Incentives and Relationship MarketingIncentives and Relationship MarketingIdeas and trens of Incentives and Relationship Marketing Articles
Marketing vs. Air Transport
2007-07-03 07:38:00 Sometimes marketeers should think that we are living in a real world... I'm telling you this because of my last loyalty program lauch. My marketing agency and I were sure about the impact would have some kind of spectacular action link to the beginning of this program.The fact is that we are sending to more than a hundred outlets through our country, a welcome pack box to introduce the project to our sales teams all over Spain. In this box they would find several marketing materials, like leaflets, posters, loyalty cards, demo CD, and when the box is opened....a surprising ballon will fly (containing helium gas).So, nothing to be different from other projects...but.... we didn't realize about sending this boxes through airplane to Canary Islands and other offshore locations. The problem is helium air transportation is prohibited being liquid, and in gaseous situation, it has strong legal conditions (International Air Tran sport Association - Dangerous Goods Regulations) to be sende... More About: Marketing
Marketing vs. Air Transport
2007-07-03 07:38:00 Sometimes marketeers should think that we are living in a real world... I'm telling you this because of my last loyalty program lauch. My marketing agency and I were sure about the impact would have some kind of spectacular action link to the beginning of this program.The fact is that we are sending to more than a hundred outlets through our country, a welcome pack box to introduce the project to our sales teams all over Spain. In this box they would find several marketing materials, like leaflets, posters, loyalty cards, demo CD, and when the box is opened....a surprising ballon will fly (containing helium gas).So, nothing to be different from other projects...but.... we didn't realize about sending this boxes through airplane to Canary Islands and other offshore locations. The problem is helium air transportation is prohibited being liquid, and in gaseous situation, it has strong legal conditions (International Air Tran sport Association - Dangerous Goods Regulations) to be sende... More About: Marketing , Spor
IPHONE launch on Europe?
2007-06-27 16:37:00 Just 2 days before the launch of the year, one thought comes to my mind:Why Europe an customers have to wait till end off the year for having the new iphone?Are Apple guys testing in US market first to test/create new services/add-ons to its mobile project?I can?t understand how in this global market there are still this differences between US and Europe?there is no doubt that Steve Jobs people are preparing something or propably have not closed the agreement with a main operator to launch it in the old continent.Some rumours say that Vodafone is the first on the race to be the one, cause of its European coverage, but depending on the country, other operators have better positions, and could put pressure on Apple.We will have to wait here...Meanwhile, enjoy of the possibilities of the next generation gadget on the ad:Technorati Tags: iphone, experience marketing, vodafone, steve jobs More About: Iphone , Launch , Rope
IPHONE launch on Europe?
2007-06-27 16:37:00 Just 2 days before the launch of the year, one thought comes to my mind:Why Europe an customers have to wait till end off the year for having the new iphone?Are Apple guys testing in US market first to test/create new services/add-ons to its mobile project?I can?t understand how in this global market there are still this differences between US and Europe?there is no doubt that Steve Jobs people are preparing something or propably have not closed the agreement with a main operator to launch it in the old continent.Some rumours say that Vodafone is the first on the race to be the one, cause of its European coverage, but depending on the country, other operators have better positions, and could put pressure on Apple.We will have to wait here...Meanwhile, enjoy of the possibilities of the next generation gadget on the ad: More About: Iphone , Launch , Rope
Being recommended by a Guru Blogger
2007-06-22 17:05:00 Few days a go I realised how marketing is growing through Web 2.0. Visiting Guy Kawasaki Blog, I readed a post about one company named Pixulu (digital photo retouching on demand), in this post, Guy commented that he has used their services with the top retouching package (only $9,99) in its home blog personal photo. The result is unbelievable. Perfect.The conclusion, one of the top bloggers in the net is recommending your business....I'm sure they have a hopeful year..Probably is not an ad, but the results are best than any marketing campaing.In the Web 2.0 we have to move on this way... More About: Blogger , Bein , Comm , Logger , Blogg
Being recommended by a Guru Blogger
2007-06-22 17:05:00 Few days a go I realised how marketing is growing through Web 2.0. Visiting Guy Kawasaki Blog, I readed a post about one company named Pixulu (digital photo retouching on demand), in this post, Guy commented that he has used their services with the top retouching package (only $9,99) in its home blog personal photo. The result is unbelievable. Perfect.The conclusion, one of the top bloggers in the net is recommending your business....I'm sure they have a hopeful year..Probably is not an ad, but the results are best than any marketing campaing.In the Web 2.0 we have to move on this way...Technorati Tags: guy kawasaki, marketing, web 2.0 More About: Blogger , Guru
Beeing recommended by a Guru Blogger
2007-06-22 17:05:00 Few days a go I realise how marketing is growing through Web 2.0. Visiting Guy Kawasaki Blog, I readed a post about one company named Pixulu (digital photo retouching on demand), in this post, Guy commented that he has used their services with the top retouching package (only $9,99) in its home blog personal photo. The result is unbelievable. Perfect.The conclusion, one of the top bloggers in the net is recommending your business....I'm sure they have a hopeful year..Probably is not an ad, but the results are best than any marketing campaing.In the Web 2.0 we have to think in this way... More About: Blogger , Comm , Logger , Blogg , Guru
The Relationship Marketing book is finished!
