WATblogWATblogWATblog is a community of bloggers who have experience in Internet Advertising and Technology. WATblog will have articles relating to the rapid changes taking place on the web and the interactive advertising space. We will also discuss technology be Articles
Anti-SOPA Fire Spreading;This Time Mozilla Opposes The Censorship
2012-01-20 07:12:00 The Anti-SOPA movement has gathered considerable momentum & is reaching millions & urging them to sit-up, take notice & get into action. We had recently witnessed how Wikipedia had chosen a simple, yet strong Anti SOPA message by “blackening-out” their website. Well, Mozilla ’s start-up page, which statistics shows is displayed on 30 Million PCs in US alone was effectively used by the Mozilla foundation to spread the Anti-SOPA message to users of its (not-so-popular) Browser! Combine that with Mozilla’s presence in the Social Networking sphere, the message reached around 40 Million people in the US. Well, they surely got the message across. What is the “Action” part? Reassuringly, even this action, was effectively elicited from the users from across the group who chose to protest: From Mozilla’s efforts, 3,60,000 emails were sent to Congress. Google’s users responded more aggressively, with 7 million signatures to its petitions. Twitter, though backed-... More About: Censorship , Time , Fire
Less Than 10 Hours And WAT Awards 2012 Begins!
2012-01-19 14:58:00 The D-Day we have been gearing up for quite some has arrived & we are pleasantly surprised with the response! With over 40 renowned speakers scheduled to speak on myriad spheres of the Digital world we urge you not to miss this golden opportunity. Combine this with 5 Jury members for awarding 22 categories, makes it a potent combination. As WATBlog’s Chief Blogger Rajiv Dingra would like to put it, “Let’s honor the people who are out there taming the Indian Digital Jungle”. Ever since 2006 when WATBlog was born, it has covered more than 7 Thousand news stories that have captured the imagination of our readers & urged them to think with us. WAT Awards is a heart felt initiative by WATBlog to recognize & felicitate agencies & professionals who have set new milestones in the Indian digital space. Looking For A Social Media Agency?? - Contact WATConsult - India's Leading Social Media Agency Related PostsDeadline Extended For WAT Awards 2012: Your Time Starts...
The Web Unites As One To Protest Against SOPA & PIPA
2012-01-19 13:38:00 Yesterday will be remembered as the day when all of the Internet came together to protest the controversial American legislation called SOPA and PIPA. We have blogged about the SOPA debate before and have already shown how both these bills are setup to damage the Internet. All the tech giants and services came together yesterday to silently protest both the bills and try to raise awareness about how these American bills will break the Internet for all of us. Wikipedia was the first to protest when they announced that they would be blacking out their website for 24 hours starting yesterday. Slowly, Reddit also followed suit with a 12 hour blackout of their own. The blackouts, while temporary are a reminder to their audiences and users how SOPA and PIPA will affect the users in the same way. And there were others who chose to protest by highlighting the issue by directing people to a separate link. Google’s homepage showed a link to their special anti-SOPA webpage which gave user... More About: Protest
Sequoia Capital Invests In Cloud Telephony Firm Knowlarity
2012-01-19 13:13:00 Sequoia Capital, a Californian Venture Capital firm, has picked up a minority stake in Knowlarity, a Gurgaon-based cloud telephony start-up. Sequoia Capital will invest Rs. 35 crore in the firm. Also, Sequoia Capital MD Mohit Bhatnagar will join the board of Knowlarity. Knowlarity will use the funds to expand its businesses in emerging markets like Thailand and Brazil. (It currently operates in India and Indonesia). It will also ramp up its Research and Development facilities in India and sales and marketing in international market. Knowlarity Communications was founded in 2009 by two IITians Ambarish Gupta and Pallav Pandey. “We built the company to deliver simple and useful telephony products to help other businesses, primarily in the SME segment,” said Gupta to Economic Times. Knowlarity provides voice and data communication services over the internet to companies and individuals. It claims to have over 40,000 clients including major companies such as Pepsi, Genera... More About: Telephony , Cloud
