Gordon Whyte's Blog of the daily challenges of an

RSS Feed Homepage

Articles: 1, 2, 3, 4, 5, 6, 7

Maxims: Lose the Devils and keep the Angels.
2008-01-08 09:55:00
Maxims: Lose the Devils and keep the Angels .Anybody who?s read my maxims for any length of time knows that I am a fundamentalist on pricing and abusive customer relationships. Maxims that recommend leaving the unprofitable customers for the competitors are among them. I have an ally who has actually created a business theory around these concepts: Larry Selden of Columbia University?s Graduate School of Business. What professor Selden found was there is a direct correlation between a company?s stock price and its ability to develop a profitable customer portfolio (like ? duh ? isn?t this basic business theory that stock valuations are related to profits?). More importantly, he has developed a theory that a company should break its customer base up into quintiles based on their profitability. The top 20%, the angels, are to be developed; the middle 60% held; and the bottom 20%, the devils, dropped. He has another view that is interesting as well: a company should not view itself as a...
More About: The Devil

A trap we sometimes fall into as Entreprenurs
2008-01-07 11:35:00
A trap we sometimes fall into as Entrepreneurs:I was thinking this morning about all the things I "Know" about running a business and actually what I am using at present to build this company. As you build a company you go through different phases, you are active in different tasks, different skill sets are brought into use, and the edge comes off some of the other skills you have. I have found myself buried in the tactics off getting this project off the ground, financial modelling, forecasting revenue, design of factory layouts, etc ,etc, supply chain management, but you don't work on the high level planning and strategy as much as you should be, you miss the sutler nuances in communication, it is only afterwards that you pick out gems from the conversation, and you remember a skill that you hand once honed to world class, but has dulled slightly, as it has been stuffed in the back of the cabinet due to other skills being the focus. This is something that we need to stop happenin...
More About: Trap , Fall

I have to give a talk, what now, skills for an Entrepreneur
2008-01-04 09:27:00
I have to give a talk, what now ? Skills for an Entrepreneur I have posted an article on how to prepare and give a speech, a book that is coming out this month that I was recommended to get is "Presentation Zen: Simple Ideas on Presentation Design and Delivery" (Voices That Matter) by Garr Reynolds, for some of us it comes naturally, being able to speak to large groups, but there is a difference in speaking and making sure your message is taken on board bu the target audience, hope these tips help. Parts of Speech: Transitional, Transactional, or Transformational:By Dan CoughlinMary, a vice-president of operations, had to give a 30-minute speech at her company's annual conference. She asked if I would discuss her presentation with her. I asked her the first question I always ask a professional about a speech, "Is this a transitional, transactional, or transformational speech?"She said, "Why does it matter what type of speech it is? I've been given 30 minutes to talk. I thought I w...
More About: Talk , An Entrepreneur , Give

My Thoughts for getting ready for the Newyear
2008-01-03 10:04:00
....So you will have made it through the first day, after the break, you will be finding things in other companies possibly slow, well once you have done what you can do, take time out to plan the year. This is the time to set your "plan for life" for the next 12 months, what, when, where, who, and Why ?, this should encompass all the areas of your life, and as James A. Michener is quoted saying:"The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he's always doing both."So start to plan accordingly, did you take a holiday last year ? if not plan two this year, do it know, look at the year and pick the dates, set them in stone and communicate them to those who need to know, if...
More About: My Thoughts , Thoughts , Ready

Happy New year to one and all
2008-01-02 11:28:00
I hope you had a good break over Christmas and New year....I did, both in the Body and the Mind ....But I must admit, I am back at my desk with a little less passion than I had before the holidays about this project...but I need to give it 100% for a while to see where this goes....part of me gets excited about the prospects for this business, but I just do not feel the "flow" developing.... and it's when I experience that I know that I am in the correct place......at the correct time...So I thought I give you some material to think about...I miss teaching...these would be excellent case studies for class..they are short videos on successful entrepreneurs:http://www.bnet.com/2422-13 721_23-178567.html?promo=713&tag=nl.e 713Smart Strategy:How do you make money despite a down market? Eric Fleiss knows. As a partner at Regent Properties he's not just an opportunist, but a strategist, taking a long-term look at the housing market. It's a game that Regent knows well, having been aro...
More About: New Year , Happy , Happy New Year , Year

