Marketing TechnologyMarketing TechnologyIt boosts of a customized search engine for India's online industry .This is a blog which tries to depict evrything about the Indian Online market from statistics about n online users to reviews of latest happening websites it also tries to take a lo Articles
Hutch is now Vodafone
2007-09-28 11:36:00 Hutch is now Voda fone if you watch any of the star channel or tuned into twenty twenty world cup you would have seen this ad .Vodafone had acquired Hutch's stake some time back and now had to rebrand itself so it has decided to run a new ad series which piggybanked on Hutch's dog muscot nad the theme Change is Good. This required nearly 200 crores of spending by Vodafone but they have successfully painted the town red .I beleive this ad is very well executed take a look at the video of the ad More About: Hutch
Indian IT Industry Globalizes itself
2007-09-27 20:05:00 I had an interesting experience listening to A.T.Kearney consultants giving a talk on Globalization in IIM Lucknow. Now in yesterday's article on Infosys,Wipro,TCS outsourcing work to other countries which was a news which came through New York Times I had thought that it was a usual but a short-term strategic move from these companies. But as the A.T.Kearney guys told us it seems that most of the businesses in Indian BPO and software sector are moving towards globalization with a need for being closer to their clients and being able to offer them end to end solutions thus getting more out of their clients.Interestingly they were also of the view that most of the Indian globalization is a combination of opportunistic moves rather than a great tactical moves.Well this made me realize that what seemed a PR exercise by Indian IT firms is actually a move by these firms is actually a move to go closer to the customers and thus taking a step to become more global though i still find i... More About: Industry
Infosys Wipro TCS Cognizant start outsourcing work
2007-09-26 10:58:00 New York Times has an article on how now Indian software companies have themsleves begun outsourcing work to other parts of the world. Now this news comes after the fact that HCL already had done a branding campaign and Infosys,Wipro and TCS had also started branding themselves. These are the signs of how these software factories are adapting thmeselves to the changing realities. Even though they still get million of resumes they don't get the best talent in India which goes to the higher salary paying startups and Multinationals and so they are left to fight the battle .Now they are adopting the same strategy in internationallly by hiring people with no software skills thus available at low costs and then training them and who will jump the ship when they get a better offer still it is a good short term strategy that will work and help them fight competition. Some exercepts from the article which seems to be another work of Infosys's marketing team in actionTo fight on the shift... More About: Outsourcing , Work , Start , Cognizant
iPod Touch Features and guided tour
2007-09-24 20:19:00 Less than 8mm thin and having a touch screen interface like iphone the sixth generation ipod touch is a treat to watch and use. It is also available in India and i have also written about ipod touch and its India launch Now here is a video of guided tour to the new features of ipod touch More About: Apple , Ipod , Features , Tour , Touch
The rise and rise of cricinfo
2007-09-22 21:53:00 Now this is little of the track of the blog but can't resist it Indians have just ousted World Champs Australia in ICC Twenty20 world cup to reach the final where they take on Pakistan but the statement of the month was from Indian captain MSDhoni 's cheeky take on a presenter Ravi Shastri's column on cricinfo where he had predicted Australia to go through to the final. Now If India captain is reading cricinfo that means Cricinfo has well and truly arrived what started as a fan site has now been bought over by Disney is now one of India's top sites ranked 14 by Alexa in India. This is also signs of Online brands making there presence felt in offline world in India as well as growth of internet & technology in India.Well just as a bonus here is Yuvraj singh's record breaking 6 sixes video More About: Rise
Skype Looking towards India for growth
