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Marketing Strategies for Your Business - Email Campaigns
2007-08-31 02:33:00 Now that you know your Vision, your Ideal Client, how to Build Authentic Relationships, create Strategic Referral Partnerships and Client Referral Strategies , you can effectively take advantage of Email Campaigns. As you may recall, I mentioned in last month’s article there are several marketing strategies to fundamentally build a business. The strategies are simple but not always easy. However, if they’re coupled ... More About: Marketing , Business , Marketing Strategies
Ten Tips for the Interview Follow Up
2007-08-29 00:47:00 Not getting a follow-up call when promised is a very common occurrence. Candidates are sometimes sure that they aced the interview and are perfect for the position, in fact they are anticipating a call and an offer. But instead they get “nothing.” No offer; no call. They never hear from the company. This is not only frustrating, but reflects poorly on ... More About: Tips , Job Interviewing , Interview , Resume
Is It Time To Update Your Resume?
2007-08-29 00:44:00 The motto “Be prepared,” isn’t just great advice for Boy Scouts; it’s also great career advice. You never know when the perfect career opportunity will present itself. If a recruiter called you today with your dream job, are you prepared to send out an up-to-date resume right away? There are four critical times to update your resume: * At least once ... More About: Job Interviewing , Time , Resume , Update
Formatting Your Press Release
2007-08-27 21:07:00 Once you know the basics involved in writing a Press Release , you’ll find it’s a pretty simple process to put one together. In fact, if you conform to “industry standards” and include the information that reporters and editors are expecting to find, your press release stands a very good chance of actually being used. Here are the formatting rules you need ... More About: Marketing , Press Release , Public Relations
Micromanagement: Killing Employee Morale
2007-08-24 15:07:00 Employee morale is something that no business can ignore. It is something that greatly impacts employee performance, especially in a sales environment. Sales environments can, by their very nature, be very stressful and it falls to the managers to ensure that morale is kept up and performance optimized. Many managers are aware of this and create performance related incentives to their ... More About: Management , Morale , Employee , Oral , Moral
Customer Service: A Missing Skill?
2007-08-23 21:25:00 You have to make more sales! This is the message that is drilled into every salesperson’s mind on a daily basis. Usually they’re expected to achieve this through cold calling and other age-old techniques in a hope that they will be able to make a sale. However, this single-minded focus on sales figures tends to leave the customer unhappy and unwilling ... More About: Customer Service , Sales , Service , Customer , Missing
10 Killer Job Interview questions and Answers
2007-08-22 22:18:00 Behind every interview question there is a concern or another question. Your job is to process the question thinking about what the interviewer’s concern might be. In other words, why is the interviewer asking you this question? Q#1 - How long have you been looking for a job? (Concern ? is there something wrong with you that other employers have picked up?) A#1 ... More About: Questions , Job Interviewing , Interview , Answers , Killer
14 Reasons Small Businesses Need a Brand Identity System
2007-08-21 22:19:00 Business and marketing experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials - a brand identity system. But they rarely explain the reasons behind this advice. A logo and consistent marketing materials can increase your sales and revenue, because they convey the following impressions: 1. To convey ... More About: Marketing , System , Small , Reasons , Brand
Three Brand Identity Myths That Will Bring Your Business Down
2007-08-20 04:27:00 “Brand identity” is the combination of consistent visual elements that are used in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and envelope. It can be extended to include a Web site, brochure, folder, flyer, or any other professionally designed pieces. Having a brand identity is extremely important to ... More About: Marketing , Business , Myths , Identity
Unified Messaging ? Critical In Today?s Technical Age
2007-08-20 02:13:00 Unified Messaging, abbreviated as UM, is nothing but the integration of different communication modes used by us - such as the email, voice mail, and fax - into a combined communication experience, such as a mail in-box and/or alert service, which then can be accessed from a variety of devices such as the PC, fixed ... More About: Management , Technical , Today , Crit , Critical
7 Tips for Developing Systems for Success
