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Makaan.com Ad and Indian Online Real Estate Market
2008-05-07 20:57:00
Despite all the Web2.0 hype Jobs, Travel and Matrimony are the only internet companies in India who have been successful and now its Real Estate industry which is next target of these Indian Internet majors.The jobs market which shifted majorly from print to online has inspired these companies and the intent is to do the same to real estate market and if the jobs market was 500-600 crore the real estate market is even bigger with an estimated up to 900-1000 crores being spent in print.However there are problems ranging from the fact that the real estate industry and the people in it are not very Internet savvy and as professional as the people in jobs market to get them to migrate to online is more difficult and loads of competition Magicbricks, 99acres, Makaan.com and Indiaproperty.com all are fighting for this pie. Almost all of them are advertising all over the internet so how to differentaiate and Makaan.com which is held by People's group already behind the successful Shaadi...
More About: Real Estate , Real Estate Market , Market

193 Creative marketing Ideas
2008-05-07 20:46:00
Looking for some unique, low cost marketing ideas especially for small business than why don't you consider Sam Decker's list of 193 Creative marketing ideas embedded below if you do manage to read through you will find some of them to be quite interesting (via Brand Autopsy) 193 Creative Marketing Ideas - Upload a doc Read this doc on Scribd: 193 Creative Marketing Ideas

Nike take it to the Next Level Ad
2008-05-06 21:37:00
I always enjoy advertising of Nike which really takes advertising to another level. Nike just released the full version of a spot for the upcoming UEFA 2008 European Championship football. The 'Take It To The Next Level' commercial is directed by Guy Ritchy and shows a first person journey through several teams and players, including Ruud van Nistelrooy, Wesley Sneijder, Cesc Fabregas, William Gallas, Wayne Rooney, Cristiano Ronaldo, Marco Materazzi, Zlatan Ibrahimovic, Nani and Arsene Wenger.It shows a dude playing football, being part of the action itself and is shot innovatively in first person which makes it really interesting after all which football fan hasn't always dreamt of being part of the action? This is really a truly viral ad garnering 600,00 views in only 10 days of release on Youtube enjoy the adRelated Reads: Nike & Social Community MarketingDiscovery Channel I love the World ad

Presentation on Nokia's Strategy and the future of mobile web
2008-05-05 20:00:00
There is lot of hype about the mobile web and how mobile is now the 4th screen after TV, Computer and Cinema Halls but there is lot of confusion regarding how this will happen and ways to take advantages of it. Nokia being the leader in mobile space has been the loudest champion of this cause according to them among Nokia users Two thirds are "storing and sharing communities of music" . Half are playing games, and half are browsing the web. The people who are leading this usage are, well, what Nokia calls 'Technology Leaders' - people who actively seek out new mobile apps and services. According to Nokia all over the world only 12% usage of phone is for voice and 37% for messaging. It is market insights like these that has led to Nokia 's launch of Ovi and here is embeded an interesting presentation from Nokia in which Nokia outlines its vision for the mobile web and Ovi delivered by Anssi Vanjoki, Executive Vice President and General Manager of Multimedia, NokiaRelated Reads: ...
More About: Mobile , Strategy , Future , Mobile Web , The Future

The Difference Between Marketing, PR, Advertising, and Branding
2008-05-04 20:23:00
Rather than writing hundreds of words about it lets leave it at these images to explain these concepts (image courtesy Neutron LLC )
More About: Marketing , Branding , Advertising , Difference

Cola Wars Hit Youtube Pepsi Spoofs Thums Up
2008-05-02 14:51:00
After Coke recently made a mockery of Pepsi 's 'Youngistan' campaign with 'Sprite spoof ', Pepsi is now hitting back with a spoof of the 'Thums Up' campaign that featured actor Akshay Kumar but the interesting point is releasing of the ad for this spoof on Youtube before releasing it to mass media. Pepsi is in the midst of a huge ad campaign following up its couple of Youngistan ad camapigns with Ranbir and Deepika with IPL Dhoni's Rajnikant spoof ad and so was unable to release this campaign on TV and JWT the agency handling pepsi's account decided to release this ad on Youtube.Soumitra Karnik, creative head on the Pepsi account at JWT says ?It is more than a spoof as Youngistan is an attitude and here to make a statement. It also represents the old-versus-new tussle, and that prompted us to go in for a new format, given the constraints?Though Youtube was used because of constraints still it marks a trend in first time use of online social media for pure brand advertising ...
More About: Wars , Cola , Spoofs