2007-09-21 20:24:00 Mint has a very interesting report it seems that Skype , an eBay Inc. Internet telephony company, is facing manpower shortage stemming from a talent crunch in the relatively small population, coupled with strict European Union hiring restrictions.In case you missed it Skype recently had a severe outage which threw its worldwide operations out of gear.?Right now we have survived but we are not sure about the future,? claims a company spokesperson. ?It may certainly have some effect on our projects. The strict Estonian laws do not promote hiring from outside the European Union.?Skype says it has been lobbying with the Estonian government to relax hiring laws. ?We are trying to talk to the government about employing talent from overseas including India . Now, they have started listening to us,? the spokesperson added. Now this is another opportunity for Indians to showcase their skills in cutting edge technologies rather than letting their talents being exploited by Indian software facto... More About: Growth
Viral marketing Wrangler Truly Clean Jeans Campaign
2007-09-20 13:37:00 Arvind Mills owned Wrangler brand underwent a rebranding exercise using new age media and viral marketing concepts.Wrangler had decided to shed its rustic image to take on a chic urban look and since its target audience is slick city youth besides traditional marketing it also adopted several below-the-line strategies and ?new? technologies such as mobile phone communication, online media and mall marketing. The ?Truly Clean Jeans ? theme campaign saw Wrangler adopt a 360-degree campaign using new media ? through applications such as WAP, Bluetooth and the Internet, apart from mall marketing.Wrangler also exploited the power of new media. At the Phoenix mall in Mumbai, Wrangler set up a Bluetooth zone and anyone walking within a 25-metre radius of that would receive Bluetooth messages on their handsets and could receive ringtones, wallpapers and m-coupons.A micro-site ? www.wrangler-trulyclean.com ? was created with features such as online games and downloads such as wallpapers and p... More About: Marketing , Viral , Viral Marketing , Campaign
Google India's Adwords push
2007-09-19 11:30:00 Last year in November Googl e launched its online sales and distribution office in DLF Cyber city in Gurgaon and now it seems that Google is aggressively expanding this office it is now recruiting quite heavily not only from Metros like Chennai and Delhi but also even from tier 2 cities and has just announced a visit to Lucknow in today's Accent. Google is not only trying to capture the growing Hindi market but is also using this center for outsourcing some of the work for foreign markets.Google is bullish on India and is well known amongst the techies but since the kind of work it asks of its AdWords Representative is not technology specific it seems to be having a tough time attracting the right talent this is why it even started trying to promote its brand to attract good hires in India even through mall promotions like this promotion at Rajouri Garden in City Square Delhi (via GigaOm.) Interestingly while i was visitng Gurgaon recently I met some of the ... More About: Adwords , Push
Amazing Viral marketing Wilkinson Fight for Kisses
2007-09-17 05:19:00 Wilkinson have produced an amazing advertisement Fight for Kisses backed by a game and site promoting their razor and all this using a a cute little baby its funny and its cheeky There is also site to check out with a series of goodies and an advergame to download (98MB) and play to win a series of prizes.This is nevertheless a great example of good buzz creating ad.Check out this video of the ad its a classic and here is the Wilkinson website More About: Marketing , Viral , Viral Marketing , Amazing
Apple Launches new ipod ranges in India
2007-09-16 03:35:00 Techtree reports that Apple introduced its all new range of iPods with enhanced user interface and new design in the country. This new range from Apple comprises of the iPod Touch with a multi-touch user interface; the all new iPod Nano with video playback; and iPod Classic holding up to 40,000 songs. The new iPod Touch features the multi-touch interface that enables users to find and enjoy all of their music, videos, photos and more on its 3.5-inch widescreen display with just the touch of a finger. This is the same interface used in Apple's popular iPhone. The iPod Touch also includes Wi-Fi wireless networking, and three other applications using this network; Safari browser for mobiles, YouTube, and the iTunes Wi-Fi Music Store.The 8mm thin iPod Touch features up to 22 hours of audio playback and up to 5 hours of video playback. It is scheduled to be available in October in two capacities; 8GB for Rs 17,700 and 16 GB for Rs 23,600. Though they announced the launch of the iPod Tou... More About: India , Ipod
Power of Google
2007-09-15 08:59:00 Its 10 years into the biggest technological and media success stories of our time which has changed our lives through cutting edge technology thank you Googl e and here is a cartoon that expresses its power via moderatevoice More About: Technology , Power
