Gordon Whyte's Blog of the daily challenges of an

RSS Feed Homepage

Articles: 1, 2, 3, 4, 5, 6, 7

When No is good
2007-10-10 12:12:00
Failing Fast It's a good thingThe only thing better than a "Yes" is a quick "NO". When you are raising money, selling a customer, or trying to get a deal done, it is the long drawn out process that never ends that will kill you. It is the same thing with startups. Being successful is always the goal, but if it is going to fail...Fail fast.The traditional model - When I first got involved in the startup world the typical path was to raise several rounds of VC money, take two or three years to develop a product, then raise more money to hire an enterprise sales force and go to market. Sales cycles were typically 9 to 18 months. It could be 5 years before you really knew if the company had a good chance of success.Today a product can be built in a few weeks or months. Development tools are powerful, easy to use, and cheap. Infrastructure for hosting, storage, and bandwidth are inexpensive, scalable, reliable, and secure. Ten or fifteen years ago each startup built their own infrastruc...
More About: Good

Rest time
2007-10-09 12:31:00
I will be taking a few days rest from blogging, catch up with you all next week.....Something to think about, food for thoughtThe master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he's always doing both. James A. Michener.We should take care not to make the intellect our god; it has, of course, powerful muscles, but no personality.Albert Einstein"Everyman is guilty of all the good he didn't do."VoltaireAn adventure is only an inconvenience rightly considered. An inconvenience is an adventure wrongly consideredG.K. ChestertonWork isn't to make money, you work to justify life.Marc ChagallSlainteGordonThe daily challenges of an Entrepreneur living in the North East of England
More About: Time , Rest

Analyzing Your Business's Strengths, Weaknesses, Opportunities, and Threats
2007-10-08 10:13:00
Another tool for the toolbox, it is amazing how we overlook many things in our business which are actual strengths.Analyzing Your Business's Strengths , Weaknesses, Opportunities , and Threat s by BNET staffSWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is a method of assessing a business, its resources, and its environment. Doing an analysis of this type is a good way to better understand a business and its markets, and can also show potential investors that all options open to, or affecting a business at a given time have been thought about thoroughly.The essence of the SWOT analysis is to discover what you do well; how you could improve; whether you are making the most of the opportunities around you; and whether there are any changes in your market?such as technological developments, mergers of businesses, or unreliability of suppliers?that may require corresponding changes in your business. This action list will introduce you to the ideas behind the SWOT analysi...
More About: Sine

The 20% play from the VC community
2007-10-05 09:41:00
The Fiction of 20% By Fred Wilson Blog: http://avc.blogs.com/a_vc/It?s a ?given? in the venture business that in order to compensate a venture firm for all the time and energy they are going to put into a particular investment, they need to own at least 20% of the company and ideally 30%.I hear it all the time.?We won?t do a deal unless we can own 20%??This term sheet has us at 22% which is well below our target ownership of 25%??I can?t make a venture return owning just 15% of the business?To which I say RUBBISH. Just because you WANT to own 20-30% of a business doesn?t mean you NEED to own 20-30% of the business.The Flatiron program that I still manage owned about 14% of comScore when it went public. 14% of comScore is worth about $120 million today. I don?t want to get into confidential data about how much we invested and how much we took out, but I will say that it was a fantastic investment. I think that is fair compensation for the eight years I put into that investment. An...
More About: Community , Play , Unit

Treat your Options like Organs
2007-10-04 12:43:00
Treat your Options like Organ s The equity in your startup company, often distributed in the form of stock options, is the most valuable asset you will ever part with. They are like the organs in your body you only start with a limited amount and at first they seem like they are free. But like the organs in your body, you only get one chance to give them away, so you had better be real careful about giving them away. It all starts innocently enough. We have a great idea. We need people to implement and support the idea, and since we don't have a ton of actual cash we start to divvy up this funny money called equity. After all, what does it really cost you to give away 20% of a company that isn't worth anything right now?It costs a lot more than you think, and determining the real value of those options is critical to your (company's) good health.Valuing Your Great IdeaWhen an idea is nothing more than an idea, many would say it has no value at all. Admittedly, a company with no rev...
More About: Treat