Coming to the close of the year
2007-12-24 09:35:00
The year has only a few days left to run, and if you are like me, then you will be struggling to get anything done with the financial community, and most of your western partners will be shut for business, there is still traffic from the east, but again, more and more I am finding that they are starting to synchronise there shut downs with us in the West. I thought this morning as it will be my last post for a while, I would throw a few gems out to you:Drive thy business or it will drive thee.Benjamin Franklin (1706 - 1790) In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.David M. Ogilvy Good design can't fix broken business models. Jeffrey Veen,The problem is not that there are problems. The problem is expecting otherwise and thinking that having problems is a problem.Theodore RubinThe important thing to ...
More About: Close , Year

Intel shares it's Investment Strategy
2007-12-21 10:02:00
VC Economy: Spotting the next big VC thingBy Ashish Patel, European Managing Director of Intel CapitalThe VC environment is currently in vibrant mode, with lots of liquidity in the market. We are seeing a lot of activity, and the deal flow is as high as it?s been for a very long time. Some of the big European exits have happened and will continue to happen.The market challenge is that there are not as many VCs as you would have liked, and a lot of attention is being given to late stage buyout houses or late stage investing. So perhaps there isn?t enough capital going into early stage. There is economic pressure as well: I don?t think many VCs have been successful in making great returns from venture investing. So they?re now under pressure to do things where the returns have been shown to be better, and of course, that?s driving them to later stage deals.Competition creates opportunities, We?ve made high returns on early, mid and late stage opportunities. Sometimes however, it?s jus...
More About: Strategy , Investment , Shares , Investment strategy

How to answer the question "how much are you worth ?"
2007-12-20 10:04:00
So how much are you worth, this question is asked time and time again with the VC's , whats your valuation ? I was reading some smart answers from a menlo park VC, Stu Philips at Ridgelift Ventures. I would suggest you remember them.Never answer the classic VC question "so, what valuation are you looking for?" with a specific number. Got that? Never!Sure you've got it? I find myself going over this issue a couple of times a week with entrepreneurs starting their first company as well as seasoned serial-entrepreneurs who have been around the block many times! I get a lot of inspiration for writing relevant blog posts from covering these kinds of issues ? this is the hot button of the week.Whatever number you give in answer to this question, you wind up negotiating with yourself (a fool's errand in anybody's book of strategy):If you give too high a number, the prospective new investor might start thinking "boy, these guys are being totally unrealistic?" or worse. Many VCs don't r...
More About: Question , Answer , Worth , Wort

Some thoughts for the new year
2007-12-19 10:17:00
Hi Guys, Soon you will have closed the door on the old year..and opened the door to the new one....what does it have in store for you? have you got your plans together ? I like to enter the new year with excitement and enthusiasm, that I don't repeat the mistakes of the previous year and I look forward to making new mistakes in the new year....If I don't make them, I won't learn...I do want to exit this year, having moved on from where I was last year... that is the essence of living, you do not want to stay still, have you learned new skills, have you made new friends, have you strengthened old networks....there is still time...give an old friend a call and catch up. Exit this year with a renewed passion and vision for your own future and your family and friends. Picked this up from BNET the HBS asking a few questions Seven years into the 21st century the world of business and management is certainly going through, if not revolution, at least evolution on a speedy scale.Traditio...
More About: New Year , Thoughts , Year , Some

A Christmas stocking filler
2007-12-18 16:54:00
There are few books I have read that give me goosebumps. Presentation Zen: Simple ideas on presentation design and delivery is one of them.By means of context, everything about the book is a "sweet spot" of my interests and attractions. I adore photography, and the images used in the book (from my favorite image source istockphoto) are truly stunning. The ideas on presentation and communication fit squarely with my taste and experience. And the author, Garr Reynolds, has a wonderful narrative voice, which is all at once calm, wise and powerful.Here is a taste from the introduction:"A teacher for one who seeks enlightenment would say the first step for the student is to truly see that life is somehow out of sync or off-kilter, that there is "suffering" if you will. And that this "out-of-kilterness" is a consequence of our own attachment to things that are inconsequential. Likewise, the first step to creating and designing great presentations is to be mindful of the current state of w...
More About: Christmas , Stocking

