Mike's PointsMike's PointsVarious public relations and journalism resources. Plus, providing "points," comments & links about PR, journalism, blogging, communications, marketing, branding and other items of interest. 
Articles
Stepping out from behind the curtain
2006-10-20 11:30:10 Awhile ago, I published a post about this time being the dawning of the age of transparency -- or actually, honesty. A great post by John Wagner/OnMessage Thursday reminded me of that, and helped to continue that line of thinking:... More About: Behind , Step , Ping
Other great points
2006-10-18 23:21:04 This OGP post is short, but still worth your time (I hope). So, for your browsing, pleasure, I offer the following: A visual thought on Walmart, Edelman and blogging, Colin McKay/CanuckFlack. Colin seems to have a unique perspective, or at... More About: Other , Great , Point , Points
Edelman, Wal-Mart and what can be learned
2006-10-17 04:57:03 Okay, after less than a week -- an enternity to some -- Richard Edelman finally came out with a statement on the whole Wal-Mart ing Across America fake blog fiasco. What I found most interesting is not what Mr. Edelman posted,... More About: Wal-Mart , Hat , Earn
Do you really know what you write?
2006-08-24 17:39:02 If you assume that, when you write and publish a book, you are an expert. Are you also an expert if you write and publish a blog? -- Mike... More About: Write , What , Hat , Now What , Real
Newspapers just need to step up
2006-08-21 17:36:02 A couple posts this week stoked the old journalistic fires in me, but more on the business side of the newspaper business. One was by Mike Bawden, and the other by Gary Goldhammer. While I love public relations and enjoy... More About: News , Newspapers , Just , Paper , Need
A tough love
2006-08-15 17:24:02 We have a tough job. We, as in those of us in marketing communications. And, specificially those of us who do any type of writing in marketing communications. (Okay, it should go without saying -- but I am to prevent... More About: Love , Tough
Random Thought . . . .
2006-08-10 17:15:02 Should "Postcards from Buster" be "Podcasts from Buster"? I mean, afterall, he videos most of his visits, right? How hard would it be to take the videos and make them into podcasts, then put them on a site for Arthur,... More About: Random , Thought
It started with just one red paperclip
2006-08-07 17:09:03 Kyle MacDonald finally has his house. And, it all started with one red paperclip. And, kudos to Corbin Bernsen, and Bert Roach of Kipling, Saskatchewan. -- Mike... More About: Arte , Just , With , Clip , Start
A fair price
2006-08-07 17:09:03 The subject of a post Mike Manuel had some time ago -- and my comment on it -- has been rolling around in my head fairly regularly since then. (Yeah, I know. I already trackedback, or is it trackbacked? to... More About: Rice , Fair , Price
Is corporate social responsibility profitable?
2006-08-07 17:09:03 A company in business to make a profit will only do something if it somehow contributes to the bottomline. Decrease costs. Increase revenue. Raise profits. Making "green" products; making a monetary or in-kind contribution to a local charity; appealing to... More About: Social , Corporate , Profit , Soci , Prof
Disclose. Disclose. Disclose?
0000-00-00 00:00:00 Transparency, authenticity, disclosure, etc., are common buzz words in social media marketing. To me, those and similar terms are about good ol' honesty and integrity. Yes, integrity in public relations (or whatever realm you put social media marketing in). I see nothing wrong with being paid or having other commercial/financial vested interest ... More About: Disclose
Social Media Breakfast-Toledo #2: Do you know who’s talking about you
0000-00-00 00:00:00 I don't know, maybe it's the cynical former journalist in me, but I bet there were a lot of tire-kickers at the inaugural Social Media Breakfast -Toledo April 3. Many people just seeing what was going on, and may not be back. But, it'll be their loss. There were definitely plenty of people ... More About: Talking
It’s all show — not tell
More articles from this author:0000-00-00 00:00:00 Social media marketing is almost the antithesis of traditional, one-way marketing communication. It's not about stating how great you/your company is, and it's features and benefits. Social media marketing is about show -- not tell. For businesses, associations and commercial-minded individuals, you earn "social capital" by effective social media marketing. (See a ... More About: Show 1, 2, 3, 4, 5, 6 |
|
 |
|
 |
