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Social Networking for Businesses
2007-08-20 18:41:00
What is the opportunity cost of not embracing social networking through the launch of a blog for your business today? Social networking is becoming a mandatory piece of the marketing formula. The adoption rate of blogs for businesses is rapidly increasing. Why did it take so long? Social networking started as a personal interest or hobby and businesses thought that advertising on these pages was enough. Now these social networking sites are the largest sites on the Internet and blogs are starting to take over search engine rankings. Businesses are quickly learning the necessity of a blog. Therefore, the question has become... When are I going to launch a blog for my business? and not Do I need a blog for my business. Embrace social networking and get a business blog today?
More About: Social Networking , Networking , Sine

Is Facebook Sharing Individuals' Online Demographics?
2007-08-14 20:58:00
Facebook, a leading social networking site, is top of the news and the buzz of Wallstreet but is under new allegations for sharing confidential information, online demographics, with strangers and friends. Will this sharing of online demographics expose Facebook users to online scammers?The computer-security firm Sophos created a fake online persona named Freddi Staur (an anagram for ID fraudster) to test if Facebook users are in jeopardy of sharing their personal data. Sophos found that 41% of the 200 people randomly contacted by Freddi -- whose profile photo is a plastic frog -- gave up their online demographics including birthdate, e-mail address, phone number and hometown.Ron O'Brien, a senior security analyst at Sophos, says that once a fraudster has that, they can craft a sophisticated phishing attack or malware against specific victims. These findings were released this morning.Facebook users unwittingly are opening themselves to ID thieves because they are not editing onlin...
More About: Online , Facebook , Demographics , Sharing , Graph

Ad Spending with Social Networking
2007-08-14 00:36:00
According to eMarketer, News Corp. announced that Fox Interactive Media turned its first annual profit on revenue of $550 million. With an estimated 80% of FIM revenue coming from MySpace, that translates to about $440 million in MySpace revenue for the fiscal year, which ended June 30. Almost all of that comes from advertising through social networking. By now, there are very few that doubt the value of the MySpace acquisition by News Corp. In fact, there is more controversy as to did CEO Rupert Murdoch "steal the deal". Either way, is looks to be quite the bright spot for News Corps future. According to Murdock, "It wasn't so long ago — 24 months — when many said we were embarking on a fool's errand. In the 12 months prior to our acquiring MySpace, the site generated $23 million in revenue. Today, on the back of its durability and success, we are forecasting that MySpace alone will generate in excess of $800 million in revenue in fiscal '08."eMarketer has projected that MyS...
More About: Social , Social Networking , Networking , Spending , Workin

Emerging Media Advertising goes Late Night
2007-08-14 00:13:00
The Chicago Tribune reports that the latest in emerging media advertising...late night advertising when retail stores are closed. 24 hour shopping is getting a new meaning online where special deals are being offered to online users when the bricks and mortar stores are closed. Traditional retailers including Sears, Kohl's, and Dick's Sporting Goods are testing out a new emerging media advertising with specials only available between midnight and dawn. This untested emerging media marketing tactic is very low cost when compared to traditional advertising means such as direct mail, print advertising and television. Furthermore, when you look at the cost to keep a retail store open not to mention the quality of staffing you get at these hours, this seems like a no brainer. There are however a few retail operations keeping the bricks and mortar stores open 24/7 such as WalMart but the data to support this as a fruitful endeavor is not readily available. It should be easy to see if th...
More About: Media , Advertising , Night , Late , Late Night

Online Video Holy Grail
2007-08-13 18:18:00
According to the Wall Street Journal, online video advertisers have spent the past year searching for the Holy Grail of online advertising: ads that do not annoy consumers and still yields high ad revenue. Experimentation with online video has been intense to find a replacement for the preroll, the ad leader that plays before a video. Users have grown disenchanted with the online video preroll, especially with the popularity of YouTube that allows users to see the video without the preroll. Although advertisers liked the prerolls and Web publishers loved the high prices, they are now forced to find a less annoying and more affective means of advertising on online video. Graphics that slide over the bottom of the online video screen are becoming a better solution and less intrusive. Other methods include adding player skins, or ad graphics, around the video screen for excellent branding opportunities. Some publishers are still using the preroll but are limiting the segment to five se...
More About: Video , Online Video , Online , Holy Grail

