The Future of Media BlogThe Future of Media BlogThe Future of Media Blog is the official blog of the Interpublic Emerging Media Lab, a center for bleeding-edge marketing and advertising innovation. Articles
Social Media B-school
2008-06-07 00:54:00 Yesterday I attended “Social Media Business School ” by SocialMedia networks. Social Media networks vision is to bring together advertisers and application developers to create better advertising for social networks. As a whole, social network advertising has failed to engage users. And yet, social networks offer brands the opportunity to reach high value targeted traffic. They ...
A Con at MEFCON?
2008-06-05 21:36:00 “Is there a market for feature-length films on the phone?” I asked Tomas Gewecke, new President of Digital Distribution for Warner Bros., at the MEFCON conference last week. You’d think, by the audience reaction, that I just confessed to running over his dog. Warner cut a deal recently with Sprint Nextel Corp., where they’re placing selected films ...
The Connected ?Car of Tomorrow?
2008-05-29 22:02:00 No …..certainly not talking about NASCAR but rather the car that is possibly shaping up. I call this out at this point in time because much about marketing is understanding trends and positioning yourself and your client to leverage the outcome. For years now, the Lab has been advocating the ideals of an integrated ... More About: Tomorrow , Connected
All Sites Must Go Social
2008-05-29 21:13:00 Companies are integrating social media applications into their own site to add personalization and create a sense of community. Major sites across multiple industries have embraced UGC and collaborative tools to try to boost loyalty. Community elements enable engagement with prospects and customers. They open up lines of communication and can help drive innovation. The value ... More About: Social , Sites
Hello Google Health
2008-05-21 03:12:00 After months of reading about Google ’s technology offering for personal health records- the wait is over. Visit the beta site here. Google is already the first stop for most of us on our quest for health information. Millions of patients (and thousands of providers) have been accessing health information on Google for years. So Google’s ... More About: Health , Google Health
TV Gets More Social
2008-05-21 00:13:00 New technologies focusing on the convergence of TV and community continue to turn watching TV into a social activity. The connected TV experience is aimed at providing remote users with a joint viewing experience - chat, vote, comment, or just watch your favorite shows with other fans or distant friends. The idea of transforming an experience ... More About: Social
What Is the ?Middle Web??
2008-05-13 23:42:00 So you’re behind on developing your WAP site, and you obviously can’t give mobile users a full Flash experience on the handset (at least not yet). But you don’t want to get left behind on the iPhone platform? What to do? Enter the “Middle Web.” Especially now that developers have had some “quality ...
Viral Music Video Created Using Surveillance Cameras
2008-05-09 21:11:00 Boingboing points out a great example of what, I guess, would be termed “surveillance-generated content.” Honestly, I’m not really sure how to describe it, but the gist is that an unsigned British band, looking to conserve money, hit upon the idea of using the 13 million-odd CCTV cameras in the U.K. to create a music ... More About: Video , Music , Music Video , Surveillance , Viral
Microsoft and Hyundai-Kia Partner For In-Car Connectivity
2008-05-07 18:42:00 An interesting new development happened yesterday in the telematics space. Microsoft and Hyundai -Kia Automotive Group entered into a long-term agreement to co-develop next-generation in-car infotainment systems based on the Microsoft Auto software platform. What will be particularly interesting is what will come of the Microsoft and Ford ?Sync? alliance. Presumably the work ... More About: Partner , Connectivity
Mobile: Think Different
2008-05-06 00:33:00 If anything’s clear in mobile, it’s that nobody’s really figured out yet how to market it effectively and consistently. Save for the carriers, of course; but beyond voice and text, even they’re throwing darts. So as the rule book sits wide open and mostly blank, it’s refreshing to hear some contrarian approaches. Like that of ... More About: Mobile
Yearly American Television Watching Equals 2,000 Wikipedias
2008-04-29 00:07:00 Clay Shirky, author of the Here Comes Everybody: The Power of Organizing Without Organizations, has a fascinating post on his blog about the sheer amount of brain power invested in television and, in specific, the amount of time we spend watching advertisements. According to Shirky, American s spend the same amount of brain power watching television ... More About: Television , Equals , Watching
Everyone?s Invited
2008-04-26 00:42:00 As summer music festival season kicks off this weekend with Coachella, Microsoft’s Virtual Earth team is plotting out some key festivals happening this year across North America, the UK and Western Europe. They’ll continue to update with new shows over the next couple months. The festival circuit continues to make great use of ...
Exploring Social Media
2008-04-16 02:21:00 Bant Breen delves into the burgeoning potential of social media with Ben Kartzman and Mikhail Lapushner of up-and-coming social event management site Spongecell. Powered by WPvideo 0.60 Exploring Social Media -
Eye on CTIA: Mobile TV and Video (1 of 4)
2008-04-15 00:42:00 Back in the swing now after an exciting week in Las Vegas, covering the 2008 CTIA Wireless conference. While the floor was full of interesting mobile plays all up and down the value chain–some viable, some not–I thought it would be insightful for readers to focus on what the experts were saying. Or, as it ... More About: Video , Mobile , Mobile TV
Creating the Amazon Community
2008-04-11 23:45:00 Amazon.com has often been lauded as one of the first forward-thinking retailing sites to invite consumers to participate in the marketing of the products. Soliciting and publishing the unaltered opinions & experiences of anyone who cares to share for all shoppers to see. Mash that info with rich purchasing metadata (yours and everyone ... More About: Amazon , Community , Creating
Digital Out of Home Hack?
