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Impossible is nothing Adidas Sachin Ad
2008-01-05 10:27:00
last year during the disastrous cricket world cup Adidas had launched a sparkling Campaign featuring Sachin Tendulkar. Adidas had roped in 30 such athletes to choose a defining moment in their career and then illustrate it. This was the first time a commercial featuring an Indian sportstar aired in UK and Australia as well.Take a look at this inspiring ad
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10 Amazing Startups to watch out for in 2008
2008-01-04 18:51:00
Bernard Lunn at Readwriteweb looked at the dynamics of startups and innovation in India vs. the U.S. He raised a very pertinent question that Why have we not seen a killer product like Google or Ebay or YouTube from India yet?.He rightly points out how Google has a market valuation of $218billion while Infosys has a comparatively meagre valuation of $24 billion.The best response to it would be a look at most amazing startups who have dared to think a little differently Mint has come out with this list of these startups in India some of whom are mentioned by Bernard in his article also.Sloka Telecom Pvt. Ltd Space: Telecom infrastructureThe Bangalore-based company claims its technology will help reduce operator capital expenditure (capex) by up to 50%. It recently rolled out its first WiMAX network in Saint Medard en Jalles in France.Dim Dim Inc. Space:Online Web conferencingIt offers free online Web conferencing solutions based on open source ...
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Best Indian Ad of 2007
2008-01-02 12:02:00
Synovate has ranked this year's advertisements on Brand recall, awareness, likeability and believability and on that basis has rated Fiat Palio Stile ad as the best ad of the 2007 here is the ad take a look
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Microsoft using Youtube for promotion
2008-01-02 09:26:00
Here is to strength of Youtube as a marketing platform and reachTechcrunch reports that Google's rival Microsoft has set up a channel on Youtube to promote Windows Vista and Live.Now the problem was in enemy territory Microsoft was courageous or maybe not thinking enough to open up comments and has been inundated with comments disparaging Vista like those shown below that is the risk associated with being in enemy territory
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Happy New Year
2008-01-02 08:04:00
Happy New year to all of my readers.6 months ago I launched this blog as a means of sharing all the interesting news and examples of creativity that i found on the web as well as sharing all the research work and trend analysis that i do on the web i had no idea it would be so well received even though it is a very selective in nature last year saw this blog being featured on Wall Street Journal and reffered to by a number of big blogs and a few days ago and also garner our first Blog sponsor Mobisolv .Hopefully i would be able to recreate the same effect this year. If there is some areas that all of you want me to cover then please drop a comment
More About: New Year , Happy , Happy New Year , Year

Top 10 most watched viral videos of 2007
2007-12-29 13:34:00
Goviral has released a list of top 10 viral ad campaigns on the web.Take a look at all the videos and decide which one you like the mostCadbury - Gorilla Drummer with over 5 million views on You Tube.Smirnoff - Green Tea Partay with 3.4 million views on You Tube.Ray-Ban - Catch Sunglasses with 3.2 million views on You Tube.Blendtec - Will it Blend? Their iPhone version alone received 2.7m views on You Tube.Lynx/Axe ? Bom chicka wah wah with 2.6 million views on You TubeWilkinson - Fight for kisses with 2.4 million views on You TubeQuickSilver-Dynamite Surfing with 1.9 million views on You TubeMentos and Carlsberg Experiment with 1.3 million views on You TubeSnickers got some nuts with 1.3 million views on You TubeDove's Onslaught with over 1 million views on You Tubeyou might also like list of most viral ads of all time
More About: Videos , Viral

India Ecommerce Trends 2007 Gadgets are hot
2007-12-26 11:30:00
India's largest ecommerce site eBay India has spotted some specific online buying trends among Indian audiences. The range of products bought online varies from movie memorabilia like film magazine covers and posters to books, gadgets and items related to spirituality.Gadgets were top products at eBay.eBay India had 106 listings of the Nokia N95 and 93 listings of the iPod Touch. Out of the top five most sold items in December, four were tech items including mobile handsets and accessories, MP3 players and accessories, and laptop accessories. Top searches on the site included iPod Nano, iPhone and Nokia N95, laptops and PlayStation.Spritual items were also very much in demand Rudraksh was one of the top products bought on eBay this year, along with many other spiritual products like Yantras, home temples, puja accessories, Vaastu Shastra and Feng Shui items.New India and nationalism was another clear trend, with more youth associating with their Indianness bu buying such productsBo...
More About: India , Ecommerce , Trends

