Marketing, Advertising and CreativityMarketing, Advertising and CreativityFarrukh Naeem, award winning copywriter and journalist blogs abot advertising, marketing and creativity in the UAE, Middle East and the world at large Articles
Perceptgulf’s vacancy ad for copywriter, art director and account man
2006-11-16 10:01:00 There was recently a flood of recruitment ads by advertising agencies in Dubai looking for copywriters and art directors. Perceptgulf’s ad made me smile a wicked smile. I talked to Prashant Sankhe, the Creative Direct or at Percept Gulf who made this ad happen. “I think nobody has portrayed the pencil like this before,” he said. As you can ... More About: Write , Copywriter , Writer , Count
Campaign ME Conference in Dubai: Looks like the party’s gonna rock!
2006-11-01 14:02:00 Campaign Middle East magazine, the media sponsor of this year’s Media & Marketing Show being held in Dubai in November, is organising its inaugural Campaign Middle East Conference on 27 and 28 November 2006 at Al Multaqua Ballroom, Dubai World Trade Centre. I talked to Tim Addington, editor of Campaign Middle East, and asked him how ... More About: Party , Rock , Campaign , Campa
Do shock ads on cigarette packs work? A blogger’s view from Canada
2006-10-30 07:08:00 In Canada , cigarette packs feature vivid pictures of the after-effects of smoking. Rotten gums and cancerous internal organs. Really creepy pictures. Does this communication approach (shock and awe) work for smokers? Following a comment on my post on tobacco advertising, I discovered an out-of-the-box analysis of the smoking problem on Ben and Heather’s blog from Canada. ... More About: Blogger , Shock , Work , Blog
The Middle East Gets Its Own Advertising Awards: Enter the Dubai Lynx
2006-10-29 07:53:00 Bringing home a Cannes Lion this year has done wonders for Dubai. Dubai will now be the host of awards called Dubai Lynx Awards every year, thanks to the UAE Chapter of the International Advertising Association (IAA) which brought us the world’s largest ever IAA World Congress (I had blogged about it earlier this year), ... More About: Middle East , The Middle East , War
Tobacco Advertising: Will you do it? Or will you say ‘No’?
2006-10-16 15:40:00 An interesting post has been put up by Richard Abbott on the Campaign Middle East blog - we’re having The great tobacco debate there. I have provided a few reasons why publications should and do refuse to publish ads that encourage the fatal habit of smoking. Some of the most reputed publications in the world ... More About: Advertising , Toba , Will , Sing , Advert
Calling advertising fraternity to help Lebanon
2006-07-17 10:16:00 Things are going from bad to worse in Lebanon . When will this senseless violence stop? I personally, wholeheartedly, unconditionally condemn all violence and every killing of an innocent civilian, particularly the use of bombs and missiles in civilian populations. (No matter how smart bombs get, they can never make out the difference between a terrorist and ... More About: Advertising , Alli , Help , Sing
Advertising Website Review 2: Adrants - Marketing Sherpa’s “Bes
2006-07-02 10:16:00 MarketingSherpa recently announced results of its voting for the Top 10 Best Blogs & Best Podcast of 2006. More than 230,000 people had been invited to rate their favourite marketing related blogs and podcasts based on four criteria: (a) Personality, (b) Usefulness, (c) Design & readability, (d) Would you revisit?. The response was huge. The coveted ... More About: Marketing , Rants , Website , Advertising , Market
Your favourite advertising magazine is now a blog
2006-06-26 15:09:00 Why wait for a month for your advertising industry gossip and scoops? Why wait a week? Why wait a couple of days even? The handful of advertising and marketing bloggers now have company. Our favourite industry titles are exploring blogosphere - and it’s a good thing for all of us I think. Campaign Middle East staff ... More About: Magazine , Advertising , Blog , Your , Sing
Wunderman ME Dubai strikes Gold in Cannes Lions Direct
2006-06-22 11:32:00 Creative Direct ors here in the UAE are usually surprised when I tell them I am more interested in DM than in press or TV, as a creative advertising copywriter. The ‘response’ bit of DM fascinates me, since I saw sacks of ad coupons arriving at Wunderman Delhi after one of our successful DM campaigns. I ... More About: Gold , Lion , Dubai , Cannes
Does age matter in advertising agencies?
