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GopherX.net Launches Cadillac Series ? Team Leader
2008-06-11 01:48:00
From the same people who brought you Tights and Fights, and The Retired Porn Producer, Team Leader is now online and ready for the public. Check out the entire series at www.team-leader.com.If you are familiar with GopherX.net productions, you are in for a real treat as this show is a mile high in terms production value and storytelling. It?s the coming of age story of two slackers who are thrown into a life of corporate responsibility when their Team Leader commits suicide at her desk. This dark comedy runs 50 minutes across 12 episodes. The series has already been sold for broadcast in Canada and is online of everyone to see. Look for it anywhere you watch video.?It?s a fun story, pretty ambitious for the internet, definitely a series to check out,? says Christopher Guest one of the series? producers. ?Our other projects have done well online, but we are really excited about this one because it raises the bar on internet productions to the level of Television.?The series is ...
More About: Series , Cadillac

Tobemogul Cracks the Definition of a Video View
2008-05-24 05:57:00
What is a view? That's been a big question for the past two years. Tube mogul did the research and cracked it. Check it out:http://www.tubemogul.com/research/ind ex.php?r=6
More About: Video , View , Definition , Meta

Tubemogul Owns Video Deployment and Analytics on the Web
2008-04-19 18:38:00
So if you are a video producer trying to make a buck on the online video game, you need to stop reading this email and immediately surf over to Tube Mogul's Video staging and analytics service. There is simply not other way to stay on top of all the various video networks. Six months ago all video producers were visiting each site (from YouTube to Revver) counting up views by hand. Well close excel because TubeMogul has you covered.So I'm sure you have two main questions, what does it do and how much does it cost. Well you'll be happy to know that their root service is free to use for any producer big or small. And those root services include:- a staging area for you to upload your videos once before deploying them to up to 12 video sharing sites. You get 200 deployments a month.- viewership tracking for shared videos by site, video or by groups of sites and videos. Graphical and chart reports. - promotion options including codes, bookmarking links, and direct link urls.It...
More About: Analytics , Deployment

Player Review: Revver
2008-03-06 20:26:00
Those of you who have been working with Revver ?s video player and advertising network, will know how powerful the service?s syndication tools are and the upgraded Revver player puts it back on top of the online video game (at least now that Stage6 has closed its doors). The new player was release a couple of months back, first on their site then on the sites of their content producer?s and syndicators.Be for we examine the benefits of the new player, its worth mentioning that 2007 was a difficult year on many fronts for Revver. Unable to sell enough advertising to properly service their massive video library, Revver abandoned their sales effort and turned to third party ad networks (first Adbrite, now Google Adsense). At the same time ad value for ?video? and video related keywords fell sharply across the web making it very challenging for producer to create a higher standard of short form production.The new player, and its slick black skin, incorporates a number of functions fou...
More About: Review , Player

Stage6 Goes Dark, and Google Big Oversight
2008-03-06 19:41:00
Feb 29th was a sad day for video piraters and the mass viewers of Stage6's high quality video format, when the service went dark after a 6 month effort to sell the one of a kind video sharing site. What made Stage6 so good? It was the DIVX format and its embeddable player.Back in the days of Kazza and other peer-to-peer file sharing networks, DIVX was crowned king of video for making it possible to fit a feature length movie on a single CD. The company's main business model exploded world wide, as it found an army of eager hardware manufactures to license the format for their devices. Today divx is found everywhere from DVD players to handheld devices and mobile phones, which is why Google missed the boat not acquiring the service and its technology.For all the great aspects of YouTube, the video player?s quality is far below that of Stage6. Even when DIVX is used to upload content to YouTube, the encoding to flash leaves a lot to be desired. Without Stage6 will divx remain the...
More About: Dark

Player Review: Blip.tv
2007-12-29 05:54:00
Blip.tv has so many great features and vision for internet video, we at the T-Cast want so much to love them. But they aren't making it easy.The user profile dashboard seems simple enough until you try to navigate, menu items come and go, and loop you around. On some screens you have two menus one in blue one in grey with the title "Express Goodness". Its all really not intuitive.But our main complaint is with the Playlist/Showpage organization of the videos. Your show page plays most recent to oldest, which isn't great for most shows. If you use the syndicate feature at the top right, you can get embed code that reverses the order. But you better have uploaded them in order because there isn't any way to change it later. You'd think this would be where a playlist system would step in, but no. And that isn't its only shortcoming. To load the playlist with videos you have to go to each video and add it to the playlist. Once you have them all in there , you can adjust n...
More About: Review , Player