21 Internet Firms V/S Indian Government In Latest Legal Wrangle
2012-01-19 11:05:00 In a world that seems bent on increased state control and censorship, the World Wide Web is the last vestige of freedom for many. It has helped entire countries rebel against unjust rules and has shrunk the world into one global market. The reason for it being so effective is that there is equality on the internet. Anyone and everyone can make their voice heard. Certain elements have misuses this privilege and governments of some countries have tried to clamp down on the entire internet in retaliation. China is known for its widespread internet censorship, that has alienated the hundreds of millions of Chinese Internet Users from the world. USA is contemplating the SOPA aka Stop Online Piracy Act. Back home, even the Indian Government is determined to try and establish a way of censoring online content. A total of 21 Internet companies, 9 Indian and 12 headed overseas, have been named in this infamous case for failing to block offensive online content on their websites. In an effort... More About: Legal
eTechies.in Receives 2 Million Infusion From Inventus
2012-01-19 10:30:00 eTechies.in has secured a US$ 2 Million in series A funding from Inventus Capital Partners. eTechies.in, which currently has physical presence in just New-Delhi & nearby regions plans to use these funds to expand its services across India. The company has plans to set-up offices in all Major Metros like Mumbai, Bangalore, Chennai etc. to offer it specialized door-step services. eTechies will also focus on hiring people, setting up infrastructure in new sites and its marketing activities. As part of the deal, John Dougery and Parag Dhol of Inventus Capital will join the eTechies’ board. It might be wise to let our readers know about eTechies verbatim as said by Rohit Chaudhary, CEO, eTechies.in, “eTechies.in provides instant support at the door step or remote over the internet with capabilities to service, support, and repair computing devices like PCs, MACs, servers, printers, routers ands iPads” . We gave the site a quick visit & were impressed with the simplicity wi...
WiFi Networks In India Are Weak. Could Fall Prey To Attack Warns CERT-In
2012-01-19 09:15:00 The Computer Emergency Response Team for India (CERT-In) has issued a warning saying, “WiFi Networks in India are weak in defense against brute-force attacks by hackers”. Computer analyst at CERT-In have zeroed-in on possible attacks via WPS or WiFi Protected Setup mechanism. WPS is routinely used in Indian homes to securely & easily setup wireless networking within homes & small offices. However, “WiFi Protected Setup (WPS) contains a design error that could allow a weaker-than-expected defense against brute-force attacks, which could allow an attacker to gain unauthorized access to the affected system,” warned CERT-In. CERT-In is a national agency that keeps a tab on computer security incidents & works directly under the Ministry of Communication and Information Technology. How does the Attack take place? An unauthenticated, remote attacker within range of the Wireless Point i.e. your router, can use the PIN to gain unauthorized access to the dev... More About: Wifi
Google Replies Strongly Against Censorship
2012-01-19 08:30:00 It seems the entire world is struggling to break free from the slowly tightening grips of censorship on the Internet. We had our very own Kapil Sibal a few weeks back, and now we have a new villian called Mr. Vinay Rai who wants to censor “objectionable” content on Google , Facebook and other sites which harm the harmony of a nation. It’s not just India, even the USA is buckling under sudden new Internet regulations like SOPA which are against piracy. Popular websites like Wikipedia, and Reddit, etc. have shown their support against the bill by shutting down the sites and going on a blackout. And, Barack Obama today announced that he is against any such bills. And it looks like Google India is our hero against the censorship crusade! Google’s advocate and spokesperson have made it completely clear that India being a democracy, can not have any censorship on the Right to Freedom. In the official release, Google says - The issue relates to a constitutional issu... More About: Censorship
What Is LTE And When Is It Coming To India?
