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Make More Without Selling More
2007-09-05 18:59:00 A few years ago, I suggested to my sister, who is a very good artist, that if she raised her prices on her pieces that she would sell more, and with the higher price, make much more for the same amount of effort. Her first reaction was that she didn’t want to price herself “out of her market.” A year went ... More About: Selling , Sales , Make
Three Common Deadly Mistakes Made In Job Interviews
2007-09-04 19:06:00 As with any workout/fitness training you must make a commitment in order to improve your skills. You must be willing to put in time and energy and take an active part in the process - to build up your interview muscles. The interview is a type of performance, or presentation. You will need to do some preparation and have a ... More About: Interviews , Job Interviewing , Resume , Common , Made
Team Building & Communication
2007-09-03 17:36:00 Teams and team building are great. When they work. But, they won’t work without a sense of cohesiveness. As you may know, cohesion generally refers to the shared commitment that members feel to their group and to each other. And, as we’ll see, communication is critical for cohesiveness. Starting with the cohesiveness factor, we know that leaders within the armed forces, ... More About: Building , Communication , Teams , Team
How to Use Focused Marketing Strategy to Stop Marketing Overwhelm
2007-09-01 20:31:00 Did you know most solo-professionals hire the Cheshire Cat as their marketing consultant? And because of it they end up overwhelmed by too much information and frustrated by their lack of good results. Let me explain… Remember Alice in the Wonderland facing a fork in the road and asking the Cheshire Cat for directions? Do you recall the cat’s answer? “If ... More About: Marketing , Marketing Strategy , Strategy , Stop , Rate
Cold Calling For New Sales
2007-08-31 23:12:00 In the world of sales, few tasks will turn the stomach of an entrepreneur as much as the thought of cold calling. It is often perceived as the the most difficult, most feared activity in their day. Why is that? For men, does it conjure up awkward memories of teenage years, asking for a date? For women, might it be ... More About: Sales , Cold , Calling , Cold calling
Workplace Communication: Management?s Responsibility
2007-08-31 23:05:00 How good is the workplace communication in your company or organization? Do you get the information you need to do your job, and does management listen to you? Workplace communication refers to the (mostly formal) channels and procedures for getting and giving information, and as I’ll explain here, is management’s responsibility. A few years ago the British Broadcasting Commission aired a series ... More About: Communication , Management
A Star, A Story, and a Solution: Creating (and Maintaining) an Extreme Comp
2007-08-31 23:01:00 Look around you at any successful business. The common denominator is that they found a way to make a profit on a solution to someone’s problem or need. Quite simply, a successful information product is a result of a person confronting an obstacle, finding a way to overcome it, then showing others how they did it. As we look at the ... More About: Business , Story , Management , Extreme , Comp
Recruitment Law: The Importance of Knowing the Regulations
2007-08-31 03:01:00 As a recruitment consultant your days are generally spent focusing on making sales and dealing with client requirements. Getting roles, finding candidates, chasing feedback, organizing interviews, the list goes on, leaving little time to focus on the clients themselves. But with such focus on making a sale, are you inadvertently leaving your clients open to risks? Over the past few years government ... More About: Human Resources , Regulations , Knowing , Recruitment , Import
Business Meetings: Who to Invite
2007-08-31 02:49:00 Business meetings can fail for many reasons, and one of the most common is that the wrong people are in attendance. In planning your business meeting, here are some questions to ask yourself before deciding who to invite. — Who has information that will be needed for discussion of the agenda items? Issues that can’t be resolved because the person with ... More About: Business , Meetings , Invite , Sine
The Secrets of Writing an Effective Press Release
2007-08-31 02:42:00 Does the thought of trying to get publicity for your business seem like something that you can’t do yourself, and would have to hire a professional for? Do you think that writing a press release is totally outside your ability to do? Does the thought of talking to the media about your business make your mouth go dry and your ... More About: Marketing , Writing , Press Release , Public Relations , Press
Marketing Strategies for Your Business - Email Campaigns
2007-08-31 02:33:00 Now that you know your Vision, your Ideal Client, how to Build Authentic Relationships, create Strategic Referral Partnerships and Client Referral Strategies , you can effectively take advantage of Email Campaigns. As you may recall, I mentioned in last month’s article there are several marketing strategies to fundamentally build a business. The strategies are simple but not always easy. However, if they’re coupled ... More About: Marketing , Business , Marketing Strategies
Ten Tips for the Interview Follow Up
2007-08-29 00:47:00 Not getting a follow-up call when promised is a very common occurrence. Candidates are sometimes sure that they aced the interview and are perfect for the position, in fact they are anticipating a call and an offer. But instead they get “nothing.” No offer; no call. They never hear from the company. This is not only frustrating, but reflects poorly on ... More About: Tips , Job Interviewing , Interview , Resume
Is It Time To Update Your Resume?
