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6 To Do?s When Branding Your Business
2006-10-04 12:45:08
Corporations must be very concerned with branding and advertising practices that attract customers or retain them, as effective branding and advertising can have postive impact on corporate profitability. Here are six suggestions that Howard D. Hill, Ph.D., president and CEO of Associates in Education in Orangeburg is proposing to assist corporations (and smaller companies) in maintaining [...] This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Business , Branding , Your , Brand , When

Re-Branding and Employees Engagement
2006-10-04 12:45:08
Continuing the engagement of the employees in internal branding, October issue of HRMagazin is running an extensive material on internal branding and its importance for the success of any re-branding efforts . As the people who deliver the brand promise are employees, making sure they understand and can deliver the brand to customers is vital?especially for [...] This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Branding , Employees , Men , Brand , Employee

Britain?s Oldest Brand
2006-10-04 12:45:08
Lyle’s Golden Syrup has been named as Britain ’s oldest brand, with its green and gold packaging having remained almost unchanged since 1885. The Guinness Book of Records gave the breakfast and teatime sweetener, whose tins bear the image of a lion and a biblical quotation, the prized honor. The syrup came into being as a by-product [...] This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Brand

9 Things To Consider When Naming Your Brand
2006-09-27 12:33:02
Since we talked here earlier about Naming Don’ts, let’s see some DO’s on the matter. Without any doubts, choosing a name is one of the most important decisions a company can make when launching a brand. More than that, when we’re talking about small businesses it seems that the most stressful thing about starting a [...] This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Your , Brand , When , Things , Side

3 Checkpoints in Creating a Slogan
2006-09-21 18:21:04
BusinessWeek is running an interesting article, presenting three checkpoints in creating a slogan: Try to create complementary relationships between your business name, its slogan, and other communications devices, such as the Web address. Avoid redundant messages. In other words, don’t pick a slogan that simply reiterates your company name. It should enhance and complement that primary... This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Creating , Check , Point , Points , Slogan

A Brand Comeback
2006-09-21 00:18:04
There is an interesting article on Influx pointing out six key learning points behind the Lacoste brand comeback. Lacoste has coming roaring back from obscurity to become one of the hottest sports/apparel brands around. The company’s US sales grew in the US of 1000% in 5 years. Not bad for a brand that was once languishing [...] This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Back , Brand , Come , Comeback

Trends in Loyalty Marketing
2006-09-20 12:15:03
Brand loyalty will diminish as the defining metric of success. Mark et ing strategies will become more varied. Brand loyalty reduces customer loss, which improves business growth. You are not replacing lost customers to stay at the same sales volume. Customers must have a favorable attitude toward the product to develop loyalty. Looking at the future of loyalty-marketing innovation, [...] This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Trends , Loyalty

8 Important Attributes of a Branded Organisation
2006-09-19 12:12:01
Building a brand requires real understanding, knowledge, talent, correct creative skills, resources, and, of course, time. Some businessmen think the product is the brand. Even a company itself is a brand they cannot recognize. The goodwill, image of the company can create an impact on the whole products or brand which they may not realize. They [...] This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Port , Brand , Tributes , Sati , Organisation

Naming Don?ts
2006-09-15 18:00:03
Michael Kanellos, editor at large at CNET News.com, has an interesting article providing some advices for nowadays business naming, that even if is focused on tech companies, is still useful for businesses at large: In any event, for you start-up execs, here’s a handy guideline for how not to name your company: 1. Avoid [...] This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Ming , Nami , Naming

Landor?s 2006 Breakaway Brands
2006-09-14 23:57:01
For the second consecutive year, Land or Associates is proud to announce the exclusive publication of its Break away Brand s Study in FORTUNE magazine’s September 18th issue, now available on newsstands and at www.fortune.com. The study identifies the ten brands in the United States that have made the greatest percentage gains in business value as a result of [...] This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Away , Brands

