Quang Cao Truc Tuyen, Toi Uu Web, Webmaster ToolsQuang Cao Truc Tuyen, Toi Uu Web, Webmaster ToolsQuang Cao Truc Tuyen, Toi Uu Web, Search Engine Marketing, Search Engine Optimization, Webmaster Tools, SEM Chat, making the internet profitable for you business!, Ebooks, Scripts Articles
The Definitive Guide to PageRank
2007-04-27 02:30:00 If you are new to the search engine optimization world you likely either know little about PageRank or know about little but PageRank. With that in mind, Danny has put together one of those fabulously comprehensive articles that answers tons of commonly asked questions about PageRank (http://searchengineland.com/070426-01182 8.php). There's some really good information in here. Danny talks about what PageRank is, why it came into use, how it you can view the estimates, why PageRank isn't the key to good rankings (but rather one of many keys) and quite a range of other topics. It's a pretty long article, so Danny's broken it down into linkable sections. That way you can read the entire article, or jump right to what interests you. * Google's Definition: PageRank As Votes (http://searchengineland.com/070426-01182 8.php#definition) * Recent Google Edits Emphasize PageRank Just One Of Many Factors (http://searchengineland.com/070426-01182 8.php#edits) * PageRank For Searchers: Goog... More About: Search Engine Optimization , Pagerank , Guide , The D , Guid
Seed Deeper for Strong Viral Growth
2007-04-27 02:00:00 Sage Lewis offers up some good advice in a column over at Search Engine Watch today. Lewis takes a look at the average pass-rate to find out how likely it is that a viral marketing campaign will last. His post will serve as a bit of a wake up call for small business owners that think they can toss a good idea on their blog and let it go from there. From his article: The article goes on to say that since a 1:1 reproduction rate is not realistically attainable, understanding how many percentage points away your campaign is likely to be from the 1:1 rate will help you understand how quickly it will burn out. ... This illustrates that even in the best of altruistic circumstances, viral campaigns will burn out. And it implies that most campaigns with lower rates will, in all likelihood, fan out only one or two generations before burning out. Lewis suggests that businesses remind themselves that even the good campaigns may not last beyond a couple generations of "pass it on." H... More About: Search Engine Optimization , Viral , Growth , Deep , Tron
Making Link Bait and Viral Marketing Work - Part Two
2007-04-27 00:51:00 Today, I'll be talking about the need to make your campaign easy to spread. While the benefit of both viral and link baiting campaigns is that they tend to take off and spread on their own, it's still essential to make sure that you've put plans in place to help things spread.(skip to "Making Link Bait and Viral Marketing Work - Part Two (http://www.searchengineguide.com/laycock /009895.html)" by Jennifer Laycock)Image: http://feeds.feedburner.com/~f/searchengi neguide?i=HffU4t8j (http://feeds.feedburner.com/~f/searcheng ineguide?a=HffU4t8j) Image: http://feeds.feedburner.com/~f/searchengi neguide?i=eXtlxxbq (http://feeds.feedburner.com/~f/searcheng ineguide?a=eXtlxxbq) Image: http://feeds.feedburner.com/~r/searchengi neguide/~4/112269917 Sourse (http://www.searchengineguide.com/searchb rief/senews/009897.html) More About: Search Engine Optimization , Viral Marketing
Search is a Love Problem
2007-04-26 21:30:00 I first had the idea for this post a few years ago, when Google?s April Fool?s Day prank was to define love as a search problem (http://www.google.com/romance/press.html ) and talked about how Google Romance was going to find you the person of your dreams (http://www.google.com/romance/tour.html) . We wish! (Although, at one time it DID work for Rory (http://www.neopoleon.com/home/blogs/neo/ archive/2006/08/01/20630.aspx)). But anyway, it got me thinking about Search and Community, and now that I?ve been on the Live Search team for a year I have more I can say. So in their April Fool?s Day prank, Google had it precisely inverted. Love is not a search problem as much as search is actually a love problem, and all the search boxes in the world will have to take that fact into account. Now I?m not going to talk about how computer geeks love computer algorithms, or how math geeks love the math of search, or how crawlers love the web pages they crawl (which sounds too kinky for this bl... More About: Search Engine Optimization , Problem
Everything is Marketing