2007-08-17 15:43:00 Wherever you are today with respect to growing your business or organization, developing systems and processes represents a crucial part of setting the conditions for success. Because it’s so important to establish a robust foundation before your company explodes with new business, this article offers seven ideas for systematizing your organization. Before your company can respond ... More About: Management , Tips , Success , Systems , Develop
Cold Calling Executives - a Way of Life
2007-08-16 16:12:00 If you plan to cold call high-level decision-makers expect a mental transition to come. The time of transition comes to different people at different points in time, often without the seller even realizing it has happened. The way you think will morph into the very kinds of thoughts top decision-makers think. Seemingly, suddenly you will ... More About: Life , Sales , Cold , Calling , Executives
The Secrets to Acquiring new Customers
2007-08-16 01:24:00 One of the many reasons that get people interested in using direct marketing is its value as a means of acquiring new customers or clients. With the ever increasing costs of doing business it is critically important for the retail automotive dealership and management to be cost-effective in marketing. That means that good control is exercised over the cost of getting a ... More About: Customers , Secrets , Custom
Shun the Status Quo to See the Possibilities to Accomplish 20 Times as Much
2007-08-15 15:27:00 Organizations usually underestimate the potential value of the most important new information, technology, and ways of operating. This error occurs because the new information or resource unexpectedly makes untrue what has been undeniably true in the past. Achieving 2,000 percent solutions is a good example of this tendency. While hundreds of organizations routinely develop and implement such solutions every day, the majority of ... More About: Business , Management , Motivation , Times , Status
Stop Waiting for Someone to Produce You
2007-08-15 15:25:00 I can remember when I would wait for opportunities to come to me. I would stand by the idea that “whatever is supposed to happen will happen” and then one day it occurred to me that all I was really doing was hiding. What was behind that hiding was, “Who do I think I am to be amazing and fabulous, ... More About: Management , Stop , Waiting , Prod , Produce
Why We Get Inconsistent Marketing Results
2007-08-15 15:07:00 What motivates you to market your business?the REAL motivation? Is it fear of not having enough money? Imagining the ripple effect of helping your clients live more authentic, vibrant lives? Looking at the photograph of an aunt who swore you’d never amount to anything? All potent enough motivators, for sure. What’s interesting to notice is whether your motivation is going toward or ... More About: Marketing , Results , Cons , Result , Tent
Leadership Through Goal Setting - vs - Brute Force management
2007-08-14 21:14:00 Setting goals as the way to create priorities is what leaders do to maintain direction and focus. Unfortunately, many managers take a tremendous amount of potential leverage out of their organizations by not prioritizing. Many do it by using the Brute Force style of management. How to define Brute Force management? It’s the “just keep working harder, working longer, and working ... More About: Management , Leadership , Goal , Manage
Avoid mistakes when outsourcing Sales and Telemarketing
2007-08-14 21:11:00 Hiring a service provider to prospect for you or sell your product or service can be a very effective solution. However, you can also waste valuable time, money, and have the reputation of your company tarnished very quickly. There are a few good, professional, and legitimate service providers with solid business models and there are those that do not. Be very ... More About: Marketing , Outsourcing , Sales , Avoid , Telemar
High Performance Teams: 9 Essential Ingredients for Team Building
2007-08-14 21:10:00 “Nothing is so infectious as example.” Francois de La Rochefoucauld In conducting team building training and management skills training all over the world since 1995, I’ve discovered there are nine essential ingredients that consistently crop up in creating high performance teams. Listed below are the top nine beginning with communication. High Performance Team s : 9 Things a Leader Can Do To Energize and ... More About: Building , Ingredients
Changing Careers ? With little or no experience at the new career
2007-08-13 23:21:00 Changing careers could be one of the best decisions you make in your life. It may also be one of the more difficult things you will do. Creating a self-inventory and doing some basic preparation can make a big difference in the way you view yourself and as a result how others see you. Here are five tips to help ... More About: Job Interviewing , Careers , Experience , Resume , Career
