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Chocolate Spoof- Advertising will generate more PR
2009-09-10 09:37:00 In the past it was always the cola war between Pepsi and Coke. I never understood who finally won the battle and whose sales or saliency went up in the consumers mind. The trend continued in the cola space for quite some time but I have not off late noticed that kind of campaigns being released. May be both of them realized that it is sheer waste of money. Is there not a learning for other categories from this? But recently I happen to see Nestle trying a spoof on CDM, which is splashed across all channels in the electronic medium. Post the campaign, we saw more write ups on various portals on who is right and who is wrong and who is getting benefited. More About: Advertising , Chocolate , Spoof
Think 360 ? to launch a complete makeover of your brand
2009-09-07 07:24:00 One can quote many examples as to why companies go for a makeover. But having said that most corporate and companies want to tell the world through PR that we have changed our identity and share the vision and its new values of the company. Well it definitely sounds interesting but will it create ripples in the consumers mind? To me the answer is no. So what will work? The entire communication strategy has to be well orchestrated 360 degree effort to instill the change in name or the logo in the desired audience?s mind. PR in isolation may not create the desired impact but PR with strong mass media campaign and internal communication will work wonders for the brand. The most refreshing example which still stands tall in my mind is the launch of Axis Bank. Today we don?t see much of their campaign but Axis bank has become a familiar bank name both with their current clientele and the future prospects. More About: Launch , Brand , Makeover , Complete
Days the media, advertising and PR fraternity need to remember
2009-09-03 19:34:00 January 29 is Newspaper Day. Then there is WORLD AMATEUR RADIO DAY(April 18), "NATIONAL PUBLIC RELATIONS DAY(April 21)", WORLD BOOK AND COPYRIGHT DAY(April 23), "WORLE PRESS FREEDOM DAY(May 3)", SPORTS JOURNALISTS DAY(July 2), WORLD PHOTOGRAPHY DAY(August 19), WORLD TELEVISION DAY (November 21) and other. More About: Media , The Media , Advertising , Days
Living on the edge: A contrarian view of PR
2009-08-07 09:50:00 I?ve often compared a PR career to living-on-the-edge - a calling best suited to people who can work really hard and smart; and bring to life ideas that lead to change. PR requires a special kind of person who thrives on action, on ?doing? everyday. PR is a series of short sprints that look quite like a marathon, in retrospect. More About: Living , The Edge , View , Edge
How to develop a personal branding leitmotif
2009-07-20 20:31:00 Do we need a ?personal leitmotif? that evokes an image without saying a word? Dramatists, musicians and artists have been creating leitmotifs that imprint unforgettable memories. For instance, Pink Floyd?s The Wall evokes ?another brick in the wall? instantly. You are a work of art Creating a leitmotif allows us to ?lead? viewers into a multi-sensory experience that ... More About: Personal , India , Music , Branding , Public Relations
The experience of a life time
2009-07-09 20:58:00 I landed in Cannes as a member of a jury eager to lend my experience to selecting the best among the best for the inaugural PR Lions. I returned humbled by the learning from the vast pool of creativity, enriched by the knowledge and thirst for more. The world has changed ? while changing further at an incredible pace. The idea can come from anywhere ? advertising, PR, direct, promotions, you name it. And let?s stop cribbing about it not being a PR idea. The Idea wins. I also know that Creativity flows from the young and free. So from hereon you are the King of Rock ? not MJ. So let?s see it floowww??Excellence in execution is key to success ? using surround sound ? digital, traditional media, email, event, grassroots, you name it. Traditional PR is alive but often not relevant, insufficient, does not reach audiences as quickly as digital does. Often digital leads, traditional media follows ? almost always. More About: Life , Time , Experience
8 tricky social media marketing questions from clients, answered by Dave Ev
2009-06-26 06:52:00 I attended a social media workshop by Dave Evans of Digital Voodoo and author of Social Media Marketing , An Hour a Day, earlier this week at Delhi organised by 2020 Media, and I loved the way he talked the new marketing cycle with the emergence of the social media. Dave also talked about how organisations need to identify various touchpoints that define their products, brands, or service and analyse the performance of each touchpoint in the social media space, how important is each touchpoint , how consistent is their delivery, and how talk-worthy are each. I wanted to have a chat with him at the venue but given the number of people waiting to talked to him, I quickly exchanged cards with him, and requested his inputs on few questions I would later send. I sent Dave eight tricky questions frequently asked by clients. His answers are below. More About: Questions
Simple Ideas ? key to creating winning PR campaigns ? thoughts from Cannes
2009-06-25 07:27:00 Ashwani has been reporting from Cannes and he has put up an interesting post on how to produce winning PR campaigns. What he said that I like the most was that any campaign has to be built around a central idea, an idea that is simple yet executed well. I also remember having a chat with Prema Sagar before she left for Cannes (she is the only India n member to be part of the jury) that one of the core things that she look for will be a clear and simple idea and how that has been executed. More About: Ideas , Thoughts , Creating
Speak Up! Speak Out! Public Speaking has great impact on PR Practitioners
2009-06-09 07:38:00 "Public communication skills are important for anyone who needs to share information with others. Or those who hope to persuade others about an issue". Public Relations professionals are no exception to this. Many times we, Public Relations practitioners, pay little attention to the formal consideration of our communication skills, especially public speaking skills. In this increasingly information-oriented age, Public Speak ing skills are becoming more and more critical. As part of our profession, we need to influence people and win friends to get our work done. And most of the time, that is achieved through our gift of the gab. More About: Great , Speaking , Public Speaking
Will fatigue hit viewership of WORLD CUP T 20?
