IndiaPRBlog! IndiaPRBlog! Public Relations in India, PR agencies, associations, news and discussions Articles
79% of journalists turn to social networks for news leads
2007-11-02 08:22:00 79% of journalists out of 29,000 polled turn to social networking for news leads and 62% obtain less than 10% of their content from PR firms today. One-in-three journalists contribute to blogs. 91% of journalists prefer to be contacted by email and 70% rely heavily on visual attachments. And because of the evolving social media, 49% see a growing divide between PR professionals and the media.These are the main findings from a media survey conducted by Bennett & Company, a marketing firm in Florida. While the findings might be US-centric, take this as a heads-up for similar trends developing in India.Tech Tags: pr public+relations india More About: News , Social , Social Networks , Networks , Leads
India PR Blog calls for regular contributors
2007-11-01 19:43:00 India PR Blog is today a good resource on public relations and is the leading site on the subject in India. The site is among the top 25 PR blogs globally.Readers include PR professionals across levels and organizations, marketing professionals, journalists, mass communication students, and marketing bloggers in India, US, Europe, and the Asia Pacific. Everyday many dozens of students and young PR professionals search for PR related information in India on Google, Yahoo, and Live search and they come to this blog.However, there are much more practical knowledge that can be shared. The blog has some plans in store like starting a Q&A section, a newbie's section, media resources having media lists, journalists profiles, interview columns, etc. We realise that to actualize these requires a dedicated team work. Thus we are on the lookout for 2-3 regular writers to come on board.So if you are a PR professional or a journalist in India with 5+ years of experience in the industry, lov... More About: India , Calls , Regular
Hanmer to merge with Manning Selvage & Lee, to become Hanmer MS&L
2007-10-31 19:37:00 Publicis Groupe of France is reportedly going to acquire India's Hanmer & Partners and following this, the latter will merge with Manning Selvage & Lee and become Hanmer MS&L.Hanmer's clients include ACC, Network 18 (CNBC), Bharti Axa, Emirates, Enam, General Motors, ICICI Bank, ICICI Prudential, ING Vysya, LG, Religare, Tata Sky, BPL Mobile, Henkel and Discovery Networks, among others.(Via CNN Money)Tech Tags: pr public+relations india More About: Merge
Quick Guide to Social Media Marketing
2007-10-31 07:28:00 If you are looking for a quick guide to social media marketing, head over to DoshDosh. There is a nice post summarizing what the new practice is all about and how you can take advantage of it for your business.This is a quick read for PR and marketing professionals who are new to the web 2.0 scene. The article can also be taken as a reference for some tips if you are going to meet your clients on why they should embrace social media marketing."Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again..."Read on - Importance of Social Media Marketing ...Tech Tags: pr public+relations india More About: Guide , Quick
Peepul PR opens office at Mumbai
2007-10-31 07:02:00 New York based lifestyle PR agency Peep ul PR has opened its office at Mumbai .The agency's clients include Jet Airways, Coca Cola India, Cobra Beer, Birla Art International, and also web 2.0 brands such as Zoomin, Saffron connect, and PeekYou.(Via PRWeek)Tech Tags: pr public+relations india More About: Office
PR Process Outsourcing starts in India
2007-10-30 12:51:00 Welcome to PRPO - which stands for PR Process Outsourcing .And this is how PR outsourcing is starting out - Text 100 has started a Global Resource Optimization Centre at Mumbai to cater to activities that can be conducted at any part of the world. These activities include online campaign management, analysis, report generation, information management, content drafting for case studies, opinion articles, spokesperson bios, general editing, proofing and formatting, secondary research, reviews, pitches, messaging workshops, etc. Right now, the work outsourced is among Text 100 offices.This is something that is likely to go viral. So two predictions:1.We will see many global agencies doing the same in their India branches. We have Corporate Voice Weber Shandwick, Genesis BM, Edelman, etc.2.Big Indian PR companies like Adfactors, Vaishnavi, Perfect Relations, Hanmer & Partners, etc. will open specialised cells to cater to outsourced work from their global affiliates.3.There might be a...
