Go, Go, GoYin!Go, Go, GoYin!Advice and information about running a successful MLM business from someone who has been the CEO of 3 MLMs and has over 30 years experience. Many of the examples are from the view of someone in GoYin, but are applicable to the industry as a whole.
Articles:
1, 2
Articles
Stumbling Block or Stair Step?
2008-02-27 17:23:00 There are few paths in life that are straight, level, smoothly paved and clear of obstacles. Twists and turns in the road, fellow travelers who cross our path and the unexpected, random debris can cause us to go off course, change direction or turn back in defeat. Like they say, "if it was easy, anyone could do it." Those who seek an easy, short jaunt to success are usually quickly disappointed. On the other hand, those who have only encountered failure might soon expect as much with every endeavor. Fortunately, hope springs eternal and most of us do eventually go up the learning curve, gaining valuable experience and knowledge with each outing. When encountering an obstacle in one's path, how often is that stumbling block seen as an opportunity to get a better view of the road ahead? Do you turn away when the road isn't clear or are you the type of person who would rather go over an obstacle instead of around it? Are the people you meet, especially those in an MLM context who don... More About: Step , Block , Stumbling
Hoping and Wishing For Success
2008-02-25 13:53:00 Just as we choose to interpret words according to our circumstances, we can also choose to interpret our circumstances according to our words. Take the word "hope" for example. Hope can mean: 1) To wish for something with expectation of its fulfillment.2) To look forward to with confidence or expectation.3) To expect and desire. To some, hope is closely related to "wish" and so let's look at the definition of wish:1) A desire, longing, or strong inclination for a specific thing.3) Something desired or longed for.What seems to be the difference between hoping and wishing? Hope carries with it an expectation of fulfillment rather than just desire for fulfillment. Some people wish they were more successful and some people hope to be more successful. Which would you rather associate with...those who wish or those who hope?For me, I prefer those that hope. Wishing is great, but hoping implies action towards the desired outcome. Only a fool would hope for success when no effort had been ... More About: Success
GoYin Business School and Director Summit
2008-02-09 23:02:00 It's that time again! GoYin is hosting a Business School for all IBOs. It's a fantastic change to gather and learn from each other and the founders as the GoYin Team grows together. The Business School will take place March 14th and 15th at the GoYin Corporate Offices in American Fork, Utah. It will be an action packed and informative weekend with a Meet and Greet/ Meeting Friday night starting at 6:30 and classes taking place Saturday morning beginning with breakfast at 8 am. The festivities will conclude around 1 pm on Saturday. But it doesn't stop there! New to this Business School is a Director 's Summit . Any IBO that qualifies at the Director Level or above for the month of February is invited to attend the Director's Summit to be held Thursday, March 13. It will be an exclusive overnight adventure at the lovely Homestead Resort in Midway, Utah.
A Visit To The Corporate Office
2008-01-09 04:38:00 On my way home from returning from a wonderful funeral service for a former brother-in-law, I took the occasion to drop by the Goyin Corporate Office to pick up some much needed product. Perhaps it was the moments of reflection I had while listening to the eulogy and other kind remarks, but I was definitely feeling as if I still have what it takes to be successful in this business.Goyin is coming up on the one year anniversary of its official pre-launch and I've seen steady growth in my downline organization. Honestly, I haven't been working at it as diligently as I should have been. But now is a good time for renewed dedication. It helped to see the photos on the wall of those distributors who have been successful in building their businesses, each of whom stared with just themselves and a belief they could do...and they have!Success rarely happens when one doesn't believe it will. More About: Visit
Madame GoYin is an Act
2007-07-06 20:48:00 As a former actress and runway model, I've enjoyed playing the role of Madame GoYin. I'm so convinced that Americans need a helpful nudge towards better health that anything I (or Madame GoYin) can do to help is a good thing. I recognize that GoYin isn't the perfect answer for everyone, but for goodness sakes, DO SOMETHING to improve your health.I've been involved in nutritional supplements for many years and I even have my own product line. I enjoy the GoYin product and believe in it wholeheartedly, but our bodies are unique and what works for one person might not work for another. The Traditional Asian Medicine (TAM) approach that GoYin espouses is wonderful and many, many people have experienced improved health as a result of drinking GoYin. Others might like to try my PowerGreens or complete line of vitamins and other nutritional supplements. (email me at MadameGoYin@gmail.com)As with many folks who have multiple streams of income, GoYin is just part of what I do every da... More About: Dame
Invest in the Future!
