Marketing Technology

RSS Feed Homepage

Articles: 1, 2, 3, 4, 5, 6, 7

Amir Khan Toyota Innova Ad
2007-11-27 07:26:00
A great ad if you are looking for Amir Khan 's versatility he really touches perfection in everything he does in this ad he showcases many roles in just 1 minute 49 seconds but the product Toyota Innova it seems to be overshadowed by Amir khan in this ad
More About: Amir Khan

Viral Marketing CaseStudy QuckSilver's Dynamite Surfer
2007-11-20 09:41:00
This 80-second clip has been viewed a record-breaking ten million times and has prompted a fierce debate about whether or not it is real.Sites that hosted the video were overwhelmed with comments, with some fans even claiming to have tried to copy the astonishing feat and has turned into one of the most successful viral marketing campaigns ever.The grainy footage, apparently captured on a mobile phone camera, shows a group of youngsters seemingly playing with a bundle of dynamite by a lake while one of them paddles into the centre on a surfboard.One of the youths runs on to a bridge, lights a stick of the explosive and throws it into the lake.After a moment's pause, it explodes, sending a huge flume shooting into the air and creating a massive wave.The surfer waits, paddles like mad, then coolly catches the wave and rides it to the water's edge - all to the beat of a pounding rap track.The film was in reality shot on high-definition cameras and digitally altered later to look as i...
More About: Marketing , Viral , Viral Marketing , Dynamite , Surfer

Viral Marketing Nokia What is Web 2.0 video
2007-11-18 07:36:00
Well there have been lot of videos about what is Web2.0 but here is a viral funny video from Nokia about web2.0 .The theme is Web 2.0, let's keep it simple It's all about connecting people. Nokia's own tagline is Connecting people so this commercial fits there. Quite a funny video thanks to go2web for the link enjoy
More About: Video , Marketing , Viral , Viral Marketing

Google Android Demo
2007-11-15 07:41:00
This is how Google promotes its products using Youtube they have made a video highlighting demo applications developed on Android .In this video Sergey Brin and Steve Horowitz discuss the availability of the SDK, that it will be open source in the future, and demo applications on the Android platform. They have also announced a 10 million prizes for application developed on Android good marketing I would say
More About: Technology , Demo , Google Android

Google Android and implications for mobile Industry
2007-11-08 06:25:00
Google's decision to launch its new platform for mobile Android has left mobile companies shaken and people debating over what exactly are Google's plans Wall Street Journal provides a detailed analysis and points out how it is an effort by Google to create an ecosystem on mobile which is similar to that of web.Google won't make money on Android itself, but the company believes it will create new opportunities for Google to sell ads on mobile phones, something executives have characterized as the company's biggest business opportunity. Google is betting that easier access to the Internet from mobile phones will lead people to use its services more, as has been the case with Web access on the personal computer. Google's Mr. Rubin said ads will appear on the phones as they normally do when a user surfs the Web. The company may also sell ads for some developers of applications that run on the phones. (The name of the new platform stems from Google's 2005 purchase of Android Inc....
More About: Google , Technology , Mobile , Industry

Advertising on Social Networks Facebook & Myspace launch their ad networks
2007-11-07 07:28:00
After wondering for ages how the social networks will monetize their huge population Facebook and Myspace have finally launched their targeted advertising platforms making use of these platforms as a big means for viral marketing. However there are some critical issues users cannot opt out of these advertising so it can be irritating and turnoffs for many users who join these networks to see ads on top of their profiles an example was how recently Orkut ran into problems with ads in Brazil.Most advertising online today allows advertisers to target people based on location, age and gender but social networks promise to deliver much more focused results as a result of the wealth of personal data users post. It's one of the reasons why Microsoft Corp. paid $240-million (U.S.) for a 1.6-per-cent stake in Facebook in October and why MySpace, which News Corp. bought for $580-million in 2005, is now worth upward of $11.6-billion, more than 20 times its sale price, according to chairman R...
More About: Social , Social Networking , Advertising , Social Networks