SEO Blog or SMM Blog?
2007-08-02 22:15:00
An SEO blog or SMM "social media marketing" blog are essentially the same thing. Online businesses that do not develop an SEO blog will quickly find a loss in control of their business message on the Internet. An SEO blog, in addition to helping establish search engine rankings can also influence and manage what is being said about:- Company reputation - Customer experience- Keyword rankings on major search enginesGet started for free and get a jump on your competition @ www.Moguling.com.
More About: Blog

SEO Blog Video
2007-07-30 03:08:00
An SEO blog is soon to become second nature to every online business. The fact that so few businesses are using blogs to market their online business proves that SEO blogs are the next essential piece to website marketing. SEO blogs are leverage search engine optimization strategies to achieve top rankings organically. Results occur faster than any other means of online marketing but there are drawbacks. Blog s require constant attaention in the form of adding posts to continue to receive rankings and traffic. To get the best SEO blog results right out of the gate, you can go about launching an SEO blog in two ways: 1. Have bloggers write reviews on your company and products to get your business ranked quickly.2. Buy a keyword domain name with the search engine term you want ranked and launch your own SEO blog and utilize professional SEO content writers to add posts to your blog. Marketing a business online can be a lot of work so hire the experts to do it for you and learn from the...
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How Effective is an SEO Blog?
2007-07-20 04:37:00
Go to Google and do a search and look at how many of the top results are SEO blogs. The blogs that maintain their top postions are practicing SEO discipline. To do this in the blogosphere requires consistently posting to your blog and follow a process that must be implemented from day one. It begins with a true understanding of the top search terms to get your SEO blog ranked for. Next is understanding that the title of the blog becomes part of the url of the post so, therefore, the search term should be present in the title. Next is the label for the blog and again it is important to have the keyword phrase as the main label. Lastly, is the keyword concentration in the post itself (2%-7% is the keyword density variation for MSN, Yahoo and Google). If you are using a blog publishing tool that pings the top directories and search engines, you can expect to get a lift in the rankings. The new iReporter tool has SEO tools built in to the publisher making it easy to follow this SEO disc...
More About: Blog , Effective

SEO Blog Eliminates SEO in 5 Minutes
2007-07-16 16:34:00
Eliminate SEO in 5 minutess with an SEO Blog . The video below is a quick tutorial for setting up an SEO blog at www.Moguling.com. SEO is costly and unpredictable but you can get a FREE SEO Blog and potentially eliminate all SEO by using the iReporter social media optimization tool that comes with this SEO Blog. Get a FREE SEO Blog today and eliminate the need for SEO!
More About: Minutes , Minute , Nate , Mina

Online Marketing Blog Top 5 Tips
2007-07-06 20:45:00
Online marketing blogs are easy to launch and quick with results. Traditional online marketing is often unpredictable and costly. So what makes online marketing blogs a good choice? When launched properly, and updated with social media optimization techniques, online marketing blogs can be extremely effective and rewarding. Her is a quick top 5 tip list:1. Launch the online marketing blog on a domain name (for best long term results). 2. Do keyword research and have your primary keyword phrase in your domain name (e.g. onlinemarketingblogsite.com works well for promoting "online marketing blog")3. Optimize your blog keywords (in the Title, content and labels), enable pinging, submit RSS (and Atom) feed and blog URL to top feeds and directories, use Google Sitemap (and other site map technologies like Moguling.com offers)4. Trach your results using analytics like Google analytics5. Distribute social media press releases announcing blog and ongoing posts.It goes without saying that yo...
More About: Marketing , Online Marketing , Tips , Blog , Online

