The 80-Hour WeekThe 80-Hour WeekDedicated to better living through marketing. Tips, tricks and contrarian thinking about how to get all the business you can handle and work fewer hours.Get a system - get a life.
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It's a brand new year
2008-01-30 19:54:00 Well that's the only way I could think of heading this post...a bit brain dead given what we are up to around here. I'll be 'way active on this site in 2008. We are loving our new home in the... More About: New Year , Brand , Year
The Six Highest-Rated Tools, Tips and Tricks (part five)
2007-10-26 23:43:00 Here is another of the ideas participants find most helpful in my Schulich School of Executive Education course Advanced Account Management and High-Yield Selling. The Chunk Outline How to decide what to say in any situation even with 5 minutes... More About: Tools , Tips , Tricks , Tips and Tricks , Part
This made me just **@#$%! nuts
2007-10-26 22:39:00 Oh okay, I've calmed down now. I'm reading Stephen Fry's Paperweight ((Arrow, 470pp)- it's a collection of newspaper and magazine columns he wrote early in his career. This one is particularly apt for me this week:it's called Sock Fury, (he's... More About: Random Thoughts , Made , Nuts
Duct Tape Marketing Coaching Excellence Series starts Oct. 24th with Guy K
2007-10-20 00:40:00 Mark your calendars today for an exciting series of live interviews with some of today's brightest stars in the world of business, marketing, publishing and innovation. Each month I and my fellow coaches in the international Duct Tape Marketing network... More About: Coaching , Series , Serie
I wish I could write copy as well as Bill, the painter
2007-10-17 21:54:00 I was on the phone with a Duct Tape Marketing client one day last month, while Bill , the guy who is painting my new house, was working in the hall outside my office. "Hey Liz," he said as he was... More About: Write , Copy , Painter , Well
What I have learned from the guys who fixed up my house
2007-10-15 15:20:00 I've taken a huge step in my already-crowded life and moved to a small town in an area of Southern Ontario I don't know very well. Now instead of a 1930-'s era flat in the centre of a big city,... More About: Ideas , House , Guys , Fixed , Learned
The secret weapon to create meaningful and relevant client relationships
2007-10-06 00:41:00 The Six Highest-Rated Tools, Tips and Tricks (part four) We?ve been sharing the ideas participants find most helpful in my Schulich School of Executive Education course Advanced Account Management and High-Yield Selling. Here is another winner: Curiosity Successful business owners... More About: Ideas , Relationships , The Secret , Secret , Relevant
Highest-Rated Tools, Tips and Tricks: Gap Analysis
2007-09-05 20:25:00 I started to tell you about the ideas participants find most helpful in my Schulich School of Executive Education course Advanced Account Management and High-Yield Selling. Now let?s take a look at: Gap Analysis How to reduce stress, improve client... More About: Ideas , Tools , Tips , Tricks
Whether you use the back of an envelope, a cocktail napkin or a calculator,
2007-07-31 23:52:00 As you may know, I write for the Canadian Business Forum on Microsoft Small Business +. This is a great article by a colleague there. On The Back Of An Envelopeposted July 09, 2007 by David Powell This was the... More About: Ideas , Calculator , Cocktail , Tail
You can learn to be lucky
2007-06-19 20:10:00 Looking at Scott Ginsberg's segment on 20/20 on John Jantsch's blog made me want to go back to an interview with Richard Wiseman that appeared in Fast Company a couple of years ago. Have a look at the article. Read... More About: Learn , Lucky , Luck
The four non-negotiable secrets for high-margin, loyal clients
2007-06-18 13:40:00 Years ago, I was involved in a project that hoped to solve problems facing retail bankers: how to improve customer loyalty, and, not incidentally, how to keep bankers from burning out as they ran between being super sales people, and... More About: Ideas , Margin , Clients , Secrets , High
Highest-Rated Tools, Tips and Tricks: Atom of Work
2007-06-15 04:58:00 A while a go I said I would share the Highest-Rated Tools , Tips and Tricks from participants in our Account Management course at the Schulich School of Business at York University. So here goes. The Atom of Work Every project or... More About: Ideas
Customer Service
2007-06-12 15:58:00 Last night we had a really good conversation about marketing at the Tech Entrepreneurs Emerging Companies Group MeetUp I belong to here. (Kudos to Matthew the organizer for ensuring that only legitimate tech entrepreneurs are part of the group -... More About: Customer Service , Random Thoughts , Service , Customer , Vice
John Jantsch on Referrals and MESH
2007-06-11 13:39:00 Hey it's June already! I'll be getting back to exploring what account execs in complex environment find most helpful - but in the meantime, I had the chance to spend time with John Jantsch while he was in Toronto for... More About: Ideas , Mesh , Ferr , Refer
Women are making the economy "go around"
2007-05-16 18:26:00 I'm doing some research for a client on the subject of corporate support for post-secondary education i Ontario, and on the way ran into this from a speech to The Econ omic Club of Toronto in June 2006, by Barbara G.... More About: Economy , Women , Random Thoughts , King
TV, Bishops and Systems
2007-04-24 05:50:00 Thanks to Traci in Atlanta, a convert to turning off the TV and using the web to watch shows when we want. On top of wasting time, watching stupid TV made it impossible for me to sleep well - it... More About: Random Thoughts , Bishops , Shop , Systems , Shops
Do you know about helloWorld?