Praise Individuals As Well As Groups
2007-08-13 23:18:00 Praise is often given to groups of people in recognition of a group achievement. This is a good thing. When we’ve all pulled together to meet an objective, that recognition helps extend the “feel good” moment that comes with achievement. Unfortunately, individuals within the group can be left feeling anonymous, not sure that their individual contribution has been noticed. A number of years ... More About: Management , Motivation , Teams , Praise , Groups
10 Key Points on Training the Aging Workforce
2007-08-12 19:43:00 Will baby boomers retire at 60? Will there be a massive employee shortage in a few years? What can companies and government agencies do? This is a very important topic, given demographic trends worldwide. Let me provide an overview with these 10 points. 1) The Conference Board published a good report in 2005 titled America’s Aging Workforce Posing ... More About: Business , Management , Employees , Training
Avoid the Top Five Resume Mistakes
2007-08-10 05:01:00 Over the years as a recruiter and resume coach, I’ve seen the consequences of poorly written resumes. Unfortunately, most people don’t seek professional career help until they experience the frustration of a long and fruitless job search. It’s surprising how many of their problems can be traced to the top five resume mistakes. #1 No resume focus. The most effective resumes leave ... More About: Job Interviewing , Resume , Avoid , Five , Stakes
The Power of Personal PR
2007-08-09 18:59:00 Ten seconds is all it takes to make a first impression ? whether it’s your personal presentation or the first contact a potential client or customer has with your business through the telephone, website or other communication collateral. When they walk through their door ? or you walk through theirs ? your image is imprinted in the ... More About: Personal , Power , Public Relations , Management , Persona
The Unconscious Marketing Secret of Emotions
2007-08-09 18:57:00 Most people make up their minds very quickly about whether to buy your product or service. These fast decisions are made unconsciously. So, if you want to influence them, you have to communicate at an unconscious level. As the unconscious mind is the domain of the emotions, one of the best ways of reaching it is by appealing to the emotions. ... More About: Marketing , Emotions , Secret , Cons , Emotion
5 Ways to Quickly Improve Cash Flow
2007-08-08 20:02:00 Copyright (c) 2007 George Sierchio www.actionbusinesspartners.com Below are 5 quick ways to slow down the leaks in the money leaving your company so the money coming in can catch up Bill Promptly. Ever find yourself so busy building your business and making deadlines that you don’t get around to billing on a regular basis? You’re not alone. ... More About: Business , Management , Entrepreneur , Growth , Cash
10 Reasons Why Businesses Fail
2007-08-08 20:00:00 Copyright (c) 2007 George Sierchio www.actionbusinesspartners.com Almost 50% of the new companies formed in the US and Canada fail within the first 3 years. Just because that happens to be the case, it doesn?t make seeing a business that somebody worked so hard for die any easier to watch. I hope the following information will make ... More About: Business , Entrepreneur , Leadership , Reasons , Businesses
Finding a Business to Buy and Making an Offer
2007-08-08 19:59:00 Copyright (c) 2007 George Sierchio www.business-buying-help.com So, what is really involved when finding a business to purchase and how complicated could it be? I?d like to say the answer to this question is ?it?s very simple?, but since it really isn?t, I won?t insult your intelligence. And it is definitely not similar to searching for a ... More About: Business , Entrepreneur , Maki , Makin , Offer
8 BIG Small Business Mistakes
2007-08-08 19:57:00 Copyright (c) 2007 George Sierchio www.actionbusinesspartners.com Here?s an interesting notion: Do you realize that there are mistakes you can make at various stages of your business? growth that can be slowly killing it for months or even years if you don?t watch for them? Well, these mistakes do exist and they are not ... More About: Business , Small Business , Entrepreneur , Growth , Small
7 Steps for Successful Direct Marketing
More articles from this author:2007-08-08 19:56:00 Copyright (c) 2007 George Sierchio www.actionbusinesspartners.com Direct marketing is, and will probably always be, one of the best ways to get a steady stream of new customers for your business. And that goes for any type business. Obviously you will need to make slight variations between one industry and the next, but it still works ... More About: Marketing , Business , Direct Marketing , Sales 1, 2, 3, 4, 5, 6, 7 |
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