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Nokia and Mobile advertising in India
2008-04-07 08:07:00
Market leader Nokia has been constantly innovating in India and seems to have decided to pitch that Mobile phones are not just about voice anymore. In the recently held Goafest Nokia pitched for greater attention towards mobile as an advertising platform Nokia came out with its projections for India which ran something likeIndia will have 500 million mobile consumers by 2010 with 60 million mobile users having video capability, 100 million music capability, 200 million radio capability, 250 million camera capability and 250 million with internet capability.Nokia seems to be pitching for services delivered through mobiles which would open up a big opportunity for the advertisers in India with a huge untapped potential. Nokia has recently been working towards a very proactive digital convergence strategy and has turned into an internet services firm which has put it in direct confrontation with Google for the mobile web. In this business standard article Nokia outlines its marketing ...
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Yahoo India Maps ad campaign
2008-04-03 15:11:00
Yahoo India has launched big ad campaign to promote its features and one of the key focus areas seems to be Yahoo India maps and the ad below can be repeatedly seen on Sony which has also been backed up by radio ads. Yahoo India Maps has been developed in Yahoo's Bangalore labs and is quite decent product at least for bigger cities with features like getting directions, and showing directions in the various regional languages and to me it is a definitely better product than Google 's India maps. However problems remain such as the information about various landmarks which seems to be based on information from Wikimapia and it is lacking for cities outside top metros and there is a large scope for improvement. With Google India also launching a print campaign to boost its Google India local feature it seems that battle between Google and Yahoo in India is going to be on local feature. However even worldwide both these companies are still trying to figure out the various prob...
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Parle G for Genius ad campaign
2008-04-03 09:08:00
Parle continues with its G for Genius campaign and its targeting of Kids these ads are all over all the kids cartoon channels. Parle G claims that it is the largest selling glucose biscuit all over the world but it is now working to improve its image in metros and modern areas and hence this push. I enjoy the simplicity and subtleness of these ads here enjoy the videos of these two adsBusPainting
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Casestudy: Dell Ideastorm and Social media marketing
2008-04-02 06:48:00
If you have a user base consisting of millions of people, many of whom are technology-savvy, why not use this to your advantage? That is exactly what Dell did by essentially converting their community into a free and enormous product development team and therein lies the power of marketing using social media.Dell IdeaStorm is a website launched by Dell on February 16, 2007 to allow Dell "to gauge which ideas are most important and most relevant to" the public. IdeaStorm is a combination between a message board and Digg.com after registering, users are able to add ideas, promote them, demote them and comment on them. As ideas are promoted, their score is increased, allowing Dell to rank which suggestions and requests are considered most important by the website's users. A page is maintained to demonstrate how Dell is acting upon the suggestions, the page is only changed when the status of an idea changes to implemented.The Dell Ideastorm community has contributed almost 9,000 ideas...
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Google India's Local ad campaign
2008-04-01 08:21:00
Google India's latest efforts seems to be directed at improving its local search in India. Launched in August Google local India contains listing fr0m Infomedia Yellow pages and Indiacom. However Google local suffers from the fact that information is not very up to date and limited to few cities in India and competitors like Guruji also use Infomedia listings .To counter this it is now relying on users to update their local listings and have launched this print ad campaign which is in today's Delhi Times front page by asking users to get their businesses free listings on Google Local . Pretty straight forward and simple just like Google itself and seems to be targeted at internet savvy users who would be able to figure out the benefit of being on Google local though i like the figure they quote 600,000 people searching for a local business in india in a day that is a lot. I wonder how this campaign fares but it is surely a step in right direction but it also shows its competi...
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10 Internet Marketing Posts That You Must Read
2008-03-30 06:59:00
There are many facets to online marketing which are useful to different people at different times ranging from The art of increasing traffic to your website or blog, Search Engine Optimisation , Understanding Google's Pagerank, Understanding Social Media Marketing , and how to make viral content. In this post I have tried to collect 10 timless links from some of most successful blogs that tries to answer these questionsHow to get traffic for your blog Marketing Guru Seth Godin gives out 56 ways to increase blog trafficWhat Is Google PageRank? A Guide For Searchers & Webmasters The first question is understanding how does Google works. The heart of Google's software is PageRank, a system for ranking web pages Danny Sullivan of Search Engine Land explains in an indepth article.Search Engine Ranking Factors If you are not satisfied by the first link and want to understand Google's rankings in even more detail than read this document.This document represents the collective wisd...
More About: Internet , Internet Marketing , Read , Posts

