Google Service and newsGoogle Service and newsGoogle Service for news adsense adword map and more Articles
Google DoubleClick merger: Who wins, who loses
2007-04-26 09:58:00 by Donna BogatinWhat does it take to “make the Internet more efficient for end users, advertisers, and publishers,” all in one fell swoop? A single Googl e check for $3.1 billion made out to DoubleClick!Google’s world wide mastery of SPIN continues, big time, in its determined takeover of the World Wide Web: Google: $3.1 billion cash for Web monopoly! Google portrays its multi-billion dollar absorption of DoubleClick’s “billions of digital (advertising) communications” daily as a win for all who want to “make the most of the digital medium.” The Google “grand slam” though is not a slam dunk for all the Web’s constituencies, despite the Google and DoubleClick repeated assertions. In pitching the acquisition to investors in the conference call, and in putting forth a “Next step in Google advertising” FAQ, Google extols emotionally powerful, but cunningly vague, visions for how a $3.1 billion cash buyout of DoubleClick shareholders will serve to “accelerate... More About: Merger , Wins , Merge
Beware Of Google AdWords Account Hacks via Computer Exploit
2007-04-26 09:53:00 GregOne posted a thread at WebmasterWorld and HighRankings Forums about how his Google AdWords account was hacked into. By reviewing both threads and all the posts, I was able to piece together some of the story.It appears that some external program gained access to his computer. The program then logged into his AdWords account, set up several ads that redirected to "places like orbitz.com and business.com" and also tried to install "activex remote desktop program" on those computers through the redirects (to infect other computers). Then it blocked access for that computer to login into AdWords by setting the local host files to 127.0.0.1 adwords.google.com (which means if someone on that computer tries accessing adwords.google.com, they get a not found). This prevents this computer from logging into AdWords to see if changed have been made to the account.In addition, the password for the account was not changed so he was able to login with a different computer to see these changes... More About: Hacks , Computer , Exploit , Google Adwords
Google to begin sharing URLs where AdWords advertiser's ads are being run
2007-04-17 14:36:00 The New York Times ran an article about Quigo, a contextual advertising company that targets premium sized publishers. In the story, comments from both Yahoo & Googl e were included. But one quote by Kim Malone, director of online sales and operations for Google AdSense, jumped out... the fact that Google will begin listing all publisher websites where AdWords advertiser's ads are being run. In response to further questions about Quigo, though, Google said it was prepared to make changes to its AdSense service that mimicked Quigo’s approach, an unusual step for a company accustomed to mapping the terrain in every aspect of its business. In the next few months, Google’s advertiser reports will begin listing the sites where each ad runs, Ms. Malone said. She added that advertisers on the Google networks would soon be able to bid on contextual ads on particular Web sites rather than simply buying keywords that appeared across Google’s entire network. Still, Ms. Malone sa... More About: Adwords , Sharing , Advertise
Google Launches Free 411 Service
2007-04-07 11:16:00 Google threw a new product called Goog-411 into Google Labs today - a free telephone based information service that could replace toll 411 calls. About 2.6 billion 411 calls are made in the U.S. each year, and it is a $7 billion/year market.Goog-411 can be accessed by dialing 1-800-GOOG-411. The product is completely automated and there is no way to talk to a human for additional or clarifying information. You tell it your city and state, and then ask for a specific business or business category. In my tests the product was excellent. Although the voice recognition was only working at about 70% efficiency, I just said “back” and retried when it didn’t understand what I said. Results are spoken back or text messaged back to you, and you are automatically put through to the phone number requested.GOOG-411 is using Google’s normal local business information available on Google Maps and elsewhere. Businesses that want to add or correct data can do so here.The product competes he... More About: Google , Service , Free , Googl |
 |
|
 |
