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NASSCOM 2008: The IT Industry Does Some Great PR for Itself!
2008-02-21 15:49:00
Last week it was time for my ritual yearly pilgrimage to the Mecca of the IT Industry , I am referring to NASSCOM India Leadership Forum, 2008 . It was a time of meeting people, some of the faces were old and some were new but the excitement was all very palpable. You can access the NASSCOM ...SHARETHIS.addEntry({ title: "NASSCOM 2008: The IT Industry Does Some Great PR for Itself!", url: "http://www.indiaprblog.com/2008/02/nassc om-2008-the-it-industry-does-some-great-p r-for-itself.html" });
More About: Outsourcing , Mahindra

I am ready to go under the hammer - Bids Invited: Thursdays with Tushar
2008-02-20 19:45:00
There is a woman behind every successful man and I am no exception. The only exception is that I have so many of them. Now, I don?t want to take names here, otherwise some of them may even complain about they not being featured in the list and the one about whom I am ...SHARETHIS.addEntry({ title: "I am ready to go under the hammer - Bids Invited: Thursdays with Tushar", url: "http://www.indiaprblog.com/2008/02/i-am- ready-to-go-under-the-hammer-bids-invited -thursdays-with-tushar.html" });
More About: India , Public Relations , Hammer , Ready

Let?s have a PR twit
2008-02-19 21:24:00
It might be interesting to see what our fellow PR professionals are doing at a particular time, or during the day. Somebody’s busy in a press conference and another is busy in a pitch meeting. Here’s a little experiment with Twit ter that might throw up interesting observations. Follow the India PR blog page at Twitter. ...SHARETHIS.addEntry({ title: "Let’s have a PR twit", url: "http://www.indiaprblog.com/2008/02/lets- have-a-pr-twit.html" });

It is we who let ourselves down!
2008-02-16 19:49:00
The posts of my co-writers on their love for PR and the anguish expressed over lack of respect for the profession made me ponder the reasons behind. While it is true there are many external factors one can think of, felt there is a certain lack of self-belief/respect that perpetuates it. Let me share with ...SHARETHIS.addEntry({ title: "It is we who let ourselves down!", url: "http://www.indiaprblog.com/2008/02/it-is -we-who-let-ourselves-down.html" });

PR se Pyar
2008-02-16 12:34:00
PR se Pyar!   Am writing a day early this week since I am out of town tomorrow and may not be able to put up something for Monday?.   The cue to this week’s write up comes from Tushar’s write up? Love for this profession.   I am not sure what was in my mind when I joined ...SHARETHIS.addEntry({ title: "PR se Pyar", url: "http://www.indiaprblog.com/2008/02/pr-se -pyar.html" });

Valentine Day Special: For the love of PR. Thursdays with Tushar
2008-02-13 20:15:00
Today is Valentine day. Love is in the air and I am in a mood to flirt! But, when I left home yesterday, my wife was a bit worried. She asked me to be careful and not to roam around in the city. I had to do what she advised against. I went for meetings after ...SHARETHIS.addEntry({ title: "Valentine Day Special : For the love of PR. Thursdays with Tushar", url: "http://www.indiaprblog.com/2008/02/valen tine-day-special-for-the-love-of-pr-thurs days-with-tushar.html" });
More About: India , Mumbai

Oh, those double standards!
2008-02-13 10:34:00
Thanks Madhuri for the trigger. Here are my two cents on the open double standards practiced by some media practitioners : We send a pitch document to a journalist and later when you follow-up there will be responses like have not seen the mail, am busy, call me tomorrow, the pitch is not interesting etc. Instead ...SHARETHIS.addEntry({ title: "Oh, those double standards!", url: "http://www.indiaprblog.com/2008/02/ph-th ose-double-standards.html" });
More About: Standards , Double , Double Standards