Social Media Opimization
2007-07-02 05:24:00
Social media optimization and more specifically, blog marketing, will soon be a standard marketing discipline for all online businesses. Social media optimization leverages social media with the principles of search engine optimization. Social media is not just a past time for You Tubers and MySpacers. Businesses are beging to embrace this online growth trend that seems to have no end in sight. Marketing blogs are being launched daily by savvy businesses looking to leverage social media optimization to grow their online business. Marketing blogs are a great way to communicate two way with you customers and prospects without hitting them over the head with your business brand and the hard pitch on your services. Marketing blogs can serve the purpose of being somewhat unbiased in discussions of your market space and build engaging dialog with industry enthusiasts.
More About: Social , Media

Emerging Media Advertising with Blogs
2007-06-27 02:37:00
Are traditional static web sites going the way of the betamax? Will emerging media advertising and blogs take over the Internet. Early testing of blogs with search engine marketing show that this may be the most cost effective emerging media advertising. It goes without saying that if you do not update your web site on a regular basis, search engine rankings will slide or never happen in the first place. It now appears that if you do not embrace Web 2.0 and RSS to promote your site content, you run the risk of having your site become an online relic. With the rise in popularity of pay per click search terms like marketing blog, business blogs and blog marketing, businesses are waking up to the fact that blogs are a must for their marketing strategy. A new technology is being rolled out in beta for businesses looking to launch a marketing blog. See www.Moguling.com for more details.
More About: Media , Advertising , Blogs , Merging , Logs

SEO and Social Media, Blogs
2007-06-04 15:02:00
When it comes to SEO and social media, many unproven theories are being applied to learn the secret to seo success. Blogs have added a new element to SEO and social media is something that does not require programming skills or much prior knowledge to embrace. Where to big opportunity lies is in assisting businesses and entrepreneurs with an seo process and technology that will guide them with SEO and social media to achieve top rankings. Businesses and blogs are somewhat of a new dynamic. Many businesses have not started using blogs which is a big mistake. Chances are, a business has been referenced in a blog, either good or bad, and will continue to have postings in the future. One key point with businesses and blog is that you will experience negative pr and will need to know how to deal with it. It would be nice to say that a business will have 100% customer satisfaction but the reality is, one day, one or more blog postings will reference your company in a negative way. Therefo...
More About: Social , Media , Logs

Internet Facts and Stats...Web Ad Sales Rise and Internet Advertising Sales
2007-05-25 22:51:00
In keeping up with Internet facts and stats, the Los Angelos Times reports that WEB AD SALES RISE 35% IN US IN 2006. Internet advertising sales soared 35% to $16.9 billion in the US last year as marketers accelerated their pursuit of Web site audiences. Internet ad spending in Q4 reached a record $4.8 billion, a 33% gain, the Interactive Advertising Bureau said, citing a survey conducted with PricewaterhouseCoopers. Internet advertising sales and web ad sales accounted for 5.9% of all US ad spending, up from 4.7% in 2005. The report shows advertisers are increasingly picky about where they place their ads and the results they get.TARGET 1Q PROFIT RISES 18%. The first quarter was a tough one for many retailers, so Target's 18% profit growth took investors by surprise Wednesday. Despite worries about rising gas prices and a cool, wet April keeping some shoppers away, Target managed what Wal-Mart could not. It beat Wall Street expectations and predicted full-year results wou...
More About: Facts , Sales , Stats

Search Engine Marketing with Social Media
2007-05-24 18:57:00
First, social media comes in the following forms: forums, blogs, online news sites, and social networking and bookmarking sites. Social media is also known as Web 2.0 or the next version of the Internet and is a powerful search engine marketing tool. It is an interactive format using content in the form of text, images, video, Podcasts, and various feeds known as RSS to engage in and two way communication. Social media is becoming a major focus for the press, public relations companies and and online news. Success with social media and search engine marketing is looked at in the form of results broken down as:- Engagement, Audience, Audience Engagement, Referrers, Context and CompetitionSummarySocial media is an excellent way to generate good link and valuable content as an online news source. Furthermore, visitors can add their input and opinion and this serves to keep content fresh and a reason to return to a social media web site. Publ...
More About: Marketing , Media , Search Engine Marketing , Search