2006-05-28 11:30:00 Can one be too old to be in advertising? Or too young? Advert ising is a young person’s business, we are being told by some. The new age advertising agency needs to have ideators who know their ipods. Age and experience can be a disadvantage in the digital mindscape, some are saying. The need for “intellectual curiosity” ... More About: Matter , Matt , Sing
The life of a freelance writer
2006-05-07 16:56:00 Freelancing is the grass that looks green to the full-timed corporate drones. The dream to one day be one’s own boss seems hard to resist. But it can also be a nightmare. A freshly discovered blog by Ratna Rajaiah, an ex-advertising suit now a freelance writer, tells it like it is about freelancing: So you are your ... More About: Life , Free , Write , Freelance , Reel
Advertising account executives I fall in love with
2006-04-27 14:52:00 What happened to my good taste, you ask. Read on. It’s hard to fall in love with an account executive. But as the slogan says, “Impossible is nothing”. During my adventures and stints at various agencies, I have come across a few traits that can endear me to an account executive, even though many times creatives are ... More About: Love , Advertising , With , Executive , Sing
Bilingual copywriter job in the UAE
2006-04-27 13:43:00 Good news for my copywriter friends - an MNC in the UAE has a vacancy for a bilingual copywriter. The languages, of course, that you are fluent in, would be Arabic and English. Interested? Mail me on farrukh_copywriter@yahoo.com If you are an account executive, you could try your luck too. And puhleeez… do not paste your entire CV in the ... More About: Write , Copywriter , Writer , Bili , Copy
Advertising Website Review 1: Ads of the World
2006-04-21 21:04:00 Gone are the days when creatives put yellow post-its in one-shows and awards annuals, when warming up to create a hot campaign. Now all you have to do is log on to the net and let your keyboard do the searching. A fellow ad lover called Ivan Raszl has launched a website that archives good advertising from ... More About: Website , World , Advertising , Review , Site
Advertising agencies at the IAA World Congress
2006-03-26 22:58:00 Advertising agencies had their stalls at the IAA World Congress in Dubai, in the exhibition area strategically placed between the presentation hall and the dining area. So, on all three days of the Congress, we had to pass by the agency stalls to get to the food and the coffee. The Euro RSCG Promopub stall with its list ... More About: Advertising , Sing , Advert
The 40th IAA World Congress: The Opening
2006-03-25 15:46:00 The 40th IAA World Congress was inaugurated by His Highness Sheikh Mohammad Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai (picture: in the centre) at the Dubai International Convention Centre on 21 March 2006. On his behalf, His Highness Sheikh Ahmed Bin Saeed Al Maktoum, President of the Department ... More About: Open , Opening , The O
40th IAA World Congress in Dubai: Missed it?
2006-03-25 15:19:00 The 40th IAA World Congress held last week in Dubai was so packed with events, ii is not possible for me to put it all in one post. There is so much to share with my advertising and marketing readers on this blog. And the creative guys and girls. I hope to do it in ... More About: Miss
The 40th International Advertising Association (IAA) World Congress in Duba
2006-03-21 22:59:00 The Venue of the 40th IAA World Congress Dubai International Convention Centre I reached the venue just after 8 am. Things were quite. But the event host team, in their black uniforms were ready to receive guests - an hour beforehand. Right at the very beginning I saw the Gulf News counter and was tempted to take ... More About: National , Advertising
Why we need more women in creative departments
2006-03-16 13:40:00 A full page ad for raising awareness of breast cancer: Two round bombs in the centre of a page, with their wicks ignited, reminding you of the cartoon series Road Runner with that pesky “Beep Beep” character. The intelligent, sensitive headline? “Bust cancer“ I don’t think a woman wrote or conceptualised this. That’s why I am calling for more women ... More About: Women , Creative , Department , Men , Departments
The Third Annual Portfolios.com Awards - Completely Online!
