Marketing, Advertising and CreativityMarketing, Advertising and CreativityFarrukh Naeem, award winning copywriter and journalist blogs abot advertising, marketing and creativity in the UAE, Middle East and the world at large Articles
Biggest ad poster in the world revealed by Sorouh in Dubai, UAE. And how yo
2007-10-23 15:00:00 Abu Dhabi based real estate brand Sorouh unveiled the world’s biggest poster in Dubai yesterday at a press conference held at Hyatt Regency Hotel from where one can get a glimpse of the record-breaking site on the ground. The poster covers 20,000 square metres! The poster is a part of Sorouh Faces - a corporate citizenship campaign ... More About: World , Poster , The World
Business writer / reporter wanted for Kingdom of Saudi Arabia (KSA)
2007-10-04 13:11:00 If you’re a writer, reporter or journalist willing to take up an assignment in Saudi Arabia, this post is for you. At one of the writer read meets I organise as the Dubai Chapter Coordinator of Caferati, a global forum for writers, I met Jim Wilson. Jim’s a seasoned journalist who specialises in writing for the shipping industry. ... More About: Business , Kingdom , Saudi Arabia , Writer
Anti-smoking ad released on 9/11 in UAE - great idea, copywriting and art d
2007-09-16 14:40:00 Anti-smoking ads are never in short supply, but this one published in Khaleej Times on 9/11 this year really made an impact on me. I think it’s an amazing idea, backed by great compelling copy that makes ones think and an image that sends a shiver down one’s spine. Credits Creative Director: Prashant Sankhe Copy: Sudeep John Koshy Art ... More About: Copywriting , Great , Idea , Smoking , Released
Plagiarism and copy-paste creativity in advertising – copywriter in Dubai
2007-06-09 12:50:00 We the creative people in advertising – the creative directors, copywriters, art directors, graphic designers – take great pride in producing original ideas. At least that’s what we claim. Then we see from amongst us, creatives being caught for copying not just a treatment or idea but entire sentences, phrases, tag lines, layouts with the fonts ... More About: Advertising , Copywriter , Dubai , Creativity , Plagiarism
Creativity and advertising in the UAE - The important role young creatives
2007-05-25 14:52:00 Keeping you posted on the latest advertising, marketing and creativity trends in the UAE and worldwide, I’d like to recommend today’s Gulf News Friday article by the senior journalist Shiva Kumar Thekkepat. The report is in the light of the recently concluded Cannes Lions Young Creatives 2007 competition, which pits the wits of young agency creatives under 28 years for ... More About: Advertising , Creativity , Role , Advert
Apple Macintosh’s legendary ‘Think Different’ campaign by
2007-05-25 12:36:00 For me as an advertising copywriter in Dubai, UAE, it’s good to benchmark with ads that have made a global impact. What is the stuff that memorable ads are made of? One campaign that remains etched in my memory and gives me the I-wish-I’d-done-that feeling is Apple Macintosh ’s ‘Think Different‘. The personalities that the campaign featured were the ‘crazy ones’, ... More About: Campaign , Rent , Legend
Xing and Maktoob Business networking event in UAE: The Dubai copywriter get
2007-05-19 03:54:00 The networking site Xing and Maktoob Business organised ‘The Networking Hotspot’ on 16 May at Munchi Thai Restaurant at the Habtoor Grand Resort & Spa Hotel in Dubai . I was invited to experience some live networking by my friend Nelly Liebrecht, who is a prolific networker, marketing professional and Xing’s regional manager in Dubai. Here are a few pictures from ... More About: Event , Copywriter
The sun sets on Emirates Evening Post: Another UAE publication bites the du
2007-04-23 19:12:00 Emirates Evening Post was missing in action yesterday and it was sad to read about it in today’s Khaleej Times. Ben Flanagan’s report on ArabianBusiness.com notes that it is the end for the publication because of licensing issues. A three-month grace period had been granted to the paper in February by the UAE National Media Council (NMC), the ... More About: Sets , The Sun , Another , Emirates
Grey Worldwide Dubai’s ‘Broken Lego’ ad advertising karat
2007-03-29 03:03:00 Here’s a print ad that recently won a Dubai Lynx Gold Winner in Print…. It’s for Seibukan’s karate classes for children and done by Grey World wide in Dubai. What’s good about it that even a child can understand it, in any part of the world. I’m curious to know if there is a series. What would you say ... More About: Advertising , Wide
Creative Ad Winners from Middle East and North Africa: Dubai Lynx Winners -
2007-03-23 19:49:00 What better way to showcase creative excellence in the Middle East and North Africa (MENA) region than by posting its highest awarded ads? You’d be happy to know that Marketing, Advertising and Creativity in the UAE has become the most updated and comprehensive blog in the world on Dubai Lynx Awards, with pictures, reports, analysis, and starting ... More About: Creative
Which is the most creative country in the Middle East and North Africa? Dub
2007-03-23 19:05:00 Dubai Lynx Winners, when arranged countrywise, give some kind of indication on the relative creative output country by country. For people like me who are fascinated by tables, analysis and data (although I am a creative guy - not a ’suit’), this post should be a welcome break from all the goody-goody pictures I have ... More About: Middle East , Creative , Country , Africa , The Middle East
Dubai Lynx online: Who’s blogging about the Dubai Lynx Awards?
