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Valentine Day special ads: How to propose to a girl
2008-02-13 18:23:00
This Nokia 7650 ad is one of the finest piece of emotional advertising besides being a showcase of a smart solution to the perennial question how to propose to a gal in a way which is different then the rest Enjoy the video.
More About: Advertising , Valentine , Girl , Special , Valentine Day

Valentine Day Special Ads: Vodafone
2008-02-13 18:12:00
Vodafone has released a simple and sweet ad for musical greetings targeted at couples during the valentine week the feature of this campaign is its simplicity and believability and is quite well received. It uses the positioning "Make the most of now" enjoy the video
More About: Valentine , Vodafone , Special , Valentine Day

Trend: Online Marketing What works and what doesn't
2008-02-13 09:50:00
Even though you may have decided on using online marketing but making a decision on what kind of media to utilize to maximize Return on Investment(ROI) is difficult. Marketing Sherpa in its annual survey asked some of the biggest Internet marketers what tactics worked (and what didn?t) in the past 12 months and where they plan to spend most of their budget in the coming year which points out to some very interesting trends in the world of digital marketing the results are basically from USA market. While paid search ads is the strong favorite the trend seems to be towards Search Engine Optimization (SEO) because of lower costsPaid search continues to be a strong money maker for more than a third of the marketers surveyed, but that number is down steeply from the previous year. The decline reflects an increase in competition that raised keyword prices and lowered ROI.SEO continues to increase in popularity. Its low costs and high returns make it a leader among more than half (57%) ...
More About: Online Marketing , Online , Works , Trend

Nokia versus Google the battle of mobile web
2008-02-12 09:57:00
Once Google released its Android platform and openly said that the future focus is on mobile the final stone was set now Nokia views Google as a potential threat and it has begun an all out attack to protect its mobile turf. Nokia had already begun transforming into an internet services firm now it has announced a quartet of new handsets designed to more closely link global positioning systems (GPS) with the mobile Internet and has also also launched a global mobile advertising network both in direct competition to Google Maps and Google adwords for mobile. The major battleground for these two are going to be emerging economies like India where no of mobile users using the mobile web is greater than no. of P.C users and cell phone is fast becoming an Internet entry point of choice Businessweek while discussing this issue points outBoth companies are betting that where people are located will become an important part of how they use the Net. Nokia is trying to claim that arena with h...
More About: Mobile , Mobile Web , Versus

Amazing Indian Innovators
2008-02-09 06:21:00
An amphibious bicycle, a pedal-operated washing machine and other similar small but novel inventions have taken place in interiors of India and we are blissfully unaware of them. We complain that we don't see some great innovation coming out of India which changes the world however innovation happens in India at the very grassroots level. We are good at 'Jugaad' making things work with least resources and there are many people in India who really have novel ideas that have been transformed into fully operational machines. Here is a video saluting Indian innovators originally made by Discovery channel for its series Beyond Tomorrow.What we need is to take ideas like these from our grassroots to the next level where they can make a difference to the life of many more people
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Viral marketing : Sony's Chaalbaaz No.1
2008-02-07 13:12:00
Sony Entertainment Television (SET) India tried its hand at Social Media Marketing when it launched its comedy reality show, "Champion Chaalbaaz No. 1". The concept of the show, launched in December 2007, was to get 33 contestants to play the best practical jokes on people. Cyrus Broacha and Saajid Khan hosted the show. Sony wanted to create a buzz on the web about the show by trying to build upon the viral power of the web and making use of user generated content on the web.The CampaignOn a micro site it developed in-house, Sony invited people to upload videos of pranks that they had played on their friends. Other content on the site included a pranks discussion forum and viral presentations with jokes and pranks. Sony also licensed an animated character developed by Phonethics (the agency behind the campaign) called Mian Fekoo, to create a presence on social media sites. Mian Fekoo created an identity on popular social networking sites such as Orkut and Facebook and uploaded anim...
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MotoYuva W230 Ad
2008-02-05 19:32:00
Motorola has launched a new campaign for the second phone in its ?Yuva? series ? MotoYuva W230. This MP3 player phone is priced at Rs 3,050 and it offers 2GB expandable memory along with stereo FM recording and a dedicated music key. The focus of the yuva series ad campaigns is on the rebellious youth part however its first head ad was a rather over the top and offensive to say the least but the ad for this phone is humorous and has been well received take a look at the video of the adAs part of new Motorola Strategy in India Motorola is focusing on cheaper yet feature laden stylish phones. With MotoYuva Motorola is targeting youth in the age group 19-29 who would love its stylish phones but cannot afford its higher priced models like Razr. MotoYuva W230 has been Positioned as an entry level music phone with the message "Ab apni suno". However the problem with the campaign is that while the campaign is quite appealing to the youth it appears offensive to the parents who in many cas...