Building Customer Loyalty Through Branding
2006-09-14 23:57:01
Why is brand loyalty so important? For the business owner, it is easier to keep existing customers than to search out new customers. Advertising and marketing to new customers is four to six times more expensive than the cost of marketing to your existing customers. A brand-loyal customer is less sensitive to and less likely [...] This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Building , Branding , Customer , Brand , Through

Branding for Your Employees (Too)
2006-09-14 05:51:02
Adotas on internal branding: As with any good marketing effort, it pays to begin by looking at the target audience. No doubt your internal audience has some awareness of your brand. Yet in many companies, especially ones that have recently reinvented themselves, employees may have no idea of what the brand stands for, where the company [...] This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Branding , Employees , Your , Brand , Employee

UK Superbrands
2006-09-14 05:51:02
Microsoft has taken first place in this year’s Super brands Awards, intended to recognise the highest standards of branding. The BBC came second, with British Airways third and Mercedes-Benz and Porsche taking fourth and fifth respectively. Marks & Spencer proved its return to favour with the public by taking sixth place. The Superbrands Council, which includes direct marketing [...] This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Brand , Brands

The B.R.A.N.D.I.N.G. Approach
2006-09-14 05:51:02
The Interbrand survey focuses on brands that are ?global? ? in their words, global brands are ?available in many countries and, though they may differ from country to country, the localized versions have a common goal and a similar identity.? Although it can be extremely successful, this is not always the best strategy to adopt. A [...] This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Roach

Brand Think - Weekend Reading
2006-09-14 05:51:02
From Lilian Wong’s Brand Think : a guide to branding: Brands are undeniably pervasive in our lives. Besides the consumer brands that we use daily, there is subconsciuous awareness of how the way our lives chart out, had something to do with the brands we were associated with. I am talking about brands we choose for education, [...] This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Reading , Read , Weekend , Week

Top Growing Web Brands
2006-09-14 05:51:02
Nielsen//NetRatings, a global leader in Internet media and market research, announced last week that user-generated content sites, platforms for photo sharing, video sharing and blogging, comprised five out of the top 10 fastest growing Web brands in July 2006. Image hosting site ImageShack ranked No. 4 among July’s fastest growing Web brands, increasing 233 percent, from [...] This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Brand , Wing , Growing , Brands , Rowing

5 Brand Lessons For New Entrants
2006-09-14 05:51:02
Janice Spark in bizcommunity.com has five valuable lessons for brands entering new markets: 1. Value must be the core of the brand New players seeking to gain market share in an established industry can generally expect to be met by a public with a mixture of hope and resigned cynicism. While some potential customers will display a [...] This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Rants , Rant , Brand , Ants , Less

Portmanteau - Brand Naming Tips
2006-09-14 05:51:02
The Strategic Name Development Blog has an excellent post about the notion of pormanteau (a word that is formed by combining both sounds and meanings from two or more words), titled Company Naming: What?s in Your Port manteau?: It was Lewis Carroll who first used the word ?portmanteau? to describe a word made up of other words [...] This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Tips , Brand , Ming , Portman

Co-Branding/Dual Branding
2006-09-14 05:51:02
Co-branding (also called Dual Brand ing ) has become a rage in the marketing arena, with companies realizing that isolation is not after all the best policy. The markets of yesterday saw companies focusing on the customer thinking about “How can I promote my jeans?” The marketers today believe that the myopia needs to clear off to a [...] This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Al B

3 Branding Myths & 3 Branding Principles
2006-09-14 05:51:02
Branding isn?t just one aspect of your marketing campaign. It is the combination of everything your business stands for. Branding is not created with a single, stand-alone event -- rather it is created over time through a series of strategically thought-out actions. This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Branding , Myths , Brand , Myth , Principles

