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Google launches Facebook Application - Looks at Social Search
2007-08-29 08:20:00
As if responding to Robert Scoble’s post about how and ‘Why Mahalo, TechMeme, and Facebook are going to kick Google ’s butt in four years’, Google has launched a Facebook application.Well the app currently seems to be down and you’ll receive this message:"Errors while loading page from application.There are still a few kinks Facebook and the makers of Google are trying to iron out. We appreciate your patience as we try to fix these issues. Your problem has been logged - if it persists, please come back in a few days. Thanks!"The application has been created by Mark Lucovsky using Google's AJAX Search API.But what is this application all about?Well I’m not sure how convenient it is going to be to use Google from within Facebook as compared to the search box or toolbars in our browsers, but this does seem to be a step by Google to encourage Social Searching with a community.You can hit ‘Share’ next to any result. Your queries a...
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Yahoo planning email 2 sms feature
2007-08-28 07:54:00
It is well known now that India is a much more mobile savvy country with more than 185 million mobile subscribers growing at almost 6-7 million a month while its internet population is pegged at a debatable 38.5 million by IAMAI.Similar trends are seen in other countries as well. So its not surprising that startup internet players are looking at mobile distribution for their web services. Now it seems the same is catching on with the big boys as well. This article states that yahoo is looking to launch a email to sms feature which would allow users of yahoo to send messages their friends phone right from their mail box.The text-messaging feature will be initially available to Yahoo Mail members in the United States, Canada, India and the Philippines. In order to text a friend, users simply enter a mobile phone number, type a text message in Yahoo Mail and hit send.This feature shows the importance of mobile component for a web player. It also shows that going forward ...
More About: Email , Planning , Feature , Yahoo!

Sify Sulekha in classifieds tieup
2007-08-28 06:30:00
Classifieds as a space has always been the star of the internet businesses as most classified businesses be it jobs, matrimonial, real estate or cars have got funded in India. So its no surprise that now classified providers are getting into content tieups with portals.One such tieup has happened between Sulekha.com and Sify .com who have got into a 3 year alliance in which Sulekha will provide software, algorithms and customer service to Sify Classifieds and share its database listings. Online surfers from 22 cities can post ads on either Sify Classifieds or Sulekha.com and the ads will be displayed on both sites. There is a single sign on as well on both sites.As both Sify and Sulekha are high traffic sites this alliance would have benefits for both of them. As Satya Prabhakar, CEO, Sulekha.com, says, “This alliance will boost the number of ads posted on Sulekha.com.”.Its interesting to see sulekha pushing its classified service. I see some real confusion in terms of br...
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BigAdda rides high on TV Advertising. Still disappoints
2007-08-27 12:38:00
On August 7th we blogged about BigAdda’s TV Ad campaign and how this was going to impact their Alexa rank and graph…“The Alexa Graph will be on its way up. Their current rank in India seems to be 763. Would expect them to be in the top 200…”Well that’s exactly what has happened: August 5:August 25:Their 3 month Alexa average rank has changed from 51,088 to 28,580 (Daily rank is hovering around the 7000 mark).Indian rank has improved from 763 to 165.But BigAdda continues to dissapoint. What’s wrong?- The site just isn’t engaging enough. Stickiness is next to nil. There’s absolutely nothing new. Users are going to come and users are going to leave.- They claim to offer, “the best of Orkut, MySpace, FaceBook and YouTube” The best of Orkut, MySpace, FaceBook and YouTube would be a site which combines your network of friends on all these social networking sites and serve them together. Has a common display for all your s...
More About: Advertising , High , Sapp , Vert , Gadda

VC's will invest in India Social Networks when they attain 40 million users
2007-08-27 10:01:00
Alok Mittal, MD, Canaan Partners, a venture capital firm, says: “When you put that in context, India n social networking websites are in their infancy. The break-even point is longer, but once they attain a critical mass of 40 million users, then VC firms will start investing in them.” Current Indian online population:comScore put the current Online Indian Internet population at 22 million.IAMAI put it at around 41 million last year and said is set to grow to a 100 million by 2007-08.JuxtConsult puts it at 30 million (April 2007).Current Indian Orkut Population:15.93% of 69,378,730 (August 27, 2007) The future?Urban India stood around 250 million in 2006. Urban India also possesses the highest concentration of English speaking population in the world.Ever user? Someone who has used the internet at any point in time.Active user? An individual who has used the internet at least once in the last month.Internet penetration in Urban India? 10%IAMAI says: Every 10th individual...
More About: Social , Social Networks , Networks , Invest