2012-01-19 07:21:00 Mobile phones have come a long way when Martin Cooper from Motorola demoed his breakthrough and clunky prototype in the 1973. From then on, we have experienced rapid advancements in Mobile technology through 3 generations. The second generation brought us encrypted digital voice calling and rudimentary data exchange using SMS, e-mail and WAP browsing. Third generation phones are the phones we own today which have faster speed and a better Internet browsing experience via Apps, email and sync features. Mobile operating systems have distinguished themselves and now we have multiple operating systems vying with each other with iOS and Android leading the race. Long Term Evolution or LTE represents an advanced third generation wireless technology which is much superior to our current third generation phones. LTE also has an upcoming successor called LTE Advanced which is slowly becoming the number one choice in developed countries. LTE is built upon existing third generation wireless t... More About: India
Announcing The Shortlisted Nominees For WAT Awards 2012!
2012-01-18 13:53:00 The online voting phase for WAT Awards 2012 ended at 10 pm yesterday. What a day it was! We were absolutely overwhelmed by the stellar response that we got. It feels good to know that Digital agencies and brands are finally getting the due credit for their outstanding work. WAT Awards, this year, is the only event in the country which has incorporated an online voting mechanism which helps to balance the process of selecting the winners and keep it free from bias. Online voting has been given 50% weightage and remaining 50% will be adjudged by our distinguished jury. WATBlog is extremely proud of the fact that we have got some of the most accomplished people in the Indian Digital and Advertising Industry to judge our awards viz. Alok Mittal, Sudha Natrajan, Srikant Sastri, V.Ramani, Mahendra Swarup and Madan Sanglikar. So, here are the shortlisted nominations for WAT Award 2012. Things are are shaping up real good for the WAT Awards which will be held on Friday, 20th of January, ...
UTV Indiagames Crosses 50 Million Game Downloads: Nokia Getting Stronger?
2012-01-18 07:32:00 India’s game development company UTV IndiaGame s has just surpassed 50 Million downloads of its games on the Nokia Store. UTV IndiaGames is riding high on the success of its recently launched game based on Bollywood film Ra.One titled Ra.One Genesis which achieved 1 million downloads for the last three months. While cricket themed games like CricketT20 Fever, DLF IPL T20 Fever have collectively crossed the 9 Million mark. It has achieved this milestone within 2 years of its launch. Bollywood & cricket are sure India’s favorites! The success of the games or rather, the companies can be attributed to the rising use of mobiles with high-speed Internet that enables lightning fast downloads. It all matters, how easily are the games available to the people. With a burgeoning mobile market touching 900 Million, the figure of 57 Million doesn’t seem so huge. There is still a lot of ground to cover. Further escalation of game adoption will depend on the availability cheaper smart-p... More About: Downloads
Mobile VAS Is Huge Business, Confirms IAMAI. Are Mobile Companies Listening
2012-01-18 05:46:00 Value Added Services (VAS) will comprise a third of revenue generated for Mobile Telcos confirmed a report by Internet and Mobile Association of India (IAMAI). IAMAI, which routinely offers eye-openers for the industry, has set another ball rolling for them with the revelation that Mobile VAS market in India could be a market worth Rs. 671 Billion by 2015. We tried to look at the claim & observed the following: It’s not how many, but what you offer, matters. While there are routine services like Caller tunes or Call-back tunes, the companies need to allocate resources to offer new & unique services to the customers. Topics such as security, medical assistance, one-click approach, education, etc are must, if these companies want to increase adoption of such services. Wackiness helps. Some companies like Vodafone have started offering Cooking Tips & Matrimonial leads though Value Added Services. Jokes, Stock market updates as passé. If one wants to really up the game i... More About: Business , Companies , Huge
Facebook Earns 23% More On Impressions That Last Year
2012-01-18 05:45:00 Facebook is more profitable than ever now. We have written about how it may have even surpassed online retail giant Amazon this year in terms of profit. How did they do it? Facebook is free and it will always be according to the website. The answer is ‘ingenious use of handling advertising on the site’. Facebook has almost 900 million people using its service. A Global brand might will feel delirious when it realizes that Facebook has brought their entire TG to them. Facebook has started paying more attention to mobile because it recognizes that more and more people use Facebook on the go. Advertising on the mobile space a literally an ad buyers delight. They have also started incentivizing advertisers by introducing CPC campaigns which cost some 29% less. Digital agency TBG Digital has compiled a study which shows how Facebook has a robust potential for monetization. You can view the report here. The study analyzed over 326 billion ad impressions run by 266 of their clients... More About: Facebook
The Future Of Healthcare Via Smartphone’s: Mobile Health Care Anyone?
