Incentives and Relationship MarketingIncentives and Relationship MarketingIdeas and trens of Incentives and Relationship Marketing Articles
Incentives & Logistics
2007-03-21 12:29:00 This article has been published on March 22nd at SS&M Soundoff Blog from ManageSmarter.comwww.smmsoundoff.comAfter many years in the incentives & relationship marketing industry, one idea is fixed in my mind: it doesn?t matter which is the goal/strategy/rewards of your campaign or program, if you haven?t arranged (really organized) all the logistics related to it.I have been managing incentives campaigns since 2002 for international companies like Toyota, GE, BP, Nestle, KODAK, FUJITSU-SIEMENS,?and the main obstacle in all this projects were the logistics ones. You can prepare extraordinary strategies, new ways to communicate the program (emailing, sms messages, newsletters,?), and the newest rewards at the incentive scheme, but finally the customer, employee, the PARTICIPANT in the program has to receive the REWARD.Finding the proper logistics partner is probably one of the most important decisions previously to any other marketing action. I?ve been working with several partner... More About: Cent , Incentives , Logistics , Logi , Logistic
A hopeful beginning
2007-03-21 12:11:00 5 years in this relationship marketing world....finally I need to create this place in this sea of blogs where I can share my experiences & thoughts about incentives, relationship marketing, loyalty,.... More About: Hopeful
A hopeful beginning
2007-03-21 12:11:00 5 years in this relationship marketing world....finally I need to create this place in this sea of blogs where I can share my experiences & thoughts about incentives, relationship marketing, loyalty,.... More About: Hope , Hopeful 1, 2, 3, 4, 5 |
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