Social Media Press Releases - have you started using them?
2008-02-12 20:23:00
  Some time back, press releases were perhaps meant only for the journalists. Not so anymore. Today the consumer is fast becoming the fourth estate. With the increasing influence of social media in our lives, we are now reading/listening and expressing our views using blogs and podcasts, watching videos on YouTube, sharing pictures on Picasa and Flickr ...SHARETHIS.addEntry({ title: "Social Media Press Releases - have you started using them?", url: "http://www.indiaprblog.com/2008/02/socia l-media-press-releases-have-you-started-u sing-them.html" });
More About: Press Releases

Give PR its dues
2008-02-10 17:43:00
Very recently the Publicis Groupe one of the world’s most respected and bigger Communications Group picked up stakes in one of the best PR agencies in the country…Hanmer&Partners. Give n the fact that it was a big acquisition, that it was going to have a change of identity, that it gave MS&L a larger footprint ...SHARETHIS.addEntry({ title: "Give PR its dues", url: "http://www.indiaprblog.com/2008/02/353.h tml" });

Compensation correction round the corner
2008-02-10 15:05:00
After couple of years of unconstrained growth, it is my hunch that over the next 12-18 months there will be a correction in compensation (rationalization) across the PR segment. Here is what my hunch is based upon: -          India?s overall GDP growth is expected to marginally come down this year even though our overall growth rate ...SHARETHIS.addEntry({ title: "Compensation correction round the corner", url: "http://www.indiaprblog.com/2008/02/compe nsation-correction-round-the-corner.html" });
More About: Corner , Round , The Corner

Sophistication Vs Substance
2008-02-10 15:02:00
The article had multiple triggers the most recent being the question a BBA student of a leading college in Chennai posed post my presentation at a national seminar on entrepreneurship. After my presentation which dwelt on how and why I became an entrepreneur and what are my goals? her question was on the lines of ...SHARETHIS.addEntry({ title: "Sophistication Vs Substance", url: "http://www.indiaprblog.com/2008/02/sophi stication-vs-substance.html" });

Days of Information Overload and Insight Scarcity - Crack Research Tools fo
2008-02-07 19:31:00
Militant as I sound, it must be the general pall of slow down in Bombay, IPOs tanking, doomsayers with the recession din, the taxi strike, the weather, and the general non happenings of the week. The only things that I am a little excited about are some tools for research that I have had a chance to play ...SHARETHIS.addEntry({ title: "Days of Information Overload and Insight Scarcity - Crack Research Tools for PR Commandos!", url: "http://www.indiaprblog.com/2008/02/days- of-information-overload-and-insight-scarc ity-crack-research-tools-for-pr-commandos .html" });
More About: Dow Jones

Seeking tomorrow?s leaders today. Do you have it in you?: Thursdays with Tu
2008-02-06 19:44:00
It?s the time of the week again and I am back at drawing board ready to paint the picture with keyboard and fill it with colors of my thoughts and imagination of my love for PR. This week, I missed many exciting moments by not being available on my GoogleTalk, not being regular on my ...SHARETHIS.addEntry({ title: "Seeking tomorrow?s leaders today. Do you have it in you?: Thursdays with Tushar", url: "http://www.indiaprblog.com/2008/02/seeki ng-tomorrow%e2%80%99s-leaders-today-do-yo u-have-it-in-you-thursdays-with-tushar.ht ml" });
More About: India , Public Relations , Today , Tomorrow , Leaders

Readers? Review Time! What?s Your Feedback on India PR Blog?
2008-02-05 19:46:00
Hello Readers ! Are you people there? What’s your feedback on the India PR Blog? If you have reading our writings for some time now, your feedback will be valuable to us. So instead of brainstorming among ourselves, we thought we might have an open floor with the professionals in the Indian PR industry i.e. you and ...SHARETHIS.addEntry({ title: "Readers’ Review Time ! What’s Your Feedback on India PR Blog?", url: "http://www.indiaprblog.com/2008/02/reade rs-review-time-whats-your-feedback-on-ind ia-pr-blog.html" });
More About: Public Relations