Internet IPO's to hit the stock market by 2008-09!
2007-08-27 07:50:00
The only pure play internet IPO till date has been Infoedge which owns internet properties like Naukri.com, JeevanSaathi.com, 99acres.com and now Brijj.com. We had written about the IPO and its subsequent success here and here.Now its seems two more companies are heading the IPO way. One is the first mover in the travel space i.e. Makemytrip.com which recently was reported in financial express to be planning an IPO for 2008 . Makemytrip CEO Deep Kalra had this to say "IPO is a question of scale. One should have at least Rs 100 crore in commissions. Last year, we had Rs 40 crore and are targeting Rs 100 crore this year. So we are planning to go for an initial public offer next year,"On the other hand the first mover in the matrimony space Shaadi.com has expressed its interest in going for an IPO by 2009. This article states that People Interactive which owns the internet properties Shaadi.com, Fropper.com and the newly launched Makaan.com is looking at going public...
More About: Internet , Stock Market , Market , Stock

Online Campaign forced Cadbury's to relaunch a choclate bar
2007-08-27 07:48:00
NYT: The power of internet has forced Cadbury's to relaunch a choclate bar.Cadbury Schweppes is relaunching a chocolate bar called Wispa, after nearly 14,000 people joined “bring back Wispa” groups on Facebook, signed online pettions,posted videos ads on youtube The popular choclate bar was discontinued by Cadbury four years ago when sales were falling and Cadbury’s moves towards the Dairy Milk superbrand "For the first ever time we have seen overwhelming online interest in reviving one of our brands," said Tony Bilsborough, a spokesman for Cadbury said to pressI am not very sure. but a similar case happened in India. A popular Pizza joint started a pizza outlet after reading a blog post about lack of pizza outlet in there locality in Bangalore  
More About: Forced , Campaign , Online , Relaunch

Orkut reveals it NEW look!
2007-08-25 04:46:00
After being crowned as the MTV Youth Icon. The Youh Icon has imitatd the youth and like the youth frequently does it has gone for a change in look. The new improved orkut would have lighter shades and curved corners..Click on the image below to see the larger image.       ;   Currently the new look has been released only to a few profiles but soon all profiles should start seeing the change in the way their orkut profile looks.
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AXE Campaign - Silky Kumar, Scent of Desire
2007-08-24 20:01:00
Have you heard of Silk y Kumar ? If not, then switch to MTV and Silky ’s song – Scent of Desire is being played almost every 20 mins! So what? It’s just another wannabe pop star singing some thrash? Well that’s what Hindustan Lever would want you to believe for some time before they unveil the ‘Scent of Desire’ to be AXE Deo Spray! The campaign is using Social Media Marketing pretty well and Silky makes his presence felt on YouTube, Facebook, Orkut and MySpace… Here’s a look at his single – Scent of Desire… But where does Axe come in? There’s hardly a mention of Axe anywhere?! Well this is similar to what HLL did with Lux Friday Night Fever. They launched a song on MTV and made you think it was a real song – only to merge the campaign later on and release 4 new body washes under the Friday Night Fever theme. HLL claimed that its association with MTV as its creative partner had helped popularize the vid...
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Yatra Goes Mobile
2007-08-24 10:15:00
Yatra seems to be bitten by the mobile bug. They are offering three types of mobile products for the users using which users can search and book air tickets. 1. SMS – ‘Register – Search – Book’ Users can search for air tickets after a one time registration, they can then book their tickets using this service. The SMS charge will be Rs 1.80-Rs 3, depending on the operator. 2. GPRS – ‘Yatra Wap – Search – Book’ Users having gprs enabled handsets can access the WAP website of yatra wap.yatra.com after which they can search and book tickets online. There would be data charges applicable from the operators end. 3. Application – ‘Download - Search – Book’ Yatra has internally developed a application for Wap enabled handsets which would require a one time download on the handset after which users would be able to search and book air tickets. The application would help reduce...
More About: Mobile , Bile , Yatra , S mobile , Goes

