Internet, E-Marketing and E-Commerce GuidesInternet, E-Marketing and E-Commerce GuidesInternet, E-Marketing and E-Commerce Guides Articles
Website Marketing: 10 Resourceful Things You Can Do With A Product That Doe
2007-07-23 06:00:00 Do you have any product that has not been moving well?Would you like to learn what to do with it?Here are website marketing secrets to help you:1. Sell the reprint/reproduction rights to the product.You could make money selling other people the rightsto reproduce and sell the product. People are alwayslooking for new products to sell.2. Giveaway the product for free from your web site.Just because it won't sell doesn't mean people won'tvisit your web site to get it for free. They may seeanother product you sell and buy that one.3. Try auctioning off the product at an online auction.You may make part of your investment back. If you'relucky, you may even make a profit because peoplesometimes get into bidding wars and will bid a higherprice than the product is worth.4. Use the product as a free bonus for another productyou sell. This will increase the perceived value of theproduct you're selling. People will feel they're receivingmore for less.5. Contact businesses with the same ... More About: Marketing , Website , Product , E-Commerce , Things
What Are The Barriers of Implementing E-Commerce Solutions
2007-07-18 17:06:00 What is electronic commerce?"Electronic commerce is about doing business electronically. It is based on the electronic processing and transmission of data, including text, sound and video. It encompasses many diverse activities including electronic trading of goods and services, online delivery of digital content, electronic fund transfers, electronic share trading, electronic bills of lading, commercial auctions, collaborative design and engineering, on-line sourcing, public procurement, direct consumer marketing, and after-sales service. It involves both products (e.g. consumer goods, specialized medical equipment) and services (e.g. information services, financial and legal services); traditional activities (e.g. healthcare, education) and new activities (e.g. virtual malls)." (European Commission, 1997).Web commerce transactions are often unprofitable because companies fail to change their back-end fulfillment process. Below are some fallacies, in order of importance:- Our logis... More About: Commerce , E-Commerce , Solutions , Merc , Barrier
How To Eliminate Credit Card Refunds From Digital Thieves
2007-07-18 17:04:00 Can you encounter the number of times where a Credit Card Sale was generated, only to receive a "Refund Notification" from your contracted e-commerce processor on behalf the "customer"?Welcome to the electronic world of "cyber-shoplifting".Unscrupulous surfers, disguised as potential "customers", systematically opt to ordering goods (using credit cards) in electronic form of delivery, only to request a refund minutes or days later after receiving the product.The "cyber thieves" consent the well-known "loophole" of specific e-commerce processors who deploy a "no questions asked" refund policy.Some... might concur to the predicament that a "liberal refund policy" boosts sales, but it is statistically verified that these claims are unthinkingly based gross sales figures, where refunds are *not* accumulated to extract the "net profit" (minus refunds).In numerous cases, the cyber thieves (or else called freebie hunters) automate their thievery, by using pre-made templates to ask for a re... More About: Security , E-Commerce , Credit Card
The Lowdown On ECommerce: Making All The Pieces Fit Together
2007-07-18 16:57:00 The Lowdown on Ecommerce Ecommerce is truly the most confusing aspect of purchasing web design services. This is unfortunate since most (if not all) businesses online would like to provide their customers and potential customers with easy access their products or services. In order to help make sure you get what you need to to set up an ecommerce web site, let's look at the necessary elements of selling online.A Web Hosting ProviderThe most important things to look for in a web hosting provider with respect to ecommerce are Secure Sockets Layer (SSL) support, shopping cart software, payment gateway services and merchant account services. They are the pieces to the puzzle and you will not be able to sell online without all four of them. If you are working with a web developer who is not providing you with hosting, have them check out the features of the hosting plans you are looking at as well to make sure they will meet your needs.Secure Sockets Layer (SSL) SupportSSL is the interne... More About: E-Commerce , Piece , Maki , Pieces
Leading eCommerce Consultant Admits You Should Only Listen to One Real Expe
2007-07-13 19:27:00 Let me share with you a secret that most marketing experts and consultants don't want you to know? (many of them don't even understand this secret themselves.)The secret is? There is only one true expert who can show you how to drastically improve the effectiveness of your website and your marketing. With dozens of so-called guru's, consultants and experts ready and willing to give you (or charge you for) their advice, there is actually only one person you should listen to on a regular basis. Only one! And his name is Eric Graham? No, no? just kidding?The only "experts" that you should listen to and trust are your visitors. The visitors that come to your website or view your ads are the only true experts. They will share their expert opinions with you by the actions they take while on your website.Not sure what headline to use at the top of your page? You have a couple of options:Pay an "expert" consultant like me to look it over for you and give you copywriting recommendations, ... More About: Consultant , Ecommerce , Listen , E-Commerce , Real