2007-04-26 19:41:00 People will often tell you that "marketing is everything." And it's true. The success of your business relies on how well you market your product or service. But what many people, especially small business owners, fail to realize is that while marketing is everything, everything is marketing! As a small business, everything you do has an impact on your marketing message and ability to get that message out clearly. This includes how (or whether) you answer your phones, how you reply to email messages, what you say in online forums, the comments you make in blogs the speed of your computers, the presentation of your website, and potentially even the car that you drive. *What are you saying about your business?* We often have business website owners come to us to have us perform search engine marketing but some of the more basic marketing components are simply not in place or poorly implemented. To understand what I mean, let me ask you a few questions: Would you trust a mechanic w... More About: Marketing , Search Engine Optimization , Everything , Ever , Mark
Raising Flags Over Google's Newly Inherited SEO Firm
2007-04-26 19:00:00 Google is treading in dangerous waters right now. The prolific company will inherit its own search engine optimization (SEO) company called Performics after purchasing the online advertising giant DoubleClick on April 13th (takeover due to complete at the end of the year) and so far there is no sure indication of the company's future.(skip to "Raising Flag s Over Google's Newly Inherited SEO Firm (http://www.searchengineguide.com/dunn/20 07/0426_rd1.html)" by Ross Dunn)Image: http://feeds.feedburner.com/~f/searchengi neguide?i=9TATfx7B (http://feeds.feedburner.com/~f/searcheng ineguide?a=9TATfx7B) Image: http://feeds.feedburner.com/~f/searchengi neguide?i=RW4n7Oi8 (http://feeds.feedburner.com/~f/searcheng ineguide?a=RW4n7Oi8) Image: http://feeds.feedburner.com/~r/searchengi neguide/~4/112190179 Sourse (http://www.searchengineguide.com/searchb rief/senews/009890.html) More About: Search Engine Optimization , Sing , Googl
It Ain't Just About Traffic
2007-04-26 16:30:00 This morning, I was going over the web stats for a site I manage, and I was struck by something interesting. See, I'm active on a couple of search marketing forums, and I notice that a frequent question from members is, “How can I increase my site traffic?” Our usual answer is that it's not so much raw traffic one needs to be concerned with, as it is conversions. That is, how much of that traffic can your site convert from “visitor” to “customer”? And that is a valid question. Unless your site can convert visitors into paying customers, you have little chance of making a profit online. But what struck me this morning was that there's another, often overlooked measurement. And that's revenue per sale. Maximize *that* and you're really cooking with gas! Here's what I mean. For the site I was analyzing, traffic was actually down slightly from the previous month. This is a normal seasonal variation that was totally expected, so it's no cause fo... More About: Search Engine Optimization , Traffic
BlogHer 2007: Building your audience
2007-04-26 04:00:00 Last week, I spoke at BlogHer Business (http://blogher.org/node/10425) about search engine optimization issues. I presented with Elise Bauer (http://www.elise.com/), who talked about the power of community in blogging. She made great points about the linking patterns of blogs. Link out to sites that would be relevant and useful for your readers. Comment on blogs that you like to continue the conversation and provide a link back to your blog. Write useful content that other bloggers will want to link to. Blogging connects readers and writers and creates real communities where valuable content can be exchanged. I talked more generally about search and a few things you might consider when developing your site and blog. *Why is search important for a business?* With search, your potential customers are telling you exactly what they are looking for. Search can be a powerful tool to help you deliver content that is relevant and useful and meets your customers' needs. For instance, do ke... More About: Building , Search Engine Optimization , Build , Audience
Linkowanie
2007-04-26 04:00:00 Szczególnie popularn? w?ród polskich webmasterów metod? optymalizacji stron pod k?tem wyszukiwarek jest wymiana lub zakup linków o wysokim PageRank. W przesz?o?ci niew?tpliwie by?a to jedna z mo?liwo?ci, która faktycznie przynosi?a efekty. Niestety przy wyborze linków u?ytkownicy i ich zainteresowania nie zawsze s? uwzgl?dniane. Prowadzi to do linkowania serwisów i stron internetowych niezwi?zanych ze sob? tematycznie. Tego typu linki nie stanowi? ?adnej warto?ci informacyjnej dla osób odwiedzaj?cych i s? postrzegane jako nieetyczna metoda SEO, podobnie jak ukryty tekst. Wytyczne Google dla webmasterów (http://www.google.com/support/webmasters /bin/answer.py?answer=35769&hl=pl) jednoznacznie odnosz? si? do takich praktyk. Dbaj?c o polskich u?ytkowników, Google niedawno ulepszy? algorytmy i metody weryfikacji istotnych linków. Celem tych stara? jest udost?pnienie jak najlepszych wyników SERP (strony z wynikami wyszukiwania). *Jak wi?c nale?y poprawnie linkowa? strony in... More About: Search Engine Optimization