2007-04-20 15:44:00 A MeetUP colleague of mine believes he is going to take over the world by re-marketing an app called helloWorld. The VM Direct business model is multi-tier affiliate marketing, so it's all about finding sub-affiliates, and I guess we have... More About: About , Hell , Know , Hello
Act now - or you'll need 7X your sales goals to make your year
2007-04-18 15:11:00 A buddy of mine owns an interim management company called Atticus. They have this new nifty sales tool that shows the impact of failure to meet sales goals early in the year - an idea we get intellectually, but that... More About: Sales , Goa , Sale , Goals , Your
Multi-tasking and information overload
2007-04-17 20:37:00 Cool! Erik Brynjolfsson at MIT and his colleagues have done some interesting research on the increasing load of stuff that pours on our heads every day. Some observations are no-brainers...but one is a real call to action.Here's the thing. Twenty... More About: Information , Info , Multi , Inform , Informa
What? So What? Now What?
2007-04-13 14:29:00 I wake up the the radio every morning at about 5:30. Weekdays, that gets me the weather report, a topline on the local news and 15 minutes of business news. (On weekends, I get some fabulous programming from Australia's Radio... More About: What , Hat , Now What
http://www.clickhereyouidiot.com/
2007-04-10 02:25:00 There is nothing more to say. Go, read, comment.... More About: Click , Idiot , Here , Clic , Http
10 Obscure Word Tricks to Expedite Common Chores
2007-04-09 19:38:00 One of the newsletters I actually read is from BNET (http://www.bnet.com/). Recently, they turned me on to something those of you who have memorized the Microsoft Office site probably already know - there are a bunch of cool time-saving tricks... More About: Rick , Word , Tricks , Pedi , Trick
Time Saving Tips?
2007-04-04 14:01:00 I do a fair amount of work with companies who want to improve their ability to work together effectively and efficiently, some as direct clients of our company, Chrysalis Creative Marketing, and some through the university where I help out... More About: Tips , Time , Saving , Ving
3 Extra Hours in a Day - Sleep in Modern Times
2007-04-01 23:32:00 On Friday night, I went to see Aretha Franklin with a friend I've had from my agency days working on IBM advertising (we were on the team that launched the IBM PC, the 360 and the 4200 - an interesting... More About: Time , Sleep , Times , Modern , Extra
3 Extra Hours in a Day - Unplug the TV
2007-03-27 05:57:00 This week I canceled my cable TV, unplugged it and the DVD player and moved it out of my living room into the den, which doubles as my home office. Now, I have one of those large fancy flat-screen high-definition... More About: Plug , Extra , Hour , Xtra , Hours
How come you don?t have all the money? (Part 2)
2007-03-24 01:24:00 Here?s a story that happened to me. I was working in a small ad agency, with a lot of business-to-business clients averaging about half-a-million dollars in billing. (Just so you know, that means we made from about $150K down to... More About: Money , Come , Part , Have
Ideas by Accident
2007-03-19 22:27:00 We had a big snowstorm here the other day, and my morning newspaper was late. I generally get up at about 5:30 so I can fantasize about working regular hours, and I hate those Saturdays when the morning paper is... More About: Ideas , Accident , Idea , Cide
How come you don?t have all the money?
2007-03-17 10:25:00 I do a lot of coaching and teaching, given that I?ve managed to survive in the client service business for over twenty-five years. Part of the time, I teach in a division of a big university here, with a huge... More About: Money , Come , Have
You don?t have to be that bright to follow a system.
2007-03-14 10:49:00 As I get older and more crotchety, I have less and less patience with complexity. My first day on the job twenty-five years ago, my boss said, ?Always remember, this isn?t brain surgery.? Whether you own a small business or... More About: System , Hat , Bright , Have , Right
Your customer is not an idiot, she?s your wife.
More articles from this author:2007-03-12 10:36:00 I can?t take credit for that wonderful statement (and I may have misquoted it); it was written by an old boss of mine, David Ogilvy, the greatest ad guy ever. (I?ll debate that with you if you want; you can... More About: Wife , Customer , Your , Idiot , Custom 1, 2 |
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