Lance Cunninham's Blog Site on Internet Marketing

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The robots.txt file
2008-08-06 15:18:00
Although the robots.txt file is a very important file if you want to have a good ranking on search engines, many web sites don’t offer this file. Lesson 15 If your web site doesn’t have a robots.txt file yet, read on to learn how to create one. If you already have a robots.txt file, read our tips ...
More About: Web Design , Technology , Online Marketing , Robots , Internet Marketing

The right search engine optimization strategy
2008-08-06 15:00:00
Always find a professional web site promotion company that helps you to achieve high search engine rankings for your web pages. High search engine rankings result in more visitors, more customers and more sales. Lesson 14 The right strategy is crucial to the success of your search engine optimization activities. Search engine users are some of the most qualified and ...
More About: Web Design , Technology , Search Engine Optimization , Online Marketing , Internet Marketing

The importance of valid HTML code
2008-03-05 02:40:00
Many webmasters overlook a very important aspect of web site promotion: the validity of the HTML code. Leeson 13   What is valid HTML code? Most web pages are written in HTML. As for every language, HTML has its own grammar, vocabulary and syntax, and every document written in HTML is supposed to follow these rules. Like any language, HTML ...
More About: Web Design , Technology , Online Marketing , Internet Marketing , Blog Marketing

Search engine spiders and your web site
2008-03-05 02:36:00
Are you sure that search engines understand your web site? Search engines see your web pages with different eyes than web surfers. Lesson 12 A web page that looks great to the human eye can be totally meaningless to search engines. For example, search engines cannot read the text on the images of your web site, and ...
More About: Web Design , Technology , Online Marketing , Internet Marketing

How link popularity can help your search engine rankings
2008-02-18 00:52:00
If you have optimized your web page for high search engine rankings and it still doesn’t get better listings, it is very likely that your web site has low link popularity. Lesson 11 Link popularity is a very important factor for all major search engines. If your web site doesn’t have good link popularity, it is very ...
More About: Web Design , Technology , Online Marketing , Internet Marketing , Search

Keep customers on your site with custom 404 error pages
2008-02-18 00:39:00
You’ve probably seen many “404 not found” pages when surfing the web. A “404 not found” page is the page that comes up when someone tries to access a web page that doesn’t exist. Lesson 10 This usually happens when someone types a wrong URL or follows a link to a page that does not exist. A ...
More About: Web Design , Technology , Online Marketing , Internet Marketing , Customers

How to rank well with Flash sites
2008-02-03 07:39:00
Flash movies are a popular way to make web sites more compelling. They are useful if you want to impress your web site visitors or if you offer web design services. Lesson 9 Unfortunately, if you use Flash movies, or if you even design your complete web site based on the Flash technology, your odds of getting ...
More About: Web Design , Technology , Flash , Online Marketing , Internet Marketing

How to convert visitors into sales
2008-01-24 00:40:00
Even if you have obtained high search engine rankings for your web site under your important keywords, and even if you have hundreds of visitors per day, web surfers still might not purchase something on your web site. Lesson 8  Why do visitors sometimes don’t convert into sales? We’ll give you several reasons that can prevent surfers ...
More About: Web Design , Technology , Online Marketing , Internet Marketing , Sales

How to choose the right website title
2008-01-19 15:40:00
The title of a web page is one of the most important elements. Good web page titles can remarkably increase the effectiveness of your web site. Lesson 7  The title of a web page is the text that is written between the <TITLE> and </TITLE> tag in the HTML code of a web page. If you write ...
More About: Web Design , Technology , Website , Online Marketing , Internet Marketing

How often should you submit your website?
2008-01-17 02:50:00
Lesson 6  You’ve probably seen them on the web and you’ve probably received many spam email messages from them: services that promise you to submit your web site to thousands of search engines and that tell you that your web site will get high search engine rankings if you just submit your web site often enough. The ...
More About: Web Design , Website , Online Marketing , Internet Marketing , Submit

Can SEO companies guarantee rankings?
2008-01-16 00:57:00
Lesson 5  Some SEO (search engine optimization) companies guarantee that you get a special search engine position if you let them do the work for you. Actually, this is not possible. No company can guarantee search engine listings. If a company makes such promises, take a closer look at the guarantee. The catch is often that the company ...
More About: Web Design , Companies , Online Marketing , Internet Marketing , Blogging

30 Tips for Marketing Your Blog
2008-01-14 02:45:00
Lesson 4  With so many blogs being created every day, it’s a mystery to many bloggers how to make their blog stand out. There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them.Some companies choose to hire a blog consultant, but others like to try things internally. For those “DIY� companies and individuals interested in practical tips for marketing and optimizing a business blog, try out the following list of blog marketing and optimization tips: Decide on a stand alone domain name www.myblog.com or directory of existing site www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Avoid hosted services that do not allow you to use your own domain name! Obtain and install customizable blog software - WordPress and Moveable Type are my favorites. Customize blog look and feel templates - aka design. Research keywords and develop a glossary - Keyword Discovery, WordTracker, SitePoint, SEOBoo...
More About: Marketing , Tips , Blog

Frames and Search Engines
2008-01-11 10:50:00
Lesson 3  It’s very difficult to get a good rankings on search engines if your web site uses frames. The problem is that search engines do not index framed web sites well. Actually, the search engines do such a poor job of indexing frames that we recommend rebuilding your web site without them. For some search engines, ...
More About: Web Design , Technology , Search Engines , Internet Marketing , Search

Filter words and stop words
2008-01-10 13:53:00
Lesson 2  Google and other big search engines ignore common words such as ‘the’, ‘of’, ‘where’, as well as certain single digits and single letters. These words are called “filter words”. They are ignored because they tend to slow down a search without improving the results.Of course, every search engine has its own list of filter ...
More About: Technology , Internet Marketing , Words , Stop , Filter

Marketing tips for your web site success
2008-01-09 21:09:00
The success of your web site is influenced by a variety of factors. The articles in the marketing tips collection will help you to get the most out of your web sites. I will will introducing a serious of Success ful Internet Marketing tips over the next few weeks.   What I hope to achieve is to ...
More About: Internet Marketing , Marketing Tips , Tips

Lance is ONLINE!
2008-01-09 19:05:00
Dear Reader, Thank you for visiting my first blog site ever!  I think this site is my eveolution into the digital world of blogging.  We will be talking about loads of interesting things such as SEO, Internet Marketing and much more.  As time moves on I will personally introduce you to the secrets of the Internet ...
More About: Personal , Technology , Online , Lance