Online Marketing Trend: Behavioral Targeting
2008-05-01 20:50:00
Most of the people are aware about Google's Contextual targeting and its success but less is known about as successful and much controversial Behavioral Targeting which is how major ad networks like Google owned Doubleclick and large publishing networks like Yahoo are successfully targeting visitors with their display ads. Though it has been around for a while the recently released study from Marketing Sherpa shows Behavioral Targeting is finally making inroads generating next best results in terms of Return on Investment to contextual advertising.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made (which is found using tracking cookies) to select which advertisements to display to that individual.There are primarily three kinds of Behavioral Targeting1. Based on website/web page visited.This is how ad networks do Behavioral Targeting in this case behavioral segments are dev...
More About: Online Marketing , Online , Trend

M S Dhoni turns into Rajni for Pepsi
2008-05-01 10:34:00
Nobody can match Pepsi in terms of celebrity power and they have suddenly changed track and decide to ride the IPL wave getting Indian Captain and youth icon M S Dhoni to act in Rajnikanth and Om shanti Om style for their latest ad which is really funny but the tag line still continues to be "Yeh hain Youngistan meri jaan" pretty much their usual strategy grab a bollywood or a cricket celebrity and gain lot of attention but have to admit it this spoof is good.Watch and laugh with this funny adRelated reads:IPL ads, websites and PromotionPepsi's Faboulous Online campaign for Youngistan

Lenovo takes on Apple with Macbook Air parody Ad
2008-04-30 19:36:00
Some time back Steve Jobs released MacBook Air the world's thinnest laptop which left many people gushing .Now Lenovo has hit back with a smart parody and really hits Apple besides promoting its own X300. According to Fake Steve, it's been sent around to component suppliers and contract manufacturers in China wonder how the reaction will be but its definitely a hit on Youtube with nearly 180,000 views pretty good example of how to hit where it hurts take a look and enjoy the ad
More About: Technology , Parody , Macbook

MotoYuva W270 New ad campaign
2008-04-29 20:15:00
Motorola which is struggling internationally is banking a lot on Motoyuva series to entice the youth and gain in India and hence comes yet another phone and yet another ad. The idea has been to create a phone with very basic features which looks cool hence the flap and can play music and price it low to entice the youth and then follow it up with cool humorous ads. This strategy is an attempt to capture the mass Indian market one who won't be able to afford the MotoRazr but would like to have similar kind of phones take a look at specification of Motoyuva w270 hereThe advertising is definitely working in creating interest with the last ad for MotoYuvaW230 being well received. This time around they are extending Motorola's positioning as " Phones for the Young" and continuing with the flavor of the season called Youngistan targeting the young. The ad features a familiar father son story about which i had already debated earlier but in addition there is the attempt to create "oh t...
More About: Campaign

Innovative Guerrilla Marketing: Star Plus for Panchvi Pass
2008-04-28 20:23:00
This week saw the launch of Star Plus 's Shahrukh khan hosted "Kya Aap Panchvi pass se tej ho " which is based on the international Mark Burnett format ?Are you smarter than a Fifth Grader?, where school level questions are put to adults from all walks of life. What is more impressive is the guerrilla marketing put in to promote this show wherein young men were hired to plonk the paper cups shown in the picture on to the cars stuck at Mumbai traffic signals. Now these paper cups seem like they would fall off once you start to move so nobody is likely to remove them however once you start moving you actually are shocked by the fact that these cups don't fall and the reason is that it is attached to the car by magnet at the bottom of the cup and by now the customer is hooked to this thing and goes on to read the message which says ?Magnets Stick to Iron?, below which is the note ?Std V, Science? and also a message there informing that India?s Biggest Show ?starts tonight at 8 pm...
More About: Marketing , Guerrilla , Pass , Guerrilla Marketing

MS Dhoni Brylcreem Ad Campaign
2008-04-28 17:45:00
Indian Captain MS Dhoni is smart and stylish and represents the new aggressive face of small town India and his ever changing hairstyles makes him a good brand ambassador for Hair Gel which as part of male grooming category is one of the fastest growing categories and has lot of brands like Paras's Set Wet, Marico's Parachute and Godrej Sara Lee's Brylcreem vying for attention. I like the tagline of the ad "Style is for everyone" and the campaign's intent seems to reach out to small town India and tries to communicate that hair styling for youth is an expression of their attitude & personality.When I first saw this ad it caught my attention because of MSD and then with great execution it brought a smile to my face at the end. However when I got down to searching for the ad on Youtube I only remembered MS Dhoni and Gel but had no remembrance of the brand which makes me wonder whether celebrity endorsers remove the attention from the brand and this debate has been the focus of...
More About: Campaign