2007-03-23 08:05:00 Dubai Lynx Award 2007 is being blogged and written about around the world right now - in so many languages that one can’t even understand some of it If you’ve been following the coverage online, you already know that my blog is currently the only one in the world offering an attendees view with insights, commentary and ... More About: Awards , Blogging , Blog , War , About
Dubai Lynx Winners (with pictures) Part 4 - Gold Winners in Print and TV/Ci
2007-03-23 06:02:00 Dubai Lynx Winners - exclusive winners’ pictures on the stage - the last intallment. Coming up after this, you get to see what my blog readers are eagerly awaiting around the world - the WINNING ADS! Dubai Lynx Winners - Gold in Print Saatchi & Saatchi Dubai for ‘Cars’ ad of Bel La Vache Qui Rit Cheese Leo Burnett ... More About: Pictures , Picture , With
Dubai Lynx Awards Winners (with pictures) Part 3 - Gold winners in Integrat
2007-03-21 19:39:00 Presenting the Dubai Lynx Awards Gold winners in the Integrated, Interactive, and Direct categories. Not presenting the Dubai Lynx Gold Winners in the Radio category. Why? Scroll on to find out… Dubai Lynx Awards - Integrated Integrated is one category in which the jury did not find a single entry worthy of winning a Dubai Lynx Grand Prix ... More About: Pictures , Picture , With
Dubai Lynx Awards winners (with pictures) Part 2 - Gold Dubai Lynx for Outd
2007-03-21 15:46:00 Dubai Lynx Awards winners‘ posts continue on this blog. Exclusive pictures and reports by Farrukh Naeem will fill you in on all that happened. The Dubai Lynx awards ceremony had started with messages from the organisers, and the Jury Presidents. Jonathan Harries, the Worldwide Chief Creative Officer of DraftFCB Group, USA, and the Jury President of the TV/Cinema, Print, Outdoor ... More About: Pictures , Gold , Picture , With
Dubai Lynx Awards Winners (with pictures): Global jury selects 111 top ads
2007-03-20 12:49:00 Dubai Lynx announced the winners of the Dubai Lynx Awards 2007 for awarding creative excellence in the Middle East and North Africa on 19 March at Dubai Media City Amphitheatre. A shortlist of 388 ads had been announced earlier from the 1,679 entries submitted. The Dubai Lynx jury comprising creative professionals from leading advertising agencies ... More About: Pictures , Picture , With , War
Dubai Lynx Shortlist Announced: UAE leads the Middle East and North Africa
2007-03-18 00:07:00 The Dubai Lynx shortlist of creative advertising from across the Middle East and North Africa has been announced. Advertising agencies in the UAE are leading the region in creativity in all categories - TV/Cinema, Print, Outdoor, Radio. Team Y&R, Fortune Promoseven, JWT, Saatchi & Saatchi and Lowe MENA are names that repeat often in these ... More About: The Middle East , Leads
Dubai Lynx Advertising Awards: Shortlist winners awaited from 1,679 entries
2007-03-16 13:44:00 Dubai Lynx Awards 2007 shorlisted entries will be announced tomorrow 17 March at approximately 9:00 pm UAE time (1700 hrs GMT). Top creative advertising professionals from advertising agencies around the world are going through 1,679 entries that have poured in from 15 countries in the region to pick the ones that make it to the shortlist. The ... More About: Advertising , War , List , Dubai
Dubai Lynx Awards 2007 for creative excellence: 1,679 entries to be judged
2007-03-16 13:44:00 Dubai Lynx Awards 2007 shorlisted entries will be announced tomorrow 17 March at approximately 9:00 pm UAE time (1700 hrs GMT). Top creative advertising professionals from advertising agencies around the world are going through 1,679 entries that have poured in from 15 countries in the region to pick the ones that make it to the shortlist. The ... More About: Creative , Judge , Cell , War
Dubai Lynx Awards 2007 for creative excellence: 1,679 entries to be judged
2007-03-16 13:44:00 Dubai Lynx Awards 2007 shorlisted entries will be announced tomorrow 17 March at approximately 9:00 pm UAE time (1700 hrs GMT). Top creative advertising professionals from advertising agencies around the world are going through 1,679 entries that have poured in from 15 countries in the region to pick the ones that make it to the shortlist. The ... More About: Creative , Judge , Cell , War
Advertising sales job in Dubai, UAE at an internet advertising firm. Intere