Internal Branding and Employee Engagement
2006-09-14 05:51:02
A recent study by Standard Life shows that the employees the felt part of the business and understood its goals were willing and able to contribute their best to achieving those goals. Your internal communications plan and branding is a huge step toward employee engagement and here is a list of eight things to do about it: This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Branding , Inter , Men , Internal , Brand

BrandXpress Blog Has A New Home
2006-09-12 23:42:02
You were probably wondering about the slow posting lately here on brandXpress blog. This was due to the efforts done during the last few weeks to do a lot of things under pretty high time pressure, but the hard part is practically over. I was moving this weblog to a new home, away from the otherwise welcoming, blogspot.com server to a new server and a new platform. www.brandxpress.net is the new This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Press , Home , Blog , Brand

3 Branding Myths & 3 Branding Principles
2006-08-22 16:03:02
Branding isn?t just one aspect of your marketing campaign. It is the combination of everything your business stands for. Branding is not created with a single, stand-alone event -- rather it is created over time through a series of strategically thought-out actions. Let?s review a few common myths about branding and introduce some constructive, proactive branding principles worth This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Branding , Myths , Brand , Myth , Principles

Internal Branding and Employee Engagement
2006-08-22 16:03:02
A recent study by Standard Life shows that the employees the felt part of the business and understood its goals were willing and able to contribute their best to achieving those goals. Your internal communications plan and branding is a huge step toward employee engagement and here is a list of eight things to do about it: Cultivate a culture that reinforces your Brand Contract and encourage This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Branding , Inter , Men , Internal

Co-Branding/Dual Branding
2006-08-17 15:54:02
Co-branding (also called Dual Brand ing ) has become a rage in the marketing arena, with companies realizing that isolation is not after all the best policy. The markets of yesterday saw companies focusing on the customer thinking about "How can I promote my jeans?" The marketers today believe that the myopia needs to clear off to a "How do I define my customer?" approach. By saying, "defining my This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Al B

5 Brand Lessons For New Entrants
2006-08-16 15:51:02
Janice Spark in bizcommunity.com has five valuable lessons for brands entering new markets: 1. Value must be the core of the brand New players seeking to gain market share in an established industry can generally expect to be met by a public with a mixture of hope and resigned cynicism. While some potential customers will display a touching belief that the new player will drive prices downward, This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Rants , Rant , Brand , Ants , Less

Portmanteau - Brand Naming Tips
2006-08-16 15:51:02
The Strategic Name Development Blog has an excellent post about the notion of pormanteau (a word that is formed by combining both sounds and meanings from two or more words), titled Company Naming: What?s in Your Port manteau?: It was Lewis Carroll who first used the word ?portmanteau? to describe a word made up of other words - in this case, the words he had invented for the poem ?Jabberwocky.? This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Tips , Brand , Ming , Portman

The B.R.A.N.D.I.N.G. Approach
2006-08-11 15:42:02
The Interbrand survey focuses on brands that are ?global? ? in their words, global brands are ?available in many countries and, though they may differ from country to country, the localized versions have a common goal and a similar identity.? Although it can be extremely successful, this is not always the best strategy to adopt. A global brand brings with it an extra set of challenges and costs This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Roach

Branding for Your Employees (Too)
2006-08-10 15:42:12
Adotas on internal branding: As with any good marketing effort, it pays to begin by looking at the target audience. No doubt your internal audience has some awareness of your brand. Yet in many companies, especially ones that have recently reinvented themselves, employees may have no idea of what the brand stands for, where the company is going or even how the branded product or solution fits... This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Branding , Employees , Your , Brand , Employee

Brands As The Core of Business
2006-08-08 15:39:02
Brands Create Customers blog is presenting an interesting business model which has brands and branding at its core. The Brand Core Model illustrates how brands have moved from symbols and slogans at the periphery of business to a value-creating activity at the heart of the enterprise. Within the brand-centric enterprise, the brand is the core of a value creation process and the hub of a value This is a content summary only. Visit brandXpress blog for full links, other content, and more!
More About: Business , Brand , Ness , Brands