2012-01-18 05:44:00 The mobile phone has brought about a lot of changes. First it changed the way we communicate with others over telephones. It made the office wireless. Then with the waves of smart-phones launched, it added more and more functionality to the device. With always on 3G, Wireless Sensors, and Cameras added to the mobile phone, it began to get a lot of other uses. Mobile s began to be used for E-Commerce and have now become a separate branch called M-Commerce. They changed digital photography and videography. They changed the way Social Networks operate. They even changed the way we spend our spare time, with a myriad of apps and games available on most smartphone platforms. Mobile phones have another use-case: Mobile Health Care. The average person visits his doctor once or maybe twice a year for a general checkup. At that time, his doctor examines his Blood Pressure, Heart Rate and other variables. If, during the year, his heart rate was abnormal, the doctor has no way of knowing. This... More About: Health Care , Healthcare , Future
Wikipedia Pledges To Go Dark Tomorrow To Oppose SOPA. Twitter Cowers. Are Y
2012-01-17 11:04:00 The blackout beginning tomorrow at midnight & lasting 24 hours will mark Wikipedia ’s silent protest against the atrocious Stop Online Piracy & Protect IP Acts (SOPA & PIPA). Wikepedia along with several Internet Giants like Reddit, Tucows, will blackout their websites. Twitter on the other hand meeked out saying, “Closing a global business in reaction to single-issue national politics is foolish” – Dick Costolo CEO Twitter. In a reaction, typical to Jimmy Wales, said, “Student warning! Do your homework early. Wikipedia protesting bad law on Wednesday! #sopa”. What’s this Blackout? Well, the site won’t appear blacked-out. Instead, users will see instructions for how to reach local members of Congress, which Wales hopes “will melt phone systems in Washington.” Interestingly, only the English-Section of the Research portal will feature the message. The German version will feature a SOAP-related banner. Other sites have yet to decide, confirmed Wales... More About: Dark , Tomorrow
Google Gets Its Hands Dirty In Kenya
2012-01-17 08:45:00 Google has been trying to get small and medium businesses to go online as part of its worldwide initiative. We have covered the ‘India get your business online’ initiative in the country. Well, things went awry in Kenya where Google runs a similar initiative. Mocality is a Kenyan business which collects, lists and verifies local Kenyan businesses and also gives incentives to those who list accurate data on it. This crowd-sourced approach has worked for Mocality as it has managed to accurately list 1,70,000 businesses. They started noticing some calls from customers who were apparently confused about the fact that Mocality doesn’t offer a free website like Getting Kenyan Businesses Online (GKBO). Wondering what this was all about, the Mocality team did some detective work and were astonished by what they saw. Google employees were accessing Mocality’s database and calling their customers. These calls were being made on false information like Google was working with Mocal... More About: Google , Dirty , Hands
WATSummit 2012 Begins This Friday. Have You Registered Yet?
2012-01-17 07:59:00 WATSummit, our annual 2 day event focusing on the insights into the digital industry in India commences this Friday 20th January along with prestigious WATAwards which will take place on the evening of 20th Jan itself. As our readers might have already known, this Year’s theme is ‘Dawn of the Digital Age’ & we have confirmed speakers from myriad spheres from the Online Community. We have kept the Venue a quite & serene place at Hilton International Airport, Mumbai. With some thought provoking discussions like, “Content is King but why is it free?”, “Search for Creative Brilliance in Digital Media”, it is a must attend event for anyone connected with the Digital world & wishes to enhance his knowledge pool. Even topics concerning financial implications like “Increase in the Digital Media Pie & Budgets Allocated” will be part of a vast amount of knowledge shared & gained by more than 40 high profile speakers. We truly feel that Internet has ...
