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Top 10 Brands - Harris Interactive "Best Brands" Survey
2006-08-08 15:39:02
Sony is leading the Harris Inter active "Best Brands" survey for the seventh year in a row. Apple is the gainer making in the top 10 this year, while the loosers of the year could be considered Kraft Foods which is loosing 6 places (from 3rd to 9th) and General Motors which dropped from No. 8 to No. 17. "We would like you to think about brands or names of products and services you know. This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Top 10 , Survey , Interactive

5 Elements to Consider When Naming Your Business
2006-08-08 15:39:02
A recent study among small business owners in the United States, sthow that the most stressful thing about starting a new company was not manufacturing of products or advertising to customers, but coming up with a name for the small business. Entrepreneurs spend weeks and even months trying to develop the perfect name. Along with the Ingredients and Qualities of Good Brand Naming, Brand Naming This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Business , Elements , Men , Your , When

BBC on Brands and Slogans
2006-08-08 15:39:02
Brand identity is something all companies worry about. One way companies are trying to attract and retain our attention is through memorable corporate slogans. These catchphrases are designed to sum up the essence of a business in a way that will stick in the mind and trip off the tongue. Marketing professionals say a corporate slogan must be concise and distinctive, encapsulating a basic This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Brand , Brands , Slogan , Logan

5 Reasons to Brand A City
2006-08-08 15:39:02
Paris is romance, Milan is style, New York is energy, Washington is power, Tokyo is modernity, Lagos is corruption, Barcelona is culture, Rio is fun. These are the brands of cities, and they are inextricably tied to the histories and destinies of all these places. Brand ing is a tool that can be used by cities to define themselves and attract positive attention in the midst of an international This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: City , Reason , Reasons , Sons

Best Global Brands by Value - 2006
2006-08-08 15:39:02
The previously announced Interbrand & BusinessWeek 2006 Best Global Brand s by brand value is finally out with no major movements in the top 10. Brand value is calculated as the net present value of the earnings the brand is expected to generate and secure in the future for the time frame from July 1, 2005 to June 30, 2006. To be considered the brands must have a minimum brand value of US$2.7 This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Value , Brands

The Brand Underground
2006-08-08 15:39:02
From the NYTimes on new young branding and brands: It is really a process of attaching an idea to a product. Decades ago that idea might have been strictly utilitarian: trustworthy, effective, a bargain. Over time, the ideas attached to products have become more elaborate, ambitious and even emotional. This is why, for example, current branding campaigns for beer or fast food often seem to be This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Ground , Brand , Underground , Round , Under

Branding and Naming - Get the Big Picture
2006-08-08 15:39:02
Boston Herald on branding: What?s in a name? Just about everything if it identifies your company or organization and tells the public what it can expect from you. Which is why the fin de siecle trend toward re-branding that picked up steam in the late ?90s is unlikely to end any time soon. ?Old? businesses and organizations want to sound new. New organizations want to sound cutting-edge. This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Branding , Picture , Brand , Ming , The Big Picture

Brand of Power and Power of Brands
2006-08-08 15:39:02
Washington Post on brands and power: Not long ago, the value of a company consisted largely of its "book value": physical assets such as factories and equipment plus money in the bank. But today book value accounts for only about a third of the stock market capitalization of the top 150 U.S. companies, down from three-quarters two decades ago. In the new economy, corporate value lies in intangible This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Power , Brand , Brands