Startup Marketing: Metrics and Analytics
2008-04-27 20:58:00
Webyantra is pointing out a sad case of an Indian web2.0 startup who struggled to market his startup online despite spending 30,000 bucks on Google adwords and Rediff. This highlights the importance of analytics and trying to track a Return on Investment on every marketing campaign especially when you are a startup. The needs of a startup while marketing are quite different as compared to bigger brands and so this presentation about startup marketing at the recently held web2.0 expo becomes important. This presentation talks about how the general business model of a web2.0 startup is usually to get users through marketing then retain them and strive to increase their usage and then convert Users/ Usage into revenue. This simple business model is hard to execute but this presentation actually smartly develops a 5 step model Acquistion, Activation, Retention, Refferal and Revenue and highlights key metrics that should be monitored for Startup marketing.In case you are looking for W...
More About: Marketing , Metrics , Analytics

Technology Trends : The future of web2.0
2008-04-27 19:40:00
From April 22 to 25 the Web 2.0 Expo San Francisco 2008 was held where lot of people gathered together to discuss the future of Web and the related technologies that will drive its growth.Web2.0 is actually a marketing term it and was supposedly coined by Dale Dougherty during a meeting between O?Reilly and Associates (a computer book publisher) and MediaLive International (an event organizer) as a marketable term for a series of conferences. However this term gained huge popularity as a way to describe the evolution of the web. Times are changing though Yahoo, one of the major players in the Web 2.0 space, stands on the brink of being acquired by Microsoft, there are daily launches of cool web2.0 startups which struggle to gain traction and ad revenue and whose best bet remains in getting acquired by bigger cos like Google and so this juncture becomes important to determine the evolution of the web.There are many interesting insights that came out of the conference about the curr...
More About: Technology , Trends , Future , The Future

Online Advertising in India : BFSI sector set to increase spending
2008-04-25 19:15:00
Business standard is reporting on how banking, financial services and insurance (BFSI) segment are steadily embracing Online advertising and how BFSI clients have managed to get up to 40 per cent of their total business leads from digital advertising. This segment accounts for almost 35 per cent of the total online ad spend in India the largest spender on online marketing after travel at 50 per cent.Now the article doesn't clears the fact that instead of display advertising it is actually Search Marketing where this sector focuses on and its majorly insurance sector which has seen the highest success. Google India says search volume for insurance is steady and high throughout the year ads are targeted when user is in transaction mode while searching for an insurance policy user is more likely to click on the ad and then convert into sales lead which is the basis of SEM and hence works very well for insurance companies and banks trying to generate sales leads.The article also quotes...
More About: Advertising , Online Advertising , Spending

Youngistan and Pepsi's Online Marketing Campaign
2008-04-23 19:58:00
Pepsi has taken the whole Youngistan concept to a whole new level online First came the Youngistan Ad then the show Wassup Youngistan with MTV India and now a whole virtual world of Youngistan. For the Youngistan Camapign they have created a whole microsite depicting Youngistan as seen in the pic what's more is the presence of Pizza Hut, PVR and MTV in this microsite all of whom are actually youth brands and that might be the reason for this cobranding exercise. The virtual Youngistan offers mobile theme downloads, offers personalized Youngistan Pizza Hut cards offering discounts, offers Youngistan tips in the pathshala( school) and offers look at Pepsi ads.Pepsi has a pepsizone at Yahoo India which they had utilized very well during their Mycan Marketing campaign which garnered nearly 4 million pageviews during campaign period for them and they have used the same microsite again. Overall its a brilliant effort to build a community around the brand Pepsi and is a great use of inte...
More About: Online Marketing , Campaign , Online

Parachute Aftershower ad camapaign
2008-04-23 07:45:00
Male grooming products is a hot market and one of the fastest growing in India especially in Organized Retail arena and a lot of companies are looking at it for growth and Marico has extended its Parachute brand into this arena. It has launched Parachute Advanced Aftershower which is a styling cream for men and I quite liked the ad which features Yuvraj Singh and Sreesanth. It makes use of personalities of both the celebs with Yuvraj acting cool and Sreesanth acting wild. It has also experimented with advergaming by creating a gully cricket game with Zapak.The game has Sreesanth bowling to Yuvraj and the objective of the game is to score as many sixes in 30 balls.Since it is a brand targeted at young males who usually enjoy gaming had they get the game right they could have developed good synergies and hence advergaming was a good option for them. For the moment enjoy this ad which is really funny and has Sree trying trying to improve his image