Leading eCommerce Consultant Admits You Should Only Listen to One Real Expe
2007-07-13 19:27:00 Let me share with you a secret that most marketing experts and consultants don't want you to know? (many of them don't even understand this secret themselves.)The secret is? There is only one true expert who can show you how to drastically improve the effectiveness of your website and your marketing. With dozens of so-called guru's, consultants and experts ready and willing to give you (or charge you for) their advice, there is actually only one person you should listen to on a regular basis. Only one! And his name is Eric Graham? No, no? just kidding?The only "experts" that you should listen to and trust are your visitors. The visitors that come to your website or view your ads are the only true experts. They will share their expert opinions with you by the actions they take while on your website.Not sure what headline to use at the top of your page? You have a couple of options:Pay an "expert" consultant like me to look it over for you and give you copywriting recommendations, ... More About: Consultant , Ecommerce , Listen , E-Commerce , Real
IT salary benchmarks in Asia
2007-07-12 06:09:00 Are IT professionals in Asia paid their worth? ZDNet Asia conducted a survey on the Internet between Aug. 25 and Nov. 6, 2006, to gain insights into Asia's IT workforce and salary trends. The survey drew 5,090 respondents from industry sectors such as government, healthcare, IT, services, telecommunications, legal and finance, across seven Asian countries: Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore and Thailand.Among the findings: IT management skills are much-sought-after and command the highest renumeration, while the best-paying IT jobs are in Hong Kong, followed by Singapore. Average Annual Salary by Industry (U.S. Dollar) Country Industry IT, Web & Telecom (ITWT) Government, Education and Health (GEH) Legal and Finance (LF) Media, Marketing & Sales (non-IT) (MMS) Mfg, Services and Others (non-IT) (MSO) Hong Kong 42,422 58,368 66,352 51,841 42,871 India 15,259 9,003 11,647 ... More About: Marks , Benchmarks
Content Ever be Profitable?
2007-07-09 01:36:00 THE CURRENT WORRIES1. Content SuppliersThe Ethos of Free ContentContent Suppliers is the underprivileged sector of the Internet. They all lose money (even sites which offer basic, standardized goods - books, CDs), with the exception of sites profering sex or tourism. No user seems to be grateful for the effort and resources invested in creating and distributing content. The recent breakdown of traditional roles (between publisher and author, record company and singer, etc.) and the direct access the creative artist is gaining to its paying public may change this attitude of ingratitude but hitherto there are scarce signs of that. Moreover, it is either quality of presentation (which only a publisher can afford) or ownership and (often shoddy) dissemination of content by the author. A really qualitative, fully commerce enabled site costs up to 5,000,000 USD, excluding site maintenance and customer and visitor services. Despite these heavy outlays, site designers are constantly critic... More About: E-Commerce , Tent , Profitable
Dont Get Ripped Off Getting A Merchant Account
2007-07-09 01:35:00 Far too many people get ripped off when setting up a merchant account for their online business. The biggest reason is that they don't understand their options and are intimidated by the whole process. Now, armed with the proper knowledge, you don't need to become a victim of this process.You may be like me when I first decided my online business had grown big enough to justify a merchant account. Maybe you have enough sales where getting your own account makes a lot more sense than using a third party processor who charges outlandish rates. Maybe you should use both third party processors and your own merchant account... giving your customers more choices.When I set up my first merchant account, I filled out the long, complicated application and submitted it with a several hundred dollar application fee. I had to fax a bunch of supporting documents to prove I was worthy of being considered for an account. Then I held my breath and waited for several weeks.Finally,... More About: Internet , E-Commerce , Merchant , Account , Merc
Guide To Safe Online Shopping
2007-07-09 01:34:00 Online shopping can be a little frightening to people who are new to the internet,but as long as you follow a few easy rules you should have no problem shopping online.What are the rules ?First before buying from an online store find out what that online stores return policy is. If you wait till after the purchase of a product you make find out returning it is almost impossible.Second ,now days it's good to know what the privacy policy of any website you fill out forms on is.If you don't want your information spread all over the internet.Third,Now for the purchase itself,When filling out a form to order something make sure all your information is correct,email adress must be right it's important,your postal address must be right and your credit card info must be correct.If any of the above is wrong your order may not go through.Fourth,Most online stores will send you an order confirmation email to confirm your order was received,this is very important file it away if you ever hav... More About: Internet , Shopping , Online , Guide , E-Commerce
Gooooooooooogle It!