Marketing an idea
2007-09-10 11:52:00 In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market. It is so attractive to try to sell it to the mass which is in the center of the bell curve but they will ignore you because of the clutter but when you are a Steve Jobs selling an iphone and all the early adopters and innovators are tuning into you to listen to what you have to sell then you become successful."We need to sell to those people who care" this and all the different ideas and ideas from Seth Godin in this video More About: Idea
HCL makes Lame efforts at Branding itself
2007-09-07 09:25:00 I wrote about how Indian software factories (IT companies) are starting to brand themselves and I recently came across an effort by another Indian software factory HCL making a lame effort to promote their brand in an ad of all places on Aaj Tak.The ad shows a young hitchhiker hitching a ride from an investment banker on a lonely highway stretch and makes a laughable comparison of an i banker with a software engineer with the software engineer coming out on top .Now I like the way how they promote it on youtube with a dedicated brand HCL channel but the ad itself is way over the top with the ad going on to show that software engineer goes on to onsite with a personal helicopter which was way too much for me.Now it is true that most software engineers leave their jobs for doing an MBA and dream of becoming an investment banker but to show completely opposite of that is taking it a little too far from reality and if you really intend to promote the company you should have tried doing... More About: Branding , Lame
India the Changing Realities
2007-09-01 14:59:00 "India badal raha hain" We all agree that's It's a new India....People 's aspirations have changed and even Indian women have changed and it is evident everywhere in this society. This new ad of one of India's oldest brand Frooti treats with a modern fresh outlook emphasizing the rapid changes that are happening all over the country. This advertisement by Frooti which is airing quite frequently during India England cricket series has really touched an emotional chord at least in me as it shows with subtlety how things are changing ever so slightly in this new India take a look and enjoy More About: Marketing , Changing , Chang , Chan
Yahoo Kickstart Social Job Network for students and alumni
2007-08-31 17:21:00 Yahoo is testing a new job based social network "Kickstart" which aims to connect college students with alumni at the companies that they are interested in a very powerful concept i can say this because alums are the best way to know about the jobs that you are interested in and Kickstart also provides a chance for alums to do something for the college they passed out from.Overall look of Kickstart seems very professional and Linkedin type however Kickstart is still in concept stage and they are still testing Kickstart in universities. Kickstart is a very solid concept and a game changer all those job websites and social networks like our own techtribe,ndtv jobs and minglebox must sit up and take notice. Kickstart is quite a concept and when backed by yahoo can seriously change job networking this is a direct threat to linkedin.A detailed review of Yahoo Kickstart is available at News.com More About: Marketing , Social , Social Networking , Yahoo , Students
This month on Ideasmarkit
2007-08-31 15:22:00 A very eventful August for this blog 100 posts accomplished, nearly 50% increase in blog traffic and first visit to Alexa Top 100K list and all again without any link begging or comment spam just plain and simple viral growth .Some interesting stats and posts for this monthNo of pageviews for this month 10,000Featured PostsSad State of Indian BroadbandOrkut Blessing or a curseMost popularIndia's Best BlogsBasic Mistakes in a powerpoint More About: Month , Mont
Viral Marketing the Google way
2007-08-29 20:05:00 Google sometime back had released a collaborative video of Gmail and had asked users to imagine how an email message travels across the world and post their own videos on the same theme. Now this is a very unique and viral way to promote its weaker link Gmail which is not as popular as compared to other mail services like a yahoo mail as well as to tap into user creativity and promote video making on Youtube and to add to it Google has posted the locations of users by mashing it up with a Google Earth API thus a three way cross brand promotion and all without spending a dime. From a marketing point of view the key in fact is the Gmail logo in the shape of an envelope which is being passed around in the video and that is very visible throughout the video through which Google is trying to create a subconscious brand appeal for Gmail.We really have a lot to learn from them even in terms of marketing.You can check out the final video which was combined after nearly 1100 video submissio... More About: Marketing , Google , Viral , Viral Marketing , Googl