Things to do before breakfast
2007-10-03 11:25:00
I picked this up from a Gillamor and Stephens news letter, make for an interesting read.There are some who used to joke that CIO meant Career is Over. Now it could mean Chief Innovation Officer. It?s a far cry from when companies wanted CIOs with a programming or systems analyst background.Peter Hambling, CIO for Lloyds of London and Ian Campbell, CIO of British Energy both recently appeared in the Silicon.com Top 50 UK CIOs list. Here, they speak to iopener about what makes a great CIO.?The other day I had to deal with the IT logistics around organising a large charity dinner on the 12th floor of the Lloyd?s building. Then the next day, I was dealing with a new system. You need to have the ability to cope with that variety ? and to enjoy and thrive on it. You cannot live in a silo. I?ve just come from an early morning meeting with the CEO, and it looks like I have 12 things do to before breakfast. That?s part of the job.?That is Hambling?s view of the variety involved in a CIO?s ro...
More About: Breakfast , Things , Brea , To Do

Some food for thought on how to manage your customers
2007-10-02 09:56:00
Focusing on Customers & Achieving AlignmentIt is generally accepted that the combination of good leadership, engaged employees and satisfied customers is a recipe for success. What is less well understood is the importance of right-brained thinking in all of them.Thanks to the Nobel prize winning work of Roger Sperry we know that the two hemispheres of the brain process information in different ways; while the left-hand side deals with more logical, sequential and structured thinking, the right-hand side thinks in a more holistic, simultaneous and unstructured way.Until Sperry?s ground-breaking work in the 1950?s and 60?s, the right-hand side of the brain was thought of as being relatively unused, a defunct throw-back to a previous era of human evolution perhaps.Even today, you only have to look at the world around us to see how left-brained thinking has dominated our lives ? our education system, the hierarchical structure of organisations, our measurement systems for aptitude ...
More About: Food , Thought , Manage , Some

Maps,Routes and things you find along the way
2007-09-28 09:57:00
Maps and Routes:On your way to your work place, that's if you don't work from home that is, you would travel along a well known route, you would take one of the many methods of travel, mechanical or physical, you would pass sign posts, people, buildings, the same things day in day out, maybe even the same conversation when you get your Americana with an extra shot sans milk. So whats the point to this, well I am sure you enter the company and it's the same there, you see the same picture, and react the same way, and maybe you are accustomed to what you see and hear, similar to your journey to work, well you are missing the best part of work, interaction with your own people. I have found by experience, that what makes work enjoyable is the interaction with my people and helping them develop and perform at there best, I hear and see what is going on in the company, I try to be aware of how people are feeling about the progress we are making and the challenges that are ahead, this ...
More About: Find , Maps , Things , Along , Utes

The entreprenures Neutral Zone
2007-09-27 10:10:00
Transition and Growth By William Bridges : Making Sense of Life's Changes refers to the period between "endings" (your old life) and "beginnings" (your new life) as The Neutral Zone . This term was first coined over 75 years ago by Dutch anthropologist Arnold van Gennep who noticed that in most traditional societies, all ceremonies marking change involved separation, transition (which he called the neutral zone) and incorporation who noticed that in most traditional societies, all ceremonies marking change involved separation, transition (which he called the neutral zone) and incorporation."Everybody wants to be somebody; nobody wants to grow."Goethe.........After some difficult change, people often say, "I learned a lot from that experience." It may be hard to put that learning into words, but most people find that the process of going through transition leads to growth and development. As Goethe says, however, the path of growth is not necessarily easy or comfortable. Transition l...
More About: Renu

Some thoughts on keeping on the top of your VC's list
2007-09-26 10:02:00
I picked up this article from Fred Wilson's blog, he is a managing partner at Union Square Ventures based in NYC, they have an interest in early stage IT companies. Fred makes some interestign points about a skill you need to develop if you want to have a long and frutiful relationship with your Venture capital partner.How To Get Attention From Your VCBy Fred WilsonI had a funny exchange with Steven Johnson, founder and CEO of our portfolio company outside.in last week. He saw my post about the email address book rankings in Xobni and wanted to know where he ranked. It turned out he was #29 which is pretty high considering that outside.in is the smallest investment we have (by amount invested) in our entire portfolio.That led me to a simple analysis. I took all of our active portfolio companies (both Flatiron and Union Square Ventures) and I looked at the CEO's Xobni rating and built a simple spreadsheet table comparing that ranking to the amount of capital we had invested in the ...
More About: Thoughts , List , Some