Sabeer Bhatia's new venture: ApnaCircle - Another Professional Social Netwo
2007-08-24 09:48:00
Professional Social Networking definitely seems to be the hottest thing around in the web scene in India currently and just days after breaking the news about Naukri.com backed Brijj.com and talking about newcomers LinkedZone and EyeMany – here’s another for you guys:This ones from Sabeer Bhatia (Creator of Hotmail.com and Arzoo) and Yogesh Bansal.So what does ApnaCircle have to offer?"Apnacircle.com is an online social and professional networking site that is created to connect you with people, friends and even unknown acquaintances who live, work or stay around you.Apnacircle.com’s social network can help you maintain your known relationships with scraps, uploaded photos, customized messages and establish new relations by reaching out to people you've never met before, all through Apnacircle.com." – says their site.Their UI looks neat and clean. Decent amount of features.So lets see if these networks will eventually be able to create a Zone for l...
More About: Venture , Professional , Fess

PioTV.com launched - A community dedicated to NRI's.
2007-08-24 08:34:00
PioTV.com went live after Union minister for overseas Indian affairs V Ravi formally unveiled the website in New Delhi on Thursday. Munish Gupta, chairman and CEO, PioTV.com, said, “We want to be the online identity of the PIOs, we want to be their face.”So what exactly is pioTV?Well there About Us page currently bears a blank look.Pio stands for People of Indian Origin and pioTV is looking to be an online community for the pio’s. They are looking at offering a bouquet of Digital Entertainment services – something which could eventually be an Online Television portal, something on the lines of what Nautanki.tv is looking to achieve.The site has a much cluttered look to it and the bright orange & green definitely doesn’t make it easy on the eye, though it might give the appearance of a patriotism.Events, astrology, numerology, travel, fashion, books etc all have sections.The Numerology section has nothing except a line which says – Basic Numero...
More About: Community , Launched , Dedicated , Unit

Greylock Venture Partners fund TechProcess (Formerly BillJunction)
2007-08-23 13:52:00
Greylock Venture Partners , the US-based venture capital firm with $2 billion under management, has made its debut in India by investing in TechProcess (formerly BillJunction ).What is TechProcess?TechProcess (formerly known as BillJunction) was setup in 2000 as an Electronic Payment service. They were backed by ICICI Ventures.Their services include processing transactions (debit & credit) for telecom, insurance, mutual funds, credit cards, banks and non-banking finance companies. Greylock India declined to divulge any details of the deal but confirmed that they were part of the consortium which invested in TechProcess.Ganesh Rengaswamy of Greylock India said, “We recently set up our India office, which is the second one outside the US, besides one in Israel. We are currently investing from our global fund. There might be a thought of an India-specific fund at a later stage as volumes increase.”Greylock’s most talked about investment has been that of Facebook whi...
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Orkut wins MTV Youth Icon of the Year!
2007-08-23 13:28:00
We had blogged about Orkut being nominated as the MTV Youth Icon in India sometime back and also expressed happiness and asked our users to vote for Orkut as it just reflects that internet is here to stay! :)So did the users vote?Ofcourse they did! The orkut blog announced that Orkut has officially won the MTV Youth Icon of the Year beating the likes of Abhishek Bachchan, Multimedia Cellphone (Thats lame.. how about Iphone man!), Rang de basanti the movie and ofcourse YOU!Here is a video thats being aired on MTV which has users talking about their love for orkut..This just reconfirms the fact that the youth of today is an internet savvy youth which is more online than hooked onto TV or print. But is the Youth Icon a Responsible Icon?Recently one of our readers commented that orkut is one of the most irresponsible social networks. Its not a completely unfair comment as Orkut has had its fair share of troubles from Shiv sena trying to block it to girls fake profiles bei...
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Google makes Maps embeddable and looks at mapping Stars!
2007-08-23 11:24:00
A recent article at AgencyFaqs talks about the importance of online maps and the importance of mapping to your business because of the advent and emphasis on localization. “…with the increasing access to the Internet at higher bandwidth, online maps are moving into the consumer realm. Portals are looking for ways to integrate maps into their services and also as a means of attracting revenue through local advertising.” Sometime back I did a post on how Googl e was Mapping via Crowdsourcing in India… Well the latest is that Google Maps now allows you to Embed Maps to your blog or website. No need to sign up for the Maps API key and figure out any coding any more. Mike at Google Maps Mania has explained the whole thing in a nice and simple manner. In other related news… Google Earth is now mapping Stars . The new feature “Sky” will be like a virtual telescope. Now you can enjoy star gazing all day long. There are seven informative la...