PR Execs/Managers
2007-10-30 07:29:00 PR Execs/Managers Blr, Chennai, Hyderbad,, Mumbai, Pune, Kolkatta, India (Nationwide)Oct 30, 2007 More About: Ager
Tips on Pitching Bloggers
2007-10-29 19:40:00 Imagine you are pitching a story to a blogger and the latter is not convinced about your story idea. Still you persist. The blogger gets really pissed off and writes a nasty piece about you, your client, and writes in detail about what you have been doing. That is blogger relations for you - not like dealing with the usual mainstream media journalist who might bang down the phone but at least won't write his/her personal jaunt with you.Ok I exaggerated a bit. This can happen very rarely. Bloggers , especially the top ones, can be very professional and do take decisions objectively. But the point is this is an area that calls more a more sensitive handling than you would have been doing normally.To help get things stated, this is a good post at Problogger that details 21 tips from the full-time blogger himself on tips that one can keep in mind while pitching to bloggers. Problogger is considered to be the top resource site on blogging so you might just want to check what the expert h... More About: Tips
Is HT launching a TV news channel?
2007-10-29 17:00:00 Is the Hindustan Times (HT) group set to launch a TV news channel? If so, this could be its next step towards competing with the Times Group since the latter has recently launch the Times Now TV channel.Remember HT Group launched Mint this year to fill its gap of a financial daily. The Times group has The Economic Times, though the comparison might be bit unfair.By the way, LiveMint.com recently reported that India will see 100 new TV channels launching by the end of this year.Tech Tags: pr public+relations india More About: News , Channel , Chan
PR agencies losing out social media to speciality firms and ad agencies
2007-10-27 10:18:00 PR 2.0, social media marketing, or whatever name you call it is supposed to be primarily the domain of PR agencies. If you are a CEO of an organisation and wants to add the social media mix into your overall PR and marketing plan, you are likely to approach your corporate communications or your PR agency. Right? I don't think so. And I'm not the only one talking about it. Here is Jeremy Pepper writing about how PR can lose the social media to the advertising folks because the latter have the ability to make things look more sexier.He also wrote that when websites came into the scene years back, the PR folks ignored it and what is primarily a communications tool went to the marketing hands and today they use it mainly to sell products.Out here in India it is mostly of this second reason that the PR industry is today seemingly losing the social media to the advertising industry. Most PR agency folks do not care less about the social media or are too busy selling stories to the newsp... More About: Social , Media , Agencies , Firms , Ality
Sr Manager
2007-10-26 05:40:00 Sr Manager Mumbai , Maharashtra, India (Delhi, Bangalore, H'bad, Chennai)Oct 26, 2007 More About: Ager
Advertise on India's top PR site
2007-10-25 22:23:00 If you have a product or service that you would like to showcase to the PR, marketing, and media professionals in India, then the India PR Blog could be an useful medium that you can add to your media plan.India PR Blog is the leading public relations site in India providing PR resources, tips, discussions, tools, and analysis of the PR practice, industry developments, trends, issues, and media developments.It is read by PR professionals across levels and organisations, marketing professionals, journalists, mass communication students, and marketing bloggers in India, US, Europe, and the Asia Pacific. According to studies conducted by a fellow PR blogger based on Technorati, Google, and Alexa rankings, the site ranks among the top 25 PR blogs across the globe. The blog enjoys good placements on online search engines and is among the top 5 results on Google, Yahoo, and MSN searches on PR and India related keywords.Some site statistics, as on the date of this post:Google Page Rank - 5... More About: Site , Advertise , Vert
Mutual PR opens offices in UK and Germany
2007-10-25 16:27:00 Mutual PR seems set to open offices at UK and Germ any , reports IndianTelevision.com. The agency already has offices at Dubai and Singapore. Talk about employee exchange programs and here is a good opportunities for Mutual people to ask their bosses to start a program.It will be interesting to see how these office will come up to be in these markets where PR is seemingly more mature than here.So are these going to be one-man staff offices or are they going to be the next big story about Indian company going global. Wait and watch.Tech Tags: pr public+relations india More About: Offices , Mutual , Mutu
Two PR professionals in the Lead India initiative Final 8
2007-10-06 18:26:00 Two PR professionals from New Delhi and Pune are in the final 8's of the Lead India initiative by The Times of India (thanks to PRpoint group for highlighting this). The first one is Sanjay Kaul, Director, Melcole PR, from New Delhi who got together residents of his locality to raise their voice against power cuts and tariff increases. His actions led to the creation of the United Residents. The second one is Dr. Ujjwal Chowdhury, Dean/ Director, Symbiosis International University/ Symbiosis Institute of Media & Communications who plays a leading role in seminars and debates across educational life. It's good to see professionals from the PR fraternity coming out for this. Want to ask them questions or vote for them, click the links on their names above. Technorati Tags: PR, India, Lead India More About: Final , Initiative , Fina
Senior Account Executive & Account Executives
2007-10-01 09:27:00 Senior Account Executive & Account Executives Mumbai, Maharashtra, IndiaOct 1, 2007 More About: Senior , Account Executive
Seminar on 'Community Radio for Social Empowerment', Chandigarh
2007-09-29 03:55:00 When: Sat Oct 6, 2007 to Sun Oct 7, 2007 Where: Chandigarh Event Status: confirmed Event Description: Media Information and Communication Centre of India (MICCI) in collaboration with Friedrich Ebert Stiftung, Chandigarh Administration, and CorePR is organizing a two-day seminar at Chandigarh on ?Community Radio for Social Empowerment ?, on 6-7 October 2007. There is no registration free. However, prior intimation is a must. Kindly register with corepr@gmail.com. The seminar is a must for NGOs, radio professionals, producers, equipment supplies.
