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CEOConsultant.com

CEOConsultant.com
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Articles

Sell More Now By ?Making An Irresistible Offer? The Front End!
2007-07-23 21:14:00
Increase the amount of the initial customer purchase by offering discounts or other extra bonuses on quantity purchases. What you want to do is encourage the buyer to spend more money by offering special inducements, extras, discounts and special deals. Some buyers are happy to buy consumable products by the case, rather than by single package, if they can save a little ...
More About: Business , Sales , Front , Sell , Maki
Offering A Guarantee Without Losing Your Shirt
2007-07-23 21:12:00
You may be offering a guarantee, but nervously, or perhaps not offering one at all. What if a bunch of your clients ask for their money back? Sluuurrrrrpppp… there goes your business, down the drain. What makes a guarantee safe for you? It helps to understand that very few people ever call in a guarantee. Why don’t they? The first and best ...
More About: Business , Management , Shirt , Offer , Erin
Communicate Clearly to Connect
2007-07-20 21:15:00
Do you ever wonder “what to say” when you head off to a networking event or a client meeting? Do you think it’s easier to write an email rather than pick up the phone and have a real conversation? Well you’re not alone. When we’re busy working at our computers all day, generally alone, it’s easy to lose the knack ...
More About: Business , Communication , Management , Sales , Communicate
Mobile phone marketing ? How advertisers are turning Bluetooth into Greenba
2007-07-20 21:14:00
So, you’re walking down the street past the local cafe. All of a sudden, you get a message on your mobile phone – it’s the cafe, asking if you want to download a coupon for a free cappuccino. You press OK, and the coupon and a menu is downloaded straight to your phone.  You browse through the menu, and, feeling ...
More About: Marketing , Business , Mobile , Phone , Bluetooth
Managing Goals - Leaders Know How To Trim The Tree
2007-07-20 21:12:00
Managing goals, leaders and trimming trees? Hang with me. Let me tell you, I am a goal junkie. I constantly set goals for all kinds of things in my life. They are all SMART goals - they meet the criteria for good goals - I know how to do that. The only problem is my wants always exceed my gets. ...
More About: Business , Leadership , Goals , Tree , Leaders
Baby Boomers, Beware! Don?t Let Your Resume Date You!
2007-07-19 20:06:00
If you’re a job seeker of the Baby Boom generation, you may be feeling a little left out by the job market.  You’re certainly not ready to retire, but the young recruiters you send resumes to don’t seem to respond to your skills and experience.  If you’re feeling symptoms of age discrimination, you should know that your resume could be the ...
More About: Business , Job Interviewing , Resume , Boomers
Why don?t I get a reply to my job applications?
2007-07-16 20:20:00
As with almost every type of business, Computer technology and the Internet has fundamentally changed recruitment. If you thought your CV always gets read when you apply for a position, think again. It is common for hundreds of CVs or resumes to be received for a typical position advertised in the Times or FT. In the past these all had to ...
More About: Business , Applications , Job Interviewing , Resume
Eliminate Bad Habits that Delay Accomplishing 20 Times More with These Seve
2007-07-16 20:18:00
Stalls are bad habits that delay progress in accomplishing 20 times as much through the 2,000 percent solution process for making breakthroughs.  Stalls are harmful because they drain time and attention away from more productive activities and also set up barriers to improvements.  In this article, you’ll ask seven questions that will help you identify and overcome your stalls. You will be ...
More About: Business , Habits , Times , Shin , These
How to Ask for a Raise?and Get It!
2007-07-14 16:48:00
When was the last time you asked for a raise?  If you are like most people, you waited until you were frustrated, angry, and resentful.  Not the best frame of mind for trying to make a positive change.  You probably made some critical mistakes.  You may have: ? Made your appeal based on emotion ? Given your boss an ultimatum ? Failed ...
More About: Business
Three Reasons Networking Events Increase Your Referral Business
2007-07-13 19:04:00
As every entrepreneur knows, referrals are the lifeblood of small business. Events hosted by professional associations, college alumni groups and your local chamber of commerce are the perfect opportunity to expand your network of professional contacts.  Networking leads to a direct increase in the number of referrals you receive for new customers, earning you new business.  Yet as a business coach, I’ve ...