Special Features: Review Of Sony Tablet S
2012-01-17 07:15:00 On 15th December 2011 we had had written about the launch of the Sony Tablets S and P and how it plans to give a tough competition to all the existing tablets in the market. So when we got the opportunity to review the tablet firsthand, it was a great chance to explore the possibilities of this new device, the promises it holds and whether this is the tablet that will break through the clutter, that is the tablet scenario in India. So Here We Go: It’s All About Novelty In Design For a while we have been frustrated by the lack of innovative design in the tablet market. Every tablet which has come along came with a predictable rectangular design. The question might arise that how else can one design a tablet since it’s limited in the first place? But breaking away from the design stagnation was the Indian technology firm, Notion Ink which showcased its tablet Adam last year. But Adam fizzled out due to funding problems and no one knows what Notion Ink is up to today. Since Adam ... More About: Review , Features , Special
The Booming Indian App Market: Will The Future Remain Stable?
2012-01-17 06:27:00 India is progressing by leaps and bounds in the mobile app business according to BBC News report. The scale of the mobile business is still small but it is surely growing big. The BBC speculates that industry might be worth some $4 billion in a few years. Recently, we showed you how leading Indian Telecom Companies have a posted a rise on their subscriber’s list. We have now had nearly900 million mobile subscribers which is huge amount of people. Of course, as a country we have been slow to adapt to mobile technology but given the volume of the market, this is an excellent time for entrepreneurs and marketers to capitalize on the fact that more and more people in India are using their mobile phones in their day to day affairs. A growing faction in this list of mobile subscribers is the smart phone users who may total nearly 12 million people according this article in Trak.in. Android smartphones have continued their stellar growth worldwide this year and our country has a sig... More About: Market , Future , The Future
Govt. Of India Allows Persecution Of Internet Giants: Freedom Of Speech At
2012-01-16 13:51:00 Our India n government on Friday officially sanctioned orders for prosecuting 21 companies including Google and Facebook in a case over offensive content after a judge warned websites may be blocked “like in China.” In a case filed by a private petitioner seeking to remove images considered offensive to religious sentiments of Hindus, Muslims and Christians from websites, has gained wide momentum & publicity. It’s because of this case “The government of India…finds it appropriate to grant sanction…to proceed against the accused persons in the aforesaid complaint in national harmony, integration and national interest” revealed a court document. However the document also stated that they did not wish to go the extreme of blocking such websites, yet. Interestingly, the heads of these Internet giants could be issued “Summons” to appear in court. The court likened the matter to contraband when High Court Justice Suresh Kait told lawyers from India... More About: Freedom , Persecution , Freedom of Speech
Wikipedia Turns Eleven, Users Celebrate Worldwide
2012-01-16 12:34:00 Eleven years ago, in 2001, Wikipedia dot org was born. Part of the Wikimedia Foundation, it is a student’s gift from heaven, a researcher’s delight and a professor’s nightmare. Wikipedia aims to collect all the information known to mankind under one (virtual) roof, and they have done an admirable job of trying to do so. With tens of thousands of regular editors and contributors across the globe, they are the go-to website for pretty much anyone searching for information. On Sunday, 15th January, Wikipedia marked their 11th Anniversary. On turning 10 in 2001, Wikipedia Editors across the world had parties celebrating the milestone. This year too, Wikipedia Day did not go unnoticed. Seven different events at different cities across India were held. On the occasion of Wikipedia completing 11 years, the newest chapter of the Wikimedia group has launched at wikimedia.in. This helps users access articles in local languages with greater ease. They also hope to get more a... More About: Celebrate , Worldwide
War Of Search Giants: Bing Beats Yahoo To Snag Second Place