Indexar o seu site
2007-04-26 04:00:00 Após o registo de um domínio e criação de um site, a maioria dos webmasters quer ver o seu site indexado e aparecer nas primeiras posições no Google. Desde que iniciámos o suporte a webmasters de língua Portuguesa em 2006, vimos grande especulação acerca da forma como o Google indexa e avalia os sites. O mercado de língua Portuguesa, ainda numa fase de desenvolvimento em relação a SEO, é um dos maiores geradores de conteúdo na internet, por isso decidimos clarificar algumas das questões mais pertinentes. Notámos como prática comum entre webmasters de língua Portuguesa a tendência para entrar em esquemas massivos de troca de links e a implementação de páginas única e exclusivamente para este fim, sem terem em consideração a qualidade dos links, a origem ou o impacto que estes terão nos seus sites a longo termo; outros temas populares englobam também uma preocupação excessiva com o PageRank ou a regularidade com que o Google acede aos seus sites. Geralmente, o nosso conselho para quem... More About: Search Engine Optimization , Site , Index
Estuvimos presentes en Madrid
2007-04-26 04:00:00 El pasado 8 y 9 de Marzo asistimos al congreso OJOBuscador (http://congreso.ojobuscador.com/) en Madrid . Este evento fue muy interesante para nosotros dado que nos dio la oportunidad de escuchar a los ponentes de distintos motores de búsqueda y dialogar con los webmasters acerca de sus principales inquietudes relacionadas con el posicionamiento en buscadores en español. Uno de los puntos que se mencionaron con frecuencia, tanto en las sesiones de posicionamiento como en las charlas informales, fue la desventaja de competir en el mercado SEO donde varias empresas utilizan métodos solapados que van en contra de las directrices oficiales de Google (http://www.google.com/support/webmasters /bin/answer.py?answer=35769). Entre las técnicas que hemos observado están las de generar dominios satélite o crear infinidades de páginas irrelevantes con el único objetivo de ganar tráfico en búsquedas que no están necesariamente relacionadas con el contenido del sitio. Otro fenómeno que hemos obse... More About: Search Engine Optimization , Present , Resent
An update on spam reporting
2007-04-26 04:00:00 (*Note: *this post has been translated into English from our German blog (http://googlewebmastercentral-de.blogspo t.com/).) In 2006 one of our initiatives in the area of communication was to notify some webmasters (http://www.mattcutts.com/blog/webmaster- communication) in case of a violation of our Webmaster Guidelines (http://www.google.com/support/webmasters /bin/answer.py?answer=35769) (e.g. by using a "particular search engine friendly" software that generates doorways as an extra). No small number of these good-will emails to webmasters have been brought about by spam reports (http://www.google.com/contact/spamreport .html) from our users.We are proud of our users who alert us to potential abuses for the sake of the whole internet community. We appreciate this even more, as PageRank? (http://www.google.com/technology/) (and thus Google search) is based on a democratic principle, i.e. a webmaster is giving other sites a "vote" of approval by linking to it. In 2007 as an extension... More About: Search Engine Optimization , Spam , Update , Repo
Site content and use of web catalogues
2007-04-26 04:00:00 Sites with more content can have more opportunities to rank well in Google. It makes sense that having more pages of good content represent more chances to rank in search engine result pages (SERPs). Some SEOs however, do not focus on the user?s needs, but instead create pages solely for search engines. This approach is based on the false assumption that increasing the volume of web pages with random, irrelevant content is a good long-term strategy for a site. These techniques are usually accomplished by abusing qlweb style catalogues or by scraping content from sources known for good, valid content, like Wikipedia or the Open Directory Project. These methods violate Google's webmaster guidelines (http://www.google.com/support/webmasters /bin/answer.py?answer=35769). Purely scraped content, even from high quality sources, does not provide any added value to your users. It's worthwhile to take the time to create original content that sets your site apart. This will keep your visito... More About: Search Engine Optimization , Site , Content , Catalog , Tent