2007-06-25 21:47:00 As I've gotten older and have had the opportunity of watching as communities grow, it's been fascinating to see how property that was once on the outskirts of town is gradually engulfed by development. Often it is farmers or land speculators that bought this land for just pennies on the dollar of what they can sell it for 5, 10 or 30 years later. There is a wonderful irony in the story of the hardworking farmer who spends his life eking out a living and then sells his acreage in his old age for millions. And it's amazing how much patience some of these landowners have, choosing to wait until others have sold or developed the surrounding properties, which results in a much higher value for their own property.This same principle is found in other types of investments, like stocks and bonds. Buy now and hold on to them for years and hope their value soars. Not everyone wins with this approach, but it makes enough sense that many people put it into practice.I've come to realize tha... More About: Future , The Future , Invest
List of Posts by Topic
2007-04-23 16:42:00 GoYin - The OpportunityAn Invitation to All10 Benefits of Starting an MLM BusinessFinancial FreedomIf MLMs Are So Great...Buy The NumbersAsk YourselfGoYin - The ProductAn Ounce A Day Keeps The Doctor AwayA Daily RoutineTastes So Good It Should Come With A WarningBottoms Up!Marketing GoYinGrab That Hot Iron And BRAND YOURSELF!Family FirstIncrease Their Knowledge and Increase Your SalesHurry Up...and Be Patient!Are We Having Fun Yet?The Cost of Not AskingBusiness Owners Unite!The Main EventQuickest Way to Make Money? Sell Product!Retail It or Hightail ItIf You Can't Say Something Nice...Have Fun at Your Meetings!GoYin - The CompanyWhy GoYin?A Giving MentalityOfficial Pre-Launch Meeting ReportPre-LaunchGoing GoYin!What Does GoYin Mean To Me?You Agreed To ThisMadame GoYinKeep Those Cards And Letters Coming! More About: List , Topic , Posts
Are We Having Fun Yet?
2007-04-13 05:23:00 Reality Check.Gut Check.Bonus Check.Is this the way you thought it would be?Hopefully, each person who decides to start an MLM business has a good idea of what they are getting themselves in to or in for. Take away the hype and hoopla and what you are left with is a business that requires effort in order to succeed. Regardless of how helpful your sponsor and/or upline are, it's pretty hard to just skate by without making the decision to commit oneself to working one's own business. Sure, it happens sometimes, but can you really expect to be carried and supported without making any effort of your own?What is often overlooked is that there are a number of ways to climb the mountain of success. If your reality check finds that you aren't as good a presenter as someone else or aren't as naturally drawn to chatting up everyone who comes within 3 feet of you, you can still succeed in your MLM business if you can determine which marketing activities you are good at or enjoy doing. It... More About: Fun , Having fun , Ving
Hurry up...and be Patient!
2007-04-12 05:40:00 There is no question that a major factor in marketing is the need to create urgency in the customer, that "thing" that motivates them to get up, go out, and purchase a product or service. Sales, limited-time offers, or limited supply are examples of how one can create urgency for one's products.And then there is Network Marketing. There are occasionally times when an MLM runs some kind of special product promotion that is designed to increase product sales. And there are also times when distributors' commissions might be raised temporarily as an incentive to spur on their recruiting activities.But where is the urgency for getting someone to sign up TODAY in your MLM?Well, it's true that if your prospect is someone who runs in the same social circles are you do, it's possible that if they wait too long to make their decision to join, you or someone else that you contact might get to the rest of the folks in your circle before they do. But, unless one's circle of influence can... More About: Patient , Hurry Up
Financial Freedom
2007-04-11 04:11:00 I suppose that many people think of financial freedom as being free from debt or having enough money for their needs AND their wants. I certainly can agree that it is liberating to cast off the shackles of debt and financial desperation. And there are plenty who seek to "make it," to become RICH beyond their wildest dreams.Yet, how many people actually consider themselves rich? It's been my experience that many who would be considered rich in comparison to the rest of the country (or world) rarely think of themselves as rich. They point to others who have bigger and better toys and say "that person is rich, not me." Funny thing is..."that person" likely doesn't think of themselves as rich, either.So, if those who have plenty of money and assets don't think of themselves as rich, where is this financial freedom of which we seek?I'll propose that financial freedom entails more than just how much money one has. In fact, it might be possible to be "poor" and still have financial f... More About: Freedom , Financial , Free , Edom , Reed
Increase Their Knowledge & Increase Your Sales