Guide to Viral Marketing by Facebook
2008-04-22 14:11:00
Facebook has published a list of best practices titled "Insider's Guide to Viral Marketing " which contains helpful hints on how to make your presence on Facebook go viral. This is not a generic guide to viral marketing but is rather a guide on how to utilize Facebook for marketing purposes with tips on using Facebook ads and use of Facebook pages. Overall this doc is by itself a great example of how to do viral marketing and reminds me of Marketing Guru Seth Godin's initial strategies to establish his name over internet virally with stuff like free ebooks this doc has already spread virally on the net and will get Facebook's ads some much needed attention.According To Facebook the key strategies for going viral on Facebook areMaking Business Personal by showcasing human element of the business Regularly adding engaging and useful contentLetting fans participate in the conversation by harnessing power of news feedsAdding applications which have synergies with the businessExpan...
More About: Viral Marketing , Facebook

HCL Technologies latest Ad campaign
2008-04-22 10:34:00
HCl has launched a new ad campaign for themselves in order to boost their poor brand value in India. Some time back HCL had created a brand campaign in which they foolishly tried to project that an HCL guy is cooler than an investment banker and was one of the most smug, cocky ad campaign I ever saw. This time they are back with an extension of the i-banker ad campaign and their positioning "Technology that touches lives" with a difference that they focussed more on highlighting HCL's achievements rather trying to prove that an HCL guy is superior. I haven't been able to figure out why the HCL guys are trying to portray themselves as so smug this is not helping their image a case in point being their reputations in top Bschools in India where despite offering whopping salaries of 15-16 lakh they end up being day5 or slot 2 kind of companies and that really highlights their brand image problems. Last time they also did a viral campaign to promote themselves lets see what are they u...
More About: Technologies , Campaign

Bangalore Polticians go for Online Marketing
2008-04-21 17:23:00
India's Silicon valley Bangalore has the highest number of tech savvy people in India and so with the elections just around the corner in Karnatka the politicians have decided to experiment with marketing themselves on the net. Seen was this ad on Rediff for JDS during IPL twenty twenty however this seems to be experimental only as the landing page was not really created. This was done using Rediff p4c classifieds which is how Rediff takes in textual cpc ads and is usually meant as an alternative to the more popular Google Adsense in India. This shows encouraging signs for growth of internet advertising in India.
More About: Marketing , Online Marketing , Advertising , Online

Discovery Channel wonderful ad I Love The World
2008-04-19 10:36:00
Here is a commercial that will bring a smile to your face and has become quite a hit all over the world and the blogosphere enjoy.
More About: World , Love , Discovery , Discovery Channel , The World

Microsoft's wierd Vista Sales Promotion video
2008-04-18 12:52:00
The below video is allegedly being used by Microsoft as an internal promotion tool for encouraging sales of Vista and is so sad that it has drawn flak from the whole of blogosphere. This is an internal Microsoft Vista SP1 Video where a hired Bruce Springsteen band must sings the praises of Vista's SP1 release. Some say it is spoof others say it is real but watever way it sure has got lot of attention do take a look
More About: Promotion , Sales , Wierd

Alpenliebe's Co Branding with You Me Aur Hum
2008-04-18 11:43:00
Ajay Devgan's film "You Me Aur Hum" has been huge in terms of identifying co-branding opportunities and has a string of sponsors but only one brand has been standing out amidst the crowd associated with the movie and that brand is Alpenliebe belonging to Confectionery major Perfetti Van Melle .The television commercial continues the original tagline, 'Laalach Aha Laplap' which is endorsing the fact that once you have an Alpenliebe, the desire and greed for it increases. Alpenliebe originally had Kajol as brand ambassador and now they have just extended their old ad concepts but integrated it quite well with the movie scenes and theme do take a look
More About: Branding

Orkut Apps(Opensocial) premiers in India
2008-04-17 17:07:00
Google's Orkut has finally officially launched its Opensocial based apps program by going live with India which is its second largest user base with nearly 16.91% of user base.You can now add OpenSocial applications to your Orkut profile just like way you add apps in Facebook. Your friends can see list and your interactions get published to your Orkut news feed. The opening up of Facebook and their own platform last year led to stupendous increase in apps and popularity of Facebook and led to a Google led alliance coming up with Opensocial.However the point is that Orkut's success in India has been based upon its simplicity of use but of late Google has been toying with its simplicity by adding lots of Facebook like features at the risk of alienating its users. Google has integrated Youtube earlier with Orkut by allowing users to add videos which according to them increased Youtube's India traffic 1000 times. The problem however has been that Orkut has been peaking of late and Go...
More About: Premiers