Comming Soon! Reworking of the Caster sites
2007-11-29 03:06:00
So the three simple click fiction video directories are just costing to much and as Canadian operators we don't have access to YouTube's video advertising network, so we are reworking the three sites into blogs that will catalog and promote fiction based comedy, drama and science fiction. Each posting will provide links to the series collections and websites, and include a sample video. If you would like your fiction based or character driven comedy, sci-fi, or drama. Please email - contact @ comedycaster.com -
More About: Sites , Caster , Aster , Workin

The Good, The Bad and the Ugly of Internet Video
2007-11-07 07:01:00
YouTube - www.youtube.comThe Good - YouTube is the king of traffic and community. It has basic syndication tool with a strong viral player that can be embedded and syndicated.The Bad - YouTube still doesn't have a revenue vehicle that every content producers can tap into. There the beginnings of such a development, but its focused on syndicators not producers. Only US syndicators can access the program by linking their Adsense account to there YouTube accounts. A small number of premium producers have access to the other side of the YouTube ad network as a bata pilot that has continued for over a year.The Ugly - Pirated content galore, and piles of poorly organized videos makes the whole site a mess. Even with Google's "King of Search" muscle, you can't find anything specific and end up floating around hoping to find stuff.Revver - www.revver.comThe Good - Revver has the best syndication tools on the market. You can distribute in flash and quicktime over open API generate...
More About: Video , Internet , Meta

Producer's behind the T-Cast Network Launch New show!
2007-10-27 20:50:00
See it here first, then watch the rest of the series in the coming weeks at www.tightsandfights.com
More About: Show , Network , Cast , Launch , Producer

Captain Euchre is Fighting Crime... without a Full Deck!
2007-10-24 03:44:00
Tights and Fights, An Innovative New CanadianComedy Series, Launches October 26!(Toronto, ON) Soon to be airing on Movieola?The Short Film Channel (www.movieola.ca), the short form, multi-platform comedy Tights and Fights will be available for viewing online starting Friday October 26, 2007, at www.tightsandfights.com.Tights and Fights is a fictional video diary of the ups and downs (and sideways) of a Canadian super-hero, Captain Euchre (played by writer/producer Scott Albert). Once a highly ranked player on the professional Euchre circuit, Captain Euchre now fights crime using a Euchre card deck which was exposed to mysterious cosmic radiation! Using his webcam, Captain Euchre keeps us updated about his daily life ? whether he?s bogged down in meetings with Ronin Force, fighting Librarian Marm or the Salad King, or dating Dynagal, each hilarious episode contrasts the comic book clichés of being a super-hero with the frustrations of modern life.Created expressly for the demands of ...
More About: Crime , Fighting , Full , Deck

Links for 2007-10-19 [Digg]
2007-10-20 07:00:00
How To Hotwire a Uterus! Uterus hotwiring is an experimental new technique developed by top reproductive surgeons to allow women who cannot conceive a chance at giving birth. This revolutionary new procedure is not only very expensive, but also not covered by most insurance policies, therefore putting the procedure out of reach of most people
More About: Links , Digg

Links for 2007-10-18 [Digg]
2007-10-19 07:00:00
Veoh Player: One step forward two steps back Review of the Veoh player and distribution technology.
More About: Links , Digg

Results on Binkx Adhoc Network
2007-10-18 19:53:00
So the results are in on how the Blinkx Adhoc network operates. Although the process for adding the ads and posting the ad enabled video is simple and easy, there is a major problem with the amount of communication from that goes on between the network and the site while the page is loading, causing a major load time delays.As for payout, you'll get somewhere between 3 and 4 cents per click. Not bad considering the starting price for advertisers on the network is 5 cents.Another issue is that some of the video posting sites will actually strip out the ads before displaying the video on their site making it a lot less "viral" than other networks.All in all, its a interesting development that may be suitable for sites with only one video per page, but is not viable for video centric blogs that will display a number of videos at once.
More About: Results , Network , Result