2007-08-29 00:44:00 The motto “Be prepared,” isn’t just great advice for Boy Scouts; it’s also great career advice. You never know when the perfect career opportunity will present itself. If a recruiter called you today with your dream job, are you prepared to send out an up-to-date resume right away? There are four critical times to update your resume: * At least once ... More About: Job Interviewing , Time , Resume , Update
Formatting Your Press Release
2007-08-27 21:07:00 Once you know the basics involved in writing a Press Release , you’ll find it’s a pretty simple process to put one together. In fact, if you conform to “industry standards” and include the information that reporters and editors are expecting to find, your press release stands a very good chance of actually being used. Here are the formatting rules you need ... More About: Marketing , Press Release , Public Relations
Micromanagement: Killing Employee Morale
2007-08-24 15:07:00 Employee morale is something that no business can ignore. It is something that greatly impacts employee performance, especially in a sales environment. Sales environments can, by their very nature, be very stressful and it falls to the managers to ensure that morale is kept up and performance optimized. Many managers are aware of this and create performance related incentives to their ... More About: Management , Morale , Employee , Oral , Moral
Customer Service: A Missing Skill?
2007-08-23 21:25:00 You have to make more sales! This is the message that is drilled into every salesperson’s mind on a daily basis. Usually they’re expected to achieve this through cold calling and other age-old techniques in a hope that they will be able to make a sale. However, this single-minded focus on sales figures tends to leave the customer unhappy and unwilling ... More About: Customer Service , Sales , Service , Customer , Missing
10 Killer Job Interview questions and Answers
2007-08-22 22:18:00 Behind every interview question there is a concern or another question. Your job is to process the question thinking about what the interviewer’s concern might be. In other words, why is the interviewer asking you this question? Q#1 - How long have you been looking for a job? (Concern ? is there something wrong with you that other employers have picked up?) A#1 ... More About: Questions , Job Interviewing , Interview , Answers , Killer
14 Reasons Small Businesses Need a Brand Identity System
2007-08-21 22:19:00 Business and marketing experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials - a brand identity system. But they rarely explain the reasons behind this advice. A logo and consistent marketing materials can increase your sales and revenue, because they convey the following impressions: 1. To convey ... More About: Marketing , System , Small , Reasons , Brand
Three Brand Identity Myths That Will Bring Your Business Down
2007-08-20 04:27:00 “Brand identity” is the combination of consistent visual elements that are used in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and envelope. It can be extended to include a Web site, brochure, folder, flyer, or any other professionally designed pieces. Having a brand identity is extremely important to ... More About: Marketing , Business , Myths , Identity
Unified Messaging ? Critical In Today?s Technical Age
2007-08-20 02:13:00 Unified Messaging, abbreviated as UM, is nothing but the integration of different communication modes used by us - such as the email, voice mail, and fax - into a combined communication experience, such as a mail in-box and/or alert service, which then can be accessed from a variety of devices such as the PC, fixed ... More About: Management , Technical , Today , Crit , Critical
7 Tips for Developing Systems for Success
2007-08-17 15:43:00 Wherever you are today with respect to growing your business or organization, developing systems and processes represents a crucial part of setting the conditions for success. Because it’s so important to establish a robust foundation before your company explodes with new business, this article offers seven ideas for systematizing your organization. Before your company can respond ... More About: Management , Tips , Success , Systems , Develop
Cold Calling Executives - a Way of Life
