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Rick's Ruminations: Full Feeds
2007-04-18 18:10:00 David Churbuck's recent post imploring bloggers to publish full feeds reminded me that I've been meaning to comment on this for a while. It's a subject I speak on regularly at SES, and some of the recommendations I make are not the same ones you see made on a number of blogs. First of all, I think the primary justification often given for partial feeds - that it will drive higher clickthroughs back to the publisher's site - is off-base. As people subscribe to feeds, they subscribe to more feeds. And that means they're consuming more content, which means that each click out of the feed reader is taking the reader away from more content. In other words, feed reading is consumption-oriented, not transactionally focused. We've seen no evidence that excerpts on their own drive higher clickthroughs. Secondly, the reason many larger publishers give for trying to steer traffic back to the site is that they can make money on the site. Guess what? You can monetize feeds as well - givi... More About: Nations , Nation , Feed , Rumi , Full
FeedFoundry Gets More Features, Fans, and a Facelift
2007-04-11 18:30:00 After some considerable engineering derring-do and successful settlement to a debate about using Celsius or Fahrenheit (contrarians that we are, we chose Kelvin), we are proud to announce a significant update to FeedFoundry, our industrial-strength feed management offering. FeedFoundry is currently humming away, minding the mass feed management details for over a hundred of FeedBurner's largest commercial publishers, retailers, and blog networks. This update puts more raw materials to good use for more robust feed management and analysis. And while we're on the topic of shiny, new and just outta shrink wrap, NPR and Circuit City are the newest faces to join our distinguished list of FeedFoundry customers. NPR's Michael Yoch has this to say about FeedFoundry: "This service will provide new insights into how users are consuming NPR's distributed media on the Web. NPR users are avid consumers of RSS feeds. With FeedFoundry we'll be able to track this activity and make more info... More About: Fans , Features , Feature , Facelift , Face |
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