Some words of wisdom from entreprenures
2007-09-25 12:36:00
Some words of wisdom that I have heard or picked up around the world, enjoy:"Without customer service, you've got nothing. To me, customer service means that when people call our toll-free number with a problem, you solve it - whatever it takes. Make sure they go home happy and tell 10 other people.""You have to build relationships with companies at all different levels. If you don't have that team networking, one day you could end up dead.""Effective negotiating is accomplished with the ears, not the mouth.""Hold the pen." (i.e, control negotiations to ensure your points are heard)""Good ideas don't come from the top all the time. They come from the guy that's making it work at the ground level.""We're not controlled by the amount of people we have or the money we've got. We're controlled by opportunity.""Technology is not a product problem, but a design problem. Buying technology can't solve a problem any more than buying two-by-fours will build a house.""Bad news travels ...
More About: Words , Wisdom , Words of Wisdom , Renu , Some

Companies are bought not sold, whats your exit
2007-09-24 10:02:00
I picked this post up from "ask the VC" a blog which does just that, answers folks questions, This post was written by Dick CostoloFounder, FeedBurner, it answers the question whats your Exit, I have been through a few answers to this question in my time, to my present answer, build a great company and the rest will happen, and the opening line is a statement to that effect, "companies are bought not sold" .No ExitLet?s pull a question from the MBA bin. I?ve spoken a few times to MBA schools that have mistakenly invited me in to talk about starting and running companies, and the question I always get at these events is ?what is your exit strategy??I don?t think you can be very successful, and you certainly won?t be happy, if you are running a business and thinking about your exit strategy. If there is one theme that I hope I am conveying here over the course of many posts, it?s that you can?t predict what is going to happen to your company.My cofounders and I have never entered a bu...
More About: Companies , Sold

Spider's web's and Tapestry
2007-09-21 11:11:00
"Spider's webs" and the "Tapestry of life" When you start a large project you will find in the early days that you have a lot of activities ongoing, some that don't look like they are directly connected, or are not going in the correct direction that you want them to go, you do not feel things are coming together as you would like, don't panic, that is a normal feeling. I remember when my dad died, an old preacher talked to me about the tapestry of life , and how when you are face deep in things, you cannot see the beauty of the creation around you and understand why things happen, there just seams to be a jumble of threads, that can be the same in work, you need to take the step back to review and observe everything that is ongoing, look from a different perspective, bounce things of a friend who is not directly connected to the project and listen to there thoughts, and then take time to yourself and lie back in the grass and think things through, thread by thread. The project i...

Merger or Acquisition
2007-09-20 09:55:00
"When two rivers merge there will be turbulence, make sure you don't get drowned"Gordon WhyteTaken from a page on BNETYou should never pursue an acquisition deal unless the background legwork comes up perfectly clean. The reason is simple: anything that smells slightly fishy before the acquisition is likely to become toxic afterwards. Here are five red flags you must heed when you?re checking out the bona fides of a merger candidate.Red Flag #1: Most of the target firm?s revenues come from a business you don?t understand.Why It?s Red: The acquisition may have no coherent connection to your corporate strategy. If so, it?s unlikely that you?ll understand how to operate the acquired firm effectively, because the rules for operating in that market will remain foreign to you.Quote: ?Back in the ?80s there was this diversification craze and everybody was just buying anything that looked like it was making money. In most cases, they had no idea how to run the acquired company ? other than...
More About: Merger , Merge , Acquisition

Back from my travels for a while
2007-09-19 13:58:00
I am just back from my travels all business, 18 flights in the last 18 days, 7 time zones crossed and recrossed, had breakfast in LA, lunch in Dallas, breakfast and lunch North Carolina, and lunch in Zurich, with a stop over in Milan for three days to start it all off. I found a link to a blog by Ken Crawford, http://theleadershipexperience.blogspot.c om/2007/09/travelling-abroad.html, which gives some tips on travel abroad, I would add to them with one important addition, planes follow there own schedule not yours ?give your self plenty of time for connections, and review your airports, take a smallish airport Zurich, you would think that you had plenty of time to get to a gate there, until you find that you have to take a train to your gate.I am was in Zurich yesterday at the European Energy Venture Fair (http://www.energyvcfair.com/ ) which is organised by Emerald ventures, I was pitching my company there, we landed some interested parties and now just need to follow up with them,...
More About: Travels , Back