Gphone no its Android
2007-11-06 04:55:00
Despite all the rumours going around Google is not launching a single Gphone but rather an open source platform called Android for phones. Google has announced the Open Handset Alliance to create an open platform (to be called Android) for a Linux phone that can run mobile Google apps and others. Official Google Blog: Where's my Gphone?Google saysAndroid will deliver a complete set of software for mobile devices: an operating system, middleware and key mobile applications.With devices built on the Android Platform, users will be able to fully tailor the phone to their interests. They can swap out the phone's homescreen, the style of the dialer, or any of the applications. They can even instruct their phones to use their favorite photo viewing application to handle the viewing of all photos.The 34 partners include T-Mobile, Sprint Nextel, NTT Docomo, China Mobile, Telefonica, Telecom Italia, Motorola, Samsung, HTC, Qualcomm, Intel, and Google itself no sign of Airtel as some rumour...
More About: Technology

Rape Murder and BPO
2007-11-04 07:56:00
This might be off topic but is an incident that cannot be ignored.Dec 2005 Pratibha Murthy HP call centre employee raped and killed by driver, Earlier this year, a 20-year-old girl, working in a Gurgaon based call centre was picked up from outside a roadside eatery in New Delhi and raped by a driver hired by call center and now Jyoti Chowdhury of Wipro BPO picked by driver and then brutally raped and killed in Pune.Why is this happening and why are companies so lax about it, they keep outsourcing the transportation work and faced with heavy growth are lax about checking the profiles of the drivers and results are incidents like this.Most amazing are the responses by companies like Wipro BPO head who distanced himself from the incident by saying that Jyoti didn't followed security norms by going into an empty cab without a male employee and that is it isn't the company as much responsible for hiring such a driver or ensuring that such norms are followed? In case you move in the ev...
More About: Murder , Rape

Consumer Generated Advertising Think Different With Apple
2007-11-02 17:07:00
We all think about creating an ad for our customer but How about an Ad that is built by your customer now that is called think different and that is what Apple is doing. NYT reports how a television commercial for the new iPod Touch from Apple is based on a commercial that an 18-year-old English student ? an Apple devotee named Nick Haley, who says he got his first Macintosh when he was 3 ? created on his own one day last month.His spot offers a fast-paced tour of the abilities of the iPod Touch, set to a song titled ?Music Is My Hot, Hot Sex? by a Brazilian band, CSS.He based the visual elements on video clips about the iPod Touch and other new products. Here is the original ad followed by the company produced versionHere is the same ad but company produced and shown on TV
More About: Advertising , Consumer , Vert , Diff

Corporate Blog Marketing Wipro launches Campus Blog
2007-11-01 04:33:00
Where Infosys is can Wipro be far behind well for some time infosys had developed its own world is flat blog and was using it to market itself to Corporate Clients .Now Wipro decides to take a plunge and develop a Campus blog at wipro-campusarena.com/ however the target for Wipro is not clients but campus students amongst whom there is a growing realization is that working for indian software factories is just another average job and if you really want to make a career in IT then you should avoid them.This trend is very common in IITs and is spreading to some of the NITs and other top tier T-schools also and even amongst the Indian outsourcers the worst hit is Wipro whose last year attrition was amongst the worst and hence the need to connect to the campus audience.Developed by India's leading viral marketing agency Webchutney the blog is just a means to highlight Wipro Culture with most of the bloggers going nostalgic on the blog and telling how great is Wipro and thus try to infl...
More About: Marketing , Blog , Blog Marketing

Mobile cos gear for new round of competition
2007-10-31 04:22:00
The threat of iphone has Indian mobile players worried reports ET and gives an insight into how the battle for the indian mobile market is shaping up. Iphone has no official launch date but unofficially its already available in Indian grey market and its growing threat means a renewed focus on touchscreen based and music phones by its competitiors and better for us the consumers.MotorolaFor starters, Motorola intends to roll out its music service, christened MotoMusic, in India. This will be an internet and WAP-based platform from where subscribers will be able to download songs directly on their handsets. The MotoMusic service is currently confined to China.Motorola is working with various partners like Soundbuzz to build a India-specific music library. ?We are evaluating the best model to roll out the MotoMusic service in India. NokiaMotorola?s decision comes on the heels of the Finnish mobile phone major Nokia?s announcement to roll out its mobile services brand Ovi in India by t...
More About: Mobile , Competition , Gear , Round

