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Did you say stop the presses?
2007-07-17 20:07:00
I read an interesting article today written by Jon Fine of Business Week. In the article he suggests that it may be time for some for some enterprising newspaper to go completely online. He writes:It's a question worth asking. This could be the worst year for newspapers since the Great Depression. The double-digit revenue declines long forecast by doomsters have arrived. While nearly all the major papers still post profits, albeit smaller than before, a few prominent ones are losing boatloads.This struck me as interesting because I have thought for a long time that if, for example in our local market, the Pioneer Press focused all of its efforts online it could be a real dominate force. What do you think?You can get Fine's full article here.
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"Awnings Today" Campaign Builds Momentum with Risdall McKinney
2007-07-13 15:40:00
After completing a competitive pitch process, the Industrial Fabrics Association International (IFAI) and the Professional Awning Manufacturers Association (PAMA) have selected Risdall McKinney Public Relations to implement the second year of the Awnings Today (www.awningstoday.com) national consumer campaign. "Expanding the campaign in year two, we wanted to select an agency that had both a passion for our calling and driving results," said Michelle Sahlin, managing director, PAMA. "Risdall McKinney understood and recognized our objectives, had knowledge of the insider channels for key messaging and provided insight to the places which could make the most impact." Risdall McKinney will implement a strategic public relations plan that incorporates media relations, stakeholder communications, partnerships and special events to create consumer awareness for the benefits of awnings. "As the Awnings Today campaign enters its second year, we’re excited to further the momentum and creat...
More About: Campaign , Momentum , Builds

Job - Padilla Speer Beardsley has jobs, jobs and more jobs
2007-07-12 01:34:00
Account Supervisor/Director, Manufacturing and Technology, MinneapolisSenior Account Executive, Investor Relations and Technology, MinneapolisProject Manager, Interactive & Creative Services, MinneapolisAccount Executive, Manufacturing and Technology, MinneapolisAssistant Account Executives, Agribusiness, Consumer, Manufacturing & Technology, Minneapolis
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PR firm Provident Partners increases workforce by 50 percent
2007-07-12 00:05:00
Provident Partners , a public relations and new-media consulting agency, increased its workforce by 50 percent with its recent hire of Kirsten Johnson as an account executive.Johnson is a recent graduate of the University of Nebraska-Lincoln, where she earned a bachelor’s degree in journalism. She previously worked in public relations for the Nebraska Soybean Board. Her addition to the Provident Partners staff means big things for this growing agency, which is at the forefront of integrating traditional, multimedia and social media PR tactics for clients."I've been in this business for 25 years – in front of the camera and in the inner circle of communication strategy sessions. Today we're witnessing a sea-change in the way our society, its members and its institutions communicate, learn and interact," said Albert Maruggi, president of Provident Partners. "I call this the 'trans-' era: trans-media, trans-generation, trans-location. This era calls for the right combination of ...
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The Prosumer
2007-07-11 22:40:00
Gutenberg. Radio. TV. Internet. We know the history of media. Got it. And today we see traditional media channels dissipate before our very eyes as multi-directional, consumer-generated media gain solid ground. Social media continues to proliferate across the world, affecting our ways of receiving – and producing – information. Yep, got that too.But how accurate can we be with our predictions on how media and information sharing will evolve in years to come? Will we get it right?The latest Prometeus Media Revolution video provides us with an interesting take on where we’ll be in the next fifty years.Could Second Life become the new reality? Will virtual life capture the biggest market on the planet? The terrestrial avatar? Say it ain’t so! While a bit far-fetched in my opinion, what’s your take?Oh, and what is a “prosumer”? Apparently, anyone. Check it out…

The Alphabet Bash returns!!!
2007-07-11 16:49:00
Please join...IABC: International Association of Business CommunicatorsPRSA: Public Relations Society of AmericaAMA: American Marketing AssociationAd Fed: Advertising Federation of Minnesota...as they host the 2nd Annual Alphabet Bash on Thursday, August 16 from 6 pm -9 pm at Trocaderos Night Club, 107 Third Ave N. in the Minneapolis Warehouse District.The A lphabet Bash is a "can't miss" networking event celebrating Minnesota marketing and communications professionals! Make business connections, develop long-lasting relationships, explore other business development opportunities - or just come for a good time. Last year we had over 450 marketing and communications professionals in attendance — we hope to make this year even bigger and better!Cost: $30.00 for members of the above organizations$40.00 for non-members$20.00 for students(cost will go up $10.00 if registering after August 2, 2007)**Price includes drinks, heavy appetizers and a chance to win fabulous door prizes, inclu...
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YMM Wins American Design Awards
2007-07-10 21:43:00
The American Design Awards has announced its 2007 Winter Semi-Annual Contest winners. Yamamoto Moss Mackenzie, Minneapolis, received two accolades, including second place for self-promotion design for an agency holiday card and third place in brochure design for work for Cargill, Inc. Overall, sixty awards were given from a pool of nearly 1,250 design entries.The American Design Awards hopes to change how people view graphic designers, by offering awards to the most creative, rewarding excellence in design and business, reaching out to young designers who need advice and mentoring, and providing positive criticism and feedback to those who are just a step away from stardom. Visit www.americandesignawards.com for a complete list of the winners and for more detail on the competition.
More About: Wins

PR WEEK PROFILES KOHNSTAMM COMMUNICATIONS
2007-07-10 00:29:00
NATIONAL BUNDT DAY PR CAMPAIGN FOR NORDIC WAREThe PR campaign that won the best event category (7 days or more) in the MN PRSA Classic Awards this spring is profiled in the current issue of PR Week Kohnstamm Communications of St. Paul created National Bundt Day" for client Nordic Ware's 60th Anniversary last year, also winning a Summit International PR Award for best special event campaign of the year. The PR Week profile editorializes that Kohnstamm "gave Nordic Ware a campaign with legs, which can be used in years to come to remind customers just how much they love their Bundts." The program's "Bundts Across America" recipe contest was featured during the holidays on The Martha Stewart Show together with Nordic Ware founder Dotty Dalquist, an effort that contributed to sales jumping 10 percent over the previous year, according to PR Week. The PR trade mag also said that The Smithsonian Institution is now considering Nordic Ware for a future exhibit, thanks to Kohnstamm's work. ...
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