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PR WEEK PROFILES KOHNSTAMM COMMUNICATIONS
More articles from this author:2007-07-10 00:29:00 NATIONAL BUNDT DAY PR CAMPAIGN FOR NORDIC WAREThe PR campaign that won the best event category (7 days or more) in the MN PRSA Classic Awards this spring is profiled in the current issue of PR Week Kohnstamm Communications of St. Paul created National Bundt Day" for client Nordic Ware's 60th Anniversary last year, also winning a Summit International PR Award for best special event campaign of the year. The PR Week profile editorializes that Kohnstamm "gave Nordic Ware a campaign with legs, which can be used in years to come to remind customers just how much they love their Bundts." The program's "Bundts Across America" recipe contest was featured during the holidays on The Martha Stewart Show together with Nordic Ware founder Dotty Dalquist, an effort that contributed to sales jumping 10 percent over the previous year, according to PR Week. The PR trade mag also said that The Smithsonian Institution is now considering Nordic Ware for a future exhibit, thanks to Kohnstamm's work. ... More About: Profiles , Stam , Profil 1, 2, 3, 4, 5, 6 |
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