2009-06-01 09:11:00 Recently I happen to read in one of the columns where the Master Blaster of India n cricket mentioned that Viru and Gauti are going through ‘fatigue’. Will they therefore be able to deliver the power and energy as they are the much talked about world opening pair in the shorter and shortest version of the ... More About: World Cup , World
Five things they don?t teach you at PR institutes
2008-06-05 21:00:00 Some of the best brains in the PR industry today have no formal qualification for doing their job. They hold no diploma from any communications institute nor any management certificate. But when it comes to PR strategy and execution, organizations seek them out. What is it that they do? Do they have some practical lessons ... More About: Public Relations , Things , Institutes
The Art of Leaving & Living Forever: Thursdays with Tushar
2008-06-05 07:42:00 I am sure many of us have heard about ?Art of Living ? and the difference they are making in many peoples? lives. Today, I am introducing ?Art of Leaving ? and trying to leave a thought so even while you leave, you can live forever in minds of organization and its people. It is said by ... More About: Forever
Book Review: Let?s Connect
2008-06-02 20:30:00 Let’s Connect : Using Linkedin to get ahead at work - Ajay Jain What the book is talking about is LinkedIn, an international business networking website, which can make the world of business a much smaller place. Specially with the network that he or she creates. Interestingly, if you are connected on this business networking site ... More About: Book Review , Review , Book
Working with Journalists - What You Should Know
2008-06-02 07:00:00 After years and years as a career finance journalist I shifted into a industry operations unit and quickly realised that: Creating is tougher than commenting (?on the creation). Creating is more enriching than profiling (?the creation or the creator). Creating is much more powerful than criticism (?of the creation or the creator) Comments, Profiles and Critique remain nevertheless ... More About: Working , Journalists
Shepherding Your Clients in Times of Manufactured Media Exclusives
2008-05-30 05:07:00 The rapid expansion in the media space has done many good things for the nation. It has provided choice in beats across entertainment, movies, news and education that earlier was simply not ever thought of or envisioned. The proliferation has brought about waves of soaps, contests and now with the first IPL season shaking India, ... More About: Media , Clients , Times , Expose , Crisis
The balancing act: Client expectations vs. PR agency performance
2008-05-29 21:00:00 Has it not been debated before? Yes, it has been. Have we not wasted enough cups of coffee arguing over it? Yes, we have. So, are we ready to bury and tombstone the topic? No, not in the near future. The debate over what a client says he wants and what he really wants will ... More About: Performance , Agency , Expectations , Client
Media Game Changers-How IPL Changed Indian Marketing and PR Forever
2008-05-29 13:56:00 Last night the Kings XI Punjab made another killing! Shaun Marsh produced what some would colloquially describe as giving a right walloping and Yuvraj Singh followed through with more arson on the pitch; the two are the cynosure of all eyes in the cricket world in India, the Commonwealth continents and many points further. This wasn’t ... More About: Marketing , Media , Indian , Preity Zinta , Shah Rukh Khan
How to win votes and influence people: Thursdays with Tushar
2008-05-28 20:31:00 Though I am not a politician, politics fascinates me. I am one of the very few fortunate PR professionals in the country, who did political communication before and I still enjoy doing it as much as I enjoy watching the mysteries of Indian voters unfold in uncanny manner. I find elections more exciting than T20 ... More About: People , Influence , Votes
Top Tips and Tools To Make Better PowerPoints
2008-05-27 23:13:00 PowerPoints can often make or break a career and we need to master the art of creating good looking PowerPoints, especially if we are working in the corporate world. Here are some good reads and tools from across the web and the blogosphere to help you get started in creating a good design. Remember like experts ... More About: Tools , Tips , Make , Powerpoints
What journalists want
2008-05-22 21:30:00 It was after a long lunch session that she shared this with us: ?They promised me an exclusive. The interview with the Chairman was to happen in the next couple of days. The meeting was cancelled at the last minute. Reason? The Chairman had to fly out of the country. Next day I saw the ... More About: Journalists
The Never Ending Love Story: Thursdays with Tushar