2012-01-16 11:03:00 In the war of search engines comScore has revealed that Microsoft’s Bing has just surpassed Yahoo ! Search . Bing & other MS sites fielded 2.75 Billion search requests as against Yahoo’s 2.65 Billion. In terms of US market’s share it was 15.1 % against 14.5% respectively. However, these two are nowhere near even when clubbed together against Google’s 12 Billion search requests or a whopping 66%. We tried to analyze the reasons for this upsurge: Yahoo has signed a 10 Year deal with Microsoft. With this deal Yahoo has tried to save money by relying on Microsoft to provide the bulk of its search technology. Microsoft actually gained from this deal by getting more requests to process and analyze over time. What this meant was Microsoft got ample opportunity to understand search preferences & trends. The Bing program has been bleeding money to the tune of US$ 7 Billion. This news could offer some solace to the company that heavily relies on Windows Operating Software &... More About: Beats , Place
Speech-Driven Web Service For Indian Farmers Launched By Indian Govt
2012-01-16 07:50:00 In a radical move aimed at farmers, the Indian Government will soon launch Speech-driven web service to address weather & farming related queries. Tech giant IBM, has been roped in by the Govt. to develop & deploy this first-of-its-kind interactive technology for farmers. In 2009 an SMS & IVR based system was launched to initially serve 5000 farmers & now currently caters to @ 2.8 Million. The SMSs are in regional languages, IVR provides verbal updates. However, these services are limited to just that, updates. The unique queries raised by farmers cannot be answered. Still, the ministry has records that show the short and timely alerts to farmers about the weather have led to economic benefits worth a whopping Rs.50,000 Crores annually! This could rise to 211,000 Crores if the entire farming community adopts the system judiciously. The project christened AgroMet (Agriculture Meteorological) service for farmers is a delayed-response model. That means, the questions a... More About: Service
Google Bringing The Web To SME’s In Punjab: Will It Work?
2012-01-16 07:48:00 We covered Google India’s ‘India get your Business online’ initiative last November and how it represented a very good opportunity for startups and SME’s (Small and medium enterprises) to get their business online where all the opportunity lies nowadays. Google has been pushing very hard for people to use their services (Chrome, Adwords, and Google Places) so that more and more small Indian businesses list themselves on the web. Let us look at the latest Google video that is doing the rounds of the Interwebs. Titled ‘Tanjore’, it clearly explains in a nutshell what Google wants of SME’s. The ‘India get your Business online’ initiative is a tie-up between Google India and Hostgator. Nikhil Rungta, Country marketing Head for Google India has said that this initiative is aimed towards SME’s in metros as well as the countryside. Google announce yesterday that they will be announcing a new initiative towards SME’s in Punjab. Targeting specific regions mig... More About: Work
WWW: WAT Weekly WrapUp 8th – 15th January, 2012
2012-01-16 05:23:00 Last Week WATSummit 2012 introduced its keynote speaker, Mr. Ben Edelmen Assistant Professor at Harvard Business School. Last week it was also seen that the virtual world was once again boosting with new ideas and inventions like a brand could also become domain extension in coming future, Facebook ad’s which were once sponsored will now present themselves as featured stories and MBA form were available online. All this and more in the last week’s wrapup. Post Via WATBlog Shiksha.com Introduces Common Application Form For MBA Aspirants Metros Get Navigation Assistance. Expect Better Driving? Mobile Ad Network Vserv Eyes Emerging Markets. To Open Operations In Singapore SMS Marketing Firms Swear To Abide By Rules. End Of Pesky Messages? Welcoming Ben Edelman, Our Keynote Speaker For WATSummit 2012 Press Releases Via WATPr.com India Marketers Believe a Code of Conduct and an anti-spam Law will help Stop the Menace of Spam Mobuute Tech Solutions Announces the Launch o... More About: January , Weekly
Shiksha.com Introduces Common Application Form For MBA Aspirants
2012-01-13 11:30:00 That CAT results were declared a few days back and this marks the beginning of a long and arduous procedure for MBA aspirants to apply to different B-schools and get ready for their GD’s and PI’s. The whole process is confusing, hectic and time consuming. It is time that someone came up with the solution to streamline this process. Well Shiksha.com, the education website owned by Info Edge has done just that. They have introduced a Common Application Form for all the MBA aspirants in this country. This gives these students a chance to apply to multiple B-schools from one single platform. This method is very elegant and has been already been in effect in the US for UG admissions since some time now. The service is looking at serving 4 lakh aspirants every year in the country.The service has already tied up with quite a few b-schools in the country such as Institute of Management-Nirma University, T.A. Pai Management Institute, Loyola Institute of Business Administration, Xavier I...