Self Promotion Kina & the Digg Song
2007-12-25 06:43:00
Self promotion on the net is an art which Kina Grannis seemed to have learnt quite well.Kina Grannis is a contestant for Myspace's Doritos Crash the Super Bowl contestwhere a band gets a chance to create a video for the Superbowl. In her aim to get votes she created a website and a blog and promised two weeks of posting a song daily as long as people vote for her on Myspace. But the biggest coup she did was creating a song just for Digg users and the song got dugg and became number 1 on the digg's list which meant that her video generated more than 100,000 views cool idea for marketing oneself on the net the only factor was Digg and Myspace have a completely different user base so the overlap is likely to be small.For the uninitiated Digg is a community-based popularity website with an emphasis on technology and science articles. News stories and websites are submitted by users, and then promoted to the front page through a user-based ranking system .So enjoy the Digg Song
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Mentos Friendsline Social community Marketing
2007-12-24 07:37:00
Mentos is back and this time it aims to build a community around its brand. In the past it had built a cool marketing minisite Mentos Helpline which was wacky and funny and dealt with the problems of youth in a call center setting. Now it aims to develop a hangout for people looking for humour and intends to associate it with its brand. Its Mentos friendsline seems to be targeted initially at bloggers and its ads can be seen all over on Technorati. This is quite an interesting medium since they need to develop good content to be able to attract the readers. However I am skeptical about the ability of a brand based website to attract hardcore bloggers who are not likely to leave their platform they would be better off targeting casual users.
More About: Marketing , Social , Community , Mentos , Unit

India Trends 2008 : 5 Technology trends to watch out
2007-12-21 09:17:00
WiMAXIt is a telecommunications technology aimed at providing wireless data over long distances. Many companies are closely examining WiMAX for "last mile" connectivity at high data rates. The resulting competition may bring lower pricing for both home and business customers or bring broadband access to places where it has been economically unavailable.This year saw VSNL, BSNL, Bharti and small companies like Microsense using fixed WIMAX networks as pilots.Mobile Value Added Services (VAS):With an Estimated market size of 4560 crores this year and a 60% growth year on year this is one of the fastest growing industry.Telcos are turning to value-added services (VAS) for growth. They are betting big on music ? next to SMS, it is the biggest money spinner under VAS. Caller ring back tones or CRBTs, for instance, have a 15-25 per cent market share, followed by ringtones with around 15-20 per cent, while the remaining can be attributed to full song downloads. And mobile data revenues are ...
More About: India , Watch , Technology , Trends , 2008

Orkut hit by yet another Worm
2007-12-20 10:31:00
Orkut might be no.1 on Google 's most searched lists but is one of the most insecure social networks around this was proved by the latest worm attack on Orkut.Some Orkut users received an e-mail telling them they had been sent a new scrapbook entry -- a type of Orkut message -- on their profile from another Orkut user.They only had to view their profile to become infected by the worm, which added them to an Orkut group, "Infectados pelo Vírus do Orkut,".The name of the group, in Portuguese, roughly translates to "infected by the Orkut virus."The relatively harmless worm appears to use JavaScript and Flash code to create new scrapbook entries on profiles with a New Year's message in Portuguese before propagating to the victim's friends.The attack was apparently without malicious intent and done just to highlight the security problems with such networking sites more than 655,000 users were affected but it seems to have been controlled. Google has not officially responded on this and...
More About: Worm , Orkut

Viral Marketing: ICICI Prudential
2007-12-20 09:49:00
Viral Marketing is now a part of 360 degree marketing approach of the companies and ICICI prudential has created a new viral to promote its health insurance solutions .Created as a spoof on 1970's style of films this is the typical style of one India's leading viral marketing company Webchutney who are its creators. I have already written about Webchutney's earlier works as part of a look on India's viral marketing companies.This viral titled "Beta no.1 "has been created to complement ICICI Prudential's large scale dvertising already running on TV Screens. This viral has a 1970's feel with an Amitabh bacchan lookalike talking to a doctor about his ill mother. The doctor than prescribes some medicine, and says ?Tumhari Maa ko dua ki nahi , dawa ki zaroorat hai?. Our hero somehow manages to bring the medicine but how therein lies the suspense watch this entertaining viral to find out
More About: Viral , Viral Marketing