Chevrolet Spark Innovative Viral Campaign
2008-04-15 09:52:00
Interactive marketing is something that every one is experimenting with and Chevrolet has taken a brave step in India by promoting Chevrolet Spark through an interactive parking game making use of advergaming. Seen on Rediff and Cricinfo are ads inviting users to play a game called Park the spark where users play a game to park the spark car. This seems to be an effort to promote its compact nature which makes it suitable for city driving.A very brave and interesting campaign which could have potential to become viral also however the problem is that game which has been designed is very amateur in design and doesn't really hold attention. Still a good effort to create a viral campaign through use of advergaming.
More About: Viral , Campaign , Innovative

Cola Wars: Sprite Youngistan Spoof ad
2008-04-13 10:47:00
Cola advertising started this summer with Pepsi's Youngistan ad an ad which was high on star power and aimed at only garnering attention which it did and was otherwise poorly executed. While Pepsi has extended the concept of Youngistan with a show on MTV and also another Ranbir, Deepika ad which elaborates on the concept but its Sprite which is stealing the limelight. Pepsi's show wasssup Youngistan is nothing special and in its new ad it acknowledges that is trying to preach in the ad Comparitively Sprite, a Coca-Cola brand, launched its spoof ending with the tagline, ?Yeh hain Hindustan meri jaan?. This is a straight take off on Pepsi?s tagline of ?Yeh hai Youngistan meri jaan?. The Sprite ad is also an extension of its ongoing ?Seedhi Baat, No Bakwaas? campaign with Sprite boy Shiv Pandit, which replaces its ?Sprite bujhaye only pyaas, baki all bakwaas? campaign. I would like to see the Sprite ad running a bit more on TV but it seems their marketing spend is lesser For the m...
More About: Advertising , Wars , Cola , Spoof

Online Advertising--- Which kind of advertising works the best
2008-04-12 13:41:00
Which ads work the best that is a question that every advertiser wants to know and eMarketeer based on research conducted by Deloitte has come out with results categorized on for which demographic which kind of ads work the best. Search Engine result ads seem to be the ones working the best with interactive ads and banner ads coming next best. Other ads such as ads for online videos , advergaming ads, or ads placed in virtual worlds seems to have a very limited appeal that too in the younger age group. Another aspect seems to be that online ads seem to influence older age group significantly more as compared to the younger age group. Interesting report that will help many marketeer decide how to plan their online marketing campaigns.Related: Online Advertising what works and what doesn't
More About: Online Advertising , Works

Indian Premier League Ads & Promotion
2008-04-10 13:33:00
Indian Premier League is scheduled to kick off on 18th April and its advertising and marketing is in full swing.Indian Premier League ads are slowly gaining momentum on TV the theme songs are also out but most of them are week with SRK's IPL Kolkotta being an exception. Kolkotta Knightriders backed by Shahrukh Khan started of early and look good but with a supposed 160 crore marketing blitz so far seems to be weak. The official websites are also up and running and list is below. However lets take a look out at a bunch of 10 IPl ads already on air the best of the lot is the dentist ad the first one on the list, Shahrukh Khan and his theme song and Decaan chargers also have good efforts but with the exception of Shahrukh Khan i don't see others involving the regional audiences if they make use of regional rivalries and flavors in India a little more i would think the connect would be better for example this successful ICL adMumbai Indians take on Delhi Daredevils- the dentist ad rea...
More About: Promotion , Indian , Premier league

User Generated Advertising: Linux Penguin Ad
2008-04-07 09:30:00
User-generated content, best known for fueling the popularity of Web sites like YouTube and MySpace, is rapidly taking hold in advertising. Companies have been experimenting by even taking these user generated ads to mainstream television for example this Apple ad however this is still in experimental phase only. Take a look at an interesting home made ad made for Linux by a user by editing a well known Penguin video from the B B C.
More About: Advertising , User

Analysis: Virgin Mobile's Marketing Strategy in India
2008-04-07 08:31:00
Virgin Mobile's strategy in India has been a different from others and the concept of paying for incoming calls has left many people wondering as to what are they up to. Virgin Mobile's Ads in India are also funny and have attracted attention so lets take a look at what they are up to (via this long BS article)Strategy :We believe existing operators are all pursuing the same strategy: to get as many subscribers as quickly as possible. Our strategy is to deliver a more tailored, more relevant offering for a single, distinct segment," said Branson of Virgin Mobile.Segmentation:That segment is the Indian youth. There are 215 million Indians aged between 14 and 25 years, of whom 70 million own mobile phones. Over the next three years, Virgin executives expect this segment to add another 50 million new mobile phone subscribers.Why is this segment so important? Young subscribers may account for less than 30 per cent of the total, but they contributed over 50 per cent of the telecom indus...
More About: Marketing , Marketing Strategy , Analysis