PRCAI Annual PR Summit, New Delhi
2007-09-27 15:11:00 When: Fri Nov 30, 2007 Where: Ambassador Hotel, New Delhi Event Status: confirmed Event Description: PRCAI is organising an Annual PR Summit in Delhi on November 30 at Ambassador Hotel, New Delhi . The Theme of the Summit is "Access India - communicating in a diverse, complex environment" Speakers will be luminaries from PR and Corporate World. Sessions are on: Coronation of the Indian Consumer Managing Change : Creating limitless possibilities for an inspiring future Role of Communication in Good Governance Also included is a panel discussion on - Many Voices, Many Cultures This is a whole day programme commencing with Coffee and registration at 9AM and concluding at 5:30PM. PRCAI is a member of ICCO and India hosted the International Summit last year here in Delhi in October 2006. For more information, please contact: Jayoti Lahiri Secretary General Public Relations Consultants Association of India D-25 Ridgewood Estate, DLF-Phase IV, Gurgaon 122 002, India Phone:+91 124 238 6583 M...
EnterPRise 'adding value' - PRCI National Convention, Jaipur
2007-09-27 05:16:00 When: Fri Nov 23, 2007 to Sat Nov 24, 2007 Where: Auditorium OTS, Nehru Bhawan, JLN Marg, Jaipur Event Status: confirmed Event Description: A 2-day national seminar on what PR can do for your business, organised by the Public Relations Council of India, Jaipur Chapter. Inaugural session - Friday, Nov 23, 2007, 5 pm Business Session and Valedictory - Sat, Nov 24,, 2007, 9 am - 6pm Registration fee - Rs. 1,500.00/- for members, Rs. 1,800.00/- for non-members, Rs. 500.00/- for students. For more information, please email: cccm@karnatakapower.com More About: National , Convention , Enterprise
PR Measurement based on Impressions
2007-09-26 21:48:00 This is the second part of the series on PR Measurement by Deepak Aneja, communications research professional at a leading global media analytics company and a reader of the India PR Blog. The views here are his. Read on... Before I get straight into the technicalities of Impress ions , let me explain what these metrics are meant for. Media Impression s - the number of people who might have had the opportunity to be exposed to a story that has appeared in the media - usually refers to the total audited circulation of a publication or the audience reach of a broadcast vehicle. I am considering the multipliers such as PR or readership factors here; we can have a separate discussion on multipliers ;) Identify the media, first. All media publications are not equal in value for delivering your message, nor are the media publications with the biggest circulations necessarily the best. It depends on your message type and the target audiences. The credibility of the publication need... More About: Base
How to run an image audit for your company
2007-09-20 20:36:00 I came to know about Mr.K Srinivasan, CEO, Prime Point Public Relations P Limited, Chennai from the Yahoo PR groups he managed that are currently one of the best groups of PR professionals online. Beyond this, he is also known for the impressive image audits he conducts for various organisations. Often at times I felt the need to conduct image audits for my clients before planning out any strategy for them or before the annual review to see how our PR campaigns have fared. Maybe I might be working with Mr. Srinivasan soon for my clients. Anyway back to the topic, what exactly is Image audit and how it is conducted? I asked Mr. Srinivasan and he explained: Image Audit is the study of 'hidden perception'. Every human being has some hidden perception, which normally is not revealed. For example, an employee has several hidden perception on their employer company or management and he does not want to reveal for his own reasons. How do you get to know what other people are... More About: Company
Pr account ($10,000 Referral Reward)
2007-09-14 12:23:00 Pr account$10,000 Refer ral Reward Milan, Italy, ItalySep 14, 2007 More About: Account
Interesting PR posts 09/13/2007
2007-09-13 21:30:00 untitled AnnotatedPublic relations, unlike in the past commands respect today as a nobleprofession like journalism and is meant not just to sell concept or an idea, butto educate, enlighten and empower the masses, renowned journalist and chairmanof Prasar Bharathi, Dr M V Kamat More About: Interesting , Posts , Eres
India PR Industry in the news