2007-04-09 16:45:00 While simply asking "Hey! Do you want to join my new MLM?" might result in a few signups, it's not a strategy that most people can implement. There is too much rejection and one wonders how serious--or loyal--a prospect will be should they sign up having no information other than what they can garner from your smiling face.Most MLMers understand that it takes more than 60 seconds to explain why their company and product are unique and compelling. That's why there are Opportunity meetings, conference calls, and product dvds, etc. The average person wants to know what they are getting into and while many will sign up after the initial presentation or meeting, many others need some time to think it over and fully commit themselves before they sign on the dotted line.Retail customers also need to understand why the product is something they should buy and how they will benefit from its use. Anecdotal advice abounds as to how many times a typical person needs to hear about a product b... More About: Sales , Sale , Your , Knowledge , Know
Family First
2007-04-06 15:34:00 For many new MLMers, the first group of people who they contact--excitedly, hopefully, optimistically-- are their family members. And as I have learned over the years, this doesn't usually turn out the way one hopes it will.Approaching family members with any business proposition is different than approaching non-family members, primarily because there is a limited number of the first and an unlimited number of the latter. You only have so many siblings, parents, children, in-laws, cousins, and so on. So it's important that you take care in how you introduce them to your GoYin business...if you still want them to answer your phone calls and emails in the future.Here are some common assumptions that can lead to difficulty when talking to family about your business:1) They will be excited about your business because you are excited about it.2) They will sign up as a Preferred Customer of IBO because they want to support you.3) They will want to attend an Opportunity meeting just be... More About: Family , First
You Agreed To This
2007-04-05 16:28:00 Often, the least read document printed by an MLM is the Distributor Agreement. Maybe it's the fine print, or that those who enjoy proofreading and scrutinizing text aren't drawn to network marketing. Whatever the case, the typical Distributor Agreement contains all sorts of things that the Distributor agrees to do or not to do.Here's a few of those "agree to's" and "agree not to's" from the GoYin Independent Business Owner Agreement:1) "In order to receive commissions, I must consume or sell to non-IBOs at least seventy (70) percent of all product that I have purchased from the Company. I agree to document evidence of compliance with this policy for at least four (4) years."2) "I agree to train and support any IBO that I sponsor as well as provide on-going communication, supervision and training for all members of my downline organization as they sell and promote Company products."3) "I will not make any statements, claims warranties or representations regarding Company pro... More About: This , Greed , Reed
If You Can't Say Something Nice...
2007-04-05 05:18:00 I've never been a fan of trashing competitors as a marketing strategy. While I suppose that product comparisons can be useful if one's product is clearly superior and you want to call attention to the fact. However, all too often comparisons between products or services are biased or fail to tell the full story.I sell GoYin. I think it is a great product being produced by an equally great company. I can talk your ear off about GoYin and never once mention another company's product. In fact, it would never occur to me that someone would be interested in another company, mostly because that means that they wouldn't be working with me.Now before you start thinking that this Madame GoYin stuff has gone to my head, please understand that I believe that many people "buy" the salesperson before they buy the product. If the only way I could sell my product was to make negative comments about somebody else's products, what would that say about the value I place on myself as a salespers... More About: Methi , Nice , Something , Thing , Some
Business Owners Unite!
2007-04-04 05:59:00 Looking around the crowd at a recent Opportunity meeting, I asked myself "Why do so many owners and operators of local businesses sign up to be GoYin Independent Business Owner s?"Here's what I came up with:1) They already have an entrepreneurial mindset.2) A GoYin business requires little capital investment.3) They are acquainted with lots of people who could become GoYin customers.4) They understand the value of business relationships.5) They know the importance of selling a product.That list isn't meant to be comprehensive, but it did get me thinking about how many times I hadn't approached a business owner that I knew because I figured they were too busy to entertain getting involved in an MLM. Sure, family and friends are who usually come to mind when making one's list of folks to introduce to your new GoYin business. And while it might seem odd to some, one of the reasons that a new IBO talks to their family first about GoYin is not just because they are part of their "war... More About: Ness , Owners , Sine
Bottoms Up!