Customer service....a Profit centre
2007-12-17 10:55:00
Music, money and customers:Well I hope you all had a great weekend, and have got most of the Christmas shopping behind you now, and it's just the matter of one or two last few pressies to buy. I was at the church Christmas party on Saturday (http://www.newlife-morpeth.org.uk/) and played guitar to help my mate Mike, as he sung a a few songs for his wife....all in good fun...and I love to play guitar ...and even better when in a band...you get an amazing magic developing around you, it can be the same in the management team of a start up, if the correct chemistry is there. I have a passion to start a small recording studio, even manage a few bands, help them get started, not for any glory but for the music and for God.I love music, specifically I love Celtic folk music, progressive and traditional, and at the weekend, Candyrat ( www.candyrat.com) an online folk music retailer, that supports some of the best folk music around, sent there newsletter, I saw some new music releases and ...
More About: Customer Service , Service , Customer , Profit , Centre

Sales a science not an Art
2007-12-14 09:49:00
I read this post below yesterday while waiting for a taxi, interesting cut on the Sales process, I believe, that showmanship is a big part of the mix for a senior sales guy as much as the science, but due process and technique is a must. I have worked with some of the best my friend Gerry who is a Director with STS, was an x-applied materials sales guy, he has a few techniques up his sleave, learned from the old school of sales, you know what I mean if you have ever dealt with AMAT. Andy Blackstone had a great comment to my post yesterday on Atul Gawande's New Yorker article about explicit behavior (in the case of the article, doctors using checklists). I've edited the comment slightly for clarity.An important concept in the article is that the checklists are not aimed at a specific condition but at an overall process in the ICU. One of the objections I often encounter in my consulting practice is "my business is different" - I'd contend that at the process level that's most oft...
More About: Science

Playing the start up game well
2007-12-13 09:52:00
Finding your Milestone Leverage PointsA little bit of magic happens every time your startup company hits another growth milestone. Sometimes it's hard to put your finger on it, but you can tell when it happens.It's that moment when your Web site launches and your product becomes real for the first time. It's the moment when your first customer actually writes a check for your product. It's that moment when that big idea you kept talking about begins to turn into an actual company that you walk into every day.Those milestones aren't just reasons to celebrate and have a beer (although that's always a good idea!) They are also key points at which you can create some leverage in your business.For example, you may not have much leverage with an investor when you're sitting with nothing more than a business plan in your hands begging for capital. Yet the second after a key customer confirms a massive purchase order for your new product, your leverage increases significantly with in...
More About: Start-Up , Start , Game , The Star

Outsourcing your holy grail ? take another look
2007-12-12 17:33:00
When the Chicago aerospace giant set out four years ago to build the fuel-sipping jet, it figured the chief risk lay in perfecting a process to build much of the plane from carbon-fiber plastic instead of aluminum. Boeing focused so hard on getting the science right that it didn't grasp the significance of another big change: The 787 is the first jet in Boeing's 91-year history designed largely by other companies.....read on here at the Wall street journal, parachute me in for a few months :)http://online.wsj.com/article_email/SB1 19698754167616531-lMyQjAxMDE3OTA2NjkwODY3 Wj.htmlSlainteGordonThe daily challenges of an Entrepreneur living in the North East of England
More About: Outsourcing , Holy , Holy Grail

The Choke Factor: How Stereotypes Affect Performance
2007-12-12 11:34:00
An Interesting article below to stimulate the brain on a Wednesday morning, interested in some feed back, Guy Kawasaki does a post on the same article have a look at his analysis, to me his summary is common sense, and does not do the article real justice. I look forward to your comments.How Stereotypes Shape Perform ance By S. Alexander Haslam, Jessica Salvatore, and Thomas KesslerUniversity of Exeter, UKEvery sports fan has vivid memories of key occasions on which a favorite team or player has 'choked' under pressure. And every student who has ever taken a standardized test knows what that kind of pressure feels like. What makes for high-pressure situations, and how do they influence performance? In the last decade such issues have been explored by social psychologists researching the phenomenon of stereotype threat. Their work shows not only that pressure can compromise performance, but that this dynamic is more common among members of negatively stereotyped social groups. Why?T...
More About: Factor , Choke

