The Future of Media BlogThe Future of Media BlogThe Future of Media Blog is the official blog of the Interpublic Emerging Media Lab, a center for bleeding-edge marketing and advertising innovation. Articles
GPS Systems That Leverage Social Communications
2007-10-30 20:59:00 Look at you … social networking and you don’t even know it. No, I don’t mean Facebook. I am talking about the soon-to-be-released “Dash Express” from Dash Navigation of San Francisco. This new in-car navigation device moves the game in a totally new and exciting direction. By remaining continuously connected to the internet, the device ... More About: Social , Systems , Communications , Leverage , Stem
By the Numbers: U.S. Mobile Usage
2007-10-24 22:05:00 We’re now into Day 3 of the big CTIA Wireless I.T. and Entertainment event in San Francisco, and CEO Steve Largent shed some bliding light on the industry’s subscriber growth: According to Largent, as of June 2007, the U.S. wireless consumer market surpassed the 243 million subscriber mark–representing roughly 81 percent of the overall national ... More About: Mobile , Numbers , Usage , S mobile , Number
Real Americans: Farmers Vs. Orcs
2007-10-24 01:35:00 John Rogers over at the Kung Fu Monkey blog has made a very interesting observation about the nature of what constitutes the American Heartland in our country. Because I’m both from what I lovingly refer to as the "flyover states" originally and because I’m an avid gamer, I find this absolutely amazing. Here’s the jist: About ... More About: Real , Americans , Farmers
Apple iPhone: New Open Door Policy
2007-10-22 22:12:00 Hey, it worked for Facebook. The famously closed-door Apple Inc. announced last week that the company would let outside developers create software for its iPhone and iPod Touch devices starting this February–bowing to consumer demand, and the realization that a vibrant creative community is essential these days for a technology (or a social network) to survive. MySpace would ... More About: Iphone , Open , Policy , Apple iphone
New Dawn in the Record Business
2007-10-10 20:10:00 As a long time fan I was excited and hopeful their open-market digital launch of ‘In Rainbows’ would prove a technical success in ease-of-use and consumer experience. They have really delivered! Yesterday, I registered at Radiohead’s InRainbows.com site and chose to pay £ 4 or ~$0.90 per track to purchase a zip file ... More About: Business , Dawn , Record , Sine , Cord
Microsoft?s Zune Social Network A Good Move
2007-10-04 22:07:00 From the pages of the New York Times today yesterday, Microsoft is seeking to promote its Zune media player by offering an updated interface, a reworked music-sharing scheme, and DRM-free music within its store. Oh, and did I also mention that they’re creating a social network specifically for Zune users that allows them to share ... More About: Social , Network , Move
Branded Urinal Games to Help Defeat Drunk Driving
2007-10-04 01:29:00 It’s been all over the net for a while now, but Saatchi & Saatchi Germany has created an innovative solution to combat drunk driving: They call it the "Piss Screen." Essentially, an LCD monitor is mounted on the wall above urinals at bars. Users (I guess that’s the right term for them) then can engage ... More About: Games , Driving , Drunk , Drunk Driving , Feat
SMS-Controlled Smoke Signals
2007-10-04 01:27:00 CR Blog has spotted a pretty interesting new technology that allows users to write smoke signals using their cell phones. Built by a design company called Minimaforms, two installations of the “ephemeral speaking cloud structures” debuted at the OFFLOAD festival in Bristol. Here’s a glimpse of what they look like: “Participants engage in a collective act ... More About: Smoke
Google and Microsoft go to Washington
2007-09-28 00:45:00 Google and Microsoft faced off today during a Senate judiciary antitrust subcommittee meeting that is reviewing Google’s proposed $3.1B acquisition of Doubleclick. Having already closed their $6B purchase of Aquantive, Microsoft is taking Google to task on antitrust and privacy concerns as both companies move to increase their share of the digital advertising market. ... More About: Google , Washington , Googl , Washing
EchoStar Acquires Sling Media
2007-09-26 23:07:00 EchoStar?s recent acquisition of Sling Media (manufacturer of the ?place-shifting? SlingBox) represents a continuing evolution for the operator of the DISH network, which services more than 13 million homes in the United States. From its earliest days as a DBS provider, EchoStar has long been a key player in the equipment manufacturing business globally, as ... More About: Sling Media , Echostar
Women Play Games?