2007-04-02 14:54:00 Today, millions of people around the world will supplement their daily nutrition with a drink instead of a pill.No, I'm not referencing Happy Hour at the local bar.I'm talking about healthy-minded individuals who will fill their shot glasses with fruit-based drinks that they hope will boost their immune systems and balance their body's health.So why a drink instead of a pill?Certainly there are plenty of vitamins and dietary supplements that come in pill form and do wonders for the body. And most prescription drugs are sold in some form of pill or tablet.Exactly.For many of us, taking pills is associated with medicating ourselves, and while necessary at times, such a process finds at its foundation the tendency for Western Medicine to treat symptoms in a reactive mode. Got an ache? Take this pill. Want a magic cure? Take this pill. Want to "fix" what ails you? Take these pills...for the rest of your life.Contrast this to Traditional Chinese Medicine (TCM) which seeks to bring th... More About: Bottom
The Main Event
2007-03-31 03:39:00 By a show of hands, how many of you have ever been in an MLM before?Thanks, you can put your hands down.Now, raise your hand if you have ever tried to lose weight? Stop smoking? Get into better shape? Write a book? Do anything difficult?One of the realities of life is that we often end up "failing" more than we end up succeeding, especially if the task is hard. Yet, many of us jump into the ring again, full of hope and resolve, wiser and more experienced than before.Why?Because we WANT TO WIN! We want the thrill of victory regardless of the possible agony of defeat. We believe...in ourselves.Some people will never understand it. They aren't the type to venture much. They play it safe and stretch only as far as their fear allows them. They actually hate failure more than they want success...so they don't try.The world needs them. They're steady and stable, reliable, do their jobs and make their employers happy.And they REALLY don't like the uncertainties of network marketing.We a... More About: Event , Main , Vent , The Main
Tastes So Good It Should Come with a Warning
2007-03-29 16:23:00 There are products being offered by some popular MLM companies that would fall into the category of needing "a spoonful of sugar" to get them to go down. Not the case with GoYin!GoYin is formulated as a blend of superfruits and herbs and taste was a major consideration when designing the product. And that's where a warning needs to be issued...because it's entirely possible to drink your 1-3 ounces and want more!As it turns out, a couple of my grandchildren saw the attractive GoYin bottle in their refrigerator, and knowing that their father had starting drinking it every day, decided to give it a try themselves. They are pretty healthy teens and blended fruit drinks are a staple around their house. So down the hatch it went...5 ounces at a time.The only adverse reaction was my son's when he saw the empty bottle. "Hey! Someone drank all of my GoYin!" And seeing no Goldilocks around (his wife being at school), he started querying the children.Oops...sorry, Dad...we didn't know.So... More About: With , War , Warning , Come , Taste
Keep Those Cards and Letters Coming!
2007-03-28 14:16:00 I want to say "thanks" to all those folks who have taken the time to write me (goyin2win@gmail.com) and ask questions or make a comment about this blog. I appreciate hearing from you and am glad to share some of the knowledge I've picked up via my many years of experience in network marketing, both as a corporate executive and as a distributor.Some of you have inquired about my thoughts about the future of GoYin and my view about my personally sponsoring new distributors. Let me answer the question about GoYin by saying that I firmly believe that this company is not only going to make it, but is going to become a household word.Why?GoYin's product and Management Team are superb. The timing is great, in that aging Boomers are seeking assistance in regards to their health and the younger generations are wanting to keep their health in balance in order to avoid the problems of later life. The MLM industry has proven itself and most of the fly-by-nighters have disappeared. Many o... More About: Card , Letter , Letters , Keep , Those
An Ounce A Day Keeps The Doctor Away
2007-03-28 03:47:00 Imagine a potion that magically bestows perfect health upon everyone who drinks it. Or a fountain whose waters return the health and vigor of youth to all who partake.Ok...forget about the myths and fairy tales and let's talk about GoYin.No claims are made about the medicinal benefits that will result from drinking GoYin.Why not?A little group called the FDA has some rules governing that sort of thing and it's not a cheap or easy process to get your product approved for a specific use.So, if it isn't "FDA approved" that means it doesn't have any value?Nope, at least not in my opinion. You see, it has helped me feel better, have more energy, and since drinking GoYin I have fewer aches and pains than I have had for a while.There you have it...a personal, anecdotal testimonial.GoYin is designed as a balancer, an enhancer, a supplement. However, it is entirely possible that you might drink an ounce or three of GoYin every day and not be able to sense any improvement whatsoever in yo... More About: Keep , Doctor , Away , The D
Buy The Numbers
2007-03-26 17:25:00 "Sign 3 who sign 3 and your products are FREE!"I can't recall when I first heard that statement, but I'm sure it was at an Opportunity Meeting.Most companies have an automatic monthly program wherein the distributor signs up to make a minimum required purchase--usually between $100-150--every month. MLMs love the auto-ship program because it takes the buying decision out of the equation. They have your credit card number on file and when the magic day rolls around each month you have another shipment headed your way without your having to lift a finger.To help reduce any angst about the monthly charge, most MLMers will recognize that if they just recruit a few folks who also sign up for the auto-ship program, their commissions from those purchases will be sufficient to pay for one's own auto-ship purchases. What a deal! The numbers change from company to company, but the principle is pretty much the same. Go find 3,4, or 5 people, who each also go and find 3, 4, or 5 people, and ... More About: The N , Numb , Numbers , Number