Deconstructing a Struggling Start-Up: MyCarpoolStation.com
2007-12-11 09:47:00
Interesting story for a cold frosty Tuesday morning:My name is Philippe and I?m the co-founder and CEO of My Carpool Station International Corp. I believe it?s time to share the story of our struggling start-up with the blogosphere. You see, things are not going as planed. I?m not a millionaire lounging in my umpteenth apartment, downtown Bangkok. I?m not mingling with fellow captains of industry, preparing to launch my own venture fund on the side. Instead, I am quietly distancing myself from my pet project, my baby which I poured my heart and soul and mind into. Why would I do such a thing to something I hold (or held) so dear?No more money (and none coming in).We invested 30,000 US$ of our own capital, excluding an estimated 50,000 US$ of sweat equity. With that, we built a working prototype but did not manage to get a customer-ready product out the door. No customers equals no revenues, and since we have not yet secured additional funding, we are officially stuck. Clearly, we ne...
More About: Start-Up , Start

The smart way to start a business
2007-12-10 17:08:00
"Do what you love, focus on a niche, find a viable business model, and work for yourself"Google announced the winner of the Adsense Story Contest today: Hometips. This is a site that features free content concerning home improvement, remodeling, repair, redecorating, and do-it-yourself projects. For example, here are tips for hanging Christmas lights.According to the owner, Don Vandervort, the revenues generated by Google Adsense went from paying for coffee to paying for lunches to paying for all salaries, overhead, and business development. The site's traffic is moderate--something like one million visitors a month or less if you believe Compete.The company started in a backyard clubhouse. Don converted the bottom floor of his sons' two-story treehouse. "Two-story" treehouse? How cool is that?The site has a clear focus: content for homeowners. There's nothing that I can find that smacks of "Web 2.0 social media" at all. This is just so refreshing: All you can do is find informat...
More About: Business , Smart , Start , Sine

Day two at Semicon Japan 2007, From the desk of etc etc....
2007-12-06 01:11:00
I can just see the outline of Mt Fuji from my hotel room window, I am on the 17th floor, you can just see it peak up over the far side of Tokyo Bay, it just breaks out into the skyline, showing off it's new white coat, from the base smog that is always present around Tokyo and the suburbs , just like Phoeniz, Az. Mt Fuji. is mentioned in Japan ese literature throughout the ages, Mt. Fuji also houses a warrior tradition: ancient samurai used the base of the mountain as a remote training area, near the present day town of Gotemba. As of 2005, the Japan Self-Defence Forces and the United States Marine Corps operate military bases near Mount Fuji, this mountain is a symbol of tradition and culture in this country, but it is a country that has lost it's way forward, it still has a strong technological base and workforce, but it does not have the entrepreneurial heart that China , India or other South Asia countries and it is showing. I spent a while here when I worked out here, and I wa...
More About: Desk , Mico

From my desk in The Manhattan, Chiba Japan
2007-12-04 23:10:00
Well I got here without too much trouble, and the efficiency of the Japan ese transport system dropped me right at the front door, this is the first day of Semicon Japan,4600 exhibitors. One thing I did notice, that has changed from my last stay in Japan, over in Machida, when I was working for NEC Semiconductors, was the Japanese have become so more efficient at extracting money from you, they have taken a tip from the holiday resorts of the Med and Canaries. The other thing I became aware off the air, there is something about the air in Tokyo that you do not get anywhere else in the world, the smell, fresh with a slight metallic tang, not like Shenzen in where you can't breathe for it...but just a slight tang..yes that's not changed... so today's post from "The desk off Gordon Whyte", is an interesting snap shot of what makes a good entrepreneur.When Do You Fill Your Gas Tank ? from Pure VCEvery once in a while, I must post about one of my silly theories about life and business....
More About: Manhattan , Desk , Atta

So do the VC's have it correct Good Judgment or Credentials and experience
2007-11-30 09:19:00
So do the VC's have it correct Good Judgment or Credentials and experience what matters ?Interesting post by Carleen Hawn on the two sides of the founder coin, Judgement Vs Experience , for my books I would rather work with a team that has both, less for me to teach and and watch over. The Zen statement was interesting in that a fresh mind is more willing to change, that is so very true, my wife was talking about setting up a Christian book shop in the area, I was already away down the road of why you can't do it, and had nearly buried the idea because of the "experience " I have in starting businesses, it took me back to my first business I started it was a Guest house, now real capital, haggling for everything we bought, paying cash to get best price, etc.....I did think have I lost something important, with all this experience or gained ?I will be traveling next week over in the land of the rising sun, so posts will be infrequent, so to the post below..good reading and have a gr...
More About: Rect