10 Benefits of building a strong Brand
2007-08-29 04:21:00 After writing about how Indian software factories TCS,Infosys,Wipro have started branding themselves here from branding strategy insider are 10 benefits of Building Strong Brand sIncreased revenues and market share Decreased price sensitivity Increased customer loyalty Additional leverage with vendors and retailers (for manufacturers) Increased profitability Increased stock price, shareholder value and sale value Increased clarity of vision Increased ability to mobilize an organization's people and focus its activities Increased ability to expand into new product and service categories Increased ability to attract and retain high quality employees More About: Benefits
TCS,Wipro,Infosys Start Branding themselves
2007-08-28 03:32:00 Business Standard reports that India's software factories have finally realized the importance of branding and marketing themselves to the world.I had always been amazed at how little branding do these companies engage in compared with a Accenture or a IBM . Branding means applying a trade name to a product or service. It also refers to developing awareness of the name.You will always associate Accenture with "Go on be a Tiger" and Tiger Woods that is successful branding for Services company. Only when they are able to brand themselves can a company move up the value chain and gain higher margin on revenues.Currently, investments in branding initiatives are less than one per cent of their revenue budgets however they have doubled in recent times.Sudin Apte, senior analyst and country head, Forrester Research, says that?There is a myopic view about marketing. We believe firms need basic, fundamental marketing like segmenting, tagging, articulating the message and differentiation, ... More About: Technology , Start , Wipro , Infosys
The sad state of Broadband in India
2007-08-26 16:39:00 Business world this week has come out with a story about the sad state of Broad band in India .It states how Bandwidth squeeze and slow broadband growth is thwarting multi-billion-dollar businesses such as music & movie downloads, e-education,gaming and telemedicine. This could cripple India's high-growth economy.Some interesting facts from the broadband report areBroadband rates in India is among the most expensive in world at Rs 3300 for 2 MBPS it is 4 times as expensive compared to that of Korea or 3.3 times that of USAJapanese Broadband is 240 times faster than Indian broadbandNearly 40% of the optic fibre laid for broadband is not being usedIndia is losing business worth $90 billion a year due to slow growth in broadbandIndia had just 2.52 million subscribers of broadband in 2006-07 compared to 60.30 million in USA but it is growing at a heartening rate of nearly 93% however in India broadband is defined at least 256KBPS while for rest of world it is at least 2mbps.Hope comes i... More About: State
Silky Kumar MTV video is an AXE Campaign
2007-08-25 15:38:00 HUL has really gone overboard with viral marketing with this Silk y Kumar video scent of desire campaign for MTV.Well if you are tuned to MTV you would have chanced upon this rather cheap video of silky kumar called Scent of Desire which is playing quite regularly on MTV. Now here is trick its not a video by some artist but it is part of a viral campaign by Hindustan Unilever Limited (HUL) formerly HLL for its brand AXE.They have even built Silky kumar's profile on Orkut and have posted Youtube videos showcasing gud use of social media marketing however i think they went overboard by posting fake messages from girls on the video on Youtube saying how much they like silky kumar and how hot is silky kumar just in effort to make their campaign more viral.They were trying to keep it a secret but ConceptualAura discovered it and then went on to receive a threat from the agency for exposing it. HUL had already done the same tactics with a better song called FridayNight fever on MTV which... More About: Video , Campaign
India beats US to become Second largest market for Nokia