2007-09-26 02:27:00 Weird news out of the gaming community today. MediaPost is reporting that more women own gaming consoles than men. According to the recent (somewhat unfortunately named) Denizens of Digitivity survey, some 44 percent of women own gaming consoles, compared with only 39 percent of men. I suppose this isn’t really weird, all things considered. Somewhere ... More About: Women , Games , Play
UGC in Halo 3
2007-09-21 02:19:00 Bungie/Microsoft will have two User Generated Content components included in next weeks highly anticipated Halo 3 release: Saved Films and Forge. Saved Films will allow players to replay all in game action from first person, orbiting and flying cam views. Users can review replays with teammates to refine strategy and share highlights with ... More About: Halo 3
Recent Lab Visitors
2007-09-20 01:00:00 I wanted to point Future of Media readers to some of the interesting technology providers, publishers and vendors that have visited the lab over the last few weeks to share their latest offerings: Passenger: Presented their private online community platform which allows brands, advertisers and others to aggregate key audiences into a closed environment where ... More About: Recent , Visitors
Who Watches the Watchmen?
2007-09-14 22:57:00 Big news in the next-gen console wars this week: Nintendo’s Wii has come out from a late start and overtaken the Xbox 360, becoming the highest selling next-gen console out there with some 9 million units sold, compared with Xbox 360’s 8.9 million and the Sony PS3’s 3.7 million, according to the Financial Times. (According ... More About: Watches , Watchmen
How the Ringle Jingle May Save the Single
2007-09-12 02:34:00 Sony BMG Music Entertainment will begin selling CD Ringles at retail later this year for around $6 to $7 in hopes of boosting the retail singles business. The Ringle will bundle a hit single, two remix or b-side tracks and a ringtone and is slated for distribution with Wal Mart, Best Buy and Target. ... More About: Single , Save , Jing , Jingle
IStock: Amatuers Can Become Pros If They?re Good Enough
2007-09-07 20:56:00 As a designer, I start almost every stock photo search at iStock.com, and more often than not, have no need to move on to any others. A really cool aspect of istock.com, other than dirt cheap prices for high quality photos, illustrations and video, is that it?s a ?user generated content? based social networking site. ... More About: Good , Amat
What Does the iPhone Price Cut REALLY Mean?
2007-09-07 20:15:00 The blogosphere has been abuzz these past few days in response to Apple?s move to cut the price of the iPhone by a full $200. After only releasing the device just a couple months ago. Reaction was strong and swift, on both sides: After Steve Jobs? personal inbox was flooded with hundreds of angry ... More About: Iphone , Price , Ally
HBO Buys Second Life Machinima
2007-09-07 19:32:00 Continuing with the tradition of Second Life being ?dead? still relatively vibrant, it looks like premium channel HBO has purchased the rights to a documentary created within the virtual world for a six-figure amount. Initially announced on former-Linden-Labs-embedded reporter Hamlet Au?s fabulous New World Notes blog, the media company purchased ?My Second Life ? The Video ... More About: Machinima , Mach
How big are online video hits?
2007-09-07 18:59:00 The folks at NewTeeVee.com continue to crank out thought provoking coverage of the online video world. Chris Albrecht began a thread seeking to benchmark how many views constitues a "hit" online video. He interviewed numerours players and reports the following range in hit sizing: JibJab "This Land": 80 million views FunnyOrDie "The Landlord 4;: 45 million views over 5 months Vuguru "Prom Queen": ... More About: Video , Online Video , Online , Hits
Joost opens up to 3rd Party Widgets
2007-09-01 00:50:00 The latest release of the Joost software contains an API that enables 3rd party developers to make widgets that work within the Joost platform. Joost is being pretty low key about this, perferring to wait a few months to see what sort of creative widgets get made. Joost's ultimate goal is to allow 3rd parties to enhance the ... More About: Party , Widgets
Watermarks vs. Pre-rolls
2007-08-23 23:28:00 YouTube announced that they are adopting the VideoEgg-style of overlaying advertising banners on top of video content. In essence, these ad units are advanced forms of the promotional watermarks that are increasingly taking over TV screens. UGC media companies have been loathe to force members to sit through a pre-roll video ad for fear of frustrating ... More About: Watermarks , Term , Watermark
Eight Great Facebook Applications
2007-08-16 21:34:00 Since the Facebook Platform went live back in May, some 3,000 applications have been created by third-party developers for the social networking site. The applications’ uses are pretty varied, too. Got the urge to become a zombie, bite your friends and turn them into a zombie? It’s possible. Ever wanted to share your recipes with ... More About: Applications , Great , Eight
Is Wal-Mart Listening?