What Makes Social Media and Blogs Successful with Search Engine Marketing
2007-05-17 06:44:00
Blogs are becoming more and more instrumental with search engine marketing. But is it as easy as typing in keywords into a posting and getting ranking. Yes it is, with the right search engine marketing tools, blogs can be the most effective social media channel. It starts with research to determine your keywords to target. Next add the keywords in the title of your blog post. Make sure you have keywords in your content and lastly, add the keywords in your blog label. Results with search engine marketing will kick in with RSS to top feeds like Technorati, Google Blog Search and many more. Follow these fundamentals and your blogs will bring a new meaning to social media.
More About: Marketing , Social , Media , Blogs , Search Engine Marketing

A New Website Techology Making SEO Results FAST!
2007-05-10 22:57:00
The picture is from our think tank meeting and the new website technology being released in June of 2007. The general overview is Myspace and YouTube functionality and social networking components rolled into your own doamin name to build up traffic and value. This is big!
More About: Website , Results , King , Fast , Maki

Pay Per Click Disadvantages and Business Blogs
2007-05-08 18:59:00
Is your pay per click spending going down the drain? Do you average over a 6% conversion rate with your pay per click advertising? What is the average cost to convert traffic into a lead or sale? If you do not know the exact number, I can guess that this cost is going up. It is the nature of PPC campaigns. This is why business blogs and SEO blogs are becoming very instrumental into a corporations new media advertising budget. Business es, more and more, are using blogs to promote their products and services to this affluent Internet user base. From our testing of blogs and implementing search engine optimization disciplines, we are finding that although somewhat labor intensive, blogs are more cost effective and product higher conversion rates for online marketing efforts when compared to PPC. One major pay per click disadvantage is that when your budget is used up, you have nothing to show for it as opposed to a business blog that nets you"1. A valuable monetized domain name (i...
More About: Pay Per Click , Click , Blogs , Clic

At Work Social Media Trends
2007-05-04 02:34:00
It the office, social media is being used to connect with customer, find customers, find talent, develop products and much more. In a recent article from IN March 2007, a Business Week insert, the percentage of companies using the following social media applications are as follows:Message/Bulletin Boards - 33%Social Networking Sites - 27%Online Video - 24%Blogging - 19%Wikis - 17%Podcasting - 11%The article goes on to say that on the path of value that social media networking provides, we are now in between the slope of enlightenment and the plateau of productivity (up from the trough of disillusionment...thank god). There is no doubt that social media for businesses is on the rise and the implementation of it into a companies marketing strategies and daily routine is climbing but still in its infancy. Lots of opportunity in the immediate future! 
More About: Media , Trends , Work , Ends

Microsites, Mini-sites and Blogs
2007-05-03 21:46:00
A great article from search engine land, www.searchengineland.com, talked about the value of microsites and mini-sites and why it is more effective to have content an a URL, domain name, other than your current one. Why is this so? Their first point is that you want content not related to your brand or site circulation on the Internet. Simply put, create your own competition and support infastruture though outsider sites (mini-sites and microsites).Second point is content will spread better away from your domain. The content will be less biased and more universally marketable.The third point is your brand or industry isn't sexy. This is so true and the way to make it more sexy is to put a human interest factor into your industry. A separate website gives you the platform to talk about the human side to your business and get the power of gossip and the People Magazine factor behind your brand and industry.Fouth is reputation management. You can not manage yo...
More About: Blogs , Sites , Mini , Micro , Logs