Gureilla marketing : Reliance Insurance
2008-02-05 09:38:00
Guerrilla Marketing as a term means An unconventional way of performing marketing activities on a very low budget by relying on time, energy and imagination instead of big marketing budgets. Coined by Jay Conrad Levinson, guerilla marketing is more about matching wits than matching budgets. Guerilla marketing can be as different from traditional marketing as guerilla warfare is from traditional warfare. Rather than marching their marketing dollars forth like infantry divisions, guerilla marketers snipe away with their marketing resources for maximum impact.Though this is usually meant for small companies having low budget and startups nowadays even bigger companies are willing to experiment with unusual methods in order to gain customer attention. Mint reports on how Reliance General Insurance Co. Ltd (RGIL) has launched an innovative ?ambient media? campaign in Mumbai. The approach was to go for four point reachChained message: Motorbikes and cars, anchored by many chains an...

Trend: Indian Consumers favour Net research for gadget buys
2008-02-04 05:56:00
According to the Microsoft Digital Advertising Solutions? Consumer Electronics Survey conducted by Synovate during August to October 2007 for Microsoft Digital Advertising Solutions gadget buffs in India are increasingly moving online to research their next consumer electronic products purchase, with an overwhelming 83 per cent of survey respondents citing the Net as their most-tapped resource for such buys.While vendor sites emerged as the most used resource, portals came second, followed by search engines, and product review Web sites.This comes on the back of Ebay India confirming that gadgets are the hottest products on their sites also. Survey also says that Internet was the preferred choice in India because consumers could find the latest available models (67 per cent) and compare product features (65 per cent), and prices (62 per cent) and because they could do this at any time (61 per cent). Interestingly, quality and price were the key criteria for purchasing consumer elect...
More About: Research , Indian , Gadget , Trend , Consumers

Lays launches Chala Change Ka Chakkar
2008-02-02 11:40:00
Stung by growth of ITC's Bingo Lays has kicked off a marketing campaign ?Chala Change Ka Chakkar?, which the company claims is its biggest ever portfolio initiative in 2008. With ?Chala Change Ka Chakkar? campaign FritoLay offers a slew of lucky prizes ranging from Honda Civic 1.8V, Philips LCD TV to spending an entire day with celebrity brand ambassadors Saif Ali Khan and Juhi Chawla.They also have an online initiative in place in which they are trying to replicate the success of Bingo 's online campaign. The microsite for this campaign however lacks any interactive efforts and is basically informative in nature so far.The campaign will run across the company?s core salty snacks portfolio including Lays, Kurkure, Cheetos, Lehar Namkeens and Uncle Chipps from January 1, 2008 to April 30, 2008.They have also roped in Dhoni along with their previous brand ambassadors Juhi and Saif.Lets see if such a large scale consumer promotion turns the tide for Lays.Business Standard reports on...
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Microsoft Bids for Yahoo what are the Implications
2008-02-01 17:45:00
Microsoft has pounced on slumping Internet icon Yahoo with an unsolicited takeover offer of $44.6 billion in its boldest bid yet to challenge Google's dominance of the lucrative online search and advertising markets.Microsoft said it sees at least $1 billion cost savings generated by the merger, and intends to offer significant retention packages to Yahoo engineers, key leaders and employees.Reason for the BidDespite an aggressive push in recent years, Microsoft's online advertising expansion hasn't paid off. Last week, the Redmond, Wash.-based company reported a 79 percent jump in its overall profit, but its online division's loss widened to $245 million.And Yahoo has been struggling to attract more advertising even though its Web site attracts one of the biggest audiences. The Sunnyvale-based company's profit has declined for five consecutive quarters, prompting plans to cut 1,000 jobs later this month, a 7 percent reduction of its 14,300-employee work force.Microsoft's Fu...
More About: Microsoft , Yahoo! , Implications