Get a more complete picture about how other sites link to you
2007-04-26 04:00:00 For quite a while, you've been able to see a list of the most common words used in anchor text to your site. This information is useful, because it helps you know what others think your site is about. How sites link to you has an impact on your traffic from those links, because it describes your site to potential visitors. In addition, anchor text influences the queries your site ranks for in the search results. Now we've enhanced the information we provide and will show you the complete phrases sites use to link to you, not just individual words. And we've expanded the number we show to 100. To make this information as useful as possible, we're aggregating the phrases by eliminating capitalization and punctuation. For instance, if several sites have linked to your site using the following anchor text: *Site 1 * "Buffy, blonde girl, pointy stick" *Site 2 * "Buffy blonde girl pointy stick" *Site 3 * "buffy: Blonde girl; Pointy stick." We would aggregate that a... More About: Search Engine Optimization , Picture , Sites , Link , More
Tips for Eastern European webmasters
2007-04-26 04:00:00 In 2006 we ramped up on international webmaster issues and particularly tried to support Eastern Europe. We opened several offices in the region, improved our algorithms with respect to these languages, and localized many of our products. Should I find only one word to describe these markets, I would say they are diverse. Still, they have two things in common: their online markets are currently in a developing phase and a high number of webmasters and search engine optimizers work there in a variety of languages. We are aware that a certain amount of webspam is generated in this region and we would like to reinforce that we have been working hard to take action on it both algorithmically and manually. Since I have seen some common phenomena in a bunch of these markets, here are a couple of suggestions for Eastern European webmasters and SEOs: * *Avoid link exchanges.* If a fellow webmaster approaches you with some sketchy offer, just refuse. Instead, work on the content of your site... More About: Search Engine Optimization , Webmasters , Tips , Stern
What's new with Sitemaps.org?
2007-04-26 04:00:00 What has the Sitemap s team been up to since we announced sitemaps.org (http://www.sitemaps.org/)? We've been busy trying to get Sitemaps adopted by everyone and to make the submission process as easy and automated as possible. To that end, we have three new announcements to share with you. First, we're making the sitemaps.org site available in 18 languages! We know that our users are located all around the world and we want to make it easy for you to learn about Sitemaps, no matter what language you speak. Here is a link to the Sitemap protocol in Japanese (http://www.sitemaps.org/ja/protocol.php) and the FAQ in German (http://www.sitemaps.org/de/faq.php). Second, it's now easier for you to tell us where your Sitemaps live. We wondered if we could make it so easy that you wouldn't even have to tell us and every other search engine that supports Sitemaps. But how? Well, every website can have a robots.txt file in a standard location, so we decided to let you tell us about your ... More About: Search Engine Optimization , Item , Tema
Come out to SMX Advanced in Seattle and party with Webmaster Central
2007-04-26 04:00:00 Our team at Webmaster Central (http://www.google.com/webmasters/) is always looking for ways to communicate with you, the webmaster community. We do through providing tools (http://www.google.com/webmasters/tools) that tell you more about your site and let you give us input about your site, talking to you in our discussion forums (http://groups.google.com/group/Google_We bmaster_Help), reading what you have to say across the blogs and forums on the web, blogging here, and by talking to you in person at conferences. We can't talk to as many of you in person as we can reach through other means, such as this blog, but we find meeting face-to-face to be invaluable. So, we're very excited about an upcoming conference in our hometown, Seattle -- SMX Advanced (http://searchmarketingexpo.com/smx_advan ced07/), June 4-5. Since it's nearby, many from our team can attend and we're hoping to hear more about what you like and what you'd like to see us do in the coming year. We're participa... More About: Search Engine Optimization , Party , Come
Requesting removal of content from our index