Analysis: Internet advertising in India
2008-03-27 15:43:00
Media and Entertainment has been heralded as one of hottest industries for some time now and some of major consulting firms have released reports analyzing them in recent past and they have some interesting data on the internet part. PWC 's report states that internet advertising will grow 32 per cent over the next five years and touch Rs 1,100 crore in 2012 from Rs 270 crore in 2007.In 2007, the segment grew 69 per cent to Rs 270 crore from Rs 160 crore in the previous year. This was the highest growth compared with all other segments in the entertainment and media industry.The share of Internet in the overall advertising pie is projected to grow to 2.4 per cent in 2012 from 1.4 per cent in 2007.In the US for comparison the online advertising industry contributes around 10% to the total market size.Globally it is estimated that market size is $45 billion for Internet advertising, which is 7.4 percent o...
More About: India , Advertising , Analysis

Bajaj Pulsar Mania ad
2008-03-26 15:16:00
This commercial from Pulsar is one of few Indian ads which has truly gone viral in the digital world garnering more than 150000 views on youtube within a month it reaches out to the pulsar community users who are truly passionate about performance biking.Tagged as "PulsarMania ", the campaign demonstrates the Pulsar's power, aggression and grace on a grand scale. Shot in Cape Town, the stunt team comprises the best riders across the world including AC Farias (World No.2), Matte Griffin etc. Enjoy the video and hope to see more such ads

Traditional marketing versus Digital Marketing
2008-03-25 09:27:00
The increasingly irritating ads on the Neo Sports where they keep on increasing ads by interrupting the actual match forces me to suggest this video to the ad buyers which is a perfect example of how traditional mass marketing works.Traditional Marketing uses demographics to attempt to narrow a large population down to a targeted 'potential' viewer and then interrupting masses of these targeted people with ads be it on TV, print or on billboards but as this video suggests an over reliance on this won't work. As slowly more and more people move online I hope to see less of this kind of marketing and more digital marketing.Digital Marketing is the reverse because it is the very targeted viewer (consumer) searching for very specific content. Thus, the strategy of Digital Marketing is very different and most of all it is very much measurable. Digital marketing is relatively inexpensive. Companies can reach a wide audience for a small fraction of traditional advertising budgets. T...
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Ek Rediffmail Bhej Ke Toh Dekho
2008-03-23 12:32:00
What is the factor that draws the users to email this is a tough question to answer and the battle in India is primary between Rediff, Yahoo, Gmail, Indiatimes and newcomers AOL and with everyone claiming their mail to be fast and simple Rediff has taken a different route and is doing cause based marketing and is exhorting users to take a stance against firstly eve teasingand secondly against park and open spacesUpdate: I forgot to mention that they extended this campaign by actually doing a candlelight vigil against eve teasing While you enjoy these two ads what do you guys think whether this campaign will be successful and what can be done to bring more users to email ?
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Virgin Mobile Think Hatke Ad campaign
2008-03-18 16:35:00
British telecom company Virgin Mobile has made a splash with its entry in India under a franchisee agreement with CDMA company Tata Teleservices.The company is crediting airtime worth 10 paise to a user?s account for every 60-second call received, a scheme which has got all other operators worried. They are also backed by some wonderfully innovative marketing and advertising campaigns. Virgin is positioned as the "first nation-wide youth focused mobile service" and the "first CDMA service where all customers will be on RUIM (SIM)-based phones the best part is the tagline of "Think Hatke".Check out these two ads from them both wonderfully different and funnyThe key is again focus on youth and marketing to them and by the way do check out their flashy website and enjoy this second ad also
More About: Advertising , Campaign , Virgin Mobile