Google admits Advertisng on Social Networks not going well
2008-02-01 17:21:00
Despite Social Networks being the most popular destinations on the web and they making efforts to boost their ad platforms advertising has not really been very successful on social networks and Google just confirmed it in their conference call to showcase their last quarter earnings.CFO George Reyes said social networking advertising is not monetizing as expected. When questioned further Sergey Brin, president of technology, said: ?We don?t talk about individual partners or anything like that.? Brin noted some things were tried that didn?t pan out. While Brin won?t talk about partners it?s fairly obvious that MySpace is an issue. Google is obligated to pay at least $900 million in minimum revenue guarantees to MySpace through 2010. Later, the question was revisited again. He noted that Google also has Orkut and other social networking partners. ?We have an incredible amount of this inventory,? said Brin. ?I don?t think we have the killer best way to monetize social networks yet. We ...
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B2B Marketing and New Media platforms
2008-01-31 14:44:00
B2B marketing is an often neglected segment of the web however B2B marketeers are more willing to experiment by marketing on new age media platforms on the web like blogs, podcasts etc.Emarketeer reports that even though most Business-to-business (B2B) marketers are still focusing their digital efforts on company Web sites and search engine marketing some are finding success using newer channels particularly online social mediaIn a survey conducted by B2B magazine and Association of National Advertisers business marketers reported more success with podcasts (21% of B2B vs. 13% of B2C listed podcasts as "effective"), blogs (17% vs. 6%) and RSS feeds (14% vs. 11%). Interestingly, 8% of business marketers rated Second Life as an effective new media platform, while consumer marketers either had not tried it or the sample size was too small to include.Even in India we are seeing IT giants like Wipro using Second life to aggressively market itself lets see how this trend progresses.
More About: Marketing , Media , New Media , Platforms

iStorez a new approach to Email Marketing
2008-01-31 10:02:00
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to an audience. Mostly it means sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.One of the annoying things about e-mail marketing is that once you sign up for a few newsletters from your favorite stores, they quickly clog up your inbox , besides being spammed by other stores who get ur email id and it is no wonder more and more people simply ignore all of them. But when you are in a shopping mood and vaguely remember a sale you saw somewhere, it takes forever to locate that particular e-mail newsletter again.This is where iStorez comes in, it is meant to be a shoppers heaven and is effort to build a social network for shopaholics and deal hunters. iStorez collects newsletters from various online retailers and presents them to you in an organized and personalized manner. From the homepage, you can...
More About: Marketing , Email , Email Marketing

Ecommerce Books most purchased item on Internet
2008-01-28 14:58:00
According to a global online survey conducted by leading research firm A.C Nielsen the market for online shopping has increased by 40 per cent in the last two years and over 85 per cent of the world?s online population used the Internet to make purchases.Most Popular Item sThere are some interesting insights from the survey such as the facts that most popular purchased items over internet are books (41 per cent purchased in the past three months), followed by articles like clothing/accessories/shoes (36 per cent), videos/DVDs/games and airline tickets constituted about 24 per cent.Developing countries like China, Brazil, Vietnam and Egypt were the biggest online buyers of books.More than 70 per cent of Indian netizens and over 60 per cent Internet users in Ireland and UAE said they bought airline tickets/reservations on the Internet in the last three months, making travel the fourth most popular shopping category on the web, the survey said.Method of PaymentCredit cards are the most ...
More About: Marketing , Books , Ecommerce