Yahoo India Goes Local launches hindi mail
2007-10-31 04:09:00
Yahoo India has gone local with a bang and will not only be providing mail and webmessenger in Hindi but will also will allow People to SMS any one all over the world for free.Most interesting is this statement."Yahoo mail in Hindi is relevant to the 200 million Indians who are expected to come online in the next few years. This will also be an attractive product for a large section of our advertisers, who want to reach out to the non-English speaking Indian population." They expect 200 million people to come online that is very optimistic and they even plan to launch its site mash in already crowded social networking space to combat Orkut in IndiaPresently, a user would require a Hindi font to access the new services offered by Yahoo. The company would soon provide an upgraded version of its new service which would integrate Hindi software to provide a customer ease of access."In India, languages are key and Hindi is the most important language. Internet is becoming increasingly p...
More About: Mail , Technology , Yahoo , Local

India's Viral Marketing Scene Colgate goes viral
2007-10-30 10:13:00
First the facts increasing ad rates and constant bickering with cable channels has meant a greater awareness of Internet as a marketing medium in India. Now even with conservative numbers Internet as a medium reach out to nearly 25% of the same audience that Companies target through Cable TV hence the recent fascination with microsites and viral marketing. A few of them have really caught attention but mostly they seem to be done so that companies can claim 360 degree marketing.These days every company comes out with new virals and hope to make them spread through emails and flashing them through TV ads.Latest in this scene is Colgate which is celebrating Oral Health Month (OHM) which is an intensive month-long oral health awareness campaign that will run through October 2007 to establish and promote the importance of good oral hygiene and regular dental check-ups and is intended to expand the rural market. There Press release claimsOralHealth Month 2007 has outreach events taking p...
More About: Marketing , Viral , Viral Marketing , Scene , Goes

IT Services Marketing Wipro Goes To Second Life
2007-10-27 14:24:00
Its interesting to see how IT services companies are marketing themselves in unique ways with Infosys going for corporate Blog marketing,TCS going for Brand Building and HCL going for branding via Internet and TV marketing its now the turn of Wipro which has opted for going to second life to market itself. ET reports how Wipro unveiled an offshore development centre (ODC) model campus with facilities like client engagement centres, learning centre, a three-floor ODC set up with cubicles, security desk at the campus entrance, amphi-theater, media hall, basketball and volleyball courts, office facilities, data centre and a library. It will be regularly staffed by Wipro?s own avatars.Interestingly Wipro also intends to use it as a recruitment centre and for hosting client virtual conferences. Now this is an interesting move because Second Life is a home of basically gamers and techies and that forms part of Wipro's Target group. All the IT services firm usually target the hardcore t...
More About: Marketing , Services , Second Life

Mobile Internet Is it the next big thing in India ?
2007-10-25 15:20:00
We had been struggling to increase our Internet base and PC penetration but slowly a new realization has happened to all the companies that instead growth lies in a format which has a much wider reach than any other medium in India and this medium is Mobile the fourth screen as this week's business world calls it. It has emerged as the alternative to cinema, TV and the computer screens ? all put together. Now, it promises to change the way an average Indian entertains himself and conducts business.Some of the reasons for the hype over mobile internet areTotal number of Mobile users in India are more than number of TV households in India .India's internet based mobile revenues have jumped from anemic $150 millionto $700 million within 2 years.Nokia's service Mosh's most users are from India and it is in talks with indian providers to offer its service Ovi in india.Companies like Bharti are trying for licence from SBI that will allow people to remit money over mobile. Reliance's ...
More About: Technology , Mobile Internet