Orkut, and Youtube most searched on Google in India
2007-12-19 05:32:00
Social networking website Orkut is the most sought after site in India , Sania Mirza tops among sport stars, Mahatma Gandhi is the most searched political leader and Aishwarya Rai the most sought after actor, says an annual Google Zeitgeist report for India in the most popular queries of 2007. This is the first time Google has announced a Zeitgeist for India. Amazingly 4 out of top 5 searches in India are of Google products. ?Social networking tops the list, followed closely by other platforms of online communication and interaction,? Google said.The Google Zeitgeist, which means spirit of the times, is calculated by looking at the aggregation of the most popular and fast-rising search queries submitted to Google by Indian users Google says that "In compiling the 2007 year-end Google Zeitgeist, we studied the aggregation of billions of search queries people from India conducted on Google. " Here is the list2007 Zeitgeist list for India (Fast- Rising Search Queries in 2007) 01. Or...
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Trend Analysis: India Internet market and key statistics
2007-12-18 07:40:00
IAMAI and IMRB have come out with Internet in India report for 2007 and they have claimed active Internet user (some one who has used Internet at least once in last month) base of 32 million however a more important figure for Internet companies should be those users who use Internet at least 2-3 times a week which comes out to be 20.8 million.There are some other interesting analysis for InternetFor 51% of total users main application of use is email this is why Indian portals are still advertising on their email features.For college going students only 32% say primary use is email while 35% use it for entertainment (Orkut might be a major player in this segment) Disappointingly only 5% use it for ecommerce with the highest percentage of users coming from young men below age of 35 who are not college students.In keeping with international trends office and cybercafes are major sources of use.Though the report claims that other SECs are becoming important but I believe importan...
More About: Market , Analysis , Statistics

India Trends 2008: Retail
2007-12-17 18:44:00
Retail is India 's sunrise industry and Kishore Biyani while writing for Mint gives us an interesting insight into Retail trends to watch out for in 2008 he predicts and sometimes even tells us his plans the key trends areFinancial products like life and general insurance products will be sold via retail.Luxury Retail will see significant growth.Large wholesale formats like office stationary will make its debut.There will be more malls targeting specific consumer segments.Business to Business format will also gain momentum with large wholesale retail formats being launched to cater to small and medium business housesOverall its going to be an exciting year but the most important aspect which he says is the advent of supply in terms of malls which are going to come up in large numbers will determine answers to questions on whether the Indian consumer market can sustain such a large growth in modern retail, whether more and more people will join the consuming class, and what the real ...
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India Trends 2008: Mobile Marketing
2007-12-17 07:38:00
Mobile Marketing is meant to describe marketing on or with a mobile device, such as a mobile phone. There are three major kinds of marketing possible by use of SMS or MMS, Mobile web marketing and marketing using bluetooth.Mobile Marketing Association (MMA) in its third-annual APAC Mobile Attitude and Usage Study rated India and China as most attractive in the region for this kind of marketing solutions.Roughly half of APAC mobile users expressed at least moderate interest in mobile marketing, and 13% indicate high interest. The immediacy of the information and convenience of the service are perceived as its greatest benefits.Marketing using SMS or bluetooth can usually involve taking permission of consumers and sending them messages and this year saw the debut of sms2india and mginger which tried to enroll users with the promise of paying them for viewing smses and might have got lot of viewers but have struggled in getting enough advertisers on board to make substantial revenues. ...
More About: Technology , Mobile , Trends

HUL plans TV Shows to Promote its Brands
2007-12-16 16:57:00
Mint has an interesting report on how India?s biggest advertiser Hindustan Unilever Ltd (HUL) plans to launch 15 television programmes built around its brands on various TV channels this is so because it does not want these brands to be lost in the clutter of commercials that appear along with other popular programmesThe company, which spent Rs1,273 crore on advertising and promotion in fiscal 2006-07, and around 60% of this on TV, believes such shows will help its brands connect better with customers.HUL?s move is inspired by the success of one such show, Wheel Smart Shrimati, launched last year on Doordarshan.Wheel Smart Shrimati, which is still on air, is a game show that fetes homemakers who are intelligent and resourceful.(via mint)
More About: Promote , Plans , Brands , Mote

Abhishek Bachchan Flying Machine Ad
2007-12-16 14:41:00
Stylish, Crisp and Exciting this describes Abhishek Bachchan 's new Ad for Arvind Mills Flying machine .In summer 07 Arvind Brands unveiled a package to re-launch Flying Mach ine with an Italian Designer, a new brand identity and exclusive retail stores. Abhishek?s endorsement of the brand Flying Machine gives the re-launch a big thrust. Take a look at its video