Analysis: Google dominates Search Engine Market in India
2008-03-18 13:38:00
Comscore's recently released State of Internet report actually puts it in perspective that Google dominates India by capturing as much as 80% of search engine market in India. This is actually the highest percentage as compared to other Asian nations and actually showcases lack of competition in this field in India with other search engines being far behind.The importance of Indian search market can be figured out by the fact that according to Net Applications Google India accounts for 0.84% of total searches in the world which makes it Google's 5th largest market after USA, UK, Canada, Germany while for Yahoo it is a totally different case as Yahoo India accounts for only 0.01% of total global search making India only the 10th largest market in the world.
More About: Market , Analysis , Search

Parle Poppins Ad campaign
2008-03-18 07:37:00
Parle has decided to do a makeover for poppins and have come out with a new ad campaign highlighting poppins as a brand with an attitude to do this they started of with market resarch. The research revealed that children above five years did not find the product appealing ? they considered Poppins too childish. Also, children in metros did not identify with the brand. Parle was clear that the brand needs to exemplify an attitude they decided to make Poppins contemporary, stylish and a brand that urban 10-year-olds felt proud to carry and hence the theme "Doon Kya".Enjoy the ad which is quite funny to say the least.Rivals Cadbury, Perfetti Van Melle, Nestlé and Godrej threaten Parle?s 15 per cent share of the Rs 1,400-crore confectionery market (source: industry estimates) especially in metros Poppins is no longer relevant and hence Parle is willing to spend nearly 1 crore on this campaign to boost its sales.
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How to make a great Powerpoint Presentation
2008-03-18 06:25:00
In our lives it is very important to explain our ideas to others and most of the times we use powerpoint presentations to explain our ideas and despite our best efforts many of ppts that we make or hear are extremely boring. Some time back I added a video on basic mistakes made by people in power point presentation by Don Macmillan Now lets take a look at how to make a great presentations and not being an authority on this i will actually let it be shown by a powerpoint itself which talks in depth about how to structure a presentation so now take a look at Fighting death by PowerPoint... How to make a presentation and not to bore your audience to death.SlideShare Link
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Trend Analysis: Future of Web Technology
2008-03-18 03:58:00
Trying to stay ahead of the technology curve is a difficult job and analyzing what is going to be the next hot thing in technology in the future is even more so however Richard Macmanus of Read Write Web has been doing a great job of it and embedded below is a ppt of his on Web Technology Trend s for 2008 and beyond. In this ppt he talks about ideas that would answer the question as to what is going to be Web3.0 , the answer according to him is web services, Semantic Apps, Open Data, Mobile Web and Recommendation Engines.These are interesting ideas with lots of companies working on them however going beyond these ideas there are other questions to be answered as to what is going to be next in search and we can actually see that there are 8 different kinds of search engines already under developmentArtificial Intelligence (e.g. Hakia, Powerset) People Powered Search (e.g. del.icio.us, ChaCha) Vertical Search (e.g. SimplyHired, Technorati) Personalized Search (e.g. Collarity) Cluster...
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Indian premier League Ad
2008-03-16 12:10:00
The theme Karmyudh and an ad depicting all the cricket stars nothing really original about this ad but it does try to exhort and be joshful to the people but i am doubtful about its impact take a look at this ad
More About: Indian , League , Premier league , Indian Premier League , Premier

Mobile Gaming Industry in India
2008-03-16 12:08:00
Indiagames has developed a report on state of mobile gaming based on their insider dataCurrently valued the industry at $29 million and expect it to grow to $250 million by 2010.Average Mobile game download price on GSM is Rs 35.5 (US$ 0.89) as compared to CDMA's INR 22.25(US$ 0.56).Maximum number of mobile games download take place between 1 pm to 5pm and 7pm to 11 pm.Top 10 games comprise of Cricket, Hollywood and action based games.40 % of all mobile gamers belong to 22-35 years of age, followed by 13-21 yrs and 35+ (each 25%) and most of them are male.Airtel has the largest share in games followed by Vodafone and Reliance Communications.GSM has market share of 70% as far as no of downloads is concerned, and 79% for revenue split.Gujarat is the top GSM circle followed by Mumbai and Karnataka.This actually seems to point to couple of things such as the scope for Bollywood in this industry and the fact that couples of top 10 titles were actually mobile version of PC games only lik...
More About: India , Gaming , Industry