Marketing Case Study Motorola from No.5 to No.2 in 12 months
2007-10-24 06:45:00
India is Business Standard features a story about Motorola and how despite India being a Nokia country(Nokia's 2nd largest market) Motorola fought its way through to gain the second spot and an interesting aspect of its marketing campaign is use of a community marketing initiatives and how its spends on online media were more than normal industry trendAnd instead of sticking to the industry average of 0.3 per cent of total ad budget, Motorola?s online spends were 20 times higher.Apart from ads on Yahoo!, the company also developed consumer engagement initiatives through MotoStar.in: Motorola claims to have 98,000 registered users on the site. The article also talks about the use of Oomph factor and Motorola's strategic use of Abhishekbachchan. You can read the complete article hereThe first norm Motorola broke was in asking consumers to forget features and consider phones for their oomph value.For buyers who had gotten used to hearing ?better colour screen?, ?better battery life...
More About: Marketing , Study , Case , Months

Scope of Search Engine Marketing in India
2007-10-23 04:26:00
Hindu has an interesting interview with Vivek Bhargava, CEO, Communicate2 which calls itself a paid search company. I have seen that there are a large number of Search Engine Marketeers(SEM) agencies and Search Engine Optimizers(SEO) in India however i wondered whether there is a market for these companies. I had earlier reported on how Search Engine Market in India is at about half a million searches a month which might seem big but is actually quite small when you compare it with USA which has 213 million queries per month and if you go with overoptimistic comscore data it is 61 billion queries per month globally(including eBay) then the realization comes that the market is quite big if you are looking at an outsourcing model .However coming back to Communicate2 it seems to have done a good work and i am quite interested in how they are targeting Small and Medium Entrepreneurs (SME's) in India. Globally if you look at the most high paying keywords its easily seen that they com...
More About: Marketing , Search Engine Marketing

Marketing Examples Nike & Social Community Marketing
2007-10-18 06:35:00
This New age Marketing example is from USA and demonstrate how Nike has increased its sales by tapping into social community marketing initiatives and how it is transforming itself from traditional marketing to new age marketing techniques and channels like Youtube instead of mass TV advertising and how the shift is towards creating a brand experience. This story is also an example of how to engage the users and use experiential marketing techniques . In this extensive report New YorkTimes tells the story of Nike+ where users can connect and compete with each other. In conjunction with Apple?s iPod, runners can time their laps, download their progress, and keep track of how their friends are doing?all without forceful participation by Nike.Since April, Mr. Saenz, 53, has been running with a Nike+, a small sensor in his running shoes that tracks his progress on an Apple iPod he carries. After each run near his home in Louisville, Ky., he docks the iPod into his computer and posts de...
More About: Social , Community , Examples

Delhi to Go Wi-Fi
2007-10-16 17:05:00
CIOL reports that the Government of NCT, Delhi , has notified three hot zones for WiFi Access coverage.?The Delhi government is in the process of identifying technology providers to create Meshed WiFi zones in Rajiv Chowk area, popularly called as Connaught Place, South Extension - I and II and Nehru Place. This follows similar decisions made in Bangalore and Pune however in delhi government is looking at latest WiMax which ensures High speed internet on the move. Moves like this will help the propagation of internet to the masses and thus increase internet market however it remains to be seen what kind of business model is adopted by the private players who hop onto this bandwagonThe WiFi zones are to be established through private-public partnership (PPP) model. The private firm will have to undertake implementation, integration and commissioning of Wifi Zones or Wi-fi Hotspots. The company will have to create kiosks at various places for citizen to access Internet, and will also h...

Blog Action Day How YOU can make a difference to our environment
2007-10-14 21:04:00
Today is Blog action day a day when thousands of Bloggers have come together to write about one common cause Environment and this blog is one of them. But its not a case of a one day only so many of us deeply feel about the deeper cause of environment and enjoy nature's beauty but what we desist from is taking action to change things. Most of us love to visit and enjoy naturally beautiful places like Nainital a beautiful Hill station in North India shown below but do we realize how difficult it is to maintain such beautiful places on our earth. You don't need to join a organization to change the environment all it needs is to take small steps from side and you can make a difference. BlogAction Day lists 50 ways how can you help which range from Switching off your lights, Taking a shorter shower to inflating your tiers to planting a tree all small things but together can make a lot of difference so come on lets start doing things and try to help our environment our planet I am sur...
More About: Make , Difference