HELP FIND a Story!
2008-02-03 15:13:00
  This is apart from the usual Communication theories that I write about and it concerning us in everyday life?something that we all could do with?we all in the PR profession.  And this ?something? is called simplifying the message?still not getting it, eh?!  Okay, here goes: This came to me from a close friend of mine ...SHARETHIS.addEntry({ title: "HELP FIND a Story !", url: "http://www.indiaprblog.com/2008/02/345.h tml" });
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Specialist vs. Generalist PR, Independent vs. Global Network Player, Consol
2008-01-31 21:54:00
This post seeks to address the genesis of PR Firms in India, their move towards specialization, and then back towards a generalist positioning. It further seeks to explore the interrelationship between global and organic Indian outfits and motives for their speedy polymerization. Finally it seeks to draw parallels in trends between the state of the ...SHARETHIS.addEntry({ title: "Specialist vs. Generalist PR, Independent vs. Global Network Player , Consolidation Imminent for the Indian PR Industry!", url: "http://www.indiaprblog.com/2008/02/speci alist-vs-generalist-pr-independent-vs-glo bal-network-player-consolidation-imminent -for-the-indian-pr-industry.html" });

Philosopher?s guide to an effective everything: Thursdays with Tushar
2008-01-30 19:45:00
At a recent communication seminar where I was speaking on social media, a beautiful lady participant asked me about how one could go about writing a blog. She believed that she is not a good writer and if I could give her few tips on writing? I told her that I would write about it in ...SHARETHIS.addEntry({ title: "Philosopher ?s guide to an effective everything: Thursdays with Tushar", url: "http://www.indiaprblog.com/2008/01/philo sopher%e2%80%99s-guide-to-an-effective-ev erything-thursdays-with-tushar.html" });
More About: India , Guide , Effective

How your Corp Comm Head could help your company feature in the Fortune list
2008-01-28 19:58:00
A strong correlation has been observed between a company?s corporate communications and the company?s ranking on Fortune magazine?s ?World?s Most Admired Companies? list. The professional background, communications priorities, and inter-organizational relationships of the corporate communications head are also indicators of the ability of a corporate communications department to make a positive impact on a company?s ...SHARETHIS.addEntry({ title: "How your Corp Comm Head could help your company feature in the Fortune list - The Rising CCO study", url: "http://www.indiaprblog.com/2008/01/how-y our-corp-comm-head-could-help-your-compan y-feature-in-the-fortune-list-the-rising- cco-study.html" });
More About: India , Public Relations , Company , Feature

PR - Setting an Agenda for Change
2008-01-27 18:18:00
We as Public Relations professionals need to do beyond story pitching and disseminating press releases?garnering respect from peer group or rather the industry would not be so difficult then?albeit respect is not the topic today. We are to be blamed I think sometimes for the way people perceive us, to some extent for sure. We limit ...SHARETHIS.addEntry({ title: "PR - Setting an Agenda for Change ", url: "http://www.indiaprblog.com/2008/01/pr-se tting-an-agenda-for-change.html" });

Smoking is making the Indian PR Workplace Unhealthy and Unproductive!
2008-01-24 22:34:00
This afternoon at lunch, I could not help sporadically eavesdropping into a conversation between two girls sat at lunch, at a table adjacent to mine, in a restaurant in downtown Fort that I tend to frequent for mid-week inspiration. I didn’t really intend to but the profanities yelled on the cellphone and the incessant chain ...SHARETHIS.addEntry({ title: "Smoking is making the India n PR Workplace Unhealthy and Unproductive!", url: "http://www.indiaprblog.com/2008/01/smoki ng-is-making-the-indian-pr-workplace-unhe althy-and-unproductive.html" });
More About: Indian

Future of Indian News TV & more PRedictions for 2008: Thursdays with Tushar
2008-01-23 20:17:00
Mesmerising! I did some crystal ball gazing myself for the India n News Television and couldn?t find any other better word to describe the future of the great Indian News Soap Opera. It?s so much of fun to watch news on any of our news channels. It has all the twists and turns, which gets delivered ...
More About: Public Relations , Future