Ebay: 10 Things to do before you die
2008-03-12 05:45:00
Innovative that's all I can say about this unique promotion launched by EBayIndia. Now i have very rarely shopped on eBay but when you have a chance to experience most incredible events on the planet and all by engaging in a bid on eBay even i cannot resist. This is a very unique promotional campaign that offers experiences on sale such as piloting a combat aircraft or experiencing a zero gravity or sitting in a helicopter. These are the kind of experiences which a normal person dreams of having but never goes around thinking of ways of how to actually achieves them and now eBay has brought it to our desktop. However one point though before you go along and bid for it these experiences don't come cheap It needs at least 75000 rupees to start the bid and eBay will definitely find not many people paying for all these experiences but if the purpose was of grabbing attention and getting people to visit the site they have surely succeeded.
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How can you make money from Web2.0
2008-03-11 08:35:00
With even Google admitting that it is having problems monetizing its ads over social networks the problem remains that most of Web2.0 business are facing difficulties monetizing themselves.So How can you make money from Web 2.0 this was the main question put to the Web 2.0 and Beyond: What Is the Business Reality panel at Microsoft Mix an interesting discussion happened which is available in the video below. Featured in the video is Frank Arrigo (Microsoft), Bryan Biniak (CEO Jacked), Tim Kendall (Facebook), Loic Le Meur (CEO Seesmic), Chris Saad (Particls).via (Techcrunch)
More About: Money , Make Money , Make

Complan new Ad
2008-03-11 08:15:00
This Complan ad is actually quite interesting since it targets the parents and their hopes for their child to be different then the rest. The ad targets them with worries about their child getting lost in a crowd

Future of Social Networking in India: Has Orkut peaked
2008-02-27 19:14:00
Social Networking is the most important factor of growth of internet in India a Juxt Consult survey found that nearly 50% of traffic in India is related to Social networking. Orkut has been the one website which has driven the internet growth in India over last three years and has taken the Internet to the masses.It has also been the primary focus of Google's product development team in India and they have introduced bunch of features to continue its growth like adding pictures and videos and introducing tighter privacy features this while may have arrested the migration to other networks but it also seemed to have led to the peaking of Orkut.If you look at the Google trends for India search Orkut's searched seem to be declining of late. If we compare it to know if there is some migration to other popular social networks in India like Bigadda or Facebook then on the basis of search comparison it doesn't seems to be so.though exact number of users on social networks are not avail...
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IPL ready for a 160 crore Marketing Blitz
2008-02-27 09:44:00
After the buzz surrounding the auctions Indian Premier League is setting it up for a huge marketing campaign from March. Mint reports on how together, BCCI, Sony and the teams are likely to spend around Rs160 crore on promoting IPL across various media platforms, including television channels, newspapers, mobiles and the Internet.BCCI?s advertising tag line is expected to be themed around ?the fight for excellence". ?The campaign will be entertaining and aspirational and will try and invoke team loyalty by creating passion around the city it represents.Initially, the campaign will run in India, but later, BCCI and WSG plan to take it global. ? the next two years they plan to take the campaign to various cricketing markets outside India, specially those from where players have been inducted.The campaigns are likely to pitch the tournament as more of an entertainment option than just a game of cricket. ?The theme is entertainment. The communication will be on the lines of ?come watch ...
More About: Marketing , Blitz , Ready