Your first 100 days in your new role revisited
2007-09-07 15:05:00
I have asked the question to a large group belonging to me linkedin network http://www.linkedin.com/ , what would your first 100 days consist off and here are some of the answers, I am off to the US next week so my entries will be sparce, catch up with you when I get backQuestion:So following on from your selection of a dream team...this is your first 100 days in leadership of your new team and company, what are the key five things you will accomplish in your first 100 days of leadership. Answers: (names with held but I can get you in touch with the authors)Take Charge Of Your Entry Into The New Job: Utilize your talents, but add to your toolbox. Under the stress and excitement of a new job, it?s easy to rely on your strengths?and over use them. To avoid this trap: Gather ideas from people inside and outside your new organization about the critical skills, perspectives and abilities needed to succeed in your new position. Find the ones that are different from those that have served ...
More About: Days , Role

Some thoughts on Funding
2007-09-06 13:09:00
An Interesting article from Wil Schroter who is the Founder and CEO of the Go BIG NetworkThe Benefits of Not Raising CapitalAny entrepreneur trying to fund their startup is well aware of the benefits of raising capital. Large cash infusions enable you to reach the market quicker, add more resources, and launch with a burst of speed.But are there any benefits to not raising capital? What happens when you avoid taking on capital and take your time to build a company?There are lots of hidden benefits to building slowly, although that doesn't necessarily mean that it's the best way to grow. More important is how you consider the benefits of avoiding capital and use them to your advantage.Avoiding DilutionIf you refrain from taking on investors, you keep more equity. It's an obvious truth that can be difficult to reconcile with the aforementioned benefits of taking on investors. So what's the difference between a good decision and a bad one when it comes to investment?Timing.Your for...
More About: Thoughts , Funding , Some

Friday morning....some reading for the weekend
2007-08-31 11:43:00
Top 50 business blogs listhttp://business.timesonline.co.uk/tol /business/industry_sectors/media/article1 923706.eceThe link above is from the http://business.timesonline.co.uk/tol/bus iness/ list of 50 best business blogs, thought I would let you all have a rest from my efforts today, we have been selected to pitch at the EEVF 07 in Zurich end of September, http://www.europeanenergyfair.com/ , so life is going to get a lot busier now. Well I hope you all have a great weekend, will be in Milan next week so I am not sure how much time I will have to blog, but if I can, I will, if not see you all Thursday.SlainteGordonThe daily challenges of an Entrepreneur living in the North East of England
More About: Reading , Weekend , Morning , Friday , Some

How to loose your customers......By V*d*ph*ne
2007-08-30 09:54:00
Cheap camera phoneWell yesterday I had an object lesson on how to loose your customers, it took the form of a dialogue between two of the employees of vodaphone and myself.Introduction:Me, the customer, has a problem with his voice mail, have had problems with the aforementioned service for months, periodically I get a call from my friends by the way your VM is not working, I have had recruiters e-mail me, could not get in touch your phone kept ringing out, I even checked the function of my own VM by calling myself..left a message and never got the message. There for I diagnosed I had a problem, in fact two problems, if I was a guy who believed in conspiracy theories, then I would think that the problem had been morphed from the does not work totally problem to, ha ha you think it works, but it doesn't, but if you don't check to see if it is working, you can't complain. The big problem was I had my last company use Vodaphone, and we had the same problems, I pulled the contract, I...
More About: Customers

Pick your own Dream team..
2007-08-29 09:23:00
I wrote a few days ago about building you managment team, and spoke about the "Dream Team " I asked the question on http://www.linkedin.com/ and here were some of the answers, but I start with the question:Question Details:--------------------Pick your dream teamYou are starting a new company, here is your chance to pick your dream management team, your position is founder. Please choose 5 key traits that you would look for in the team ? and if you like...pick some names from history that you would like on your team? I.e. Attila the Hun- Chief Operations Officer---------------------------------- ----------------------------------------- ----------------------------------------- ------------------------- --------------------------------------Ans wers:Dream Team: 1 - a visionary - possible candidates from history: Leonardo da Vinci or Martin Luther King, else Richard Branson 2 - a leader - from history: Julius Caesar or Che Guevara, else Steven Jobs 3 - an implementer - Janet Holmes 4 - an...

