Simon Wakeman - marketing, public relations and diSimon Wakeman - marketing, public relations and diI blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively. Articles
Fancy a job by the sea in Kent?
2007-07-11 00:24:00 Over at Tinderhouse we’re hiring. With exciting in-house projects like MapMyTracks and Tinderhouse Publishing, as well as a varied and established client base, this is a great opportunity for an experienced web developer or designer to join the team. Here are the details: Tinderhouse is seeking to employ an experienced website developer/designer that has a complete understanding of producing accessible XHTML and CSS website solutions. This is a permanent position based in Whitstable, Kent . The successful candidate will work within the existing team to deliver various client projects. The job would include: Working closely with the client to deliver the project to their exact needs; Use of our project management system to ensure the client is kept up to date; Development using PHP/MySQL to create applications for the client whilst; adhering to our existing style and coding standards; and Short- and long-term maintenance of completed projects. The following skills are cons... More About: Fancy
Accepting second best
2007-07-09 22:47:00 Every day on my drive to work I pass a Little Chef restaurant. Around six months ago it had new fascia signs installed, but this one on the front appeared to be too small for the sign it replaced, leaving a fair-sized and visible gap on the left hand side. Since then the sign hasn’t been replaced or fixed up. If you settle for second best on the outside of your business, what does that tell your customers about what goes on inside? branding, customer+experience, Customer experience, little+chef, signage, visual+identitybranding, customer+experience, Customer experience, little+chef, signage, visual+identity © Simon Wakeman - Marketing, public relations and digital communications 2007. | Permalink | 2 comments Want more? Browse my other posts on Branding, Customer experience. More About: Accept
Accepting second best
2007-07-09 22:47:00 What does the outside of a business say about what goes on inside? More About: Econ , Accept
Vive le Tour de France!
2007-07-09 00:18:00 OK, forgive me the continental flavour of the headline…it’s been a good day with the sun shining on Kent. The Tour de Franc e came through Medway and finished with a Brit taking the honours in Canterbury. Throughout the route the race looked well supported, and I was particularly pleased to see good crowds in Medway. I spent the morning watching the pre-race build-up and race itself in Gillingham, at the first sprint section of the race. Aside from fielding phone calls from various council colleagues and keeping tabs on what was happening in other parts of Medway, it was nice to be able to forget about the communications challenges that have gone with the event over the past couple of months and enjoy the spectacle of the world’s largest annual sporting event visiting these shores. The race is preceded by the publicity caravanne - a parade of floats and other promotional vehicles that entertain the waiting crowds. Unfortunately where I was standing they... More About: Tour de France , Vive
Vive le Tour de France!
2007-07-09 00:18:00 Pictures and videos from the Tour de Franc e in Medway. More About: Tour de France , Vive
Le Tour de France - it’s finally here
2007-07-08 00:29:00 It’s been a pretty hectic week, meaning lots of late night working and no time for proper blogging. And the reason for this? The Tour de France Grand Depart has arrived in London, and the race will spend around 20 minutes passing through Medway, en-route to the stage finish in Canterbury tomorrow. Medway Council is one of Transport for London’s partners in hosting the race. It’s been a really exciting experience to be working on an event of this scale, even though my involvement has mainly been focussed on Medway rather than the event as a whole. I first attended a meeting about the race coming to London and Kent back in late 2005, and have been working on it ever since. There have been more media launches than I thought ever possible for a single event, including a huge media conference in Paris last autumn. The main part of our work in Medway has been in the past three months. The geography of the area and the routing through Medway means that we’ve had to ... More About: Tour de France , Finally , Fina
Le Tour de France - it?s finally here
2007-07-08 00:29:00 It's been a pretty hectic week, meaning lots of late night working and no time for proper blogging thanks to the arrival of the Tour de France in the UK. More About: Tour de France , Finally , Fina
Chip Griffin on the new media cocktail
2007-07-04 22:51:00 Convergence and niches are the two main themes of Chip Griffin ’s new e-book “The New Media Cocktail “. At 31 pages it’s not a quick read, but it’s well worth the time investment as piece of thought leadership on how the media landscape is changing. Chip talks about how convergence of media channels, professional and user content, applications and content is changing media, and how the power of this convergence will be focussed on niches - potent groups of people with similar interests. You can download Chip’s PDF from http://www.pardonthedisruption.com/NewMed iaCocktail.pdf. Public relations, Social mediaPublic relations, Social media © Simon Wakeman - Marketing, public relations and digital communications 2007. | Permalink | One comment Want more? Browse my other posts on Social media, Public relations. More About: New Media
Chip Griffin on the new media cocktail
2007-07-04 22:51:00 Convergence and niches are at the heart of Chip Griffin's explanation of how the media landscape is changing. More About: Media , Cocktail , New Media , Cock
What does the Unfair Commercial Practices Directive mean for marketing and
2007-07-01 19:51:00 I've been wading through consultation papers on a new UK law that could affect marketing and public relations people by April 2008. More About: Marketing , Commercial , Unfair , Comm , The U