Tata Nano's Online Marketing Initiative
2008-01-27 14:31:00
Tata has launched an online community based marketing effort to generate pre launch buzz about Tata Nano and build a community around its brand. Tata Nano is touted as the people?s car and building up on that platform Tata has launched a website named www.tatanano.com to direct to an intrinsically social media driven website for the Tata Nano hosted on Tata Motors subdomain. The website features a blog and a forum which already has 12000 members and a dream car configurator which allows you to play with Tata Nano's design and create your own design. Tata seems to be actively engaging people by also discussing the ideas being generated in forum including the idea of actually selling the car online. Using this Tata can also actually gauge international interest in Nano however the only thing that strikes me is the fact that why is this campaign not on a different microsite but is hosted on Tata Motors own sub domain.
More About: Marketing , Online Marketing , Online , Initiative , Tata

Airtel's Border Campaign
2008-01-24 04:32:00
The talking point these days is Airtel's Border campaign shown below which is launched under "Barriers break when people talk" theme and is one of the best ads to come out recently. It is running it on some 70 TV channels (over 18,000 spots) in eight languages, besides Hindi and English. Although the ad is broadcast on a variety of channels, it is particularly heavy on general entertainment and sports. Though originally it was thought to shoot the ad in India Pakistan Border it ended up being shot in Morroco. Here is the video of the adHowever the current ?border? ad is not a new idea but is the culmination of the series based on the idea of bridging boundaries, and at the same time, providing Airtel with a stronger brand identity. Business Standard in a very detailed report says that Airtel is trying to become an iconic brand like Nike in USA and hence the appeal to people's emotions. Iconic brand are defined as those that have social lives and cultural significance that go we...
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Mycan and Pepsi's Digital Marketing Campaign
2008-01-22 19:22:00
When Pepsi started campaigning its range of My can ads where a young boy calls Shahrukh and John Abraham Uncle it left everyone wondering as to what was Pepsi upto since these ads seemed rather boring but what was interesting was the My can packaging and the positioning behind the ads. According to Pepsi "The youth of today believe in creating their own style rather than imitating a celebrity" and hence the concept of Mycan.Pepsi extended this positioning and made a very interactive foray into digital marketing since net is where today's youth hangs out. It used its own Pepsizone on Yahoo to run a contest inviting users to share their thoughts on why they should be on the Pepsi My Can, a special edition can that will feature 10 lucky winners.Twenty short-listed young people were chosen to explain on screen how they connected with Pepsi and what qualities about them made them the right choice for the Pepsi My Can. These videos were then posted on the site and visitors were asked to...
More About: Marketing , Campaign , Digital

Buzz Marketing : Modu
2008-01-22 06:10:00
In a brilliant attempt to generate pre launch Buzz mobile stealth startup Modu is circulating the teaser video below about its soon-to-launch product. This is a brilliant move to generate speculation about its product and spread the news about its product through word of mouth marketing. This is a clear case of a startup making a difference in the crowd however the strongest boost for them came because they got their video on to Techcrunch which is a place where they can get lot of tech geeks and early adopters of technology based products to take a look at their product. Modu is an Israeli company who recently changed its name from InFone Tech, and its CEO is Dov Moran who sold his previous company?M-Systems, which pioneered the concept of the USB flash drive?to SanDisk for $1.6 billion in 2006. Can you figure out what Modu does from the video below??
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Ibibo's Balti Campaign
2008-01-21 04:14:00
These days Internet companies are spending the most on advertising themselves on TV and so how can big pocket ibibo be left behind so Ibibo has launched "the Balti (Bucket)" ad campaign. Now this campaign seems to be inspired by Bingo's rather different approach to advertising create an ad which is different to catch attention. However the problem is that this ad leaves you wondering as to what is the connection between bucket and ibibo. The press release says that "as the core proposition of ibibo.com is to enable you to find and discover new people across India, just as you would on a long train journey, the ad is about the basic human need which is to talk" however i don't see how this message is conveyed by the ad. In case you missed it here is the ad
More About: Campaign

