i and i Web Firm Online marketing strategy i and i Web Firm Online marketing strategy In depth Strategic online marketing articles and advice, lessons and mistoakes of online entrepreneurship, hotel and travel marketing distribution and ecommerce guidelines.
Articles:
1, 2
Articles
What you need to know about: Win a holiday competitions
2008-05-15 14:40:00 What are the best “Win a holiday” competitions? How do you select your competitions to win a holiday? It is essential to understand the purpose of the win a holiday competition in order to determine the odds of winning that competitions or free prize draw. Also, one must pay attention to the way the winner is determined ... More About: Holiday , Competitions
Win a car competitions
2008-05-14 17:24:00 Do I want to win a car? Win a car, finding the best car winning competitions isn’t obvious, but one thing is clear no win a car competition is free. Yes, free prize draw and car raffles may appear to be free be the reality is they are not. The UK online scene is full of ... More About: Competitions
Spot the Ball Competitions
2008-05-14 16:07:00 Finding the best Spot the ball competitions Players can enter spot the ball competitions online, in newspapers and magazines. Spot the ball competitions are a test of skill where entrants find a missing ball. Many free prize draws and competitions determine the winner or winners using Spot the ball game process. How do you find the best ... More About: Competitions , Ball
Spot the ball
2008-05-14 15:56:00 How does spot the ball work? Spot the ball is a common competition entry process used in the UK since the late 1970’s. The process is simple, a picture is shown to an audience, the football has been digitally removed from the picture. The picture is generally that of a football scene or action shoot. You ... More About: Ball
Online marketing is not about ROI
2008-04-17 14:12:00 Marketing campaign ROI is notessential, it depends what customer research stage you are marketing online. Planning your strategy should focus on customer research stages versus pure ROI. Combining the two will yield in higher rates of conversion, better profitability and higher levels of incremental revenue. More About: Marketing , Online Marketing , Online
Stages of online customer research cycle
2008-04-16 13:42:00 There are 3 main online customer research stages for medium to high involvement purchases. 1- Product specification research 2- Brand or product validation 3- Product short listing Sticking with the example of a flat screen TV, bear in mind that is regardless of the product or service, these 3 phases hold true. In certain cases, products become more expensive, additional ... More About: Research , Cycle , Customer , Online
Internet White Noise chews up the webs search term long tail
2008-04-15 13:36:00 Brief review of the Long tail There are numerous blogs and articles that cover the retail and search engine theories of ?The Long Tail?. The original article from Wired Magazine can be found Here. But as the graph shows, the more niche your keywords or target market is the smaller the volume, but the easier that ... More About: Internet , Search , White , Webs
Defining the webs layer of White Noise
2008-04-14 13:18:00 How do you dfine the internet white noise. How dead blogs and abandonned affiliate websites have create internet white noise. More About: White , Webs , Noise , Layer
What makes the Webs White noise layer?
2008-04-13 13:11:00 Why has affiliate marketing fueled the internet White Noise . More About: Webs , Layer
Companies trippin? over the webs? White Noise Hurdle
2008-04-11 17:59:00 The internet White noise is the layer of dead and abandonned websites, affiliate websites and blogs that have been abandonned. They pollute the internet by providing weak innacurate content that still manages to grab some search clicks here and there. Yet, put together, these millions of websites create enormous search engine hurdles legit businesses need to jump over. More About: Companies , Webs , Noise
Do you need an Internet Marketing Consultant?
2008-04-10 12:36:00 What are the advantages of using an online marketing consultant to help you expand your online business. What are some of the key strategic benefits of an online marketing consultant and the questions you should ask before hiring one. More About: Marketing , Internet , Internet Marketing , Consultant
Do microsites make marketing sense?
2008-04-08 12:03:00 A microsite is a stand alone website that has or should have a specific marketing message. Often it is a tactical marketing activity that includes a viral component. These microsites have their own unique URLs, integrating a derivative of their brand. Lets take the example of a resent UK TV advert: Hellmanns Squeezy viral campaign. The ... More About: Marketing , Sense , Make
Key Stages of the research clycle defined
2008-04-04 17:13:00 There are 3 main online customer research stages that efffects customers purchasing decisions and process. 1- Product specification research 2- Brand or product validation 3- Product short listing Sticking with the example of a flat screen TV, bear in mind that is regardless of the product or service, these 3 phases hold true. In certain cases, products become more ... More About: Research , Defined
Knowing Your customers ?Research cycle?