Metros Get Navigation Assistance. Expect Better Driving?
2012-01-13 10:15:00 NAVTEQ, has just launched its Navigation Assistance Traffic Service in India & will be available for drivers in Mumbai & Delhi. Apart from MapMyIndia, NAVTEQ seems to be the only comprehensive solution for snaking through the congested roads of these Metros. The company has come to the aide of about 26 Million residents & claim to save about 3 days per drivers who remain stuck in traffic while not using Navigational assistance. The NAVTEQ Traffic Pro service will provide detailed information about traffic speeds on main-roads or highways, as well as secondary roads, to NAVTEQ clients. Apart from saving time, the service also helps in cutting down carbon emissions due to smoother & consistent driving which minimizes being stuck-up. How does NAVTEQ work? NAVTEQ aggregates and analyses traffic data from myriad sources. It has access to some of the world’s largest compilation of both commercial and consumer probe data. It boasts of having the world’s largest fixed p... More About: Driving , Expect
Mobile Ad Network Vserv Eyes Emerging Markets. To Open Operations In Singap
2012-01-13 09:30:00 Mumbai-based mobile ad network Vserv is planning to setup office in Singapore by February end. Adserv offers AdWrapper which comes in handy to insert advertisements into a developer’s mobile application. We had recently witnessed something similar for videos. The platform is vital even for low end phones connected merely through GPRS / EDGE & not the flailing 3G. The strength of Vserv’s AdWrapper lies in implementing ads without changing source code. Even more, the application offers free Ad mediation & House Ads along with exhaustive App analytics. Thus the business analysis is also taken care of automatically. No need to go to a third party. Presently, the company is active in the J2ME or java apps sphere. We think, this strategic growth could also fuel expansion in other platforms that are doing well. Why the urge for an Ad-Network agency to open a Brick and Mortar office? While Adserv may be doing quite well, the results of business development have been pas... More About: Mobile , Eyes , Markets , Open
SMS Marketing Firms Swear To Abide By Rules. End Of Pesky Messages?
2012-01-13 09:00:00 SMS aggregators and marketers have signed a Code of Conduct under the aegis of Internet and Mobile Association of India (IAMAI) to refrain from harassing mobile subscribers who have opted for “Do Not Disturb”. The Code of Conduct designed by IAMAI in association with seven of the largest firms like ACL-wireless; Air2web, Netcore, Pinnacle Teleservices; SMS Gupshup; Unicel technologies; ValueFirst puts a self imposed ban on these companies to use the overseas origination route for SMS marketing . A while ago, despite a ban by TRAI, some telemarketing companies continued to send SMSes to users registered under NCPR earlier known as Do Not Disturb list. Upon investigation it was learnt that these SMSes originated from overseas destinations where our regulations do not apply. IAMAI President Subho Ray has urged the 2800 odd registered telemarketing companies and a couple of telcos who actively promote these services to urgently adopt and abide by this Code of Conduct & go... More About: Marketing , Messages , Rules
Welcoming Ben Edelman, Our Keynote Speaker For WATSummit 2012
More articles from this author:2012-01-13 07:59:00 WATSummit 2012 is just a week away. Joining our already impressive line-up of speakers is Prof. Ben Edelman, Assistant Professor at Harvard Business School to the Summit. He will be delivering the second keynote speech on Day 1 of the Summit which titled, ‘Building a Global Internet Company: Driving traffic to your website.’ He is attached to the Negotiation, Organization & Markets unit at Harvard Business School. His active area of research is the exploration of the public and private forces which impact Internet architecture and business opportunities. His other areas of research are Internet Search, Internet Privacy Investigations and online advertising. He has found out serious privacy flaws in Google’s and Facebook’s services. Ben holds a Ph.D. in Economics from Harvard University, a J.D. from Harvard Law School, a Master’s degree in Statistics from Harvard Graduate School of Arts and Sciences and a Bachelor’s degree in Economics from Harvard College. We spoke t... More About: Keynote , Speaker 1, 2, 3, 4, 5, 6, 7 |
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