Skatterbox

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Google Reader and Blogging
2007-03-27 17:08:00
I have to say that most of the fun in building out a blog is evaluating the shear amount of plug-ins, widgets, components, ect that you will find available to you. I have to say that I could blog for months on just that topic alone because I must have evaluated over a hundred of them, but I only want to bring the most relevant ones to topic here...so I digress.One that I find particularly cool is the widget for sharing your google reader articles. While you dont actually need the widget - you only need a reader that allows you to create a shared feed and a blog that reads RSS feeds, its actually a great little tool.It allows me to quickly post links to great articles without having to think twice about it. I just click on the shared button and the link instantly appears on my blog in a content area on the right...awesome! For me this is all about the flow of information and any time I can easily share it I get excited!So check out the little gray box on the right for some great con...
More About: Google , Blogging , Reader , Blog , Read

My next big project: Sugar CRM
2007-03-27 16:08:00
Like everyone I am intrigued by open source products. I recently referred my co-worker to Open Office and he has a great post here about his experience.Its amazing to me the power of community and how it ultimately breeds some of the best products we use everyday. I cant imagine what my life would be like without them...the most recognizable of them all being Firefox.So I have come across an open source CRM application called Sugar . I plan to review this product in my spare time since customer relationship management is one of my larger interests. I work in salesforce.com every day and I have to admit that I'm curious to learn more about this free tool.While I am sure that it will pale in comparison to its big brother, I am more curious to see what it is capable of than its limitations. It will be an interesting comparison at the least.Stay tuned and i will have a full review of this application and how it compares to salesforce.com. If you have any experiences with it yourself or ...
More About: Project , Next , G Project

I love Jimmy Johns, and HATE thier website
2007-03-27 14:37:00
I am a huge fan of Jimmy John s. So is my wife, my co-workers, and many family members. After I discovered JJ's it has been very hard for me to go to Subway - their subs are so much better than anything you will find at Jared's old joint.And even better, they deliver.I learned this awhile back when I was complaining to my wife on the phone that I had forgotten my bank card at home and couldn't get lunch. I was going to have to steal someones leftover casserole from the company refrigerator...or die of starvation. My wife informs me that they indeed deliver - so she gives me her credit card info and I proceed online.So I jump on their website to find the location nearest to me so I can get their contact information and have them deliver the "Big John", Gods greatest gift to man.I am treated with what is probably the most horrible website I have seen in awhile. This is God punishment to man.See here for yourself.Graphically it is beautiful. It is full of animation and smooth transi...
More About: Website , Love , Hate , Site

SEO has changed - do you have your game face on?
2007-03-27 04:00:00
So you updated your meta tags a few years ago, maybe some title tags and content updates for good measure. As a result you saw some good results to your search engine positions - and a nice uptick in revenue to go with it. You have been riding the wave of good fortune and basking in the adoration of your superiors - eating up the praise and promotions that have come along with it.Then one day a friend asks you about your company and you tell them confidently "just do a search in google for x, we'll pull right up...". After a brief pause your friend asks you again what company you work for - you tell him and he tells you that someone else is showing up.You frantically open up google and do a search for your company...and like a horror movie where the young woman is about to realize her fate - you belt out a horrific scream, startling your coworkers and the poor friend on the other end of the line..."What happened to my rankings?" you say as you grab you composure.What happened was t...
More About: Change , Your , Game , Face , Have

What is Skatterbox?
2007-03-26 20:34:00
Skatterbox is a simple combination of two ideas. The first being a sandbox which developers typically use for testing their applications. This blog acts in much the same way for me - as a testing ground for all my ideas with the community as my sounding board.The second is that I have a ton of these ideas that need organized. They are "scattered" and I need a place to store them. I love everything about marketing technology and I cast a wide net as far as my interests go. The goal of this blog is not to replace any of the best blogs for a particular industry but to help marketers connect the dots between all of them and become better overall marketers.So I swapped out the "c" for a "k" (scatterbox is already owned - go figure...) and bought the domain name. And "viola" Skatterbox is born.My hope for Skatterbox is that is becomes a resource for the little guy to go to go and compete against the big guy. You don't need a huge marketing department to find success for your business - ...
More About: What , Hat , Skat

About Me
2007-03-26 20:03:00
This is the section of the blog that will be the hardest for me to write because I have no idea what you want to know. Alot of people fill this space with their personal biographies or resumes which I guess makes some sense but is very self serving and isn't really my style.For those people wanting that crap you can look at my Linked In profile.Others will tell you all about their hopes and dreams and carry on about special causes or philisophical missions. I'm not quite that arrogant to assume that you want to know these things either so I will leave them out as well.In thinking about why you would come to this page in the first place gives me great pause. After thinking about it you probably just want a snapshot of the guy who writes the blog and make sure that hes a real person that is qualified and trustworthy.So here it goes...My name is Luke Newton, I currently live in the Indianapolis area with my lovely wife Sarah who obviously settled for less than she deserved when she m...
More About: About