2008-04-04 17:12:00 " a marketing strategy can't succeed without the proper understanding of your customers research cycle and patterns" More About: Research , Customers , Cycle , Knowing
Beta launch close
2008-03-23 17:12:00 Due May, 2008 Beta Launch fast approaching for Spotit competition platform With the successful audit an legal reviews from legal counsel and the completion of the PHP content management back end and the competitions management engine, Spotit is nearing completion and is getting ready to for its Beta launch. Final steps include the validation of its transaction engine ... More About: News , Close
Legal compliance audit
2008-01-12 17:11:00 Q1 - 2008 Legal structure, terms & conditions and compliance audit Spotit.co.uk in its final stages of development has undergone thorough and complete legal review both in process and structure: Spotit.co.uk Legal documentation: Legal documents including: Terms and conditions, Terms of use, Privacy policies and Account registration policies are produced by: Sebastians Solicitors St Bartholomew House 92 Fleet Street London EC4Y 1PB Telephone: +44 (0)20 7583 ... More About: News , Audit , Compliance
Why microsites are detrimental to content strategy and brand
2007-12-10 14:58:00 A microsite is a stand alone website that has or should have a specific marketing message. Often it is a tactical marketing activity that includes a viral component. These microsites have there own unique URLs, integrating a derivative of their brand. Lets take the example of a resent UK TV advert: Hellmanns Squeezy viral campaign. The ... More About: Strategy , Content , Brand
Content and URL Structure using the common sense approach
2007-12-06 10:10:00 How should you structure your website content and URL structure for better search engine results and customer usability As an online marketing consultant I am often asked if I am also an engineer. The answer is NO? but I often answer that I am gifted with a keen sense of observation, the skills of ... More About: Sense , Content , Common , Common Sense , Structure
From internet buzz word to main stream - 5 years
2007-12-03 12:22:00 Who has heard of a company called “eBay”? Between the latest hyper-cool Internet buzzwords and the time these words become main stream (known or used by the general public) you are looking at 5 years time. The press, research and all the media hype will have it otherwise. If we listened to all the forecasting and ... More About: Word , Buzz , Main , Stream
Your Marketing strategy is not about ROI
2007-12-01 12:42:00 This may sound crazy to you but here is a lesson learned on growing your online business: Strategic online marketing isn?t about ROI When looking at the 3 stages of customer research you can see that the goal of your integrated marketing strategy is NOT all about high ROI. The objective of your marketing strategy is getting ... More About: Marketing , Marketing Strategy , Strategy
Do you need a consultant in internet marketing strategy?
2007-12-01 12:04:00 Finding the right Internet marketing consultant in the UK Internet marketing consultants in London UK are like banks, they are all over the place, you just don’t know which one is best for you and your online business. You also look at the expense of hiring an Internet marketing consultant in the UK and have to ... More About: Marketing , Internet Marketing , Consultant , Marketing Strategy
Customer research cycle Key stages explained
2007-11-28 15:46:00 As we have seen in Part 1, there are 3 main online customer research stages to medium to high involvement purchases. 1- Product specification research 2- Brand or product validation 3- Product short listing Sticking with the example of a flat screen TV, bear in mind that is regardless of ... More About: Research , Cycle , Customer , Ages
Do you know your customer research cycle
2007-11-28 14:43:00 Have you ever wondered how customers end up finding your website and buying your products? The typical simplistic and even naive answer is ?Google?. But maybe you?re right, but if your product or service is a medium to high involvement purchase, then you are wrong? well partially. Other than certain impulse buys, today?s customers are educated researchers. ... More About: Research , Cycle , Customer
White Noise chews up the webs long tail
2007-11-10 17:14:00 Brief review of the Long tail There are numerous blogs and articles that cover the retail and search engine theories of ?The Long Tail?. The original article from Wired Magazine can be found Here. But as the graph shows, the more niche your keywords or target market is the smaller the volume, but the easier ... More About: White , Webs , Noise , Long tail
Companies trippin? over the webs? White Noise Hurdle
More articles from this author:2007-11-10 17:13:00 How does White Noise cannibalization of the Long tail impact online businesses? Smarter shoppers, harder shoppers: White Noise can be seen as commercial website pollution. Web users, your future and potential customers are getting wiser, smarter but regrettably they are getting more suspicious. Remember that a user makes his mind up about a website in less ... More About: Companies , Webs 1, 2 |
|
 |
|
 |