Links for 2007-10-14 [Digg]
2007-10-15 07:00:00
Blinkx AdHoc a Strong Alternative to Video Ad Insertion A great analysis of the opportunities presented by the Blinkx AdHoc advertising network. See examples.
More About: Links , Digg

Blinkx AdHoc a Strong Alternative to Video Ad Insertion
2007-10-14 07:52:00
Looking to squeeze a bit more advertising into your shared video offerings. Blinkx has a new easy solution, but does it work? Blinkx is taking a different approach to their video advertising network. They are auto inserting contextual advertising into the shared embedded video from other hosting sites like YouTube, Revver, and Veoh. The process is so simple. You sign up for an account, which only requires your email address, a password and your paypal email. Then copy and paste the embed code from your favorite video hosting site and presto, Blinkx gives you a new embed code that will drive their advertising. You can choose to have the ads float over the top of the video or above video all together.Blinkx states that the ads come from a variety of third party advertising networks providing CPM, CPC and CPA advertising, as well as Blinkx's own advertiser network which offers cost-per-click starting at $0.05. They don't say how much of that will end up with the publisher, b...
More About: Video , Alternative , Strong , Native

Veoh Player: One step forward two steps back
2007-10-08 21:07:00
Even with rumors falling viewership, Veoh remains a viable player in the internet "shared video" market. And with the release of a sorely needed tech upgrade they are signaling a plan to continuing with the "Branded Player " model that is behind those quickly sinking statistics. No one really needs another "video player" to install on their system, and although the upgraded "Veoh Player" is a substantial improvement over its former offerings.For those of you who watch pirated video on sites like TV-Links, will have noticed that a few months ago Veoh changed the playback of a large portion of their content to a 5 minute preview model, where you can watch 5 minutes then you have to load up the "Branded Veoh Player" to watch the rest. Now this was a pain because the old player forced the download of the entire video before playback, now you can stream the video in the player.The main strategy that has allowed Veoh to remain viable has been its strong industry relationships. Those re...
More About: Back , Step , Forward

Two Big Changes in the World of Video Advertising
2007-07-22 22:44:00
So this was a big weekend for online advertising. On Friday Revver announced the start of their pre-roll CPM ad delivery program, and over the weekend Google opened its CPA network to more users including the T-Cast Network.For those of you who don't know what all the acronyms are all about, don't worry we were all there at some point. CPM is "cost per 1000 impressions" meaning it pays the publisher every time its seen 100 times. CPA is "Cost Per Action" meaning it pays the publisher when the viewer clicks the ad, goes to a site and completes some action. CPA pays better but is harder to convert, while CPM pays poorly but consistently.Sites like AtomFilms have been using pre-roll ads for years, but with viewer attention spans so soft, Revver went with the video first approach. Pre-roll CPM changes all that.Revver's pre-roll CPM program is a divergence from its traditional business model and they are going to great lengths to insist that the ads will remain non-obtrusive. The p...
More About: Video , World , Advertising , The World , Chang

Content Update: ComedyCaster
2007-07-21 03:54:00
ComedyCaster has added the very original series, The Future Dead to its directory. This reworking of indy short films into a sketch like series with high production value and entertaining stories. Check out the first episode, then watch them all.
More About: Content , Update , Tent , Aster

Links for 2007-07-17 [Digg]
2007-07-18 07:00:00
Podcasting for Revver Ad Delivery Interesting article about the effectiveness of podcasting with advertising.
More About: Links , Digg

Links for 2007-07-14 [Digg]
2007-07-15 07:00:00
Revver the next Google purchase, or maybe Stage6? An interesting perspective piece about the current video ad wars
More About: Links , Digg

T-Cast Content Update: Entertainment News
2007-07-13 20:27:00
T-Cast producers have compiled a list of relevant news material and added a player to the site to syndicate that news. News feeds are provided by The News Room, and displayed on the T-Cast News Page.Enjoy.
More About: Entertainment , Content , Update

Revver the next Google purchase, or maybe Stage6?
2007-07-13 02:34:00
Google has build an empire on buying up the best innovations and integrating them into a vast advertising network. Providing free content and making billions for it. In a lot of ways Revver has what Google wants, a better player, CPC based auto insertion ad technology, and a pile of copy-right responsible content.At T-Cast, we like the Revver model and wish them success. But there are problems with the things as they are. There is still no analytic reporting for video syndication and the revenue from those clicks is not broken down for either the syndicator or the content producer. Value of clicks are falling, but then are still better than most of the adwords content market with pay-per-click of $0.12 to $0.27.It would seem to be smarter for the content producer to sell their own advertising, and the T-Cast producers asked Stage6's Divx support team for just such an opportunity only to be disappointed with the response. No question that the Divx authoring software is the bes...
More About: Google , Purchase , Googl , Hase

