Personal Injury Lawyer MarketingPersonal Injury Lawyer MarketingWritten by Cindy Speaker, Power Marketing For Attorneys is a blog focused on embracing New Media strategies and tools relevant to marketing a law firm. Articles
My Blog Has Moved
2007-06-26 10:51:00 I am still writing a blog but my blog has moved to my website. Please visit me there at http://www.cindyspeaker.com/blog/ Thanks! Cindy Speaker More About: Blog
?We?ve Reached A Tipping Point?
2007-05-23 05:34:00 I picked up the New York Times the other day and on the front page there was an article entitled “Internet Giants Vie to Snap Up Web Ad Firms.” It talked about the race among industry power players like Google, Yahoo, Microsoft and AOL to acquire small Internet advertising companies. NYT writer Miguel Helft states that “underlying ... More About: Tipping Point , New Media , Point , Ping , Tipp
Intentional Dreaming
2007-05-15 07:08:00 Last week I attended a conference in Phoenix and the keynote speaker was Michael Gerber. Michael is the author of the E-Myth Revisited and what he talks about in that book is that we need to create systems for our businesses. His concept is to grow a business as if we plan to franchise it. ... More About: Dreaming , Ming , Tent
A Marketing Lesson From The Virginia Tech Tragedy
2007-04-28 04:36:00 Business Week arrived in my mailbox today and as I perused the table of contents I was drawn to an article entitled “Buying Clicks To A Tragedy .” At first I thought it appalling but as I read it, I started to think about the practical application to our industry. The fact is that there is an ... More About: Marketing , Virginia Tech , Tech , Virginia
Where Have All The Viewers Gone?
2007-04-26 12:37:00 USA Today had an article in yesterday’s paper that talked about the continuing decline in viewership for television. But the statement that really grabbed me was this one: “Still other observers worry the shortfall may mark a tipping point as networks lose share to the Internet, cable and other media.” The writing is on the wall. Traditional ... More About: Marketing , Media , Customer Service , View , Gone
Man On The Street Interviews
2007-04-12 07:26:00 In 2002 I conducted a series of market research studies to determine how auto accident prospects would be most likely to find and choose a law firm. In this short 2 minute video you will discover the answer to that question in 2002. In the near future, my team will be conducting this informal research ... More About: Views , Interviews , Inter , Interview , Street
Designing An Experience Your Clients Will Talk About
2007-04-12 06:46:00 I was speaking to a group a few months back and I remember asking them if they think their clients are talking about their yellow page ads? There were quite a few chuckles. Why? Because, it sounds ridiculous. Let’s face it…nobody is talking about your yellow page ads. They’re just not memorable and that is ... More About: Design , Designing , Experience , Desi , Your
Test of screencast
2007-04-07 17:49:00 Greg’s interception More About: Screen , Screencast , Cast , Test , Cree
Test of podcast
2007-04-07 17:37:00 This is a test of my podcast More About: Pod , Podcast , Cast , Test
Web 2.0 - Is This Relevant To PI Attorneys?
2007-03-30 10:59:00 Absolutely. My best advice to you is to find a way to embrace Web 2 .0 as soon as possible. It is changing the way we acquire and nurture clients and you need to understand that before your competitors do. The average PI client is about 35 years old. Do you really think they are looking for ... More About: Attorney , Evan , This , Levant
Mobile Marketing for Law Firms?
2007-03-27 05:41:00 We’ve been hearing for quite some time now that in the near future, ads will be a common occurrence on cell phones. I don’t know about you, but I have resisted believing that such a thing could really happen. After all, who is going to stand for being charged to receive intrusive sales pitches on ... More About: Marketing , Mobile , Market , Mobile Marketing , Mark
Client Satisfaction
2007-03-06 05:44:00 Research shows that the first 90 seconds of your clients perception of you and your firm will have more to do with their overall client satisfaction than anything that occurs after that initial point of contact….ever! This whole area of first impressions deserves more of our attention than it generally receives. You see, the fact of the matter ... More About: Action , Fact , Sati , Satisfaction , Client
Web Collaboration
2007-03-04 06:29:00 In today’s issue of Business Week, it is reported that “My Space users are aging.” Believe it or not, 67% of My Space users are over the age of 25. That statistic really surprised me. In the PI industry our average client is about 33 years old and that makes our clients avid web users. So what ... More About: Borat , Labor , Collaboration , Coll
It?s Not Just About The Numbers?
2007-03-03 05:32:00 Few in the PI industry study the numbers like I do, but I can tell you that marketing your PI firm is not just a numbers game. It?s a process?a process that requires planning, execution, measurement, systemization, feedback and continual improvement. Are you committed to the process? If you?re a PI attorney looking to grow ... More About: Just , The N , About , Numb , Numbers |
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