Steve Jobs the Master Marketeer
2008-01-16 06:33:00
Steve Jobs revealed a new gorgeous looking World's thinnest notebook at Macworld and left everyone gushing named Air. Air is an apt name, because of its 3 pounds (1.36kg) weight and .16-inch thin a laptop so thin it fits in a manila envelope. The tech specs are solid, but like any good Apple product it?s the form factor that makes the difference. Full keyboard, 13.4? screen and a tactile trackpad brings iPhone style touch functionality to a laptop. It is the usual Marketing Strategy of Apple create gorgeous looking different products and showcase them so that its core fanboy group would be willing to pay a premium to buy them ( it is priced at a whopping $1799). However the reviews are not so encouraging with Crunchgear even calling it useless Check out the reviews on Gizmodo,Crunchgear,Engadget. Here is the ad for Macbook Air enjoy
More About: Technology , Steve , Advertising , Steve Jobs

Indian Blogging Scene
2008-01-15 19:58:00
This Sunday NDTV did a show called "We the People" hosted by Barkha Dutt on Indian Bloggers with a topic should blogs be regulated. There were lot of tough questions and some of the bloggers got caught with embarrassing posts being shown on TV as they were forced to come out of their anonymous profiles and answer as to why they were posting such sensation posts.Vikram Joshi was forced to acknowledge gayism related stuff, Meenakshi Madhavan aka EM writer of Compulsive Confessor got embarrassed on her sexist posts , Jhoomur Bose aka Foxy Tanya's sex lives related posts were exposed. However Barkha Dutt for most part really steamrolled over all of the panelists and never really allowed anyone else to express any other opinions fairly. She only highlighted these sensationalist blogs but not those blogs which are doing sumthing good in India.In case you missed the show here is the link on NDTV.
More About: Technology , Blogging , Scene

Bluetooth Marketing Will it Take off
2008-01-12 15:04:00
With nearly 250 million mobile users Mobile marketing is one of the latest trend to hit India. Bluetooth Marketing is one of the means of mobile marketing which is being experimented with by many brands. This technology has the advantages that it is permission-based, has higher transfer speeds and is also a radio-based technology and can therefore not be billed (i.e. is free of charge). Bluetooth marketing is done to those people who are in close proximity and have there bluetooth feature turned on. It could also prove to be an exciting tool to interact with a potential customer who might be shopping, walking in a mall or waiting for a traffic light to turn green. In recent times some of the brands have been using this feature in India.Lee created buzz about Bluetooth marketing when it launched a campaign in the malls of Bangalore and Mumbai in 2006. The Super Fit campaign distributed a FitFinder application through Bluetooth to help customers find the perfect fitting jeans. The Bl...
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How to sell Tata Nano
2008-01-11 14:52:00
So now that world's cheapest car Tata Nano has been launched its time for marketing's role to come in play. How will Tata sell the car what should be the tagline and what should be the positioning. Mint went to some of the ad industry experts and they came out with a lot of different takes on this with ideas ranging fromPositioning?Small car for people with big dreams?."the intelligent machine""People?s Car" and my own personal favourite"Less is More" Minimal use of resources for maximum living.TaglineChhoti Car, Badhe Sapne (little car, big dreams).The Smart CarAzadi Ki Dusri Lehar (second wave of freedom).Less is More.My own favourite is the less is more version. Most of them said they would want to steer clear of pitching the Rs 1 lakh car as an entry-level car or as anything too extravagant like other car ads but i wonder whether it will need an advertising blitz since it has already generated lot of PR both positive and negative and TATA can actually use word of mouth as a...
More About: Advertising , Sell , Tata Nano

Social Networking explained in a Comical way
2008-01-11 13:54:00
Whether the user be on Orkut or Facebook or Myspace or our very own Bigadda this is our very own social networking generation and if you are confused by all this stuff then Check out Trendspotting with Demetri Martin, from Comedy Central who explains the phenomenon in this video
More About: Social , Social Networking , Networking , Workin