2007-08-16 16:12:00 If you plan to cold call high-level decision-makers expect a mental transition to come. The time of transition comes to different people at different points in time, often without the seller even realizing it has happened. The way you think will morph into the very kinds of thoughts top decision-makers think. Seemingly, suddenly you will ... More About: Life , Sales , Cold , Calling , Executives
The Secrets to Acquiring new Customers
2007-08-16 01:24:00 One of the many reasons that get people interested in using direct marketing is its value as a means of acquiring new customers or clients. With the ever increasing costs of doing business it is critically important for the retail automotive dealership and management to be cost-effective in marketing. That means that good control is exercised over the cost of getting a ... More About: Customers , Secrets , Custom
Shun the Status Quo to See the Possibilities to Accomplish 20 Times as Much
2007-08-15 15:27:00 Organizations usually underestimate the potential value of the most important new information, technology, and ways of operating. This error occurs because the new information or resource unexpectedly makes untrue what has been undeniably true in the past. Achieving 2,000 percent solutions is a good example of this tendency. While hundreds of organizations routinely develop and implement such solutions every day, the majority of ... More About: Business , Management , Motivation , Times , Status
Stop Waiting for Someone to Produce You
2007-08-15 15:25:00 I can remember when I would wait for opportunities to come to me. I would stand by the idea that “whatever is supposed to happen will happen” and then one day it occurred to me that all I was really doing was hiding. What was behind that hiding was, “Who do I think I am to be amazing and fabulous, ... More About: Management , Stop , Waiting , Prod , Produce
Why We Get Inconsistent Marketing Results
2007-08-15 15:07:00 What motivates you to market your business?the REAL motivation? Is it fear of not having enough money? Imagining the ripple effect of helping your clients live more authentic, vibrant lives? Looking at the photograph of an aunt who swore you’d never amount to anything? All potent enough motivators, for sure. What’s interesting to notice is whether your motivation is going toward or ... More About: Marketing , Results , Cons , Result , Tent
Leadership Through Goal Setting - vs - Brute Force management
2007-08-14 21:14:00 Setting goals as the way to create priorities is what leaders do to maintain direction and focus. Unfortunately, many managers take a tremendous amount of potential leverage out of their organizations by not prioritizing. Many do it by using the Brute Force style of management. How to define Brute Force management? It’s the “just keep working harder, working longer, and working ... More About: Management , Leadership , Goal , Manage
Avoid mistakes when outsourcing Sales and Telemarketing
2007-08-14 21:11:00 Hiring a service provider to prospect for you or sell your product or service can be a very effective solution. However, you can also waste valuable time, money, and have the reputation of your company tarnished very quickly. There are a few good, professional, and legitimate service providers with solid business models and there are those that do not. Be very ... More About: Marketing , Outsourcing , Sales , Avoid , Telemar
High Performance Teams: 9 Essential Ingredients for Team Building
2007-08-14 21:10:00 “Nothing is so infectious as example.” Francois de La Rochefoucauld In conducting team building training and management skills training all over the world since 1995, I’ve discovered there are nine essential ingredients that consistently crop up in creating high performance teams. Listed below are the top nine beginning with communication. High Performance Team s : 9 Things a Leader Can Do To Energize and ... More About: Building , Ingredients
Changing Careers ? With little or no experience at the new career
More articles from this author:2007-08-13 23:21:00 Changing careers could be one of the best decisions you make in your life. It may also be one of the more difficult things you will do. Creating a self-inventory and doing some basic preparation can make a big difference in the way you view yourself and as a result how others see you. Here are five tips to help ... More About: Job Interviewing , Careers , Experience , Resume , Career 1, 2, 3, 4, 5, 6, 7 |
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