2007-06-11 15:21:00 Today I have sent the final revision of the manuscript to my editor, I hope it will be published next July.It's a practical guide of how to implement incentive programs and some basic information about loyalty and relationship marketing.It will be a part of a collection named Business Pocket.Technorati Tags: marketing book, incentives, Netbiblo, relationship marketing, loyalty More About: Marketing , Relationship , Book , Finish , Nish
The Relationship Marketing book is finished!
2007-06-11 15:21:00 Today I have sent the final revision of the manuscript to my editor, I hope it will be published next July.It's a practical guide of how to implement incentive programs and some basic information about loyalty and relationship marketing.It will be a part of a collection named Business Pocket. More About: Marketing , Relationship , Book , Ship , Relation
The Relationship Marketing book is finished!
2007-06-11 15:21:00 Today I have sent the final revision of the manuscript to my editor, I hove it will be published next July.It's a practical guide of how to implement incentive programs and some basic information about loyalty and relationship marketing.It will be a part of a collection named Business Pocket. More About: Marketing , Relationship , Book , Mark , Ship
Top 150 Marketing Blogs
2007-05-22 07:36:00 I just found an interesting web, where there is a "Global Ranking of Top English-language Marketing Blogs ". You can find almost all about marketing.Technorati Tags: marketing
Top 150 Marketing Blogs
2007-05-22 07:36:00 I just found an interesting web, where there is a "Global Ranking of Top English-language Mark eting Blogs ". You can find almost all about marketing. More About: Logs
Top 150 Marketing Blogs
2007-05-22 07:36:00 I just found an interesting web, where there is a "Global Ranking of Top English-language Marketing Blogs ". You can find almost all about marketing. More About: Logs
Rewards in the Channel
2007-05-19 20:14:00 ManageSmarter.com has published my article based on incentive programs targeted on dealers and distributors.You can read the article at this linkAny comments?? More About: Channel , Rewards , Ward , Anne , Reward
Rewards in the Channel
2007-05-19 20:14:00 ManageSmarter.com has published my article based on incentive programs targeted on dealers and distributors.You can read the article at this linkAny comments?? More About: Channel , Rewards , Ward , Anne , Reward
Rewards in the Channel
2007-05-19 20:14:00 ManageSmarter.com has published my article based on incentive programs targeted on dealers and distributors.You can read the article at this linkAny comments??Technorati Tags: dealers, incentives, relationship marketing, rewards, Manage Smarter More About: Channel , Rewards , Reward , Chan
Powerpoint Presentations
2007-04-27 12:21:00 A few days ago I found an interesting blog, Presentation Zen by Garr Reynolds. This blog is about professional business presentations, and has a lot of valuable information to make accurate presentations. It has some funny videos by Don McMillan with interesting advices on this field.I just remembered this blog because I have finished the relationship marketing agency contest for my company, where I have seen all kind presenting ways. From chaotic through the sleeping ones. But at the end, I found the right one. I give a lot of value to this issue, the content is basic, but the way to explain it its as important as it.One of the agencies made a great show, presenting with PowerPoint and flipcharts, with a multidisciplinary team, sharing the explanation, definitively perfect, and at the end, they are the winners, not only by its way of presenting the offer, but this was another reason to select them.I recommend you also visiting the Guy Kawasaki blog, were you can find a post about t... More About: Presentations , Powerpoint , Resent
Powerpoint Presentations
2007-04-27 12:21:00 A few days ago I found an interesting blog, Presentation Zen by Garr Reynolds. This blog is about professional business presentations, and has a lot of valuable information to make accurate presentations. It has some funny videos by Don McMillan with interesting advices on this field.I just remembered this blog because I have finished the relationship marketing agency contest for my company, where I have seen all kind presenting ways. From chaotic through the sleeping ones. But at the end, I found the right one. I give a lot of value to this issue, the content is basic, but the way to explain it its as important as it.One of the agencies made a great show, presenting with PowerPoint and flipcharts, with a multidisciplinary team, sharing the explanation, definitively perfect, and at the end, they are the winners, not only by its way of presenting the offer, but this was another reason to select them.I recommend you also visiting the Guy Kawasaki blog, were you can find a post about t... More About: Presentations , Powerpoint , Resent