India tops in Asia-Pacific for Mobile Banking usage
2007-08-23 08:46:00
When is the last time you used the Mobile Banking facility which your bank offered?Chances are pretty high if you are an India n as a survey by mobile technology company Sybase found that nearly 49% of respondents had used mobile banking services in the last three months.This is the highest figure among the five countries surveyed in Asia Pacific . The survey was conducted among 11,818 mobile phone subscribers in Australia, China, India, Singapore and Taiwan.Another interesting fact is that - One of every three Indians with a bank account is ready to switch to another bank on being offered free mobile banking.Kaustuv Ghosh, country manager Sybase 365 India said, "The survey reveals a growing culture of financial awareness as customers are becoming increasingly vigilant when it comes to their money."A primary concern amidst users is Security. You wouldn’t find many users using Mobile Banking to transfer large amounts of funds. Balance inquiry is definitely the most used...
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Playboy launches Social network - 'Playboyu' - Are you in?
2007-08-23 08:39:00
At a time when social networks are competing with each other by providing something unique to its users, Playboy (yes playboy) has launched a social network targeted at college students. Now don’t let your imagination go wild, it clearly says “an exclusive college-only non-nude social network.”The playboy made college website is known as Playboyu. The social network is built on Ning, a platform that allows people to make their own social network for free. Whats the hook to get people coming?One of the obvious answers is Playboy itself. The name is enough for people to atleast have a look at it and maybe then give it a try, The other one would surely be the sign up style. Unlike most social networks which have a “By invitation only” feature (which works), playboy much like Facebook has launched the network for college students only. You need a .edu e-mail address to sign –up and get registered.They also have a very attractive line which says &ldqu...
More About: Social , Network , Social Network

If not BLOG should your CEO - PODCAST?
2007-08-22 09:04:00
There has been much hallabalu about why a CEO should blog and how effective it would be for his company and the companies public both stake holder’s and consumers.What if your company CEO is not a good writer?What if his speeches leave people hanging on too every word he says as compared to his letters?Even better what if he has an enticing voice?Not everyone is a born writer, while some people can express their thoughts more effectively through speech than through written words. So should your CEO PODCAST instead of BLOG?Advantages of a CEO Podcast ing. - The podcast can help him Emphasis on particular points with much ease as compared to putting it on paper.- It could be effectively used as an Internal Communication Tool. - Ceo’s are known to be able to conveniently give speeches, so talking away shouldn’t be a problem.- It could be an apt tool for Employee Motivation.- Say your company just cracked a huge deal thanks too a few very hard working emp...
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Online Gaming Revenue Model - Not Subscription but Virtual Items sale!
2007-08-22 08:38:00
According to a report by Parks Associates Playing games is still a more popular online activity in the US than watching short video clips or visiting social networking websites. According to the findings, 34 per cent of US adult Internet users play online games on a weekly basis, compared with 29 per cent who watch short online videos and 19 per cent who visit social networking sites with the same frequency.Online  gaming has had revenue models that web-based and in-game advertising, try-before-you-buy, subscriptions, and micro-transactions. But according to this article in business standard the revenue models for online gaming is soon to shift from subscriptions to sale of virtual items.“Currently, the sale of virtual items accounts for less than 5 per cent of the total subscription sales. However, by the end of financial year 2007-08, there will be a substantial shift from the subscription model to sale of virtual items,” says Suryadev Goswami, assistant ...
More About: Gaming , Sale , Model , Virtual

Business Networking on the rise.. Eyemany and Linkedzone join the race!
2007-08-22 07:54:00
Business networking in India till recently was limited to being on Linkedin but with naukri.com jumping on the bandwagon with brijj.com it was expected that this area of business networking is seeing newer players entering and trying to gain a piece of the market.So i came to know about two such indian startups that are looking at the business networking arena.Linkedzone:As the name suggests its a wannabe linkedin and i guess the comparison is inevitable. It allows you to connect through people search and also browse through job openings very much like linkedin. It also has an option to have a public or private profile status. On the whole nothing great it terms of UI or design. Infact the site is not appealing to the eye and unless they are able to build traction and get some real networking happening on the site i doubt the future of this one.EyeMany.com: Eyemany is a little better when it comes to usability and design. On the features front it claims video resumes as it...
More About: Business , Networking , Race , Join , Rise