Give your company a personality it helps!!!
2007-11-29 10:00:00
I read this post this morning and it resonated with me deeply, I have always said that my company will be a fun company to do buisness with, it will also make the customer money and my stakeholders. I had a session with NEXT (http://www.next.co.uk/ )earlier this week, and there really poor customer service, there company personality was destroyed by there call center staff, don't let it happen to your company.Have a Company Voice I got a package delivered to me from Moosejaw.com a couple weeks ago, and it reminded me of something I haven?t written about here yet, namely, how important it is for your company to have a specific voice. Here?s how the pre-printed paper note that was packed with my Moosejaw shipment starts out:?If you are actually reading this note you should be super happy. First, you have received your order, reading is fun and getting something in the mail (even if you bought it yourself) has got to make the day better. Second, I put your order together all by myself...
More About: Give , Personality , Ality

Marketing, for you, your family and your start up
2007-11-28 09:43:00
Guerrilla Marketing for the layman:The Guerilla Marketing Handbook (Guerrilla Marketing) by Jay Conrad LevinsonGuerrilla Marketing, as described by Jay Conrad Levinson is an unconventional way of performing marketing activities on a very low budget.It is argued that if one uses guerrilla tactics, you will find your company's small size an advantage and you will be able to obtain publicity more easily than a large company, you will be closer to your customers and more agile.Levinson identifies the following principles as the foundation of Guerrilla Marketing:Guerrilla Marketing is specifically geared for the small business.. It should be based on human psychology instead of experience, judgement, and guesswork.. Instead of money, the primary investments of marketing should be time, energy, and imagination.. The primary statistic to measure your business is the amount of profits, not sales.. The marketer should also concentrate on how many new relationships are made each month.. Crea...
More About: Family , Start-Up , Start

Having problems naming your new baby, or Company have read
2007-11-27 08:57:00
I found this article posted in http://www.thenameinspector.com/ , it talks about naming your company and goes through some ideas and examines some companies already named.10 company name types on TechCrunch: Pros and consEvery once in a while The Name Inspector likes to step back and look at the big picture. This post illustrates ten name categories that account for all the names in the TechCrunch company/product index. Well, almost all of them. The name 1 800 Free 411 would have required its own category, and that would have made eleven categories instead of the magic ten. So let?s just ignore that name for now.Though most of the TechCrunch names are ?Web 2.0? names, there?s nothing particularly Web 2.0 about the categories. They all represent linguistic naming strategies that can be used for companies or products of any kind.Of course, there are different ways to categorize names. You can use phonetic properties like sonority or number of syllables. You can use semantic criteria, ...
More About: Baby , Company , Read , Problems , Nami

Passion your secret weapon and your life saver, for your start up.
2007-11-26 10:34:00
Some thoughts on the Cottage IndustryI was at a friends preview of her new exhibition over the weekend, Karen Willis, http://www.karenwillis.co.uk/ , she was born in the Shetland Islands now she works from the market town of Morpeth, Northumberland. Karen has shown an affinity for painting, winning awards for art at school and work published a national photography magazine. As a teenager she painted prolifically, selling to local Shetlanders and many tourists. The exhibition was at her home, she had her work, in every room aroudn the house, she had help from friends and family to support the event, she helps up and coming artistes, by letting them show there work as well.One off the things that did catch my mind was the passion and energy that she displayed , ash she spoke to customers and friends, about her work. This is something that will help you win in your own company, and it is a good sign or "tell" to investors as well, if they see genuine passion and energy from you as you ...
More About: Life , Passion , Start-Up , Start , Secret