Emerging Media Advertising Budget, Blogs, Search, Online Video, Podcasts, R
2007-04-27 05:25:00
Data from American Advertising Federation from November 2006 shows the percentage of advertising budget that goes to emerging media according to advertising executives:Search - 27%Online Video - 14.9%Blogs - 8.4%Podcast - 8.0%Social Networking - 7.7%RSS - 5.5%Mobile - 5.2%Video Games 3.6%Looks like there is a lot of room for growth here!
More About: Media , Podcasts

Demographics of Blogs Users, Online Video Usage, Social Networking Demograp
2007-04-26 05:12:00
The results for what consumers do at home and where they spend their time online for 2006 (based on March 2007 issue of innetworking) may not surprise you that the number one online activity is email use topping the charts at 75.5% (75% in 2005)followed by receiving photos via email at 48.7% (40.6% in 2005), watching Internet video at 15% (12.7% in 2005), buying and downloading music at 9.4% (5.7% in 2005) and social networking sites at 7.9% (3.8% in 2005). Reading and publishing blogs and the age groups progressively scales downward the older the user:Reading Blogs 27% for 18-26 year olds14% for 27-40 year olds9% for 41-50 year olds7% for 51-61 year olds5% for 62+ year oldsPublishing Blogs15% for 18-26 year olds4% for 27-40 year olds2.5% for 41-50 year olds1% for 51-61 year olds.5% for 62+ year oldsAs for social networking, MySpace.com commands the most audience with 90.27 million monthly unique visitors in December 2006 and this is said to be leveling off even though in December 20...
More About: Video , Social , Social Networking , Networking

Search Engine Market Share and Demographics of Internet Users 2002 (no blog
2007-04-25 17:42:00
Let's look at the statistics on the market share each search engine had back in 2002. Note that Overture is the only search engine still not around as an online destination since it is not Yahoo! Compare this to last year from a study by comScore in July of 2006 below.2006 Search Engine Market Share Comparison*Google - 43.7%Yahoo! - 28.8%MSN - 12.8%AOL - 5.9%Ask - 5.4%Others - 3.4%Top Search Engine s 2002Google 29.2%Yahoo! 28.5%MSN 28.1%AOL.com 19.7%Ask Jeeves 10.3%Netscape 5.5%Overture 5.4%Lycos 4.4%Altavista 4.4%Looksmart 3.0%Demographics for Search in 2002Male 49%Female 58.2%Age2-11 3.9%12-17 11.8%18-24 8.6%25-34 17.5%35-49 31.5%45+ 37.0%55+ 17.3%65+ 6.6%Time on Search Engines 2002(in minutes per session)Google 24.1Altavista 18Ask Jeeves 16.2Yahoo! 10.7Lycos 7.6AT&T 7.5Netscape 7.3AOL.com 6.9iWon 6.9MSN 6U.S. Consumers OnlineJuly 02 July 01Online 177.2 mil 173.6 milSessions 36 32Hours 19.2 16.5Pageviews 1267 1114Sources: Comscore Media Metrix and Nielsen/Netratings * source c...
More About: Internet , Blog

Blog Posting Frequency for SEO
2007-04-25 02:23:00
How often should you post to an SEO blog to achieve top keyword ranking? The obvious answer is as often as possible but does it take daily postings to your blog to bring results? The answer I do not know nor do I know the keyword density and tagging formula for achieving keyword ranking. We do know Google, MSN, Yahoo and Ask look for between 2 to 7 percent keyword density in content. I see a test in the works to determine the right formula...officially the test has begun.
More About: Blog , Sting , Posti , Frequency

SEO Outside the Box and Not Inbetween the Lines
2007-04-25 01:15:00
Why do we conform to the norms of society and industry. Well it is certainly the safe play. We all tend to gravitate towards what we are familiar with. This is why so few reach the heights of success that we all dream about. Quite simply, we are all destined to be average because society and business keeps us in check (unless we are willing to stick out necks out and take a risk). So what does his have to do with SEO blogs and microsites? Let's start with looking at some good resources for SEO on Blogs: http://www.mattcutts.com/blog/ (Some say the man behind Google algorithms)http://www.websitesource.com/b log/index.php?cat=53 (Good technical info)http://www.seobook.com/archives/0001 59.shtml (Good directory to reference)Now if you want to venture out and take more of a risk, think about these stats undated for 2007 in reference to the posting below for 1997-1998: - During the month of April 2006, a little more than 35 million domain names were registered (compare to 400,000 register...
More About: Between , Outside , Side , Line , Lines