CSR - The New Age Mantra
2008-01-21 03:36:00
CSR - The New Age Mantra With the Standard Chartered Greatest Race just over, it won’t be a bad idea to delve into CSR and PR…Say wot? Corporate Social Responsibility or CSR is the most discussed topic in the alleys and crossroads of communication these days…and why not? Most organizations one knows is indulging in ...
More About: Public Relations

Indian Automobile Marketing Gravy Train; Where's PR in The Game?
2008-01-17 19:34:00
I am writing this fresh from my trip to the Auto Expo 2008 in New Delhi, and what a trip it turned out to be! New Delhi in all its winter glory, the excitement in the air made it easy to ignore the traffic nightmare and the smog.The parties, the awards, the models and the car models all made for a very heady trip.Tempted as I am to offer my opinion about the Nano, all I can proffer is that while it might be great PR for a prototype to get such turgid hype, I'd much rather reserve my comment when hype translates into sales as and when the rubber hits the road, one lakh or not.What I am not going to do is plug for the automobile manufacturers and their new models as that has been done to death but instead talk about the hype surrounding the automobile industry and the mechanics of its construct.The key orchestrators of this construct are the usual suspects, yes, the marketing types who practice every well honed trick in the book for eyeballs with their bevy of deep pockets that fund ...
More About: Marketing , Indian , Train , Game , The Game

PRedictions for 2008: Thursdays with Tushar
2008-01-16 19:54:00
Last week was very busy for me. I attended the ABCI Awards ceremony, cheered for friends, met people of all sizes and shapes, made new friends and created couple of enemies too in the process! I am getting more and more fascinated by the news in 2008 . My love for news has increased it seems. The ?Nano? effect grabbed many headlines and gave many opportunities to new age Narads (Narayan! Narayan!) ? In fact, it gave me an opportunity to coin a new celebrated word: ?auto expo?sure. Oh darling! Sunita, it seems that you are not worried about our health. First, you do not want cola companies to kill germs in our bellies and now you are hell-bent on not allowing ?Nano? smoke to kill the deadly mosquitoes as well! Shame on you! Sunita. I empathize with your self centric syndrome but, please allow others to use some airtime on TV News channels too. There are many of my clients waiting in a queue. I think somebody is showering all her ?Mamta? on you.Well, promise is a promise! I am not refe...
More About: Predictions

Looking for advocates for your campaigns; Tinfinger comes to the rescue
2008-01-14 19:47:00
Are you looking for a brand ambassador for your client? Or thinking of inviting a celebrity to your event? Or compiling a list of celebrities? Till now, it's mostly done on the basis of how many names you and your colleagues can come up with.Rest assure. Web 2.0 is on the rescue with Tinfinger. This is a search engine for famous people. You can check out its directory as well to view over 650 categories of famous people. Tinfinger also lists down the recent news that any particular famous personality has been getting in the media. You can submit profiles of famous people to its directory as well.This is one good resource for PR professionals. The Indian celebrities category lists at the moment around 35 people, which means nothing. But considering that this service has just started, it's worth a wait and watch. Maybe when the number comes to around 500, then it will be a gem.Now what about Indian resources? Are there any sites?Celebrities in India is one find where you can find li...
More About: Campaigns , Rescue

Measuring the success of a Public Relations campaign - II
2008-01-13 19:48:00
The next level of measuring PR effectiveness is whether the target audience groups received the messages directed to them. Have they they retained and understood the message that was intended too. Walter Lindenmann labels this level as Outgrowths.This level of success of public relations campaign will depend on immediate reaction that you will receive or you desired to receive from target audience. The best example is getting our event listed in the events and listings section. A press conference would not be a ideal event to be listed in this section. Listing would be recommended for a children's workshop in a book store. The outgrowth would be the number of participants for the workshop. Event participation would be the measurement tool.The other forms of Outgrowths are:Dip stick study: A dip stick study in the form of the recall of the particular brand, corporate or spokesperson vis-a-vis the competition. Which is the top of mind brand recall for the media in a particular indust...
More About: Public Relations , Public , Success , Campaign , Relations