Some thoughts from the desk of an entrepreneur
2007-11-23 10:04:00
Some thoughts from the desk of an entrepreneurAs most of my readers know I have been working on a new start up project, based in Northumberland for the last three months, I have not mentioned much about it, just a few posts on things that have irked me a tad, at times, so today I thought it's time to share some of my thoughts on the process so far.Month one was spent pulling together a funding presentation, (that I thought was far to early) and visiting the customer base that exists. Pulling together the funding presentation was interesting, it was played in a three ring circle, which is not the best way to do things, there was some good help from the investment advisers "SIGMA", but it just took to long, the lesson learned here was that I should have made it clear what the consensus was on every ones part that was involved, there was a lot of Teflon shoulder stuff, all parties are busy,there never was a "come to Jesus" session to set things right, this is something that should hav...
More About: Entrepreneur , Thoughts , An Entrepreneur , Desk , Rene

Mergers and there success rate in Europe
2007-11-22 08:57:00
Nine out of ten mergers failOnly nine per cent of mergers and acquisitions (M&A) in Europe over the past three years have achieved their stated objectives, according to research from management consultancy Hay Group. The survey of 200 business leaders also finds that under a third (28 per cent) say their merger created significant new value.The figures for the UK are even more alarming, with only three per cent of mergers rated as successful.One key reason for failure is the over-prioritising of systems integration over intangible assets and cultural compatibility, with some 58 per cent of respondents admitting this had been a problem. David Derain, a director of Hay Group who leads its work on M&A, says: ?Integrating intangible assets six months after a deal has gone live is too late. Companies should be examining the compatibility and differences between the two firms well before the deal is made public.?Little over a quarter (27 per cent) of companies surveyed analysed th...
More About: Success , Mergers , Rate , Rope

Are you a leader?
2007-11-21 08:21:00
Following on from the post yesterday on Leader ship, here is a post that we can call do with reading, and do a 360, how much can you see in yourself and how much can you see in the leaders around you, and my advice is align with the leader you see performing the bulk of these actions.10 Essential Business Leadership Skillsby Ben YoskovitzAre you a leader?Truth be told, not everyone is a leader. It?s just not meant for everyone. And that?s OK.But more people are leaders than they realize. Leadership takes on many different faces; it?s just a question of understanding how you lead and why.Here are 10 key business leadership skills you?ll need to succeed as a leader:Lead By Example. You can?t be an aloof leader, someone that?s never around and incapable of getting your hands dirty. One of the best ways to lead is by example - pitching in where needed, lending a helping hand, and making sure that the work you do is clearly understood by your team.Passion. A leader without passion isn?t a...

The Seven Secrets of Inspiring Leaders
2007-11-20 11:04:00
Following on from my last post of Leaders hip, I saw this article this moring and thought it would slip in neatly to follow on. I had a good break, sun , sea, some half decent red wine, not too soaked in oak, and a few good books, some historic, the beginings of Gengis Khan's long career and his routes, an interesting read on the Templars and there effect in the middle east over a 50 year period, just after the 2nd crusade, left me with more questions than answers though, and a couple of books, I would recommend, Let My People Go Surfing: The Education of a Reluctant BusinessmanBy Yvon Chouinard and Synchronicity: Inner Path of Leadership by Joseph Jaworski These are works of art and should rest in your travel bag, as cool refreshing springs to dip into and quench your thirst in times of dry and thirsty patches , along with a copy of the bible to feed the soul.So back to the post, and here it is:The Seven Secrets of Inspiring Leaders By Carmine Gallo American business professionals ...

Sunday Night
2007-11-11 22:22:00
Well I am off on holiday for a week to the sunny climbs of North Africa, catch you all on the flip side...remember "be all you can be"SlainteGordonThe daily challenges of an Entrepreneur living in the North East of England
More About: Night , Sunday

See what the folks think of you as a leader
2007-11-06 08:54:00
The link below is to a survey taken by BNET, that explores what the emplyoees think about there CEO, these are always good to have look through and mark yourself against the average, see areas that you never thought were concerns to people, and generaly pat yourself on the back or not. I will not be posting Wed / Thur as I am on my travels, I will be in Denmark to visit suppliers, I wish the BAA would get Newcastle airport sorted out and get some direct flights fixed into Europe. PS ever thought of getting a 360 degree report done ?Link to the Surveyhttp://i.bnet.com/images/200710/BNE T_CEO_Report_Card.ppt#41SlainteGordonThe daily challenges of an Entrepreneur living in the North East of England
More About: Leader