.mobi not so famous after all
2007-08-21 08:37:00
    .mobi the domain name that indicates the website is mobile compatible i.e. it can be viewed from mobile phones had created quite a stir in 2006 but seems to be phasing out with time.  the registrations haven't met up to peoples expectations Net4india – one of biggest domain registrars of the country Estimated registrations  - 20,000 registrations by end 2006 Result - 1,000 registrations to date  There are about 65million..COM  domain names out of which Dublin-based Mobi le Top Level Domain (mTLD) has seen only 6,25,000 registrations for the .mobi domain  We had also done a article earlier on  .Mobi a hit amongst Indian youth, which stated that just in 48hrs there were 95,000 .mobi registrants. One would not expect this domain name to loose traction so soon,  What could be the reasons for .mobi not doing so well?  For one some of the industry people believe that there is no use of dot mob...
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Google increases India focus launches Labs and Local Search
2007-08-21 08:32:00
If you are one of google's followers then you would know about google's all famous labs which showcases google's products in beta and allows users to test these products.Google launches India centric labs.Google labs has now gone Indian i.e. an India centric google labs can now be accessed at http://labs.google.co.in. According to the release Google Labs ™ is a technology playground for products that are in the process of development and require market feedback to improve. An india centric google labs is an indication of how important and upcoming the indian internet market is for google.Currently Google has launched 2 products under the google labs i.e. an Indic onscreen keyboard and google Indic transliteration.Google enters local search!Google has also launched local search for India. Now this should put the cat among the pigeons as there are already three heavily funded players in guruji, justdial and asklaila (we have written about them earlier here, here, her...
More About: Search , Local

Orkut - Angel-16 year old - DEAD!
2007-08-21 08:24:00
We recently blogged about how Orkut , was the reason that two people found their soul Mates. Orkut, which is undoubtedly the forerunner of social networking sites in India, has faced huge criticism, and has been blatantly been oppressed by many political parties in India. What Happened?In recent light of the death of a Builder’s son in Mumbai, Orkut once again was the main platform for communication. Adnan Patrawala, befriended a few peers on Orkut, including a particular ‘angel’. His peer’s promised him that they would get him to meet angel. The consequence of all this ultimately led to the death of a 16 year old. More on exactly what happened here.Can Orkut be Blamed? Orkut, has surely been a blessing, when it helped us get in contact with friends, families who we thought we would never get in touch with. Besides bringing long lost friends together it has also given an opportunity to make new friends. The platform hence cannot be blatantly accused to be the ...
More About: Angel , Dead , Year

Google vs Microsoft - The Online Storage War!
2007-08-20 10:05:00
Online space has undergone tremendous revolution in the last few years with the introduction of multiple file hosting sites and also with email accounts going unlimited with their storage. With music and video creation and disemmination being on the rise with youtube and now the indian rediff ishare the file sizes are also increasing.So in middle of all this unlimited and free storage available Gmail (google's 2.8 GB email service) announced extra storage for a price. Plans start at $20/year for 6GB (yes, $5 cheaper than before), with larger plans ranging up to 250GB. This could be taken to supplement the 2.8 Gb of free storage in Gmail or the 1GB free storage in Picassa the online picture organising tool.So if Google on one end is charging customers for storage Microsoft is offering free storage both through its mail and an hosting service called Skydrive. Let talk about the mail first. Hotmail which is usually the last one to react to storage increases by other players has increa...
More About: Storage , Online , Online storage

One Message Received: Daily Dose Of Dennis The Menace
2007-08-20 09:58:00
How amazing would it be to read your favorite comic strip at your convenience…probably when you are still pondering over whether to get up or not or when you are terribly bored of your professors boring lectures and how great would it be to have more than one comic strip on your mobile phone of your favorite comic strip…!It would in fact be very different from the traditional routine where you take the newspaper to perform your morning rituals with your eyes shut and by default you read the comics page which has only one strip of your favorite comic:(,I am talking of the cheerful prankster Dennis the menace coming to your phones…Sounds unbelievable right?Dennis the Menace and Desperate Dan the comic book, a staple of British childhood for 90 years, is to receive a 21st-century makeover as the adventures of characters such as Dennis the Menace and Desperate Dan are sent frame-by-frame to children’s mobile phones. D.C. Thomson, the Dundee-based company behi...
More About: Daily , Message , Dose , Mess