Content Update: ComedyCaster and DramaCaster
2007-07-05 21:32:00
We have added two very exciting shows to our directories. Prom Queen a teenage drama about getting ready for prom night, promises some big surprises for the big night.Online Videos by Veoh.comAnd Snowmen Hunters! A crazy comedy/reality tv spoof will surely teach you a few ways to hurt yourself. Don't try this stuff at home.
More About: Content , Update , Tent , Maca , Dram

Podcasting for Revver Ad Delivery
2007-05-01 03:02:00
There is no doubt that podcast and rss distribution can drive a show's viewership, but is it effective ad delivery? RSS tracking from Feedburner.com is a great way to understand your podcast or blog viewership, and revver files are supported by iTunes and most podcast directories which provides a turn key solution to hosting and syndicating video podcasts. But in our experience the powerful distribution combination, does not convert advertising clicks in an effective way.For our original production, The Retired Porn Producer's Guide to... we have many methods driving viewership.Podcasting Our podcasting feed is directed to Episode 5 (the latest episode) of the series, which downloads (or as Revver puts it "views") when the podcast is subscribed to. Roughly 30% of those go on to download another episode and 10% download them all, but in general podcasting drives 30% of our daily viewership. That episode however has performed poorly over the last month with a click through rate o...
More About: Casting , Elive , Liver , Deli

Content Update: ComedyCaster
2007-04-29 06:13:00
So catching up on the random clip side of the site, we have syndicated 10 great short films that where lost in the pile called Youtube. If you have a short film that you'd like promoted contact us.Check out the new clips!
More About: Content , Update , Caste , Tent , Caster

Producer Tip: Short is King!
2007-04-21 21:48:00
If you're a film director you really want to be able to "get your vision out" but there is always that producer standing behind you saying, "do it faster and cheaper". Well if your producing or directing for the internet there is one more demand on that list. Make it short! On the internet short is king.One of the goals of the T-Cast Network is to get a real grasp on how to create and market fiction based internet video. And then bring that knowledge back to producers and the community at large. We use a number of services like Revver reports, Google Analytics and Feedburner tracking to make observations in our "Prod ucer Tips" stories.So...Lesson Learned 1 - Short is King !In our original series The Retired Porn Produce r's Guide to... we have four episodes:Blogging- 2 minutes, completes views 11% , converts clicks 3% of the timeOffice Meetings- 2 minutes 20 seconds, completes views 13%, converts clicks 0.7% of the timeWater Cooler Chit-Chat- 3 minutes, completes views 10% ,...
More About: Producer

Content Update: ScifiCaster
2007-04-19 05:44:00
Poking the Eye of the Storm is a crazy serialized 'B' film, perfect for your inner geek.More Sci-Fi to come!
More About: Content , Update , Caste , Tent , Caster

Content Update: DramaCaster
2007-04-18 07:05:00
Chasing Windmills a internet soap opera is now on DramaCaste r.This is the overture of the second season of Chasing Windmills, in which new characters and plotlines are introduced.
More About: Content , Update , Tent , Maca

Service Update: Revver
2007-04-17 19:12:00
The aggregator of clicks which drives the reporting system on Revver .com, seems to still be behind by about 12 hours. Clicks have returned to normal, and view counts seem to reflect marketing efforts and measurable feed/site activities. Hopefully the clicks will catch up in the next few days. One other change, click that once generated $0.30 are now only getting $0.27 . No comment about any of this has been posted on their blog. With the validity of reports so importent to advertisers, revver is likely trying to handle things quitely. As a poblisher and syndicator, the T-Cast Network is going to give them a few more days to sort it all out.
More About: Service , Update , Vice

Content Update: ComedyCaster
2007-04-16 00:23:00
We have three new shows for you on ComedyCaste r including this one:That's right, it stars a dog named Jett. Check out the rest of the series.
More About: Content , Update , Tent , Caster