2007-04-26 04:00:00 As a site owner, you control what content of your site is indexed in search engines. The easiest way to let search engines know what content you don't want indexed is to use a robots.txt file or robots meta tag (http://www.google.com/support/webmasters /bin/answer.py?answer=33570&topic=8846). But sometimes, you want to remove content that's already been indexed. What's the best way to do that? As always, the answer begins: it depends on the type of content that you want to remove. Our webmaster help center provides detailed information (http://www.google.com/support/webmasters /bin/answer.py?answer=35301&topic=8459) about each situation. Once we recrawl that page, we'll remove the content from our index automatically. But if you'd like to expedite the removal rather than wait for the next crawl, the way to do that has just gotten easier. For sites that you've verified ownership for in your webmaster tools (http://www.google.com/webmasters/tools) account, you'll now see a new ... More About: Search Engine Optimization , Content , Quest , Sting , Index
More insight into anchor text
2007-04-26 04:00:00 Last month, we replaced the individual anchor text words that we showed for your site in webmaster tools (http://www.google.com/webmasters/tools) with a list of full anchor phrases (http://googlewebmastercentral.blogspot.c om/2007/03/get-more-complete-picture-abou t-how.html). This report shows you the top phrases that other sites use to link to the pages of your site. Now, we've enhanced the information we show you in the following ways: * We've expanded the number of phrases we show to 200. * You can now see the variations of each phrase (for instance, with different capitalization and punctuation). * More sites now have access to the anchor phrase report. So, if you didn't have this report before, you may have it now. * We've brought back the report showing the most common individual words in anchor text (you asked; we delivered!). * We've expanded the number of common words in anchor text and common words in your site that we show to 100 each. To view this information, click... More About: Search Engine Optimization , Insight , Text , Sigh
Drop by and see us at SES NY
2007-04-26 04:00:00 If you're planning to attend the Search Engine Strategies conference (http://www.searchenginestrategies.com/se w/ny07/index.html) next week in New York, be sure to come by and say hi! A whole bunch of us from the Webmaster Central (http://www.google.com/webmasters/) team will be there, looking to talk to you, get your feedback, and answer your questions. Be sure to join us for lunch on Tuesday, April 10th, where we'll spend an hour answering any question you may have. And then come by our other sessions, or find us in the expo hall or the bar. *Tuesday, April 10* *11:00am - 12:30pm *Ads in a Quality Score World (http://www.searchenginestrategies.com/se w/ny07/agenda.html#aqsw) Nick Fox, Group Business Product Manager, Ads Quality *12:45 - 1:45* Lunch Q&A with Google Webmaster Central (http://www.searchenginestrategies.com/se w/ny07/agenda.html#lunch) Image: http://photos1.blogger.com/x/blogger/3402 /1340/400/852257/vanessa.jpg (http://photos1.blogger.com/x/blogger/340 2/1340/160... More About: Search Engine Optimization , Drop
Ongoing AdTech Coverage
2007-04-24 23:50:00 Lisa Barone, my other favorite female blogger (my favorite, of course, being myself :-P) is covering more than a dozen sessions at this week's AdTech conference. For those of you that weren't able to make it to the show (or that just didn't want to go), it will be worth keeping an eye on the Bruce Clay blog to pick up any useful tidbits of information Lisa snags from the sessions. So far, she's covered: AdTech Keynote featuring Brian McAndrews of aQuantive, Inc. State of the Industry discussion (http://www.bruceclay.com/blog/archives/2 007/04/the_state_of_th_1.html) Workshop: Viral and WOM (http://www.bruceclay.com/blog/archives/2 007/04/workshop_viral.html) You can check in at the Bruce Clay blog over the next few days to see her reports. Image: http://feeds.feedburner.com/~f/searchengi neguide?i=zNhym9j1 (http://feeds.feedburner.com/~f/searcheng ineguide?a=zNhym9j1) Image: http://feeds.feedburner.com/~f/searchengi neguide?i=H4c8cVib (http://feeds.feedburner.com/~f/searcheng ineg... More About: Search Engine Optimization , Rage , Cover , Over , Vera
A Glance at Trellian's Keyword Discovery Tool