Reebok India's Viral Marketing Through Cricket Website
2007-10-14 08:06:00
Reebok India has made a second effort to hit its target segment of young Indian consumers online by launching a cricket based website. During the ill fated world cup campaign Reebok India had also launched a cricket based website which turned out to be disaster thanks to performance of Indian team. Now the success of Twenty 20 has meant that Reebok India have tried to make yet another effort to target their sports loving Target group online they have just launched a jazzy flash based website www.rbkcricket.in for the cricket lovers in India. This represents how an increasing number of marketeers are targeting the online youth segment of the market.Reebok claims"The site is also representative of innovation in digital and how digital as a medium is used creatively and effectively by Reebok to reach out to their TG."Here is a snapshot of the website interestingly it also allows people to buy fan gear( from Indiatimes) , read articles and download some sexy photos of Reebok endorsers ...
More About: Cricket , Marketing , Website , Viral , Viral Marketing

Funny Heinz Indian Housewife ad
2007-10-12 15:01:00
Piitsburgh Based American food major Heinz has been targeting Indian housewives for a long time .It is number 3 in Indian market with a marketshare of 7%. Realising the complexities of marketing food brands in the country, Heinz claims, "Indians are fussy eaters and we have to deliver the right taste, nutrition and price. The biggest challenge in India is to take the housewife away from her home to go and buy packaged food".This advertisement which is funny and portrays a South Indian Housewife however it doesn't really portrays Heinz any differently than other Ketchup's in the market take a look
More About: Funny

Technology Marketing in India Cisco goes Mobile
2007-10-11 07:07:00
Even Technology Companies have realized that a great product is not the only basis for success you also need to market it well and Sify Reports on how Cisco is targeting SMB's in India 's hinterland by direct targeted marketing to them thus creating an experience for their customersCisco India's mobile Network on Wheels mobile van has been criss-crossing the country for the last one-and-a-half years playing the messiah, consciously targeting the small and medium business (SMB) units in various industrial locations - first creating awareness on the benefits of technology and then spreading knowledge about its core solutions so that they can leverage the power of networking technology for business growth. Some of the solutions aboard the van are technologies for security, wireless mobility, unified IP communication and conferencing.A chunk of Cisco's marketing budget goes into SMB marketing, as the company believes one needs marketing to reach this set of customers. While Cisco's ...
More About: Marketing , Mobile

Reliance to build Istores to market Apple Ipods
2007-10-09 11:08:00
Economic Times Reports that Reliance Retail has clinched an exclusive marketing and distribution deal with Apple for standalone iStores.Interestingly Apple's products are quite popular in India and products like iphone which are not even released in India are available in Indian black market.India is a heavy consumer of music and mobiles and even PC sales are on the rise in all three category Apple has a product and really cannot ignore India but has been unable to penetrate Indian market because of piracy so this deal increases in significance. This is Reliance Retail?s first exclusive alliance with an international brand. The partnership was sealed on Monday. The first store, to be called iStore by Reliance Digital, will come up by October-end in Bangalore.This is the first time Apple is tying up with a big corporate house for distribution anywhere in the world. The iStores would be standalone stores selling Apple products ranging from Macintosh computers to iPods and later, once...
More About: Market , Apple iphone , Build

Indian Blogger Compulsive Confessor gets a Book Deal
2007-10-08 20:36:00
Telegraph has a interesting report about an India n Blog Compulsive Confessor written by Delhi Born but Mumbai based writer Meenakshi Reddy Madhavan. Compulsive Confessor is written in a sexy steamy style where Meenakshi discusses everything from her boyfriends past and present down to Jat Strippers. Meenakshi is a journalist with Outlook on the cultural beat and this style of writing has gotten her a Book Deal with Penguin for writing a novel for new age women pretty much like Sex and City for India. For my part I am sceptical about Compulsive Confessor's fan following with a 400-500 hits per day its not a lot but this article is a sure shot publicity gainer and this pic ala Basic Instinct smacks of a publicity stunt here is what Telegraph has to say about herBrazen from the beginning, the young Bombay-based blogger decided to call her Internet journal "The Compulsive Confessor", issuing a titillating invitation to share even the most intimate details of her life.The Compulsive Con...
More About: Blogger , Indian