2007-07-09 01:32:00 ....there's much more to Google than you thought:With the wealth of information currently available on the Internet, for many web-users, Google has long been the search-engine of choice. But Google is so much more than just a search-engine. For example, did you know that Google runs a shopping site called Froogle? Or that for a small fee, you can have Google experts answer even the most obscure of questions? No? Well read on!For the Group-FocusedGoogle groups is a free service that helps groups of people communicate effectively using email and the Web. Not dissimilar to the well-known Yahoo Groups, each group is provided with its own home page hosted by Google. This is a space where members can start new discussions or reply to older topics. Not only does Google Groups offer the most comprehensive archive of postings, including more than 1 billion postings from the Usenet bulletin board service, but it also organizes messages in a much clearer fashion than most of their main rivals...
Google Catalogs - Old Gashioned Mail Order Meets High Tech Search
2007-07-06 18:52:00 In addition to Google 's Froogle shopping service (still in beta), which features a searchable database of online merchants, Google is also beta-testing their Google Catalog service. Google Catalogs provides a searchable central repository of hundreds of mail-order catalogs.The service includes the full scanned contents of the catalogs, not just a photo and subscription information. And these aren't database entries, but real high-quality images of the catalog images themselves. When you are browsing Google Catalog search results, you will see user interface controls at the top and bottom of each page. These are reminiscent of Acrobat and many other browser plug-in controls or common Windows print preview controls, and you can page through each catalog, zoom in/out, switch between one, two, and thumbnail views, jump to a specific page, and search within the current catalog. As with other Google searches, an advanced search feature is also available.Available catalogs cover a full r... More About: Internet , Mail , High Tech , Tech
Shopping from Your Cell Phone with Froogle Wireless
2007-07-06 18:51:00 Many surfers already know about Froogle, Google's shopping portal that is still in beta testing. Google has now expanded their Froogle service so that it is available on WML-enabled cellular phones. Most newer cell phones that can connect to the Internet have this capability.Users just need to enter wml.froogle.com in their cell phone browser, enter their product search terms, and scroll through results to find what they're looking for. The biggest advantage of this Froogle Wireless feature for consumers is the ability to comparison shop, no matter where they are.Most people who have shopped on the Internet know you can often find significantly lower prices online if you are willing to wait for shipment. The problem in the past was that it was difficult to comparison shop between virtual merchants and brick & mortar stores.As an example, when most of us are shopping at our local computer store, and notice they have blank CDs on sale, our first instinct is to stock up because t... More About: Shopping , Phone , Cell Phone
Paypal Primer
2007-07-02 03:42:00 To conduct business on the Internet, whether informal, one-time only transactions between two friends, or a full-fledged business selling products or services, payment arrangements have to be made. Before 1998, this often meant either checks sent through snail-mail, or very expensive, and often hard-to-obtain, merchant accounts for online credit card processing. In 1998, PayPal was introduced to fill the payment processing gap. PayPal now has about 50 million members, but was originally introduced to provide a payment processing service for online auction buyers and sellers, in particular, eBay. Since then, PayPal has grown into the premier third-party payment processing service. In fact, PayPal was so successful that eBay bought the company in 2002, replacing their own Billpoint service with the far superior PayPal service.PayPal is free to join, although buyers are no longer required to join in order to pay for goods and services from seller members. Many people are still afraid ... More About: Paypal , E-Commerce , Prime , Rime , Prim
Choosing an Ecommerce Shopping Cart
2007-07-02 03:41:00 Choosing an online shopping cart is a big decision. Unlike a traditional brick and mortar business, your website is your only chance to impress potential customers. It needs to project a professional image to capture the trust of your visitors. The shopping cart is a particularly important part of your website because it deals with people's personal information and credit card numbers. People are nervous about online purchases and need to be assured that they are giving their credit card numbers to a reputable company.There are several types of ecommerce shopping carts available. They range from merchant services, which require no programming skills, to fully integrated shopping carts that require custom programming. The three main categories of shopping carts are:Merchant services such as eBay and 2CheckoutHosted shopping cart servicesFully integrated shopping cartsMerchant ServicesMost shopping carts require you to have your own merchant account and gateway. A merchant account is... More About: Shopping , Ecommerce , E-Commerce , Comm , Ping
Your Affiliate Web Site Is Built - Now What?