2007-03-11 04:14:00 An Advertising Sale s job in Dubai, United Arab Emirates, is up for grabs at alClick Advertising, an internet advertising and market intelligence firm that provides businesses access to the largest network of online publishers in the Middle East. alClick Advertising is looking for people who: * Have previous sales experience in advertising * Bring in new clients and sales to drive revenue growth * ... More About: Internet , Inter
Advertising account manager from the UK on why he loves us creative people
2007-03-06 22:43:00 Creative people in advertising agencies usually share a love-hate relationship with their client servicing counterparts, also called account executives or simply ’suits’. I had blogged about this in my post titled ‘Advertising account executives I fall in love with‘ (yeah, if people can love chihuahuas… suits are people too). Mark Hutchinson, a senior account manager from the UK with accounts like Procter ... More About: Creative , People , Love , Manager
Jobs for advertising professionals at YouTube - the third top brand in the
2007-02-28 00:11:00 YouTube , the video-sharing site named by TIME magazine as ‘Invention of the Year‘ for 2006 and ranked by brandchannel.com as third in the world’s top brands, is looking for advertising professionals. With a recruitment ad like the one below, it’s hard not to get interested. The vacancies currently open at YouTube include those for content editor, product manager, ... More About: Youtube , Advertising , Jobs , Profession
Campaign ME (Middle East) magazine could be back soon (we hope…)
2007-02-19 16:55:00 Campaign ME’s sudden disappearance, offline and online, and the cancellation of the Campaign Middle East Awards took the advertising and marketing fraternity in the UAE and Middle East by surprise as you must have read in my earlier post. (In the picture: The last (hoping not) Campaign ME issue we received, dated 4th February 2007.) My creative counterparts - ... More About: Magazine , Campaign , Campa
Web copywriter job at WSI Dubai, UAE
2007-02-10 00:46:00 Creative advertising copywriters looking for a job in Dubai or UAE - here’s an interesting Web Copy writer vacancy in the Dubai office of WSI, ranked the #1 Internet Services Business in the world by Entrepreneur magazine. Here’s what they have told me they are looking for: Web Copywriter job profile The Web Copywriter would responsible for the editorial ... More About: Write , Writer
Where is the Campaign ME website? Campaign ME blog?
2007-02-09 00:49:00 Campaign ME has gone missing online. Our favourite Campaign ME blog about advertising in the UAE and Middle East is not to be found either. Both web links are leading us to ‘ArabianBusiness.com’. What’s going on? My friends who had nominations in the Campaign ME Awards are worried. And of course creative buddies who used to ... More About: Website , Blog , Site , Webs , Campaign
Dubai Lynx 2007: World’s top advertising creatives to gather in Dubai
2007-02-07 14:08:00 Dubai Lynx, the inaugural advertising and communication awards honouring creative excellence across the Middle East and North Africa have handpicked the jury members from creative teams across the world. Which means that once again Dubai is going to host some of the top personalities of the advertising world, after it made history last year by having ... More About: Creative , World , Advertising , Dubai , Sing
Advertising and Creativity in the UAE on the 35th National Day of the Unite
2006-12-01 21:18:00 The United Arab Emirates (UAE) celebrates its Nation al Day on 2 December. Occasions and celebrations like this one are a good time to check out and compare ads - the playing field being somewhat level even though each brand might have a different take on the same occasion. Here are a few ads from the UAE that caught ... More About: Advertising , Creativity , The Unit
Brilliant advertising copy for a brilliant client - Hewlett-Packard (HP) th
More articles from this author:2006-11-21 15:00:00 Hewlett-Packard is a dream client to make ads for. In fact, most IT brands are great to work for, specially if you are a techie like me. I have written for HP, Compaq and Microsoft and I just can’t get enough. There’s one ad by HP which is a part of its memorable ‘invent’ campaign that ... More About: Advertising , Hewlett-Packard , Sing , Kard , Advert 1, 2, 3 |
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