Over a Decade of Internet Stats and Facts 1997-2007
2007-04-24 05:39:00
Let's go back to 1997 and 1998 to see where the Internet was in current users by the numbers and the adoption rate for what is now commonly used applications. Please note there is no reference to blogs, microsites of niche target marketing. The focus was on whether the Internet would continue to grow at the rapid pace it had seen and could it overcome the challenges like getting the less affluent online and getting people comfortable with ecommerce and giving out their credit card online.Bus Week, June 22, 1998 Info Tech Annual Report400,000 business with virtual domain web sitesOn-line Commerce 1998 estimates US and Europe 5.1 Billion, double 1997 figure - Forrester Research Inc. 78% will be business-to-businessUS Businesses will exchange 17 Billions in goods and services over the Net more than double 1997 - Forrester Research, Inc. By 2002, that’s expected to explode to $327 Billion. Combine that with cost savings to business and on-line consumer buying and the Internet could a...
More About: Facts , Stats , Over , Stat

Automated Blog Posting with Video
2007-04-17 19:08:00
Automated blog posting test with Go Mobile, take two. Now that I have completed the set up, the image and text that was sent from my Palm Treo was published directly on this blog without needing to log in or enter the verification code that was required with the first posting. Now automated blog posting with video is next (coming soon by Searchmarketingllc.com)! The go mobile test with blogger has some limitations: only one photo can be published at a time, no video posting available, page formatting not always good, older version of blogger does not always publish directly to the blog (you have to go into edit posts to publish your text message from your phone), requires knowledge of seo and html to get postings optimized. All in all, this is a great feature...and would have been an excellent tool to get photos published from the Virginia Tech killings yesterday. By the way, the image above (although not the best quality) is from the Rolling Stones concert at University of Phoenix ...
More About: Video , Post , Blog , Auto , With

Testing Blogger's Go Mobile
2007-04-17 18:27:00
In testing the new feature from Blog ger, Go Mobile , I just published a photo, Tom Petty in concert at Jobbing.com Arena October 4, 2006, from my Palm Treo directly to my search marketing with blogs and microsites blog. I had to go back in to the post to add this text but after testing the feature a few more times, the posting was formatted this way. Too bad this feature does not allow video postings. My company, Searchmarketingllc.com will be creating a search engine optimization blogging system that will enable posting to blogs with video from cellphones. This application is in beta and to be launched in a few months.
More About: Testing , Sting , Test

pet health care
2007-03-29 20:37:00
Is pet health care really necessary? Pets are expensive as it is do we need more cost to ownership.
More About: Health , Health Care , Care , Heal

Do Top SEO Rankings Equal Web Traffic?
2007-03-29 06:16:00
There is a perception that top ranking on search engines equates to traffic. If you are fortunate enough to get there, it does not end there. In fact, it opens up a ton more questions like, where are all the visitors. My company has many web sites for lead generation and we spend quite a bit of money with lead providers, PPC and various other online advertising methods. When you look at tools like overture keyword selector tools, http://inventory.overture.com/d/searchinv entory/suggestion/, one would think that getting top 5 ranking in for a term that gets 139,380 “alleged” monthly searches (from the Overture tool) would bring tons of traffic to your site. A lot of times it does not. There are many factors including, title tags that show up in the search results, quality of the site, etc. For those looking to hire an SEO firm, do your research first. SEO and the strategy a company uses always sounds good to a neophyte and even a well written agreement may deliver on the terms of ...
More About: Traffic , Rank , King , Equal , Kings