Tata Nano The 1 Lakh Car that might change the world
2008-01-10 09:30:00
Tata has done India proud by keeping its promise of coming out with Rs 1 lakh($2500) car which is the lowest priced car in the world.Nano , the world's cheapest car was unveiled at the 9th Auto Expo in New Delhi and costs almost half of the cheapest car currently available anywhere in the world. This has prompted global companies like Nissan to combine with Bajaj Auto to go for a $3000 car and has also made other global majors like Ford to worry over their plans for a small car.Specifications: The car will have a 624-cc petrol engine generating 33 bhp of power. It willsport a 30-litre fuel tank and 4-speed manual gearshift. The car will come with air conditioning, but will have no power steering. It will have front disk and rear drum brakes. The company claims mileage of 23 km per litre.The car's dashboard features just a speedometer, fuel gauge, and oil light. The car does not have reclining seats or radio. The shock absorbers are basic.Tata informed that the car is 8 per cent...
More About: Technology , World , Change , The World

Marketing Case Study ITC?s Bingo
2008-01-08 11:10:00
Business Standard's Annual Brand Derby has picked Bingo as the most successful launch of 2007. Vodafone was a close second to Bingo for its highly effective simple message: Hutch is now Vodafone. Ten months after it entered the category with its wafer snack brand, Bingo, ITC's foray into the Rs 1,800-crore branded snack market has fetched the company a 16 per cent market share across the country (Source: AC Nielsen). What made the brand tick let's take a lookResearch: After making the decision to launch Bingo it started by sending a cross-functional team of eight individuals were sent across the country to research the snacking habits of the Indian consumer. After travelling to 14 cities and speaking to more than 1,000 people, the team came back with an insight that Indian consumers were looking for novelty and excitement in existing snacks.Taste: For the recipes, the company went to the chefs in its hotels. The chefs came back with 16 flavours with twists like bindaas masti chaa...
More About: Marketing , Study , Case

Yahoo's new play for Mobile Advertising
2008-01-07 19:45:00
After Google's Android its Yahoo's turn to try and shake up the mobile content market and capture a share of the growing mobile advertising industry. Similar to Android Yahoo is betting on open source it is launching Yahoo Go 3.0 beta and is also announcing its own developer platform. Yahoo's aim is to become a starting point for the mobile Internet and It has taken a slightly different approach than Google or Microsoft it is trying to carve out a major chunk of mobile business by delivering a range of new and existing Internet services tailored to work on different types of mobile phones rather than by building phones itself like Apple or building Phone Operating System like Microsoft or Google.The Yahoo! Mobile Developer Platform will provide tools for developers to code and launch mobile widgets for a wide range of cell phones. The platform is an open environment based on XML for developers to create mobile Widgets for instant access by millions of consumers. It has already s...
More About: Technology , Advertising , Play

Bill Gates Last Day in Office
2008-01-07 18:42:00
Microsoft has always looked for unique ways to market itself and year on year and they have always used Consumer Electronics Show(CES 2008) to promote themselves they have in the past also made promotional videos like Bill gates goes to college one . This year is Bill Gates last year as a full time working employee of Microsoft and he will move to the board in July so he decided to showcase at CES a video about his last day in office. Guest starring in this video are personalities like Hillary Clinton ,Barrack Obama, Steven Spielberg,George Clooney and others take a look at this video which is a classic
More About: Technology , Office

Viral Marketing Mozilla launches a viral campaign for Firefox
2008-01-07 17:28:00
Techcrunch reports on how Mozilla has quietly launched a new viral campaign in support of Firefox , complete with song and some fighting words against Internet Explorer. This is a nice way to take the fight down to Microsoft's court and make more mainstream people aware about this great browser. This viral campaign consists of a microsite, a viral video , and a viral blog covering all the elements of viral marketing. The main part of the campaign is a site by the name of Fight Against Boredom which apparently means don?t use Internet Explorer, use Firefox. The site itself features a fake talk show setup, links to a Facebook page, downloads for the fight boredom song, and links to download Firefox. It?s meant to be viral and there are loads of funny statistics on the page claiming from Nielson online which claim that Compared to Internet Explorer users, Firefox users are 21% less likely to be a sales representative or agent at their current place of business.12% less likely to ...
More About: Marketing , Technology , Viral