Official Pre-Launch Meeting Report
2007-03-24 03:56:00 We filled the meeting room at GoYin's Corporate Headquarters, 150+ strong, dressed in suits, jeans, high heels and sneakers, all eager to experience the next stage of success.The lights dimmed and we watched a short video (found under the Company tab here) explaining the story of how the company came to be, including a key trip to the Forbidden City in Beijing, China. The video touches on principles of Traditional Asian Medicine, Qi, Yin & Yang, BodyMindSpirit Balance, a proprietary blend of superfruits and herbs in correct formulation, healthy eating, mood enhancement, and perhaps most importantly, a challenge that lead to the establishment of GoYin.Next up was Director of Marketing Lourdes Paepke ("our little Peruvian fireball") and her personal testimonial of the company and the product. Lourdes reminded us that so many foods are lacking in key nutrients and that drinking GoYin is a great way to improve our health. Lourdes turned the time over to Robert Brown, a successful busi... More About: Report , Port , Launch , Repo , Official
A Daily Routine
2007-03-22 16:18:00 Most of us have habits or routines that we follow each day. Whether those habits are physical, spiritual, or mental in nature, time has shown that dedication to routine is a requirement for achievement and progress.The power of routine applies to your MLM business, too. You probably use some of your products on a daily basis. I drink my GoYin (yum) every day and because I am doing something positive about my health it helps me to avoid eating foods that are less than healthy. Is my diet perfect? Hardly. But knowing that I am doing something simple everyday (GoYin) to improve my health sets the tone for my day and helps me make better eating decisions all day long. I suppose it is backwards logic in a way, but the cost of the GoYin is significant enough that I don't want to waste that investment in my health by making bad food choices later in the day. Yet, being human, sometimes I do...and it's nice to know that by drinking my GoYin that morning I am ahead of where I would have... More About: Daily , Dail
A Giving Mentality
2007-03-22 03:24:00 I suppose that some people might read this entry and feel that it is a bit of horn-tooting, but because I believe strongly in the underlying principle, I am going to take that risk.It's only days before the Official GoYin Pre-Launch, and yet already the company has initiated its program of charitable giving. GoYin President Daren Hogge is seen in the accompanying photo handing a check to Julie Walker, Director of Operations for United Families International, with the funds headed to UFI's Stay Alive Program.PR move? Just another business expense? I guess the cynics might think so.I prefer to see it as a philosophy of helping others...one that reverberates throughout the GoYin organization. Sure, an MLM can make millions for its owners. But in so doing they provide opportunities for thousands and thousands of individuals--like me--to run our own businesses. At its core, an MLM that is successful and stays successful must assist its distributors in their quest to be successful.And,... More About: Mental , Men , Giving , Menta , Ving
Have Fun at Your Meetings!
2007-03-20 19:03:00 While not everyone enjoys going to Opportunity meetings every week, they can be informational, effective, and even fun! Many a successful MLMer has built their business by inviting friends and acquaintances to join them at a hotel, office, or meeting room for a 60-90 minute presentation about their chosen MLM. Hopefully, everyone who has been invited is aware that they are attending an Opportunity meeting and hasn't been tricked or coerced into attending. (I've had that happen a couple of times and it was very irritating. Needless to say I didn't sign up.)I want to point out that people who voluntarily go anywhere in the evening are already more proactive than most. Then, put all those fired-up entrepreneurs in one room and the excitement level can go through the roof. This isn't like a CPA convention...MLMers know how to have a good time!One of the better presenters will usually speak about the company, the products, and so on. Corporate VIPs might also be in attendance to add ... More About: Fun , Your , Have , Meetings
An Invitation to All
2007-03-19 16:02:00 I'm writing this blog with the implicit invitation to all to check out GoYin--the company, the drink and the business opportunity. However, it is my hope that any readers who stumble across this site who are involved in another MLM, whether it be Xango, Tahitian Noni, NuSkin, Neways, Xocai, or the dozens of other successful organizations, will find information that will aid them in building their businesses, too.Many wise folks have talked about an abundance mentality, the belief that there is enough for all to have what they need or want. Abundance mentality is positive, hopeful, sees life as acts of creation and improvement. I'm not ignorant of the laws of supply and demand and that scarcity is a real feature of the marketplace...but it doesn't benefit many to have a scarcity mentality. Scarcity mentality is negative, selfish, looks to get theirs at the expense of others.So, if your MLM business is humming along and you love it...great! Me, too! On the other hand, if you are lo... More About: Vita , Invitation
Quickest Way to Make Money? Sell Product!