Komli launched Ad network aggregator Pubmatic
2007-08-20 09:07:00
Komli the ad network which we have written about earlier and also interviewed them before. Komli has gone ahead and introduced an innovative ad network aggregator called Pubmatic for publishers.Pubmatic is an interface between publishers and online ad networks. i.e. it helps publishers manage the inventory of online ads served up from partner ad networks, via a competitive auction route. Currently, PubMatic.com offers four ad networks – Google AdSense, Yahoo! Publisher Network , ValueClick and Komli. Amar Goel, founder, PubMatic.com, says the USP of PubMatic.com lies in “its capability to maximise online ad revenue, simplify the process of implementing online ads through online ad networks for publishers, and helping online ad networks to spread their reach across various publishers”. Currently Pubmatic is in alpha stage inviting selected publishers. Through Pubmatic a publisher can put an ad code on its site and then cutomize the ads it wants to show and from ...
More About: Aggregator , Launched , Ad network , Gator

Crazy Social Media Marketing - Mentos Intern and some new Viral Campaigns
2007-08-17 09:04:00
It’s difficult these days to grab the attention of the online folks…unless of course you use the right social media strategy. One needs something which is cool, wacky and actually engages the audience… The Mentos Intern was launched sometime in June and is still going strong. So what is the Mentos Intern? Well it’s about a College student Trevor who is currently doing a stint at the Mentos US Headquarter in Erlanger, Kentucky, as an intern - but not just any intern: a Mentos intern. You can see him live on webcam and get him to do weird stuff like asking him to pull pranks on your friends etc. You can call him up, chat online, schedule and rate his work and lots more. And where does Social Media Marketing come in? This campaign has gone viral all over the net and the Mentos name tags along everywhere… Trevor is on MySpace.He’s got a profile on Facebook. He’s pretty popular on YouTube. He’s got his own blog. He’s even on Xb...
More About: Viral

WATBlog's Exclusive Interview with Hitesh Oberoi - COO and Director of Brij
2007-08-17 08:16:00
We Recently informed our readers about Brijj, Naukri's initiative at a Business Networking site. WATBlog got in touch with Hitesh Oberoi COO and Dire ctor of Brijj, He helps through some more light on what Brijj is all about.Q) What are your thoughts on likedin, Is it a competitor to brijj, and if so how do you?ll plan to be different?A)linkedin will be competition to start with. However Brijj may evolve differently with time.1) The content and the product will be indianised to suit indian audiences2) there are strong synergies with the 1 crore naukri database and brijj will tap into this3) at some point in time brijj will introduce offline networking initiatives to complement online networking.Q) Is it open to all or is it subscription base?A) Its open to everyone. The primary target however is high quality working professionals, self employed people, business owners, service providers etc. With time the site will roll out more and more features to take care of the professional net...
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People Interactive group finally launches Makaan.com
2007-08-16 14:23:00
The Real Estate site from the Shaadi.com group has finally been launched. The site which was to be named 2bhk.com has finally gone live under the name Makaan.com.Possible reasons:Let us be real – Common Sense is not too common. Many would consider 2bhk as a site which only lists 2 Bedroom Hall Kitchen apartments.Imagine hearing this from your colleague – Arre kal maine do achche 3 bhk’s dekhe on 2bhk. (I saw 2 decent 3 BHK’s on 2 BHK). WHAT!?This is something we even talked about with some guys from People Interactive at a Bloggers meet in Mumbai some months back.Well they’ve even chosen a new logo than the earlier Makaan logo:The current .com in the new logo captures the Independence day feeling...Well how’s the site?It’s nice and clean. Unlike the other Real Estate sites I reviewed in the Real Estate Shoot-Out.But that’s probably because there are not many advertisers as of now. It should definitely get cluttered soon…They&rsq...
More About: Finally , Group , Tera

Mobile Social Networking in India on the rise?
2007-08-16 13:36:00
The latest of the Social Networking Sites to go mobile in India are Fropper. Fropper have introduced MobiFUN powered by Mauj 7007 service. Mauj is also part of the People Interactive Group.What can you do with this Mobile service?Well Fropper says it’ll help you search and add new friends, scrap and send messages to your friends and you can even receive SMS alerts for new scraps/messages etc. Haven’t tested the service out – but why would I want an SMS alert that I’ve received a Scrap? I hope they meant – You’ll be able to read the scrap via your SMS (Which might not be possible because of the Character limit on SMS’s).Birthday Reminders seems to be a service which one wouldn’t mind using.Now let’s look at mobile social networking with a broader perspective…MoCoNews shares some figures from a report on Mobile UGC by Juniper Research.User-generated content is predicted to grow from generating revenues of $572 million this y...
More About: Social Networking