2007-07-02 03:40:00 When I first got my web site built, I thought I finally hada presence on-line. Wrong! I soon found out that I needed someone to host my site, and I needed a domain name.This, I found, was my moment of utter confusion. And myfirst thought was - "What have I gotten myself into!?"I realized I needed the following questions answered before Icould even begin my on-line journey. What do I need in a web host,what is a web host, what is a domain name and - you mean, I have to pay for a domain name as well?What is a Domain?A domain name is a unique name that identifies an Internet site.Thus, if you want to do any on-line marketing you need a uniquename to identify your business - and definitely a name thatidentifies or relates to that of your on-line presence.Do I really need a domain name? Yes. Why? There areseveral good reasons:1. It projects a professional image2. It's mobile - you can change web hosts and your domain name goes with you.3. It takes time and hard work to build your a... More About: Affiliate , Site , E-Commerce , Web site
How to Write a Landing Page
2007-07-02 03:38:00 Is there a difference between writing a landing page and any other web site page? Yes and no. But mainly, yes.You still have to work within the fundamentals of good writing and copywriting. And you still have to recognize the differences between writing for paper and writing for a monitor.However, there are some important differences to consider when it comes to writing a landing page.>> You KNOW what you want your visitors to doOn many web pages we are writing text to help people find what THEY want, either on that page or a different one. This may involve writing careful descriptions, using images and providing descriptive links to help our visitor move forward to the right page.In other words, a lot of the time the pages we are writing are not the final destination pages for many of our visitors. So we deliberately help them leave the page, pointing them in the right direction.With a landing page, everything changes. With a landing page, you know what you want them to do and you ... More About: Internet , Write , Page , E-Commerce , Landing
How To Find the Best Merchant Account For Your Business
2007-06-18 08:07:00 What a great idea! Start accepting credit cards and watch your profits soar. Nothing could be simpler. Or so you thought until you began researching merchant accounts. It can all get extremely confusing. There is an easy way to find the best deal that suits your business. You'll be able to compare apples to apples and have a clear picture of what the merchant account will cost you.Let's take a look at some of the phrases you'll encounter (in layman's terms) when you begin to search for a merchant account.--- Merchant Account Provider - The company who arranges for your payment hardware or software and your ability to accept credit cards.--- Nova - The company who processes the credit card transactions and forwards them to the appropriate credit card company for payment (Visa, MasterCard, American Express, etc.)--- Set Up Fee - The one-time amount the merchant account provider charges to set up your company in their system. For this example, we'll use a set up fee of $65.00.--- ... More About: Business , Find , E-Commerce
How Merchant Accounts Can Save You Money
2007-06-18 08:04:00 We all know that accepting credit cards is the key to online sales. Unfortunately, most merchants are unaware that acquiring a merchant account can actually save them money. And in many cases, big money!For this experiment, we will use a fictional character named Bill. Bill owns and operates a great online resources for marketing tools and resources. Bills website is a membership based website, and therefore could potentially be approved for both third party processing and an internet merchant account. Bill starts off processing his business with a popular third party processor who offers him the following plan:Start Up Fee - NoneMonthly Fee - NoneTransaction Fees - 13.5% (Initial or One Time), 15.0% (Recurring)Bills sets up his business with this popular third party processor and charges $30 per month. He has built an extensive reciprocal link exchange directory, has purchased some PPC advertising on a few of the best search engines, and has reached a excellent spot in the content ... More About: Money , E-Commerce , Save , Merchant , Merc
Online Payments Make It Easy For Your Customers To Buy
2007-06-16 02:33:00 In the last column we discussed the process of credit card enabling your brick-and-mortar business. I pointed out that research has shown that accepting credit cards can help increase revenue and speed up cash flow. This week we will look at setting up an online payment system for your business website. If you think hooking up a brick-and-mortar location with a credit card system stymies most bankers, try asking them how to do it on your website.The fact is most banks can provide you with the merchant account needed to accept credit card payments online, but beyond that, they have little to do with the process. Even larger banks may only have a single person on staff that is tasked as the "credit card processing expert" and if that person ever goes on vacation, you're pretty much out of luck (voice of experience talking here, folks).I have helped many clients set up online credit card processing systems and more than once I've had to sit down with the bank issuing the merchant... More About: Customers , Online , E-Commerce , Make , Easy
10 Tips To Build, Manage And Profit From An E-Commerce Website