2007-03-16 14:31:00 MLMs have come a long way from the time when there was a distributorship fee, sign up fee, or random monies spent to get in to the company. Recruiting bonuses were paid from the money generated by these upfront fees and a good income could be earned from just signing up warm bodies every month.What? You think that still happens to some degree? Well, I guess it's a matter of interpretation. Let's look at how GoYin does it and you decide.Hi! I'm Patricia, your friendly GoYin Independent Business Owner (IBO), and I'm really excited about this great nutritional drink called GoYin. It's really good...(5 minutes of happiness about the product later)...and I have a bottle right here! Or would you like more so that you can have others in your family try it for 30 days, too? The cost is ____ (insert your retail price) and I'd be happy to take cash or a check. Ok...retail sale accomplished, fast forward 3 weeks. "Patricia, I have felt so much better since I started taking the GoYin prod... More About: Money , Make Money , Product , Quick , Make
Ask Yourself
2007-03-15 17:19:00 There comes a time in most everyone's life when they ask themselves, "Is this what I really want to do with my time?" Life has a way of rolling on, day after day, and due to the demands of job, family, church, and state, we develop a coping mechanism that allows us to put one foot in front of the other, grinding away, getting done what needs to be done.Are we having any fun yet?Not that I believe that life is about consumption or idleness, of even just fun. Nor do I believe that we should suffer in the shackles of our own habits, fears, and disappointments. For those who have it all under control, are chasing their muse, soaring high with wings full, and leveraging their abilities and life experiences to the benefit of others, I say "bravo!" But, then again, they're not likely reading this blog in the first place.No, it's far more likely that you, kind reader, is still seeking to find that financial freedom and life balance that you believe will brighten your day and edify your s... More About: Yourself , Self , Your
What Does GoYin Mean to Me?
2007-03-14 21:02:00 I've been making an effort to write GoYin with the capital "Y" as often as I can remember, in an attempt to emphasize the meaning of the word as I see it. Goyin, LLC is the corporate entity that produces the product, Goyin, and yet there are several reasons why I like to write GoYin.First of all, as one can tell from company materials, the focus in on balance, with a Chinese flair. Many of us are familiar with yin-yang and its place in Chinese Philosophy and correspondingly in Traditional Chinese Medicine (TCM). I'll cover the details of TCM, yin and GoYin in future posts, but for now let me just say that to me the "yin" in GoYin is a reference to balance in life and health. As for "Go", I just figure it means to seek after or move towards.While I suppose that "Go Yin-Yang" might have made for a more complete statement, GoYin works just fine for me. I did notice some confusion exists about the word goyin as used in Hebrew & Yiddish, something that took me back to a former life as ... More About: What , Hat
The Pre-Launch
More articles from this author:2007-03-13 16:03:00 Timing is important when considering when to start a business. A few posts ago I used the example of starting a restaurant and publicizing that it was open. There is a common conundrum when it comes to commencing marketing activities. Start too soon and customers arrive and can't be served. Wait until everything is ready for the customer and you have been paying overhead with little or no revenue. How best to ramp up?Think about a time when you arrived at a dance or a party--on time--and there was hardly anyone else there. Tempting to leave, right? Or, when choosing between two restaurants or movies, which is more indicative of quality, the crowded one or the one that has no patronage?Most of us like to know that we have made a good decision and when others make the same decision it helps us feel better about ours.Again, how best to ramp up a new business so that you are ready for the crush of customers and can quickly achieve that critical mass that is so helpful to achieving stab... More About: Launch 1, 2 |
|
 |
|
 |