Foreign Firms Dominate Indian IT Market
2007-12-14 11:12:00
Indian IT companies like Infosys and Wipro have missed a trick while they were bagging deals in foreign countries Indian IT market started exploding and the gainers are all Foreign firms this is reverse of outsourcing. India is among the fastest-growing markets for a majority of leading information technology (IT) multinationals (MNCs) and all by focusing upon the fast growing SME business in India which has led to 25-30 percent growth rate in India.Industry estimates peg the turnover of MNC Firms like Cisco are said to have crossed the billion-dollar mark in domestic sales in 2006-07, and a player like HP India is estimated to have an India turnover that is around $2.5 billion.Indian IT service providers, however, are lagging on this score.Tata Consultancy Services (TCS) is the only player to come anywhere close, with its domestic turnover (including revenues of CMC) totaling a little over $600 million.Business Standard provides a look at Indian arm of these big MNCs.IBM IndiaA cou...
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Fastrack plans to spend 8 crores on Online Marketing
2007-12-12 09:47:00
Finally Brands are getting more conscious about their digital marketing strategy .Fastrack, the eye and wrist gear brand from Titan, is unfolding its digital marketing strategy spanning the Internet and mobile. The company has chalked out a multipronged strategy, including the launch of an interactive website, the use of communities on social media sites like Orkut and Facebook, search marketing, viral videos and mobile campaigns to generate buzz about the brand.Ronnie Talati, associate vice-president and business head, Fastrack, says that the company has set aside 8 per cent of its ad budget of Rs 8 crore for advertising on digital media. ?The attention span of our target audience (16-25 years) is spread across the Internet, television and radio. We were not using Internet significantly till now, but are seeing that youngsters spend most of their time on it these days,? explains Talati. Now this starts with the launch of their website www.fastrack.in which is to be launched in Janu...
More About: Marketing , Online Marketing , Online , Plans , Astra

Pepsi's Unique Marketing Strategy
2007-12-11 09:46:00
Pepsi is preparing a year-long marketing campaign in the United States in which up to a billion digital music tracks will be given away which could seriously hurt Apple . Based on the prices charged by Apple, the largest online music retailer, the offer could be worth up to $1 billion (£490 million). Crucially, the drinks group is believed to be teaming up with Amazon.com, the online retailer vying with Apple?s iTunes music store, to distribute the giveaway tracks.It is also thought that the music will be distributed free of the digital rights management (DRM) technology that limits where legitimately downloaded tracks can be played. PepsiCo is planning to place tokens on five billion drink containers. Consumers will have to collect five tokens to qualify for free tracks. In theory, the campaign could flood the market with $1 billion of free music (Apple charges 99 cents per DRM-free track), but redemption rates on these types of offers are usually low, at about 2 per cent.mixing Pe...
More About: Marketing , Marketing Strategy , Strategy , Unique

Marketing at Maruti
2007-12-11 09:30:00
Down at BS Surinder kapur talks about innovation and Marketing and highlights how Marketing at Maruti has allowed it to grow forward and illustrates it with examples of marketing cars beyond the typical urban market.It seems that Maruti has been segmenting the market at various levels and making micro level efforts .He illustrates his point with couple of examples of rural marketing by MarutiYear after year, Maruti has come up with innovative schemes that have helped it increase marketshare. For instance, its ?Wheels of India? scheme, targeted at state government employees across all states, led to sales of over 5,000 units.A special scheme, ?Ghar ghar mein Maruti: Mera sapna meri Maruti?, targeted at Panchayat members, who enjoy influential and respected positions in rural society, helped increase sales by another 16,600 units. It seems that key to success of Maruti is its successful segmentation of the Indian market and then offering them tailormade targeted special schemes no wo...

Secrets of Success
2007-12-08 04:26:00
One of the best sites around is TED which is a great platform to hear about new ideas and themes from some of the best minds in the world. Each year, TED hosts some of the world's most fascinating people: Trusted voices and convention-breaking mavericks, icons and geniuses. One of the interesting talks is on Why do people succeed? An unmissable 3-min. talk from the TED Conference on the real secrets of success (Hint: Passion, persistence, and pushy mothers never hurt) Delivered by Richard St. John take a look its worth a watch
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Videocon's new Marketing campaign
2007-12-05 15:44:00
Three hottest brands of today ShahrukhKhan ,M.S Dhoni and Om Shanti Om all come together as Videocon aims to appeal to the youth with its latest corporate commercial, which is contrary to its previous strategy of appealing to an older target audience. When you are looking at youth immediately internet also becomes important and it is holding talks with developing Rediff, Yahoo! and Zapak for games and contest based on the TVC. Here is the ad which is based on role reversal for Dhoni and shahrukh with the theme of OSO I enjoyed it do take a lookVideocon has very interesting plans?Currently, we are focusing only on the recent TVC that was launched.? The initial version will be a 90 seconder, followed by 60 second and 30 second versions. The commercial will also play in PVR cinemas. Radio Mirchi is partnering with Videocon to run contests. The contest entails the participants dressing up like either SRK or Dhoni and answering a few trivia questions. Also included will be a glimpse on ...
More About: Marketing , Campaign