2007-09-13 19:02:00 1. Corporate Voice Weber Shandwick Delhi won the 2007 United Nations Grand Award for Outstanding Achievement in Public Relations - The CVWS Delhi team has won this prestigious award for its campaign on sensitizing people on the use of condoms. Read this story in The Hindu Business Line - an excellent case study on the use of traditional media relations, direct mailers, advertising, events, and the new media. Kudos to the team.2. Shekhar Ghosh to head Sampark PR as CEO - Shekhar moves from R&PM:Edelman where he served as the Chief Operating Officer (COO). Prior to Edelman, Shekhar was the Director, Strategy at Hanmer & Partners for over five years. Read the release here.3. Ogilvy PR to handle Satyam's account - To help build Satyam Computer Science's brand on a global mandate.4. PR is a noble profession - Public relations, unlike in the past commands respect today as a noble profession like journalism and is meant not just to sell concept or an idea, but to educate, enlighten a... More About: News , India , Industry , In the News , The News
Indo-USA Conference on PR and Business
2007-09-13 03:43:00 When: Thu Jun 12, 2008 to Tue Jun 17, 2008 Where: Hotel Green Park, Chennai Event Status: confirmed Event Description: With growing global interest on India and Indian Business taking centre stage, PRSI Chennai Chapter will also be holding a 6 Day Indo -USA Conference on PR and Business. This conference will be held during 12 - 17 June 2008 at Hotel Green Park, Chennai. Participants will include global university students, professors, academicians, professionals and their counterparts in India. For more information, visit www.prsichennai.org or www.prsi.co.in Or contact: Conf. Chairman Mr. R.K. Dharan Phone: 92821 58114 / 98400 66096 rkdharan@yahoo.com Seminar Chairman Mr. V.S. Ramana INDO-USA Conf. Phone: 22526561 / 99401 98135 vsramana@lntecc.com Chennai Chapter Chairman Mr Daniel T. Dass Phone: 25322340 / 26480608 prsichennai@yahoo.com Conference Secretariat C/o. Advtg. & Sales Promotion Co., 'Buckingham Garden', 55/20, Nowroji Road East West, Chetpet, Chennai 600 031... More About: Sine
Interesting PR posts 09/09/2007
2007-09-09 21:30:00 Free Email Mailing List Managers AnnotatedI'm not talking about spamming nor believe in that. But suppose you need to send out a news release to your contact journalists, send event invitations to a group of media friends, or send newsletters to subscribers on behalf of your client - such a tool is bound to come in handy. These are emails that the recipients anyway know that you are sending to other people also. So why waste two hours sending individual emails to everyone instead of just getting it done in one go. Of course I can 'bcc' to everyone but that looks rude to many people.Wearing the Public Relations hat! AnnotatedLike you disseminate information to journalists, do the same for bloggers. Where is the problem? Well, that is the problem, bloggers are NOT EQUAL TO journalists. Blogs and social media are absolutely new phenomenons themselves, evolving rapidly; bloggers are themselves discovering the role they can/ should be playing; professional understanding of the medium ... More About: Interesting , Posts , Eres
Senior Associate
2007-09-07 15:13:00 Senior Associate New Delhi, Delhi, IndiaSep 7, 2007 More About: Senior
Sr. Account Manager
2007-09-05 09:33:00 Sr. Account Manager Mumbai, Mumbai, IndiaSep 5, 2007 More About: Ager
Open RFPs - is it fair on the agencies?
More articles from this author:2007-09-04 11:35:00 Request for proposals (RFPs), or open pitches from multiple agencies that companies seek whenever they want to hire one has been the norm in the industry for decades. What happens typically in a RFP is that a client company sends out briefs to multiple agencies and invite them to present their recommendations based on that brief. In such RFPs, there can be two three rounds of meetings with the potential client company. The first round might involve say ten agencies presenting their credentials to the client company, which will shortlist around say three-four agencies. Now these three-four agencies will come back again in the second round with their understanding of the client's business and what they can do for the client. All financials can also be discussed at this stage. Then finally the company chooses which agency suits the best- creativity and money wise to conduct its PR campaign. Finally when an agency gets selected, it blows the trumpet horn and walks off ... More About: Open , Fair , Agencies 1, 2, 3, 4, 5, 6, 7 |
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