More About: Business , Entrepreneur , Referral
Top 10 Tips to PR Success
2007-07-11 22:47:00
As business owners I’m sure you recognise the power of publicity and how positive media coverage can have an impact on your business. Free media exposure has a lot more credibility than advertising. In fact it’s said that publicity is seven times more effective. However you may also think that you don’t have the skills or knowledge to gain publicity and ...
More About: Business , Public Relations , Tips , Success
Developing a Value Philosophy
2007-07-11 17:17:00
As you may have guessed, providing great benefit to customers doesn’t occur by accident. It comes directly from applying a well-designed value philosophy. What does it take to create outstanding products and services that are not only profitable, but also capable of converting ordinary consumers into “raving fans”? This article covers four critical ingredients that produce stellar products, services, and customer relationships. ...
More About: Philosophy , Business , Management , Hilo , Ping
Discover the Real Secret of Earning More and Working Less
2007-07-10 17:41:00
There’s one way that you can quickly and easily start earning more and working less in your business. That’s by getting someone else to do most of the work. Maybe you’ve heard all about the power of outsourcing. Certainly many people tried to convince me of its value when I first set up my business. But, like many business owners, ...
More About: Business , Entrepreneur , Secret , Real , Working
Define Your Difference To Stand Out and Make Your Business Shine
2007-07-10 16:35:00
Thoughtfully defining your business-and your differentiation-will help you to understand who you are, what you do, and what makes you different. Not many small businesses take the time to answer those core questions about their business, but those answers are essential to creating a strong brand identity, focused messaging, and effective marketing materials. Having these will make a stronger impression on your ...
More About: Marketing , Business , Shine , Make , Fine
4 Reasons Customer Loyalty Is Vital To Your Business
2007-07-09 22:11:00
Have you ever wondered why some businesses may set up shop in areas that might not be very conducive to business and do quite well, while others are placed at major thoroughfares where walk by and drive by traffic are all but guaranteed, yet within six months they fold and the place goes up for lease or sale? The truth ...
More About: Business , Customers , Customer , Reasons , Vital
Tapping Into the Power of a Mastermind Group
2007-07-06 15:19:00
You’ve probably heard the old expression, the whole is greater than the sum of its parts. This concept proves itself over and over with the exponential power of the Mastermind Group . The idea of a mastermind collective was formally coined in Napoleon Hill’s classic book, “Think and Grow Rich.” Hill wrote, “No two minds ever come together without thereby creating a ...
More About: Business , Power , Networking , Growth
Teams Make a Difference
2007-07-06 03:57:00
Never doubt that a small group of thoughtful committed people can change the world.  Indeed, it is the only thing that ever has.  ? Margaret Mead. “The difference between a small business owner and a successful entrepreneur is the presence of a TEAM,” says Robert Kiyosaki, in Retire Young, Retire Rich. “Entrepreneurship,” says Kiyosaki “is a team sport.” As you ...
More About: Business , Teams , Make , Difference , Ferenc
Job Interviewers Want to Know ? ?When have you been most motivated??
2007-07-05 15:23:00
This is another one of those “soul searching” questions where your answer will depend on your background and experiences. It can really catch you off guard unless you have thought about it before the interview. Doing some thinking about when you have been most satisfied in your career will not only help you answer this question, but help you focus on ...
More About: Business , Job Interviewing , Resume , Viewer , Motiva
How to Make Sure Your Customer Never Says NO
2007-07-03 22:12:00
It’s easy to get the right answer from your customers - just ask the right question! Elmer Wheeler was a marketing genius of the 1930s. Of course you’ve heard the expression:  “Sell the sizzle not the steak.” You may think that’s so proverbial that nobody knows who said it first. Not so - Elmer Wheeler coined that phrase more than ...
More About: Marketing , Business , Sales , Customer , Make
Do it Yourself Marketing
2007-07-03 22:11:00
All the world’s a stage and each man in his time plays many parts. (To borrow loosely from Shakespeare). How’s your role-playing going? Are you busily working “on” the business and including, sales, PR, event management, marketing and promotion into your juggling act? Well you have just added the title of Marcoms Manager to your job description. Learn more about how it ...