2007-06-16 02:32:00 Just because you've built your e-commerce website doesn't mean the customers will begin to come. You need to bring in the visitors, showcase your products, convince them to buy, and bring them back yet again to make any significant gains.The customers need to be wooed by the unique customer experience that will bring them back, and have them sing your praise to their friends, spreading your name. This may seem like a tall order, but isn't. Listed here are the top ten tips to build, manage and profit from your e-commerce website. Follow them and see the benefits for yourself.1. Organize your Catalog around Product CategoriesMany sites either provide a long list of products or lump them behind a search button, making it difficult to find them. Arrange your products into logical categories and subcategories, but do not overdo it. Research says it that most people get overwhelmed with more than 7 categories. The customer must be able to easily search any product without help.Your p... More About: Website , Tips , Profit , Commerce , E-Commerce
Eleven Things You Must Know About A Drop Shipping Directory And Its Company
2007-06-16 02:31:00 1. Balance - You want to find a directory rich in many different categories of products rather than the quantity of products available. Many of the directories try to advertise how many products are available in their directory (i.e. 500,000 products). Why is the number of categories important? A directory will not serve you well if it has hundreds of thousands of products, and none of them are in your product interest category. A directory with a good balance has focused on their categories of drop shipper products rather than the quantity. This gives you a better chance of finding something for your line of business.2. Uniqueness - You will want a directory with uniqueness amongst it's drop shippers. The drop shippers should offer a wide array of unique products that are not necessarily mass marketed. Why? Web sites offering unique and unusual products often do well on the Web versus sites trying to sell big brand name products that you can find with a mega retailer such as Wal-M... More About: Company , Directory , Shipping , E-Commerce , Things
Free Competition Analysis for E-Commerce Startup
2007-06-16 02:30:00 For anyone who has completed research regarding e-commerce, there are some common catch phrases that we all come across. 'Competition Analysis ' is one of those catch phrases. Competition Analysis is part of the business plan. And it is an important part.However, completing some of the tasks that are required for Competition Analysis can be overwhelming and expensive. This is a disadvantage for e-commerce startups with limited budgets.The following is a suggestion that has worked for us at Rothline Entertainment, an e-commerce site located at http://www.rothline.com. After reviewing information on completing Competition Analysis, we immediately knew we could not afford to have an outside source complete these tasks. We were also overwhelmed with the idea of attempting to complete the tasks ourselves.We brainstormed regarding who our competition is and how well they are doing. One of the free tools that helped us the most with Competition Analysis was http://www.alexa.com/site/ds/to... More About: Free , Commerce , E-Commerce
Top 5 Dot Com Myths Debunked
2007-06-15 20:48:00 Most people who get into business know what's involved. They have completed hours of research before getting into it. That's great! Even so, we may still have some myths that need to be debunked. Now and forever. We all may have some lingering ideas; after all many have these myths are quite tempting. However, it's important for serious business owners to quickly get them out of the way so some really forward moves can be made. In the world of the Internet businesses, the industry is rife with myths that ultimately can be as harmless as a distraction or as worse as a serious loss in capital, which could ultimately lead to business failure. There are many persistent myths out there but we'll go over the most popular ones. You don't need money to start! This type of claim coupled with you can make thousands in a few weeks or similar statements have misled many. Although there are some solid marketing techniques that may not cost you anything, it's unlikely you can start a... More About: Myths , E-Commerce , Debunk , Myth
Intranet Portals - Collaboration through Team Rooms
2007-06-15 20:47:00 Knowledge Management for beginnersKnowledge Management (KM) can be defined simply as the process through which organizations generate value from their intellectual and knowledge-based assets. Knowledge assets are often grouped into two categories:(1) Explicit KnowledgeGenerally, everything and anything that can be documented, archived and codified. Examples include patents, trademarks, business plans, marketing research and customer lists.(2) Tacit KnowledgeThe rest. Tacit knowledge is the know-how contained in people's heads. The challenge inherent with tacit knowledge is figuring out how to recognize, generate, share and manage it.Most often, generating value from such assets involves sharing them among employees, departments and even with other companies in an effort to reach - or go beyond - best practice.Where Collaboration technologies can help? and hinderFor explicit knowledge, the focus can usefully be described as "connecting people to things", whilst for tacit knowledge... More About: Intranet , Team , E-Commerce , Anet