2006-03-03 08:02:00 Here’s one awards function you don’t have to buy air-tickets for. The Port folio s.com International Awards Show, which recognises the best in illustration, photography, graphic design, web design and advertising is now calling for entries for the 2006 competition. The work in this awards show is submitted online, judged online and announced online. I think it’s an interesting concept. ... More About: Comp , War
Remember London? The dark mystery unfolds…
2006-03-02 00:25:00 The secret to the “FORGET LONDON” campaign has ben revealed. This is what it was all about. I read people crticising this teaser campaign, feeling it is in bad taste, keeping in mind the London bombings. I didn’t feel even a slight hint of any such thing in two simple words on a black background. Maybe I’m not drinking enough ... More About: Dark , Ondo , Mystery , Hell
GMR Effectiveness in Marketing Awards - The Winners
2006-02-26 08:06:00 GMR Effectiveness in Market ing Awards (GEMAS) were announced in Dubai on 16 February 2006 at Madinat Jumeirah. People looking for further information on the award are landing up on my page, including those searching for photos of the event. Since I wasn’t there, I can’t give you photos, but the results can be surely shared. What ... More About: War , Winners
Who’s your target audience? Not the client.
2006-02-22 15:24:00 I couldn’t resist picking up TIME magazine’s February 20 issue with the Google team on its cover for an inside look at the $100 billion Google empire. The cover story, by Adi Ignatius, is well written, packed with info, quotes, inside information about the crazy creative Google world. Pictures of the Google headquarters show off the ... More About: Audi , Your , Target , Audience , Client
The Flip Side Of Creative Awards
2006-02-21 12:09:00 At the recently announced Campaign Award s for creativity in advertising, no winners emerged for the Online category. Today, I just happened to see some reasons. Martin Diessner notes, and suggests in Flip Media’s blog: It is a clear to me that traditional advertisers in this region have not the required knowledge to judge on a category ... More About: Creative , War , Side
Are you ready for the IAA World Congress?
2006-02-17 22:29:00 Dubai is all set to host the 40th International Advertising Association (IAA) World Congress at the Dubai International Convention Centre (DICC) from March 20-23. The theme of the Congress is ‘Challenges of Change’. It is being organised by the UAE Chapter of the IAA.The who’s who of the advertising and marketing world would be here ... More About: Read , Ready
Social Responsibility: Is it about black & white ads and a few cents in
2006-02-13 11:53:00 What exactly is social responsibility for a business? Does an arms manufacturer’s donation to the Peace Corps make bombs safer? Does a tobacco company’s lung cancer funding make cigarettes healthier? Does a brewery’s TV spot against drunk-driving reduce alcoholism? Does an offshore oil company’s documentary on marine life, save it? As creative writers, designers and communicators, are we in advertising ... More About: Social , Cents , White , Black , Cent
Creative Awards: Do Clients Really Care?
2006-02-13 07:14:00 It’s not unusual to see a client calling for a pitch of agencies despite getting years of award-winning creative campaigns from its existing agency. Which brings us to the sensitive question - how important are awards won by an advertising agency in the eyes of a client? Gulf Marketing Review’s annual Agency & Client survey conducted by ... More About: Creative , Awards , War , Care , Clients
What’s Wrong With Radio Advertising in the UAE?
More articles from this author:2006-02-08 14:45:00 In the recently announced Campaign ME awards for advertising creativity in the region, the judges picked just one winner in the Radio category even though there were three awards up for grabs. This is what Elizabeth Drachman’s feature in the February issue of Communicate reveals: Radio ads go for as little as 150 dirhams and agencies don’t ... More About: Advertising , With , What , Hat 1, 2, 3 |
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