Powerpoint Presentations
2007-04-27 12:21:00 A few days ago I found an interesting blog, Present ation Zen by Garr Reynolds. This blog is about professional business presentations, and has a lot of valuable information to make accurate presentations. It has some funny videos by Don McMillan with interesting advices on this field.I just remembered this blog because I have finished the relationship marketing agency contest for my company, where I have seen all kind presenting ways. From chaotic through the sleeping ones. But at the end, I found the right one. I give a lot of value to this issue, the content is basic, but the way to explain it its as important as it.One of the agencies made a great show, presenting with PowerPoint and flipcharts, with a multidisciplinary team, sharing the explanation, definitively perfect, and at the end, they are the winners, not only by its way of presenting the offer, but this was another reason to select them.I recommend you also visiting the Guy Kawasaki blog, were you can find a post about t... More About: Presentations , Powerpoint , Presentation
Another publication at Sales & Marketing Management Blog
2007-04-18 08:08:00 My recent post "Experience Marketing " has been published on April 17th at SS&M Soundoff Blog from Manage Smarter.com.I would like to thank the total support of Jacqueline Durett (Exec. Editor of ManageSmarter) More About: Management , Sales
Another publication at Sales & Marketing Management Blog
2007-04-18 08:08:00 My recent post "Experience Marketing " has been published on April 17th at SS&M Soundoff Blog from ManageSmarter.com.I would like to thank the total support of Jacqueline Durett (Exec. Editor of ManageSmarter) More About: Management , Sales , Sale
Another publication at Sales & Marketing Management Blog
2007-04-18 08:08:00 My recent post "Experience Marketing " has been published on April 17th at SS&M Soundoff Blog from ManageSmarter.com.I would like to thank the total support of Jacqueline Durett (Exec. Editor of ManageSmarter)Technorati Tags: experience marketing, Manage Smarter, incentives, motivation, relationship marketing More About: Management , Sales , Publication
Experience marketing
2007-04-12 08:32:00 A new way of rewards in incentive and relationship marketing plans is invading Europe, all kind of rewards related to personal or group experiences are increasing day by day at incentives and relationship projects.In the incentive scheme 80% of rewards (merchandise) are equal from one program to another. You can see some differences depending on target and creativity of the agency. To solve this lack of variety, from the beginning of the XXI century the usage of gift cards/certificates as a reward has increased till 50% besides merchandise in dealer incentives.From the classic incentive travel reward, now customers demand unique experiences, from the most expensive formula 1 racing day, flying lessons, personal shopper day, ?to cheaper ones like spa sessions, golf lessons and one of my favourites wine experiences.Recently this new category of rewards, experiences, has been fully developed. This new kind of leisure reward links the company emotionally with the customer. You can reach... More About: Marketing , Market , Experience , Mark , Peri
Experience marketing
2007-04-12 08:32:00 A new way of rewards in incentive and relationship marketing plans is invading Europe, all kind of rewards related to personal or group experiences are increasing day by day at incentives and relationship projects.In the incentive scheme 80% of rewards (merchandise) are equal from one program to another. You can see some differences depending on target and creativity of the agency. To solve this lack of variety, from the beginning of the XXI century the usage of gift cards/certificates as a reward has increased till 50% besides merchandise in dealer incentives.From the classic incentive travel reward, now customers demand unique experiences, from the most expensive formula 1 racing day, flying lessons, personal shopper day, ?to cheaper ones like spa sessions, golf lessons and one of my favourites wine experiences.Recently this new category of rewards, experiences, has been fully developed. This new kind of leisure reward links the company emotionally with the customer. You can reach... More About: Marketing , Experience , Peri , Erie
Experience marketing