What does the Unfair Commercial Practices Directive mean for marketing and
2007-07-01 19:51:00 Earlier this year I wrote about a European directive that’s being enacted into UK law by April 2008. The directive is called the Unfair Commercial Practices Directive and the UK government is currently running two consultations on its implementation in the UK - through the Office of Fair Trading and the Department for Trade and Industry. To put it very simply, the directive aims to stop businesses treating consumers unfairly. It seems to act as a blanket back-up to many existing laws that protect consumers (such as the Consumer Credit Act, Sale of Goods Act). Buried deep in one of the consultations (p46) is a list of 31 practices that are deemed unfair. These practices won’t be ones that are practiced by reputable marketing and PR practitioners. They include dodgey things like: Falsely claiming that a product is able to cure illnesses, dysfunction or malformations. Or how about.. Explicitly informing a consumer that if he does not buy the product or service, the trader?... More About: Marketing , The U , Merc
Statistics, research and analysis round-up - w/e 29 June 2007
2007-06-30 22:51:00 A round-up of statistics, analysis and research that I spotted this week. More About: Research , Analysis , June , Round Up , Statistics
Statistics, research and analysis round-up - w/e 29 June 2007
2007-06-30 22:51:00 Effectiveness of adverts on different types of website Research by bluelithium into effectiveness of advertising inventory on user generated content (UGC) sites and non-UGC sites. Non-UGC sites appear to convert better, which comes as no surprise as companies need to engage more cleverly on UGC sites and in social media than just placing advertising. Discovering more about “digital mums” Some interesting data and information about women with children and how they use the internet. Social media adoption in Canada Use of social media has doubled in the last six months in Canada. Women are driving the increase. 16% of Canadians with web access have downloaded full-length movies in the past month. UK adspend on the up Spending on press, TV, radio and direct mail fell, with the overall growth being driven by online, cinema and outdoor advertising. Online adspend rose 42% compared the same period in 2006. Loyalty among social network users Many social network users keep pro... More About: Analysis , June , Round Up , Statistics
Why PR people should care about social media
2007-06-26 23:52:00 David Phillips explains why social media is so important in public relations. More About: Social , Media , People , Care
Ramblings on Facebook, social networking and the future
2007-06-24 23:11:00 Facebook is everywhere at the moment, but what's the future for the many new social networking sites launching every week? More About: Social , Social Networking , Networking , Future , The Future
Statistics, research and analysis round-up - w/e 22 June 2007
2007-06-22 22:58:00 A round-up of statistics, analysis and research that I spotted over the past fortnight. More About: Research , Analysis , June , Round Up , Statistics
Looking back at the CIPR Northern Conference
2007-06-22 15:50:00 I presented at the CIPR's Norther n Conference in Newcastle yesterday and enjoyed the opportunity to find out about PR in the north-east. More About: Back , Look , Ferenc
Inside Innocent
2007-06-21 23:00:00 David Taylor's been inside Inno cent HQ and has some interesting observations on what he saw. More About: Inside
Unlocking the power of information
2007-06-15 09:19:00 The government has a lot of data. How can it use it for to help improve public sector communications? More About: Information , Power , Form , Format , Lock
A sound bit of branding theory
2007-06-15 00:11:00 James Hammond is a man with some interesting theories on branding. I went along to hear what he had to say. More About: Branding , Sound , Theory , Theo
Sponsored events - Summer 2007
2007-06-13 23:44:00 I always like a challenge, whether it's at work or in my spare time. This summer I?m cycling 56 miles and running my first marathon for charity. More About: Events , Summer , Sponsored , Vent
Quote of the day
2007-06-12 07:59:00 Quote of the day from Gavin Hilton (Planning Director, WWAV Rapp Collins) More About: Quote Of The Day , Quote , The D
More on weather and the web
2007-06-07 09:30:00 My post last week on the influence of weather on web traffic attracted the attention of self-confessed weather nut Andrew Bond from Metcheck. More About: Weather
Chewing the new PR fat once again
2007-06-06 22:34:00 I spent yesterday up in London at a Delivering the New PR conference once again. More About: Once Again , Once , Chewing
Is the Innocent brand losing its magic?
2007-06-06 22:11:00 The UK smoothie brand is starting to move away from its core brand values. What impact will this have on its business? More About: Magic , Innocent , Brand , Inno
Dealing with salespeople at work
2007-06-05 02:13:00 One of the less enjoyable parts of my role heading up marketing and PR at Medway Council is the endless stream of salespeople who want a slice of my time. More About: Work , Ealing
London 2012 brand launch - the aftermath
2007-06-04 23:26:00 It's been an interesting day - having been at the launch of the London 2012 brand this morning and then getting home this evening to read the reaction to the new logo online. More About: Launch , Brand , Erma , The A
First thoughts on the new London 2012 brand
2007-06-04 13:25:00 Some initial thoughts on the new brand identity for the London 2012 Olympic Games and Paralympic Games unveiled in London today. More About: Thoughts , Brand , New London
So here it is - the new London 2012 logo
2007-06-04 12:39:00 A first look at the new logo for London 2012 More About: Logo , New London
London 2012 brand to be unveiled this morning
More articles from this author:2007-06-04 11:34:00 I'm live blogging from the Roundhouse in Camden (London ) this morning at the launch of the new brand for London 2012 Olympics and Paralympics. More About: Morning , Brand , Veil 1, 2, 3, 4, 5, 6, 7 |
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