Intranet Portals - Search and Taxonomies
2007-06-15 20:45:00 Knowledge Management for beginnersKnowledge Management (KM) can be defined simply as the process through which organizations generate value from their intellectual and knowledge-based assets. Knowledge assets are often grouped into two categories:(1) Explicit KnowledgeGenerally, everything and anything that can be documented, archived and codified. Examples include patents, trademarks, business plans, marketing research and customer lists.(2) Tacit KnowledgeThe rest. Tacit knowledge is the know-how contained in people's heads. The challenge inherent with tacit knowledge is figuring out how to recognize, generate, share and manage it.Most often, generating value from such assets involves sharing them among employees, departments and even with other companies in an effort to reach - or go beyond - best practice. For explicit knowledge, the focus can usefully be described as "connecting people to things", whilst for tacit knowledge, the focus is "connecting people to people".Search ... More About: Intranet , E-Commerce , Anet , Portals
Selling Globally Through a B2B Exchange
2007-06-15 20:44:00 Participation in B2B Exchange s is increasingly becoming one ofthe fastest growing marketing methods for businesses looking foraugmenting their client base beyond their local markets. Anygood B2B Exchange offers direct contact with thousands ofprospective buyers in a single location. For some newparticipants of a B2B Exchange, it appears to be a goldmine asthey discover unexpected quantity of readymade clients withoutmuch effort from their side. Of course, there are many othergreat benefits companies can reap from getting involved in aB2B Exchange.What is a B2B Exchange?In a broader sense, Business to Business Exchange is an onlineplatform where buyers and sellers come to communicate,collaborate and make business transactions. B2B Exchange catersa large number of participant companies as a community. The mainobjective of a B2B Exchange is to create a venue, filled withfeatures that allow members to efficiently conduct businessprocesses through the Internet. B2B Exchanges are also kno... More About: Selling , E-Commerce , Ball , Ally
E-Gold
2007-06-11 08:06:00 E-gold is a digital currency, used extensively on the Internet for making payments in exchange for goods and services.It is one of the first digital e-currency providers, having started in 1996. E-gold accounts are backed by actual physical gold, dollar for dollar. You can take delivery of the physical gold if you wish, although there is an additional handling charge.The E-gold e-currency is tied directly to the value of gold, so it's not possible to use outside influences to affect the value of it... unless one has the ability to affect the spot price of gold. Being tied to the price of gold, e-gold accounts fluctuate up and down with the value of national currencies as they move with the spot price of gold.While gold is the most popular precious metal digital currency in use, E-gold also offers the platinum, palladium and silver precious metals as digital currency.Funding an e-currency account is the job of a third party called a Market Maker. A market maker is a merchant who exc... More About: Gold , E-gold , E-Commerce
Accept Credit Cards Online Without a Merchant Account
2007-06-11 08:05:00 There are two major ways to accept credit cards on your website. The first and most expensive is to have your own merchant account. Not only is this option expensive, it also requires extensive credit checks, lots of paperwork, and usually takes days or weeks before you get approved. Fortunately, there is an alternative.Third party payment processors who will accept credit card payments on your behalf exist in growing numbers. These third party processors will take a percentage of your sale for their troubles, then pass on the rest to you. Rates vary greatly from one payment provider to another so doing your homework is important in order to get the right fit for you. Some payment providers will accept all kinds of goods and services while others specialize in only digital products, or hard goods, or services.General Purpose Payment Providers include:Paypal - Owned by Ebay, Paypal offers one of the lowest rates of any third party payment processor. At the time of this writing... More About: Credit Cards , Credit , Online , E-Commerce , Cards
What is SSL (the little padlock)?
More articles from this author:2007-06-11 07:56:00 SSL ("Secured Socket Layer") is a protocol used to encrypt the communication between the user's browser and the web server. When SSL is active, a "little padlock" appears on the user's browser, usually in the status line at the bottom (at the top for Mac/Safari users.)This assures the user that sensitive data (such as credit card numbers) can't be viewed by anyone "sniffing" the network connection (which is an increasing risk as more people use wireless networking).Common web site owner questions about SSL:How do I get the little padlock on my site?To get the little padlock, your site must have an SSL Certificate from a Certificate Authority. Once an SSL Certificate has been purchased and installed, it provides three things:The ability to show a page in "Secure Mode", which encrypts the traffic between the browser and the server, as indicated by the "little padlock" on the user's browser. A guarantee by the issuing Certificate Authority that the domain name the certificate was... More About: Security , E-Commerce , Padlock , Lock , Litt 1, 2, 3, 4 |
 |
|
 |