2008-04-03 02:28:00 We are enjoying the ongoing coverage and debate on whether street artist, Skullphone, hacked his way into Clear Channel digital boards across LA last week or if it was a paid placement to promote his line of skullphone emblazoned prints and t-shirts. Clear Channel has three 10-screen networks running in LA proper, here are more photos ... More About: Home , Hack , Digital
March Madness Goes Mobile
2008-03-21 01:54:00 Ah, yes, spring is in the air. And it’s not just fever; it’s madness. March Madness , that is–as in the men’s NCAA basketball tournament, which tips off today. So as focus shifts to tracking players in fantasy leagues, there are a number of mobile players doing their own kind of tracking–as in customer acquisition. Here’s how ... More About: Mobile
How to Bring Emerging Channels to Your Media Plan
2008-03-20 23:10:00 Emerging media buying is not a direct translation of the conventional media buying process. Here’s how to monetize the future of these channels. The current reality of advertising in emerging media channels is akin to early pioneers trailblazing a path to the West — in many cases, you make it up as you go. While it ... More About: Media , Channels , Plan
RFID Leads to Privacy Questions
2008-03-14 19:23:00 As Radio Frequency Identification tags become more prevalent in retail supply chain management and theft prevention, the marketing applications, like billboards that display personalized messages to drivers, and consumer privacy issues, like chips implanted in humans!, surrounding RFID technology will also increase. A great piece about filmmaker and RFID researcher/entrepreneur Stanton Kaye ran last week ... More About: Questions , Leads , Privacy
Half of the U.S. Population Plays Casual Games
2008-03-07 22:09:00 It’s been a big week for gaming. The cool folks over at research company Interpret have released some pretty impressive numbers regarding casual gaming. We’ve already known that about 70 percent of women over the age of 40 play casual games, but the new research suggests that some 145 million people in the U.S. played ... More About: Games , Plays , Casual Games , Casual , Half
Cool on the DSE floor
2008-03-07 19:28:00 LG Norm Hitzges, former Dallas Cowboy signed books in Las Vegas while he was physically sitting in Dallas, Texas. A live demonstration of LongPen, a long distance, real-time, real pen and ink writing and signing device. Attendees could chat with and request a personalized message from Mr. Hitzges. An interesting application that would make any ... More About: Cool , Floor
Digital Signage Expo 2008
2008-03-06 21:15:00 Last week’s Digital Signage Expo really echoed the current state of the digital out of home industry: it’s growing fast, and with that growth the game is a-changin’. Yes, the majority of the exhibitors were nuts-and-bolts technology plays but most of the conversations on the floor and in the workshops were focused on content, consumer ... More About: 2008
Health 2.0: Live Doctor Chats and Celebrity Drug Cocktails
2008-03-06 20:06:00 Earlier this week, I was in San Diego, attending the Health 2.0 conference. The conference featured numerous companies showcasing their innovative digital health tools. Many were startups launching in recent months such as PharmaSURVEYOR, helping patients survey the risks of their drug combinations and identifying options that may be better for the patient. The tool ... More About: Celebrity , Live , Drug , Cocktails
Tracking Your Brand in Social Media
2008-02-28 01:18:00 What are people saying about your brand? What are the issues and topics that are engaging your customers? How are individuals influencing others with their thoughts and comments? Bant Breen interviews Chris Ramsey of Radian6 to discuss the state of online social media tracking and monitoring. Powered by WPvideo 0.60 Tracking Your Brand in Social Media - ...
Everybody Has One Book Inside Them?
2008-02-26 21:24:00 It’s the age of self expression. Easy-to-create software programs have spurred the massive growth of blogs, podcasts, and videos. Social tools such as RSS Feeds have made it easy for these would-be writers, directors and artists to connect to a large audience. While content sharing sites such as YouTube provide platforms for all types of ... More About: Book , Inside
Examing the Collective Intelligence of Gaming
2008-02-23 00:07:00 I just wanted to give a quick little mention for anyone interested in Alternate Reality Gaming here. Jane McGonigal, one of the people behind the hugely successful “I Love Bees” viral campaign that surrounded the release of Halo 2, has published a paper examining the use of collective intelligence in gaming. Why is this cool? ... More About: Intelligence , Collective
The Fight for Mobile Search
2008-02-16 01:19:00 The Mobile World Congress in Barcelona is now wrapping up, with one of the more notable soundbites coming from Google — reporting yesterday that it’s seeing 50 times more searches on the iPhone than any other mobile handset. Even for a relatively small search volume, this is a massive ratio. It’s so big, in fact, that ... More About: Search , Fight , Mobile Search
See Spot Runner
2008-02-12 21:46:00 Spot Runner is one of the more progressive marketing services and technology providers. Spot Runner?s online system is changing the way advertisers are thinking about creating, planning and buying all forms of media from local television to online search. Bant Breen interviews Andrew Bloom of Spot Runner about the company?s services and direction. Powered ... More About: Spot
Are They Sirius?
2008-02-05 22:43:00 Nope! They’re ONDAS Media and the latest to hit the satellite radio universe. The catch is you need to be cruisin’ the Autobahn or rollin’ your drop top around Mar Bella to get it. It’s ONDAS Media’s European foray into satellite-based radio bringing together ONDAS Media and Nissan Europe. The devices are not installed yet but ... More About: Sirius
Going Mobile in 2008
More articles from this author:2008-02-05 01:39:00 Mobile phones are playing an increasingly important role in marketing. Marketers are utilizing mobile devices as a media channel to run video and text based content, campaigns and promotions as well as employing mobile phones as the "media glue" for integrated marketing efforts. Watch the latest POV where Bant Breen interviews Vlad Edelman, Ansible Mobile ... More About: Mobile , 2008 1, 2, 3, 4, 5 |
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