2007-08-10 23:50:00 As of last Thursday, Wal-Mart has implemented a new consumer ratings and review systems on walmart.com. According to Cathy Halligan, Walmart.com’s chief marketing officer, “Reviews and ratings is the No. 1 customer-requested feature online at Walmart.com? Halligan talks of the benefits to the Wal-Mart community to make more informed decisions and how the feed back ... More About: Wal Mart , Listening
Is Wal-Mart Listening?
2007-08-10 01:43:00 As of last Thursday, Wal-Mart has implemented a new consumer ratings and review systems on walmart.com. According to Cathy Halligan, Walmart.com’s chief marketing officer, “Reviews and ratings is the No. 1 customer-requested feature online at Walmart.com? Halligan talks of the benefits to the Wal-Mart community to make more informed decisions and how the feed back ... More About: Wal Mart , Listening
User Generated Video Seeks a Business Model
2007-07-31 19:52:00 Last week Sony relaunched Grouper.com as Crackle.com. Sony purchased Grouper a year ago for $65 million. Grouper was orginally positioned as YouTube-like, video sharing site. Crackle will leverage Sony's vast media assets to create channels of content drawn from users, from Sony's archives, and from orginal works commissioned for Crackle. Content viewers, on Crackle.com and ... More About: Video , Business , Model , User , Seek
Army to Offer Branded Games at Arcades
2007-07-31 02:48:00 So, it appears that the U.S. Army is going to be placing coin-operated versions of its successful America’s Army military game at arcades through the U.S. For those who might not be familiar with the line of games, America’s Army is a large-scale branded, multiplayer combat game offered for free by the U.S. Army as a ... More About: Games , Ames , Cade , Offer
R.I.P Second Life?
2007-07-26 20:17:00 Well, it looks like Wired has gone and written a eulogy for the virtual world that has been getting so much attention over the last year. In an article published this morning, the technology magazine pronounced that Second Life is a virtual wasteland for advertisers, with most branded areas being deserted or not returning ROI. ... More About: Second Life , Econ
ARGs - the programming genre for the web
2007-07-25 19:59:00 Last night at a NewTeeVee hosted event, Greg Goodfried, co-creator of LonelyGirl15, revealed that LonelyGirl was envisioned from the get go as an elaborate Alternate Reality Game (ARG). The plot revolves around some sort of secret society that is running around kidnapping teenage girls who have a specific genetic anomaly. Bree is being chased by ... More About: Programming , Genre , Ming , Gram
Illustration Exploration: Van Gogh?s Starry Night is recreated in 3D
2007-07-24 23:15:00 It’s amazing how a picture can ignite the imagination. A wondrous scene from Disney’s Mary Poppins unfolds when Bert, the two Banks children and Mary Poppins herself jump inside one of Bert’s chalk drawings on the sidewalk. What was initially a mere landscape sketch is transformed into a real (albeit from the cartoon residents) world ... More About: Night , Illustration , Van Gogh , Starry Night , Exploration
Self-Service in the ER
More articles from this author:2007-07-24 22:34:00 If you have had the unfortunate experience of an emergency room visit, you’d know that sometimes you have to wait in line for hours, just to check in. Parkland Memorial Hospital in Dallas is trying to change this. They are among the very first to install self-service kiosks in their emergency room. With the desired ... More About: Service 1, 2, 3, 4, 5 |
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