2007-04-24 23:50:00 If you're new to the search engine optimization game, you've probably heard a bit about the paid subscription keyword research tools, but you might not have had a chance to play with all of them. While Wordtracker is probably still the most popular tool, Trellian's Keyword Discovery tool offers up quite a few options that make it a must-try service for any business that is serious about their search engine marketing.(skip to "A Glance at Trellian's Keyword Discovery Tool (http://www.searchengineguide.com/laycock /009878.html)" by Jennifer Laycock)Image: http://feeds.feedburner.com/~f/searchengi neguide?i=OJrPLgPN (http://feeds.feedburner.com/~f/searcheng ineguide?a=OJrPLgPN) Image: http://feeds.feedburner.com/~f/searchengi neguide?i=eoCTD8yL (http://feeds.feedburner.com/~f/searcheng ineguide?a=eoCTD8yL) Image: http://feeds.feedburner.com/~r/searchengi neguide/~4/111671196 Sourse (http://feeds.feedburner.com/~r/searcheng ineguide/~3/111671196/009880.html) More About: Search Engine Optimization , Cover
Live Product Search: More Images, More Relevant
2007-04-24 21:21:00 The team just released changes to Live Product Search that boost customer-perceived relevance by increasing the number of query results with images. The table below summarizes the improvement. Why aren?t there 100% images in the top results? The reason is largely because many sites, including very reputable merchants like Amazon.com, BestBuy.com, and AceHardwareSuperStore.com, block image crawling bots or seriously throttle them. We will have to work with these sites to address these issues, but the latest improvements in the number of Product Search top results with images are already quite significant. *Before* *After* *Improvement* Percent of Top Results with Images 79.2% 88.6% *+9.4%* Below you will find a before and after comparison for "zune player." Note that not all results are as relevant- and image-packed as highlighted in "After" but this is a good example of our improvement. *Before * Image: http://tkfiles.storage.msn.com/x1pIjpkUX- 8gH8cw0I6eN4zK8edBfI... More About: Search Engine Optimization , Evan
You Can't Ignore the Conversation Any Longer
2007-04-24 21:21:00 There's a great article in the Baltimore Sun that looks at the power of consumer voices online and the way that those voices can impact the success (or failure) of a company. With social media taking off like a firestorm and YouTube alone having more content online last year than the entire web did in 2000, companies that continue to ignore online reputation management are doing so at their own peril. The article uses the now famous Jeff Jarvis / Dell Hell example to explore how companies are changing their online PR policies so that they are better prepared to react to consumer comments online. "Before Jarvis, Dell had a policy of 'watch but don't touch' regarding Internet criticism," said Paul Walker, executive vice president of GCI Group, a communications consultancy that has worked with Dell. After its Jarvis experience, Walker said, Dell initiated its own blogs and instituted a policy of contacting customers who criticize or praise the company online. That decision served ... More About: Search Engine Optimization , Long , Sati , Conversation , The Con
Protecting Your Links from Spying Eyes
2007-04-24 21:21:00 There's been a lot of furor in the industry recently over Matt Cutts' blog post about hunting down paid links. While neither Matt nor Google have been forthcoming about what exactly they plan to do with that data, folks like Marketing Pilgrim's Jeremy Luebke are stepping up to offer some suggestions on how to keep your competitors from tracking down your incoming links. From Jeremy's post: There are limited resources for webmasters to do competitive intelligence on another website?s link building activities, and of those resources, all of them return only limited results. Yahoo for example returns a maximum of 1,000 backlinks. You can pull a few tricks out of a hat and get maybe 2,000-3,000 backlinks if your lucky. That doesn?t help for a site with 20,000 backlinks. They key to hiding your link profile is flooding. The goal is to flood your backlink search results with thousands of useless listings. An effective flood campaign can result in 95% of results showing only 1-2 sites ... More About: Search Engine Optimization , Eyes , Links , Prot , Spying
Defining Value of Social Media Campaigns
2007-04-24 20:40:00 One of the challenges of viral marketing and social media campaigns is tracking the return on your investment. While it's fairly easy to say "sales went up" or "traffic went up," figuring out the actual monetary impact so that you can justify your spending can be difficult. That's why the teams at Fox Interactive Media and Carat have released a study that aims to quantify the success of two Carat clients that ventured into the social media realm. From Advertising Age: The study, which was fielded in fourth quarter last year and first quarter this year, involved case studies from two Carat clients, Adidas and Electronic Arts. It looked at three different types of ad interactions available through MySpace: display ads, custom marketer MySpace pages, and branded profile skins and features consumers can use on their personal pages. It also measured lift in four traditional ROI metrics: intent to purchase, positive brand image, intent to recommend and unaided awareness. "We wanted to g... More About: Social , Search Engine Optimization , Campa , Camp