2007-08-24 07:34:00 India has become second largest market after China for mobile phone manufacturer Nokia overtaking USA in this process. Nokia has a command over Indian market and accounts for nearly 50% in Mobile sales in India and gap between its second largest competitor is huge.This speaks volume about the India growth story as also the scope in the mobile markets of India."Out of 185 million mobile phone users in India, 85 million use Nokia phones," the managing director at Nokia's India unit said.Making the announcement in New Delhi today, Olli-Pekka Kallasvuo, president and CEO, Nokia Corporation said: "India is playing an increasingly important role in the global economy buoyed by impressive economic growth, skilled manpower and tremendous business opportunity.The company also announced that its manufacturing plant in Sriperumbudur, Chennai has reached production volume of 60 million handsets (August 2007), and is exporting half of its production to 58 countries across Middle East, Africa, ... More About: India , Market , Beats , Largest
Congrats orkut for being MTV's New Youth Icon
2007-08-23 17:49:00 orkut Blog: A New Youth Icon yup orkut has won the battle for MTV Youth icon beating Abhishek Bachhan and RDB to this title amidst news from NDTV that there is no Orkut Link in Adnan murder and Angel is really innocent so it seems its a double party for Orkut guys .Well you have touched lives of more than 10 million Indians and so you really deserve this youth icon award but what to say of the media which seems desperate to portray Orkut as source of all evil but it brought in free publicity for Orkut so they won't be complaining and this MTV clip portrays importance of Orkut to Indian youth meanwhile head to orkut.com/MTVYouthIcon to congratulate Orkut and also check out this post as to why Orkut 's so popular in India More About: Rats
Online Voice chats may no longer be free in India
2007-08-23 04:43:00 Trust the government to spoil the party if you have been using any of the voice chats like gtalk,skype or other messenger services to chat with your friends then be prepared government is planning to tax them which means that voice chats may no longer be free.This is happening basically because of the use of voice chats as replacements for international calling which had ruffled a few service providers forcing them to lobby for this .Archana khatri of Hindustan times reportsSkype, an Internet voice call service owned by online auctioneer eBay, and portals Rediff.com, Google, MSN and Yahoo, which have not been paying any levies for providing chats resembling long-distance telephony, provide their service for free. Once required to pay taxes in India , their services may no longer be available for free.While reviewing the licence norms for Internet service providers (ISPs), the Telecom Regulatory Authority of India had recommended to the Department of Telecommunications in May this yea... More About: Voice , Free , Online , VOIC
Orkut a blessing or a curse
2007-08-22 08:28:00 Orkut has over 10 million indian profiles at 15.92 % of total Orkut users and has a great impact on Indian lives.With the recent murder of Adnan Patrawala by his friends who lured him by telling him that they will take him to meet the girl named Angel D on Orkut this debate has reached the crescendo whether Orkut is good or evil. Ibnlive had a debate on it its program including JAM editor and IIM A alumunus Rashmi Bansal,psychiatrist Dr Anjali Chabria and cyber law expert Karnika Seth.here are the videos watch out for Rashmi who made a valid comment ?What's happening is that there are a lot of children nowadays who have a lot of money and freedom. Now this is a potent combination. So, whether or not Orkut existed tragedies like this could happen because there are a lot of people who don't have access to this kind of money but want the lifestyle. There is bound to be friction when two different sets of people meet,? she reasoned.Meanwhile Angel D's profile now claims that she is n... More About: Curse , Orkut , Blessing
Orkut a blessing or a curse
2007-08-22 08:28:00 Orkut has over 10 million indian profiles at 15.92 % of total Orkut users and has a great impact on Indian lives.With the recent murder of Adnan Patrawala by his friends who lured him by telling him that they will take him to meet the girl named Angel D on Orkut this debate has reached the crescendo whether Orkut is good or evil. Ibnlive had a debate on it its program including JAM editor and IIM A alumunus Rashmi Bansal,psychiatrist Dr Anjali Chabria and cyber law expert Karnika Seth.here are the videos watch out for Rashmi who made a valid comment ?What's happening is that there are a lot of children nowadays who have a lot of money and freedom. Now this is a potent combination. So, whether or not Orkut existed tragedies like this could happen because there are a lot of people who don't have access to this kind of money but want the lifestyle. There is bound to be friction when two different sets of people meet,? she reasoned.Meanwhile Angel D's profile now claims that she is n... More About: Curse , Orkut , Blessing