2007-04-12 08:32:00 A new way of rewards in incentive and relationship marketing plans is invading Europe, all kind of rewards related to personal or group experiences are increasing day by day at incentives and relationship projects.In the incentive scheme 80% of rewards (merchandise) are equal from one program to another. You can see some differences depending on target and creativity of the agency. To solve this lack of variety, from the beginning of the XXI century the usage of gift cards/certificates as a reward has increased till 50% besides merchandise in dealer incentives.From the classic incentive travel reward, now customers demand unique experiences, from the most expensive formula 1 racing day, flying lessons, personal shopper day, ?to cheaper ones like spa sessions, golf lessons and one of my favourites wine experiences.Recently this new category of rewards, experiences, has been fully developed. This new kind of leisure reward links the company emotionally with the customer. You can reach... More About: Marketing , Experience , Erie
My first book...on the starting line
2007-03-28 12:34:00 Today I have signed the agreement with my publisher NETBIBLO, to launch close to this summer my first book "Relationship Marketing".This project it's possible due to my good friend the professor Manuel Carneiro, who introduced me in this world of publishing, and gave me all the motivation and contacts I needed to advance in this field.Technorati Tags: relationship marketing, book, incentives More About: Book , Line , First Book , The Star
My first book...on the starting line
2007-03-28 12:34:00 Today I have signed the agreement with my publisher NETBIBLO, to launch close to this summer my first book "Relationship Marketing".This project it's possible due to my good friend the professor Manuel Carneiro, who introduced me in this world of publishing, and gave me all the motivation and contacts I needed to advance in this field. More About: Book , Start , Star , First , Tart
My first book...on the starting line
2007-03-28 12:34:00 Today I have signed the agreement with my publisher NETBIBLO, to launch close to this summer my first book "Relationship Marketing".This project it's possible due to my good friend the professor Manuel Carneiro, who introduced me in this world of publishing, and gave me all the motivation and contacts I needed to advance in this field. More About: Book , Line , First Book , The Star
Incentives & Logistics
2007-03-21 12:29:00 This article has been published on March 22nd at SS&M Soundoff Blog from ManageSmarter.comAfter many years in the incentives & relationship marketing industry, one idea is fixed in my mind: it doesn?t matter which is the goal/strategy/rewards of your campaign or program, if you haven?t arranged (really organized) all the logistics related to it.I have been managing incentives campaigns since 2002 for international companies like Toyota, GE, BP, Nestle, KODAK, FUJITSU-SIEMENS,?and the main obstacle in all this projects were the logistics ones. You can prepare extraordinary strategies, new ways to communicate the program (emailing, sms messages, newsletters,?), and the newest rewards at the incentive scheme, but finally the customer, employee, the PARTICIPANT in the program has to receive the REWARD.Finding the proper logistics partner is probably one of the most important decisions previously to any other marketing action. I?ve been working with several partners: logistics compan... More About: Incentives , Logistics , Logi , Logistic
Incentives & Logistics
More articles from this author:2007-03-21 12:29:00 This article has been published on March 22nd at SS&M Soundoff Blog from ManageSmarter.comAfter many years in the incentives & relationship marketing industry, one idea is fixed in my mind: it doesn?t matter which is the goal/strategy/rewards of your campaign or program, if you haven?t arranged (really organized) all the logistics related to it.I have been managing incentives campaigns since 2002 for international companies like Toyota, GE, BP, Nestle, KODAK, FUJITSU-SIEMENS,?and the main obstacle in all this projects were the logistics ones. You can prepare extraordinary strategies, new ways to communicate the program (emailing, sms messages, newsletters,?), and the newest rewards at the incentive scheme, but finally the customer, employee, the PARTICIPANT in the program has to receive the REWARD.Finding the proper logistics partner is probably one of the most important decisions previously to any other marketing action. I?ve been working with several partners: logistics compan... More About: Incentives , Logistics , Logi , Logistic 1, 2, 3, 4, 5 |
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