The Best Keywords Ever
2007-04-24 19:30:00 No, I'm not going to give you a list of most searched or most clicked keywords or whatever. Instead I'm going to talk about how to determine which keywords will be the best for you. (skip to "The Best Keywords Ever (http://www.searchengineguide.com/degeyte r/009869.html)" by Stoney deGeyter)Image: http://feeds.feedburner.com/~f/searchengi neguide?i=T7vZIxTR (http://feeds.feedburner.com/~f/searcheng ineguide?a=T7vZIxTR) Image: http://feeds.feedburner.com/~f/searchengi neguide?i=j9dc1BKV (http://feeds.feedburner.com/~f/searcheng ineguide?a=j9dc1BKV) Image: http://feeds.feedburner.com/~r/searchengi neguide/~4/111619274 Sourse (http://feeds.feedburner.com/~r/searcheng ineguide/~3/111619274/009871.html) More About: Search Engine Optimization
How to Fake a Google Page Rank 10 . . . or any Page Ranking you want
2007-04-24 13:18:00 So you want to get into link exchanging, but no one wants to trade with you because your page rank sucks. Guess you need to spoof a reasonable Google PR like a 5, 6 or 7. Well the good folks at SEOdarkteam (among others) demonstrate how you can spoof or fake a PR 10 (http://www.pr10.darkseoteam.com/)or any Page rank you want. Here?s how you *Spoof a Google Page Rank *: 1. Buy a domain. 2. 301 Redirect the domain either in you .htaccess, PHP header (anything server side) to a page with the desired page rank. It?s better to redirect to something relevant. For example, if you are doing a mortgage site, redirect to a mortgage site. for php the code is: ** 3. Link to the page with the redirect from another of your sites that gets regularly spidered by Google. Since you use the Alexa Toolbar, you should have several sites that are spidered daily by google. (http://seoblackhat.com/2005/07/23/the-al exa-toolbar-why-you-want-this-peice-of-cr ap/) 4. Wait for google update. Google Updat... More About: Search Engine Optimization
Easy Ranking on Trusted Sites
2007-04-23 19:50:00 Scoring links from a .edu web site is a fairly well known link building technique. Google tends to place a lot of trust on .edu sites and finding a way to harness that trust is nothing new in the game of search engine optimization. It's with that thought in mind that Badi Jones of SEOlogs points out .edu sites that are dominating the rankings for viagra related terms. Jones shows a graphic of the top ten listings at Google for the term "buy viagra". Eight of the top ten listings are from .edu sites. (Nine of the top ten were .edu sites when I checked just now.) ...[I think] Google assigns levels of trust to certain sites. For most sites, that trust is only given for a narrow/ targeted subject. For example. This site (seologs.com) can easily rank in Google for a lot of SEO related keywords. It would be a lot more difficult for me get seologs.com to rank for something non SEO related. And there?s no way I'm going to rank for something like "buy viagra". Things are a lot different f... More About: Search Engine Optimization , Sites , Trust , King , Ranking
Build Relationships with Your Readers
More articles from this author:2007-04-23 19:50:00 Now I know that many of you just read that and said "Geeze Jen, we get it already!!" Stick with me though, because I'm not going to tell you yet again how important it is to build relationships online. (Ok, I am, but I'm going to tell you how to do it in a new way.) Caught a good post over at Maya and Marketability today that talks about the tactic of using what she calls "authentic empathy" in order to build trust with your readers. The idea here is to help your readers establish a relationship style connection with you even if you've never actually had a one on one conversation. Maya writes about this from the perspective of boosting sales but it could easily be extended toward building community, building links and building branding. *1. How about telling a story?* Did you experience something similar to what your audience has experienced? Did you take action on something that your audience also would have experienced? Start with, "Has this ever happened to you?" Phrases like,... More About: Relationships , Search Engine Optimization , Readers , Read , Ships 1, 2, 3, 4, 5, 6, 7 |
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