The first 100 days in a new leadership role
2007-08-28 13:34:00
I hope you had a great weekend, mines was busy, I found a good aritcle on the first 100 days of your new leadership role by Michael Kanazawa, he writes a blog with Robert H. Miles, you can find there blog here http://bigideastobigresults.com/First 100 Days : Checklist and tips for getting off to a fast startBy Michael KanazawaThere is no better opportunity to lay the ground work for turning big ideas into big results than in the first 100 days as a new leader. By the end of 100 days everyone will be done sizing you up as a leader, the organization will either be on a new trajectory or settle back down into the current track, and you will have set the stage for your next 2-3 years as a leader. You have a huge opportunity when taking over as a new leader.First is the chance to change the strategic direction of the organization. People are actually expecting it, so the shift will be much easier than at any other time. Political structures will be in flux, so long-standing tough decision...
More About: Leadership , Role , Lead , Leader

New book: Amazing Pace: Turbo-Charged Business Development
2007-08-24 11:39:00
Well worth a read you can get a copy through Earl's web site or on Amazon - click hereAmazing Pace: Turbo -Charged Business Development by Dr. Earl R. Smith II (http://www.dr-smith.com/)"The book is great! It gives perspectives that are not only enlightening but flow of the book stimulates the thought process associated with building a truly successful business. It is direct for those willing to open their minds and understand that they are not the single greatest business authority. This book provides a refreshing view of the dual process involved between the CEO and the expert on how to take a company to the next level ? the level of success!? Vice President, Public Sector, RWD TechnologiesAmazing Pace: Turbo-Charged Business Development describes how an advisory board populated with highly experienced, committed and well connected individuals is the fastest and most effective way to drive a company?s top line. The book describes the design, operation and management of such boards...
More About: Book

"A few good men and women required"
2007-08-24 10:25:00
I am coming to the end of my third week here at the new gig, been an interesting time, I have been getting some of the foundations laid for the next few months of work ahead, hopefully we will be pitching for cash at the end off September at the European Energy Venture Fair, we should know by the end of next week where we are with that.I am at present looking for a few good men and women, who I will need over the next 6 months, I am intending to bring together a world class team, by that I mean the best that I can find, that meet my criteria:Honest and Trust worthy: I can't trust a person then they are out, I do not want to have a team with hidden agendas, or kingdom building.People leaders: I need a team of people leaders, what we are going to do here will be breath taking and an amazing journey, but also down right hard work like you have never known Techies: To succeed at this gig, there needs to be a high level of innovation and creativity, basically I need a few good magicians...
More About: Women , Good , Men and Women

Prioritization: Maximizing The Wow-To-Work Ratio
2007-08-23 09:31:00
By Dharmesh Shah (EntrepreneurNewz)At most startups, one of the hardest things to do is prioritize tasks. If your startup is anything like mine, you've got hundreds of things you could work on. There are always more ideas and tasks than there are people to do them. The trick is figuring out what to work on now and what to work on later. I've had to deal with this challenge for most of my professional career. Figuring out how to prioritize is a non-trivial challenge because there are many factors at play. I don't think it's possible to come up with the "optimal" prioritized list of things to do (and even if you had the optimal sequence, you wouldn't know it or be able to prove it). So, the way I like to think about this problem is to analyze the inputs into the function. Here's how I think about prioritization within a startup. Note that these points are related to prioritization of tasks related to the product (in my case, software for internet marketing). But, some of the pri...
More About: Work , Maxi

How to Redefine Your Company?s Core Strategy
2007-08-22 10:28:00
An interesting article by By Jessica Stillman a regular contributor at http://www.bnet.com/, it tackles the an old chestnut found in organizations with some road under their tyres,it always looks harder to change that it really is.It?s important to stay true to your company?s strategic core. But sometimes, with technology and globalization changing the business environment at whiplash inducing speeds, fundamental redefinition is a necessity rather than a distraction. In a post on the Harvard Business Review?s Conversation Starter blog yesterday, Bain & Compa ny ?s Chris Zook reports that the company?s research reveals that ?in the next decade as many as four of five companies may need to redefine their core strategy fundamentally, or find a new core in order to continue to grow or even survive?Revamping your core strategy is one of the greatest challenges a manager can face, and with all the pressure and uncertainty it can be tempting to reach for something entirely new ? leap into a ...
More About: Strategy , Core , Redefine