More About: Marketing , Business
?Gimme a heads-up on the stuff?: Information about appropriate communicatio
2007-07-03 01:59:00
Written by Terry Kaufman, English Comm unication s Consultant Based on a true story….   One day, I was waiting to meet a new customer. I was in an office and I heard two people who were speaking in the corridor. One man was French and the second man was American. (The American was my new customer.)   The two men were ...
More About: Business , Information , Stuff
Performance Management and Productivity Improvement through Trust
2007-07-02 16:57:00
Trust is an essential part in managing people and building a high-performance organisation. It’s the foundation upon which all relationships are built. As in any relationship, trust is central to stable and productive workplace relations and successful team building initiatives. High trust environments correlate positively with high degree of employee involvement, performance management, commitment and organizational ...
More About: Business , Performance , Management , Productivity , Performance Management
Cold Calling Tips: Scary News If You Don?t Like to Cold Call
2007-06-29 23:19:00
“(Cold Calling) ? certainly isn’t anybody’s favorite activity of the day,” says Chuck VanGronigen, assistant director of branches at A.G. Edwards & Sons Inc. as quoted in a recent Wall Street Journal article: “But (cold calling) really can and does work.” In an informal poll of sales professionals we found that many sellers unfortunately think of cold calling ...
More About: News , Business , Tips , Sales
The one thing that will make your customers pay attention
2007-06-29 17:39:00
The key to getting your reader to pay attention is simple - give her something to learn! Claude C. Hopkins was one of the early greats of advertising and maybe the greatest innovator the industry has ever seen. He invented the money-back guarantee, free trials and the whole concept of market testing; but perhaps his most brilliant stroke was realizing ...
More About: Marketing , Business , Customers , Make , Thing
Strategies for Leading Through Change
2007-06-29 01:14:00
I need to make a change in my company?How do I do it, and how do I manage it? This is a question I hear from business leaders every day . . . yet the question often comes to me after the fact . . . when people are up in arms and ready to bolt. A change ...
More About: Business , Change , Leadership , Strategies , Leading
Market With Every E-mail You Send
2007-06-27 23:16:00
The best way to market yourself with every e-mail you send is to have your own e-mail address at your own domain name.  It helps build your brand and reinforce the products and services you offer your clients.  However, even if you don’t have your own domain name, there are some innovative ways to market ...
More About: Marketing , Business , Mail , Market , E-Mail
Resume rehab: 5 common mistakes that could keep you from your dream job?and
2007-06-27 16:04:00
Your resume is your calling card, your ticket to an interview, dream career or life-changing opportunity. “Lots of employers look at your resume and make a snap decision about you,” says Donna Milch, partner at Kardon Search, a New York recruiting firm. With so much riding on your resume, be sure yours is flawless. Scan ...
More About: Business , Rehab , Job Interviewing , Resume , Common
Handling Awkward Job Interview Situations
2007-06-27 04:15:00
Interviewing can be a challenge to your professionalism No matter how weird or crazy the interview situation gets, it is in your best interest to “keep your cool.” The interview process is a professional experience. You are not there on a social call. You are there to check out a possible job opportunity. Sometimes unprofessional, awkward, or embarrassing events occur which ...
More About: Business , Job Interviewing , Interview , Resume , Ward
6 Steps To Engaging Your Team
2007-06-26 16:00:00
Many business owners and leaders have an exciting vision for the future of their business. A vision that inspires new people to join them on their journey. But despite this exciting future, these businesses can still struggle to retain employees. Why? Well, it’s all very well having a great vision for your future, but that’s pretty useless if your staff don’t ...
More About: Business , Management , Teams , Team , Step
3 Steps to Predict Your Sales Accurately
2007-06-26 15:58:00
Have you ever figured out how many people you have to contact to get the sales you want?  It is not as difficult as you might think. Step 1: Determine your financial goal. Once you have calculated how much money you want to make in a year, then you need to figure out how many clients it takes to ...
More About: Business , Sales , Rate , Accu
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