2008-05-21 20:49:00 I wrote about ?The Power of Invisible Force? and followed up with few heartfelt stories. My Friend Palin even suggested that I am heading towards Himalayas and may be on my path to attain nirvana or sainthood. But my dear friends, I am not. Today, I am going to share a never ending love story ... More About: Love , Story , Ending , Love story
Access your client?s television coverage on the web
2008-05-21 20:38:00 Esha News has started this initiative where each client for each PR agency can have their own webspace and can access provide access to the team and the client. The monitoring agency has started to understand and value of real time delivery clips, specially during a crisis situation, when you need coverage, even ... More About: Television , Access , Coverage , Client
This week?s winner of our Post a Comment, Win a Book contest
2008-05-21 06:05:00 Last week, we announced a contest to our readers and now we are ready to announce the first winner. The contest is simple. Every week, all those who leave a comment on this blog on any of the posts will have their names thrown into a hat, and two winners will get a copy of ... More About: Contest , Post , Book , Week , Winner
Top Online Research Resources for PR and marketing Professionals
2008-05-19 21:43:00 My team and I develop PR pitches for our prospective clients. This is one of my KRAs. Planning requires, besides understanding the client’s business and requirements, a lot of research on the industry, the competition, and the current image that the client has in the market. This involves primary researches like speaking to journalists and ... More About: Marketing , Resources , Research , Online , Professionals
Homogenizing Cultures
2008-05-19 12:47:00 As communication gets more complicated and cluttered, confusing and converged into one, I wonder how it is impacting the cultural fabric of our country. Is it impacting in the desired manner? Are we reaching out to the desired target audiences? Are we confusing mass culture with niche metro culture? Are we getting too carried away ... More About: Cultures
How to shine & never be late for meetings again
2008-05-15 21:30:00 ?Agencies seldom get sacked for blunders; it?s the small irritants that ruin you,? said my boss. We were on our way back from a client?s office and the ?small irritant? was ?our? habit of being late for meetings. This was a few years back when I worked as a trainee on a 9 to 9 ...SHARETHIS.addEntry({ title: "How to shine & never be late for meetings again", url: "http://www.indiaprblog.com/2008/05/how-t o-shine-never-be-late-for-meetings-again. html" }); More About: Technology , Google Earth , Shine , Meetings , Late
How to shine & never be late for meetings again
2008-05-15 21:30:00 ?Agencies seldom get sacked for blunders; it?s the small irritants that ruin you,? said my boss. We were on our way back from a client?s office and the ?small irritant? was ?our? habit of being late for meetings. This was a few years back when I worked as a trainee on a 9 to 9 ...SHARETHIS.addEntry({ title: "How to shine & never be late for meetings again", url: "http://www.indiaprblog.com/2008/05/how-t o-shine-never-be-late-for-meetings-again. html" }); More About: Technology , Google Earth , Shine , Meetings , Late
False Assumptions and True Expressions: Thursdays with Tushar
2008-05-15 09:45:00 I assume you know why I am late in posting this post today. I assume you know by now what I am going to write today. I assume that you must have got decent increment this time and your CV is not floating in the market. I assume that you have been reading and will keep on reading ...SHARETHIS.addEntry({ title: "False Assumptions and True Expressions : Thursdays with Tushar", url: "http://www.indiaprblog.com/2008/05/false -assumptions-and-true-expressions-thursda ys-with-tushar.html" });
False Assumptions and True Expressions: Thursdays with Tushar
2008-05-15 09:45:00 I assume you know why I am late in posting this post today. I assume you know by now what I am going to write today. I assume that you must have got decent increment this time and your CV is not floating in the market. I assume that you have been reading and will keep on reading ...SHARETHIS.addEntry({ title: "False Assumptions and True Expressions : Thursdays with Tushar", url: "http://www.indiaprblog.com/2008/05/false -assumptions-and-true-expressions-thursda ys-with-tushar.html" });
Post a comment, win a book on LinkedIn
More articles from this author:2008-05-15 06:18:00 We wish to thank all our readers who participate on the this blog. Here is a small way how we wish to thank, in a fun way, all those who comment on the various posts on this blog and add to the discussion: Every week, all those who leave a comment on this blog will have ...SHARETHIS.addEntry({ title: "Post a comment, win a book on LinkedIn", url: "http://www.indiaprblog.com/2008/05/post- a-comment-win-a-book-on-linkedin.html" }); More About: Book , Comment , Linkedin 1, 2, 3, 4, 5, 6, 7 |
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