Blessed are the people of your business
2007-08-21 11:35:00
In all businesses the people are the most important asset !!!, how often have you heard that from the HR professional,the Management Guru or the CEO, but you don't see the proof. Well now you are running your own company, you have a 100 things processing in your mind as you walk from the coffee machine, and you walk pass the new engineer without a second glance because you are not there, you are in the boardroom, or customer review meeting, STOP, what impression have you left with that individual, good or bad, motivated or not. I suggest that you take sometime today, and think about your people,when did you last talk to the team informally, is the company set up in such away that it is easy to communicate easy, open plan offices, space to sit with your coffee and chat, are you available sometime of your day for people to walk up and ask questions ? Some of my best memories of work have been of informal chats with the folk I have worked with and for, just think, some of the people t...
More About: Business , People , Blessed , The People , Sine

Commitment in business and life
2007-08-20 11:31:00
I asked these questions on http://www.linledin.com/ and thought I would post some of the answers I received.This is a follow on from a three part post I did on Communication, Commitment , and Control. There was some interesting answers, names are with held,but can be seen on linkedIn How do you judge your level of commitment to a project? Can you increase other people?s level of commitment to a project? And if you can how do you go about it? Let's try a seven-point matrix. Ideally we'd need KPI?S for each of these. 1. Financial reward Does this project make me enough money to satisfy my out-of work priorities? Family? Health? Housing? Tickets to the ball-game? etc 2. Time No matter how much I love what I do, do I still have time for the out-of-work activities that are important to me? 3. Enjoyment Do I actually like what I do? Does it give me a thrill to do it? Am I confident that I can do it well? 4. People Do I like the company of the people I work with? Do they stimulate me, ins...
More About: Business , Life , Sine

Lessons From the Ivory Tower
2007-08-17 11:15:00
Everyone plays a role in teamworkIn the world of academia and academic publishing, giving and sharing credit are hallmarks of the trade ? and the driving force behind innovation. It is this very tangible recognition of their work that is the coal for the creative engines (or perhaps I should say ethanol for the hybrid cars) that are the professors and the researchers in the field.Too often in the business world, a team?s work goes unnoticed while CEOs and other managers receive credit for the diligent research, creative thinking and long hours of their underlings. Consequently, much of the expertise and worth of team members is unrecognized, untapped and not adequately shared with the rest of the group. While managers would argue that their staff is paid well for humbly completing their task, true innovation is almost always spurred on by the promise of achievement, career development and, yes, recognition.Managers can get more out of their team by giving individual members the chan...
More About: Tower , Lessons , Ivory

How to kill your company Image in one go
2007-08-16 09:38:00
I have spoken about this before, in older posts, the mechanism of dealing with your customer, this is the one area that you can fail badly in an organization, you should have flawless systems available to handle any communication from the customer,there should be published targets for each of the claims, i.e customer returns, will be acknowledged by a phone call with in the hour (time zone dependant) a formal report will be issued with a specified time, preferably in the same calender month, and the customers should know what the procedures will be as well. I have a lesson in dealing with a customer from one of my Blog friends Pam from Cubicle nation, the link to her blog in on my page here, have a read about her dealings with typepade, and remember Pam is with child.....Your company brand is only as strong as your technical support Although there are certainly more stressful days to endure, like climbing Everest, brokering a major peace treaty in the Middle East or launching a new ...
More About: Company , Image , Kill , Compa

Staying true to your Vision
2007-08-15 10:18:00
So you are 10 years in to your company's life...how will you feel when you look back....will you stay true to your strategic mission? ..or will you have changed in to something you don't like?....I was talking to John who makes handbuilt guitars...and I said why don't you get some power presses in to help you speed things up for yourself..he pointed to the name over the door.."Handbuilt by John"..enough said...have a read through this article on Cambell's soup company that I picked up from BNET:Imagine this: your company?s markets itself as a purveyor of healthy, simple meals. Your soups are low-sodium, you educate consumers about whole grains on your website, and you partner with the American Heart Association to help wipe out heart disease. You?ve also been selling luxury chocolates for 40 years, bringing in a hefty profit by keeping the brands separate to the consumer eye. If it?s worked for 40 years, why change it?You may have guessed we?re talking about Campbell?s Soup Co. ...
More About: True , Vision