Adidas China Wonderful Ad
2008-02-25 19:30:00
Take a look at this brilliant award winning print ad from Adidas China as part of "Impossible is nothing" campaign. This really puts out a message that no matter how many people try and make your job impossible you can achieve it.
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Mentos Its Funny
2008-02-25 06:15:00
I love Mentos for the way they have turned out humorous and unconventional ads and they never disappoint. The latest commercial of Perfetti Van Melle?s Mentos continues with the value proposition of "Dimag ki batti jala de" however this time it takes the Darwinian theory of evolution of Man and gives it a minty twist. The animated format of the ad gives it an interesting look. The animation for this ad was done in Singapore though which disappoint me for I had hoped that such kind of work should ought to be done in India. Nevertheless its a funny ad and is quite a hit
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Cool Viral Marketing: SimplyMarry
2008-02-21 10:44:00
Riding on the premise that young people today look for a 'metro-minded' match, SimplyMarry.com -- the matrimonial site of Times Business Solutions has launched a new ad campaign. With the campaign, the matrimonial site is focusing on the young people residing in metros who are looking for a life partner.As part of the campaign is this wonderful new viral Fire and ice with a nice song behind it which is also available for download and whether you are in love or out of love... This one is for youThe campaign is targeted at the youth in the top 10 metro cities in India. Simply Marry says, "It's not just about staying in a metro city, we are targeting youth having metropolitan mindsets and aspirations"hence the new positioning of being a "metro-monial site" They are spending Rs 6-7 crore on the whole campaign lets see if it works for them. (via agencyfaqs)
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Viral marketing HCL
2008-02-19 14:12:00
HCL has been trying over the last year to improve its brand image among perspective employees as part of which it had a disastrously unbelievable ad campaign on TV where they tried to compare an investment banker with software engineer. They however have now decide to extend that brand campaign online and created viral based on the Deewar Theme which portrays them as an extremely hi-tech company nothing great it has just got 5300 hits only however if you want you can check it out at hcl.in/humor/
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Pepsi's Star studded Youngistan
2008-02-19 13:42:00
The latest ad from Pepsi features long-time brand ambassador Shah Rukh Khan along with the two hot stars of the moment, Ranbir Kapoor and Deepika Padukone. The ad is an example of lot of star power just going waste. Pepsi's of late trying to reinvent itself to cater to the young India and here they throw a new term Youngistaan. Youngistaan is the expression given to individuality ? the need to do one?s own thing. ?As Pepsi is an irreverent, youth brand, we thought of coining a term that encapsulates its young TG and brands this generation? says Pepsi. Like its previous mycan campaign this one is high on brand power but doesn't really portrays the youth concept that strongly lets see how this market strategy plays out for the moment enjoy ad
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Viral marketing: Bingo
2008-02-19 06:25:00
ITC's Bingo has always been known for their adoption of different mediums and having a different kind of advertising strategy compared to others. Now they have become the first FMCG company in India to experiment with viral marketing and have launched a new viral developed by Contests2win. It is in essence a spoof on the long winding saas bahu soaps on TV and looks interesting to say the least take a look at the video here or head to http://www.petkapaap.comUpdate: Seems like campaign is still under wraps so they have made the video private and therefore the below video will not play lets wait and see
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Digital marketing Buzz: Advergaming
2008-02-18 14:31:00
Advergaming is the practice of using games to advertise a product, organization or viewpoint.Its the latest technique in digital advertising space which is gaining traction in India with the rise of game websites like Zapak and contests2win. Zapak found that in-game advertising and advergaming contributed to 25-30 per cent of the company?s revenues, Zapak expected this to grow to reach 50 per cent of the total revenues by this year end and also claims to have more than 100 brands on board most of whom are first time online advertisers. Advergaming is not only limited to the web or to brands it is also happening on the mobile handsets and games are being developed around movies.So what exactly is advergaming?Advergames are games are designed around the attributes of brands. Consumers can ?virtually? touch, feel or experience the brand. Usually they are created in such a way that consumers wont be able to complete it on the first attempt. On the second, they just about succeed and on ...
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Orkut as a means of youth marketing in india
2008-02-18 08:55:00
Its official rather than fighting Orkut as a youth hangout place various youth mediums like MTV and FM radio stations are extending their presence on Orkut. Orkut has become a means to engage youths for example MTV who on its various communities on Orkut has more than 1 lakh members with Roadies5.0 community leading by alone having 61000 members.On these communities users vote for the next roadie or discuss through various chat rooms thus not only extending MTV's brand presence but also allows them to keep a tab on what these youths are discussing so much so that MTV roadies theme's idea came out of such initiatives. Infact before the growth of Orkut MTV had its own community on its website which however failed to take off after initial interest.Orkut and MTV have a cross promotion strategy with Orkut sponsoring MTV's bid for Vj's contest and the presence of MTV Vj profiles on Orkut which help generate interest for Orkut.The demographics of Orkut makes it so interesting with 61....
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