in trends between the state of the ...SHARETHIS.addEntry({ title: "Specialist vs. Generalist PR, Independent vs. Global Network Player , Consolidation Imminent for the Indian PR Industry!", url: "http://www.indiaprblog.com/2008/02/speci alist-vs-generalist-pr-independent-vs-glo bal-network-player-consolidation-imminent -for-the-indian-pr-industry.html" });

Philosopher?s guide to an effective everything: Thursdays with Tushar
2008-01-30 19:45:00
At a recent communication seminar where I was speaking on social media, a beautiful lady participant asked me about how one could go about writing a blog. She believed that she is not a good writer and if I could give her few tips on writing? I told her that I would write about it in ...SHARETHIS.addEntry({ title: "Philosopher ?s guide to an effective everything: Thursdays with Tushar", url: "http://www.indiaprblog.com/2008/01/philo sopher%e2%80%99s-guide-to-an-effective-ev erything-thursdays-with-tushar.html" });
More About: India , Guide , Effective

How your Corp Comm Head could help your company feature in the Fortune list
2008-01-28 19:58:00
A strong correlation has been observed between a company?s corporate communications and the company?s ranking on Fortune magazine?s ?World?s Most Admired Companies? list. The professional background, communications priorities, and inter-organizational relationships of the corporate communications head are also indicators of the ability of a corporate communications department to make a positive impact on a company?s ...SHARETHIS.addEntry({ title: "How your Corp Comm Head could help your company feature in the Fortune list - The Rising CCO study", url: "http://www.indiaprblog.com/2008/01/how-y our-corp-comm-head-could-help-your-compan y-feature-in-the-fortune-list-the-rising- cco-study.html" });
More About: India , Public Relations , Company , Feature

PR - Setting an Agenda for Change
2008-01-27 18:18:00
We as Public Relations professionals need to do beyond story pitching and disseminating press releases?garnering respect from peer group or rather the industry would not be so difficult then?albeit respect is not the topic today. We are to be blamed I think sometimes for the way people perceive us, to some extent for sure. We limit ...SHARETHIS.addEntry({ title: "PR - Setting an Agenda for Change ", url: "http://www.indiaprblog.com/2008/01/pr-se tting-an-agenda-for-change.html" });

Smoking is making the Indian PR Workplace Unhealthy and Unproductive!
2008-01-24 22:34:00
This afternoon at lunch, I could not help sporadically eavesdropping into a conversation between two girls sat at lunch, at a table adjacent to mine, in a restaurant in downtown Fort that I tend to frequent for mid-week inspiration. I didn’t really intend to but the profanities yelled on the cellphone and the incessant chain ...SHARETHIS.addEntry({ title: "Smoking is making the India n PR Workplace Unhealthy and Unproductive!", url: "http://www.indiaprblog.com/2008/01/smoki ng-is-making-the-indian-pr-workplace-unhe althy-and-unproductive.html" });
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