Here comes another Bubble a new web 2.0 video
2007-12-05 14:48:00
Astronomical valuations, Hype about anything to do with Web 2.0 is it the making of another bubble like the one that led to 2000 crash well there are many people out there who feel so and here is a video doing the rounds titled Here comes another bubble by Richter scales which is hilarious and worth a watch do take a look
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Free Internet in Indian cities
2007-12-03 17:03:00
Ahmedabad based software company Ahem! Management Solution plans to provide free internet access via kiosks to users in tier 2 cities in the country. It is investing Rs 275 crore in five years in rolling out the services. The service will be initially launched at Ahmedabad, Vadodara, Surat and Rajkot.Within next five years, it will be expanded to 155 tier-II cities in the country, each having 10-15 kiosks.while the service will be available to the end-users for free, the company will generate revenues through facilities like online and offline advertisements.The name of the kiosks will be NetHotzone.The company is expecting a profit of Rs 200 crore from revenue generated through online and offline advertisements.This is pretty optimistic of them and reminds me of the ill fated Caltiger ISP which went out of business however market has definitely changed since then and there is hope for them in any case they can turn into a cyber cafe chain in case of problems with this model.In ...
More About: Internet , Indian , Free , Cities

Chennai Superstars Indian Cricket League ad
2007-11-30 19:43:00
Zee launched its rebel Indian Cricket league today with a $4million prize money but what has been interesting is the marketing muscle behind it. The creativity behind the promotion of each side and the ads they have created for each of the side is a treat to watch. They have their own channel on Youtube and all the ads are available there and are quite creative but the best one is definitely for Chennai Superstars it has already garnered 25000 views within a week of being posted on Youtube and really connects here it is do take a look
More About: League , Indian Cricket

Nokia Transforming Into Internet Services Firm
2007-11-29 07:47:00
Mosh, Ovi, Nokia Music store,Maps the intentions are pretty clear services are the prime agenda for Nokia .However the road ahead is not going to be easy all the Internet services areas Nokia has selected, barring navigation, are crowded with several major Internet brands already.That means the new venture isn?t likely to be a money spinner right away. Analysts calculate that mobile services will add just about 10 per cent to Nokia India?s revenues over the next two to three years.Business Standard reports on Nokia's transformation from a mobile phone manufacturer to becoming an internet services firm.Last year, Nokia India?s Finnish parent decided to set itself up in competition with Internet giants like MySpace, iTunes and Google. But even the world?s largest mobile vendor couldn?t do this on its own. So it started off by buying Loudeye, a digital music platform and distribution company for $60 million.This year, Nokia added on Twango, a company that developed a platform to let p...
More About: Services , Tran

Apple's new ad against Vista
2007-11-28 13:11:00
Apple has recently released a web-only advertisement that has appeared on a number of sites, including News.com, Engadget.com, and PCMag.com. The new ad is an extension of Apple's classic Mac vs PC ads and is a cheesy take that calls upon users to give up on vista.The Apple advertisement features "Mac" and "PC" as played by Justin Long and John Hodgman in a web ad composed of two separate components. The first is a traditional 720x90 pixel horizontal leaderboard at the top of the page as well as a large vertical rectangle on the right side of the page featuring the actors. via Macrumour
More About: Apple , Vista

Webdunia Brand building efforts
2007-11-28 08:33:00
For the uninitiated Webdunia is one of the pioneers in Hindi language portal in India and has grown to nine language portals, now after being around for a while and acting as content providers to bigger networks like yahoo they have realized the value of brand building and so they have launched their new campaign.Now knowing that Internet is frequented by mostly English speaking Indians they have segmented the market and decided to target those Indians who are more comfortable in Indian languages like Hindi even though they know English well. This campaign has been launched on Aaj Tak which is a good idea if you are looking at core Hindi speaking audience which looks out for mostly news. The company says that it will invest around $ 6-7 million in brand building over the next three years here is the advertisement of Webdunia
More About: Building , Brand