PR helps create Voice of Reason
2008-01-13 14:26:00
Taking it further from where I left it the last time, Stalagmite Theory could well be how Public Relations slowly progresses towards creating opinions and influences mass values. According to Stalagmite theory, mediated experiences induce long term effects that are very difficult to measure. Fair enough..I wouldn't delve into measurements and evaluation of PR now anyways, since that almost is a topic worthy of its own space and discussion. Meaning theory and Cultivation theory are two most significant theories. In today's blog I stick to Meaning Theory, one of the theories of Stalagmite Theory.We all are aware that every little byte of information, every little ink and sound of media delivery is an experience by itself and each one of us is absorbing it, consciously, sub consciously to create our own versions of how the world is and appears to be. That is basically the formation of an opinion, the molding of our thoughts by so called external sources to create a point of view.Now,...
More About: Voice , Reason , Create

Thursdays with Tushar: The power of seven: Tips to become a successful Publ
2008-01-09 19:40:00
We are back to business. Year 2008 is full of news. Our blog is also making waves with great contribution from young and energetic writers. I see lot of involvement and interactivity from our readers too. The cricket and its racial monkeys to wild dogs, the cricketer with highest integrity and the cricketer who is still figuring out whether monkey is an animal or some race! BCCI?s late awakening, comparison of current president versus the previous one and so on? It is indeed a good news year so far and we have just crossed ten dates on our calendar. I thought of writing annual PR horoscope for the benefit of our readers, but you will have to wait till next Thursday for that. I have given a task to a dear friend and well-known astrologer. She is currently busy gazing at crystal ball and reading tarot card for us PR wallahs!I am keeping my promise about continuing our affair with public affairs and giving out few tips about how to become successful public affairs professional. Well, p...
More About: Power , Tips

Blogging and New Media event in Delhi
2008-01-09 19:34:00
As a PR professional, would you be interested in understanding a little more of what is happening on the blogging and new media landscape? Would you like to talk to this community face to face?The Indian blogging and new media landscape has been highly fragmented so far, with little information available on who is doing what. In an effort to bring this community under one roof, the recently floated Delhi Blog and New Media Society is organizing a meeting of all stakeholders in New Delhi on Saturday, January 12, 2008. The event is sponsored and supported by 20:20 Media and Microsoft.The expected audience will include professional/part time/fun bloggers, fringe/yet-to-start bloggers, PR/corp communication professionals, blog/ new media/ social media consultants and service providers and mainstream media. The event is open to all, and there is no registration fee.When & Where: Saturday, January 12, 12:30 p.m. onwards at 31, Shivji Marg, Westend Greens Farms (near Radisson Hotel), N...
More About: Event , Blogging , New Media

Compiling Indian Bloggers Lists for your clients - a newbie's guide
2008-01-08 19:55:00
As corporate India and the Indian PR industry wake up to blogger relations and many are now experimenting inviting bloggers to their corporate events and including them in their outreach programs, it becomes essential to develop a fine target bloggers list. Take it as another form of the media list that we are so used to.So today if you are handling a tech client, maybe you should know the names of the top ten tech bloggers in India. Likewise if you are handling an automobiles client, you should know who all are writing on bikes or cars. The list goes on with bloggers writing on healthcare, education, economy, current happenings, etc. etc.So how do we start compiling a list of bloggers? These are some of the good resources that I use and you might find them useful as well.1. Technorati - Here you will find Indian blogs listed according to their 'authority'- the standard Technorati way of ranking blogs primarily based on how many blogs link to a particular blog. This may not be the...
More About: Lists , Bloggers , Guide , Clients