Orkut leads to Murder of a kid
2007-08-21 06:00:00 Orkut is in yet another controversy this time leading a 16 year old kid to its death. IBN live reports that Adnan Patrawala the 16-year-old son, of a businessman, who was abducted on Saturday night, was found dead in Navi Mumbai on Monday.Police investigations suggest that the plan to kidnap Adnan was hatched on Orkut, a social networking website.While the police have arrested three of Adnan's friends - Sujith Nair (28), Ayush Bhat (19) and Himmesh Ambavat (18) ? for murdering him, an Orkut profile under the name of Angel D in under police scanner.Police sources say the trio, whom Adnan had met through Orkut, had promised to introduce him to Angel.But the question is who is Angel? As the hundreds of messages on Adnan's scrapbook suggest, Angel's profile could well be fake.Orkut has seen many controversies and is under scanner for providing many people as a means for sex trade and other dubious activities and with kids like adnan meeting strangers over the website it is very easy... More About: Murder , Leads , Orkut , Lead
Orkut leads to Murder of a kid
2007-08-21 06:00:00 Orkut is in yet another controversy this time leading a 16 year old kid to its death. IBN live reports that Adnan Patrawala the 16-year-old son, of a businessman, who was abducted on Saturday night, was found dead in Navi Mumbai on Monday.Police investigations suggest that the plan to kidnap Adnan was hatched on Orkut, a social networking website.While the police have arrested three of Adnan's friends - Sujith Nair (28), Ayush Bhat (19) and Himmesh Ambavat (18) ? for murdering him, an Orkut profile under the name of Angel D in under police scanner.Police sources say the trio, whom Adnan had met through Orkut, had promised to introduce him to Angel.But the question is who is Angel? As the hundreds of messages on Adnan's scrapbook suggest, Angel's profile could well be fake.Orkut has seen many controversies and is under scanner for providing many people as a means for sex trade and other dubious activities and with kids like adnan meeting strangers over the website it is very easy... More About: Murder , Leads , Orkut , Lead
Google Earth uses Matt for viral Marketing showcasing amazing tourist desti
2007-08-20 02:59:00 Well what happens when you combine some of the most wonderful tourist destinations with a ridiculous dancer and show it on a video .Matt Harding became a phenomenon in the early days of videos on the Internet. While traveling on a vacation he decided to take video of him performing silly little dances in front of interesting places. He posted his video and became an Internet video hit. People were amazed at all the locations he went, and the silly things that would happen in the background as he danced. He got a sponsor and began traveling all over the world to do more little dances. He started up a web site called "Where the Hell is Matt?" and inspired dozens of people to copy, spoof, or fake their own videos like his. You can read a rather self-deprecating summary about Matt on his website.This is one of his original original videos having more than 7 million times.Now Google has worked with Matt to produce a video showing Matt on locations where he has danced in Google earthSour... More About: Marketing , Earth , Google Earth , Viral
Google Earth uses Matt for viral Marketing showcasing amazing tourist desti
More articles from this author:2007-08-20 02:59:00 Well what happens when you combine some of the most wonderful tourist destinations with a ridiculous dancer and show it on a video .Matt Harding became a phenomenon in the early days of videos on the Internet. While traveling on a vacation he decided to take video of him performing silly little dances in front of interesting places. He posted his video and became an Internet video hit. People were amazed at all the locations he went, and the silly things that would happen in the background as he danced. He got a sponsor and began traveling all over the world to do more little dances. He started up a web site called "Where the Hell is Matt?" and inspired dozens of people to copy, spoof, or fake their own videos like his. You can read a rather self-deprecating summary about Matt on his website.This is one of his original original videos having more than 7 million times.Now Google has worked with Matt to produce a video showing Matt on locations where he has danced in Google earthSour... More About: Marketing , Earth , Google Earth , Viral 1, 2, 3, 4, 5, 6, 7 |
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