Yash Raj Films on Movie Marketing India
2007-10-07 09:01:00
Yesterday i had a chance to hear a talk from Head of Marketing Yash Raj Films Mr Tarun Tripathi at IIM Lucknow. Interestingly Tarun is also from IIM Lucknow and he gave a lot of insights into how film marketing has developed in India .He told of his travails in trying to corporatize the film industry and how the Yash Raj Films website orders initially used to be taken in an Excel Sheet.What was interesting to note was they have started segmenting the movie market in India and so have moved away from only romantic movies to make movies that fill all the niches.They have decided that the core film going audience is 16-25 years females and not only that the second biggest market is 16-25 males but a substantial part of is influenced by females and the decision makers here are actually females.The most interesting part of this was how they are using the content that they have a "YashRaj Bollywood movie" to leverage their marketing.Unlike the past now they either charge a licensing fee or...
More About: Movie

Cadbury Ulta Perk Campaign
2007-10-06 10:47:00
Cadbury's has just launched a new Chocolate 'Ulta Perk'.?Ulta Perk? campaign's theme is ?Wafer outside, choco-cream inside? thus trying to portray it as something different in the market .The product is targeted towards teenagers and youth.?Ulta Perk? will be the second product offering from Cadbury in the chocolate-wafer segment, further augmenting the highly successful ?Perk? brand.The chocolate wafer market is around 35 % of the total chocolate market and has been growing at around 13% annually.?Ulta Perk? will see a multi-media marketing campaign to connect with the target consumers. A 360-degree campaign will be rolled out in the first week of October. The campaign will be a mix of television commercials, outdoor, consumer contact activities, etc. Cadbury India has tied up with leading coffee chain Café Coffee Day for direct sampling of the product in top cities. Extensive product sampling will also take place in the first two months across 25 towns.Here are the TV ads for ...
More About: Campaign , Cadbury

Growth of Search Engine Marketing in India
2007-10-04 16:19:00
IBNLive reports on how online marketing is becoming a big business in India .According to a study by Internet and Mobile Association of India (IAMAI) in association with Pinstorm, India alone produces more than half-a-million searches a month.The study puts light to the evolution and growth of search engine marketing in India.The study found that over 40,000 marketers are using this platform to capture the market share.For the uninititated in Internet marketing, search engine marketing (SEM), is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs).Unlike other advertising media, SEM allows the advertiser to reach exactly their target audience. In other words it helps in fine targeting its audience on a global scale at a minimal cost.The process of SEM involves bidding for the right words at a cost on major Search Engines such as Google, Yahoo, MSN, Baidu etc.Search results are better with greater number of key words. The number of ...
More About: Marketing , Search Engine Marketing , Search Engine

Elements Akademia launch of a visionary startup
2007-10-01 15:19:00
These days we hear only one word around us "shortages". Companies are crying out that there is a shortage of skilled employees. Students are crying out there is a shortage of Jobs and this means that both sides are facing troubles lakhs of students are unemployed while companies are struggling to grow because of these shortages. This factor is most crucial in Tier 2 and 3 cities where lack of exposure makes life of a graduate tougher compared to a metro. To address this we need companies who are willing to train these people in skills that will help them fit in workspace and this is where Elements Akademia has jumped in.Officially launched today in Lucknow Elements Akademia plans to provide BPO skills training to graduates to make them more profitable for an organization. It plans to open its centers in 14 more tier 2 cities after Lucknow. Now this field is not without competition there are organized players like NIIT and street side players who offer skills like English speaking ...
More About: Launch , Startup , Visionary , Demi

Infosys's Branding Efforts
2007-09-29 13:03:00
It is quite interesting to see how Indian IT companies are not only globalizing themselves but are also going about branding themselves after HCL and TCS it is now the turn of Infosys . If you visit western publications like wired , Ars technica and others you will see Infosys promoting its blog Think Flat.Interestingly this blog has been around for sometime but of late their is more activity on this blog with people like Nandan Nilekani himself writing in this blog.This looks like a very good means to sell itself to its targeted customers who would be reading the technical journals and then on seeing the ad would be taken to its blog which would contain again articles about technology. Here is a screenshot of the Infosys ad
More About: Technology , Branding