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Google Tops Landor Associates Top Brands of 2006
2007-02-09 13:51:01
Landor Associates, the world’s leading branding and design consultancy conducted a survey of the most popular brands among consumers, which rates the best and worst brands. The rankings were compiled from more than 2,000 interviews carried out by a New York design agency, Landor Associates. Its managing director, Allen Adamson, said inclusivity was a critical factor for the year’s successes. “One thing they’ve all got in common is that they appeal to multiple segments,” he said. “Google ’s become the starting point for the internet experience of almost everyone - be it the chief executive or the head [lavatory] man. At Vegas, you’ve got families with kids sitting next to people who are there to escape from their families.” (more…)
More About: Tops , Soci , Brand , Land

In Case You Missed It - Branding News Roundup
2007-02-09 13:51:01
Since I had a quite long break from brand-blogging I thought I should point out some of the posts I found interesting in the branding blogosphere, just in case you missed them: Marketing a Strong Nonprofit Brand Laura Ries has run a list of 7 important things to consider when building a brand for the non-profit organizations: 1. The name 2. The spokesperson 3. The position 4. The enemy 5. PR, PR, PR 6. A signature event 7. Color and logo What is your (personal) brand worth? David Sandusky has an interesting list of questions people should ask themselves when they’re evaluating their own personal brands. What about you? What is your personal brand worth? How do people feel when dealing with you? Do they think of you when looking for an expert in your space? Do people hear from you only when you need something like a job; or are you making networking deposits regularly. More, he has a 4 steps strategy to define and maintain a personal brand: 1. Define yourself 2. Understand y...
More About: News , Branding , Roundup , Miss , Case

Popular Brands May Brand the Brain
2007-02-09 13:51:01
A new study finds that familiar brands evoke faster, more positive responses in the brain than lesser-known brands. In tests on young adults using real-time functional MRI, the logos of well-known auto and insurance companies “lit up” areas of the brain associated with warm emotions, reward and self-identity. “Furthermore, strong brands were processed with less effort on the part of the brain,” said Dr. Christine Born, a radiologist at University Hospital, part of the Ludwig-Maximilians University in Munich, Germany. In contrast, less-recognized brands triggered more activity in brain regions associated with working memory and negative emotions — suggesting these products were less easy to “process” and accept. (more…)
More About: Pop , Rain , Popular , Brand , Brain

Gap To Review Its Brand Strategy
2007-02-09 13:51:01
Gap, the company that helped make khaki beige a fashion statement, is to review its Gap and Old Navy brands after the retailer revealed disappointing sales in December and expected increased pressure in January.Total sales for December were down by 10% on results posted two years ago, at $2.34bn. The company has been in the middle of a two-year rebranding operation but has admitted it has failed and will review its strategy at the two divisions. Gap has suffered in recent years and each new set of financial results have brought new problems as the San Francisco retailer finds competitors have emulated its essential casual style of T-shirts and khakis and at a cheaper price. Alternative strategic decision, helped by ongoing speculation in the market, is that Gap Inc. is ever closer to a takeover is being stoked by a news report that the struggling retailer has hired the investment firm Goldman Sachs to consider such offers or other dramatic changes. A story to follow…
More About: Strategy , Review , View , Brand , Trat

Five Management Traits For Global Brands
2007-02-09 13:51:01
Via Brand channel & Interbrand, an interesting list of five management traits that are employed by leading global brands. Seek out insights: Outstanding brands identify customer insights. When these insights are shared across cultures they assist in a brand’s adoption globally. Integrate local intelligence: Brand guidelines are tremendous tools for ensuring consistency. However, they have been known to impede innovation and diminish relevance. Brands are dynamic, never static, so the management of them must integrate new thought. In the case of global brands, to assume that one message can appeal uniformly to all audiences with equal relevance is unrealistic. Well-managed global brands cull local markets for intelligence related to the ‘next big thing’ to ensure local relevance and to counter competitor’s moves. (more…)
More About: Management , Men , Global , Mana

5 Rules to Establish and Maintain Brand Awareness
2007-02-09 13:51:01
Despite the fact that the hot ways to enhance your brand involve new media, business branding basics are still in style. Branding success will depend on adapting to the rapidly evolving media environment and taking advantage of new opportunities to reach your target audience. But, there are some branding constants that will remain critical for establishing and maintaining brand awareness with your target audience. Regardless of the medium chosen for distribution, you must: (more…)
More About: Main , War , Ware , Awareness , Tabl

23 Elements of a Healthy Brand
2007-02-09 13:51:01
A healthy strong brand has definitely has some other attributes than the best or the biggest. A healthy and a strong brand generates also more results than just bigger sales. A healthy strong brand sustain a product over time through consistency, excellent communication, providing value to its target customers. These and much more. Here is a checklist of 23 brand health criterias as presented in Peter Cheverton’s excellent book Understanding Brand s (Creating Success): is based on a proposition of genuine substance and value to the target customer communicates a clear and powerful brand definition communicates a clear ?emotional charge? communicates an attractive and relevant personality wins, builds and retains customer loyalty is well known by the target customer is held in high esteem by the target customer communicates and evidences a unique match between the company?s capabilities and the customer?s needs is a source of competitive advantage is an investment of increasing...
More About: Health , Elements , Men , Healthy