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Print Journalists Optimistic...Or Not
0000-00-00 00:00:00 A recent survey of journalists found that many thought their publication will continue to exist in its current state. But is the survey sample skewing the results? More About: Print , Journalists
Is Search Recession-Proof?
0000-00-00 00:00:00 While online advertising will probably suffer if there is a recession, I predict search will be the last place from which marketers pull their ad dollars. Paid search is accountable, efficient, and built on a cost-controlled model, making it the most recession-proof medium in the ad world. More About: Search , Proof , Recession
Highlights from the SEW Blog: April 7-11, 2008
0000-00-00 00:00:00 Featured posts to the Search Engine Watch blog in the past week. More About: April , Blog , Highlights , 2008
Social Search: It's Time For Monetization
0000-00-00 00:00:00 Contrary to popular belief, social marketing doesn't have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology -- in real time and without any bias -- than the one that organically grows on your site. More About: Social , Time , Search , Monetization
Search Engine Forums Spotlight: April 11, 2008
0000-00-00 00:00:00 Found in the search marketing forums: AdWords Live on Yahoo; Can a Web Site Compete; Is PPC Irrelevant; and more. More About: April , Search , Search Engine , Forums , Engine
SearchDay: Microsoft Unveils AdCenter Desktop Beta
0000-00-00 00:00:00 Today's search engine marketing news and opinion: Microsoft Unveils AdCenter Desktop Beta ; Who Owns the Brand?; Measuring the Impact of Multichannel Marketing; and more.
Search Marketing Predictions for 2008
0000-00-00 00:00:00 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. More About: Marketing , Search , Predictions
Search Engine Forums Spotlight: September 21, 2007
0000-00-00 00:00:00 Found in the search marketing forums: What Does it Take to Get to the Top?; How Does Punctuation Effect SEO?; PPC Issue with Google Analytics; and more. More About: Search , Search Engine , Forums , Engine , Spotlight
Bigger Not Always Better in Social Media
0000-00-00 00:00:00 While many social media marketers focus on the big social sites, there can be hidden treasure in smaller "micro communities." More About: Social , Media , Always
Search About to Upset the Political Applecart
0000-00-00 00:00:00 Search engines have not eclipsed newspapers and television as the primary source of political information yet. But that day is not far off. More About: Political , Search , Upset , Politic
Trademark Law – What Search Marketers Should Know, Part 1
0000-00-00 00:00:00 Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for search engines and advertisers alike. More About: Search , Part , Trademark , Marketers , Dash
Trademark Law – What Search Marketers Should Know, Part 2
0000-00-00 00:00:00 Here we cover important tips and tactics by online intellectual property attorneys and legal counsels for the search engines, for both protecting your own trademark material and respecting the trademarks of others. More About: Search , Part , Trademark , Marketers , Dash
Search Engine Forums Spotlight: October 19, 2007
0000-00-00 00:00:00 Found in the search marketing forums: Measuring Cup; Is Google Weighting Clicks on SERP Entries More Highly in its Algorithms?; Link Building Campaign Imminent; and more. More About: Search , Search Engine , Forums , Engine , Spotlight
Highlights from the SEW Blog: October 8-12, 2007
0000-00-00 00:00:00 Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. More About: Blog , Highlights , October
Is Your Paid Search Campaign Part of a Mix or a Mess?
0000-00-00 00:00:00 Knowing when to raise or lower your PPC bids depends on the underlying patterns in your campaigns, which are affected by your overall media mix. The complexity of your non-search media plan will determine how difficult it will be to make the right decisions in your search campaigns. More About: Search , Campaign , Paid , Part , Mess
Don't Ignore Accessibility
0000-00-00 00:00:00 While more search marketers are becoming aware of usability and accessibility concerns, the numbers are still very small. A new lawsuit filed in California has the potential to change that. More About: Accessibility
Developing a Training Plan for In-House SEO
0000-00-00 00:00:00 As quickly as the search industry moves and changes, the need for SEO training is ongoing. Without providing the proper tools and training, a company will struggle to be successful at SEO. More About: House , Training , Plan , TRAI , Raining
Will the Revolution in Mobile Search be Televised?
0000-00-00 00:00:00 CBS Mobile is teaming up with Medio Systems to add mobile search capabilities and search advertising opportunities to CBS Mobile sites. Is this "the shot heard round the world" of mobile search? More About: Search , Revolution , Mobile Search , The Revolution
20,000 Reasons to Attend SES Chicago
0000-00-00 00:00:00 If you play your cards right, your company could get a five-fold return on investment for the cost of the conference, expo and training classes as well as for airfare and a hotel. More About: Chicago , Reasons
Del.icio.us and StumbleUpon: A Social Media Primer
0000-00-00 00:00:00 Both sites can send you traffic, and help you build links. However, the most important use of the two sites is to reach top influencers. More About: Social , Media , Stumbleupon , Bleu , Prim
Search Engine Forums Spotlight: November 2, 2007
0000-00-00 00:00:00 Found in the search marketing forums: PPC Reports for Clients; Almost Ready to Hire an SEO/SEM; Product Pages with Manufacturer's Text; and more. More About: Search , Search Engine , Forums , Engine , Spotlight
Search Quality Depends on Intention
0000-00-00 00:00:00 Google has the reputation and the momentum behind it to be considered the "most relevant." But is it really? More About: Search , Intention , Quality , Tent , Epen
Highlights from the SEW Blog: October 22-26, 2007
0000-00-00 00:00:00 Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. More About: Blog , Highlights , October
Reservation Road: Getting Search-Worthy in Three Days or Less
0000-00-00 00:00:00 We tried to use search marketing to promote a movie with a limited time frame and zero dollars. Share the lessons learned. More About: Search , Days , Road , Worthy , Reservation Road
Search Engine Forums Spotlight: October 26, 2007
0000-00-00 00:00:00 Found in the search marketing forums: Are You an AdWords Addict; Can Link-Bait Mature; Choosing Keywords; and more. More About: Search , Search Engine , Forums , Engine , Spotlight
Highlights from the SEW Blog: October 15-19, 2007
0000-00-00 00:00:00 Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. More About: Blog , Highlights , October
Search Engine Forums Spotlight: October 12, 2007
0000-00-00 00:00:00 Found in the search marketing forums: Analyzing the Competition; Redesigning Without Losing Traffic; Weird Broad Matching; and more. More About: Search , Search Engine , Forums , Engine , Spotlight
Search and the Law: Professor Eric Goldman
0000-00-00 00:00:00 As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self-service IP enforcement, current search engine lawsuits, and the future of search engine law. More About: Search , The Law , Fess
Video Search Engine Basics
0000-00-00 00:00:00 For many, it's tempting to think that video search engines may not represent a great opportunity for SEO, but there is plenty of evidence that show this is not the case. More About: Video , Search , Search Engine , Engine , Basics
The Local Search Landscape
More articles from this author:0000-00-00 00:00:00 Marchex has published a primer on the local search space, outlining the landscape of ad providers and publishers. More About: Landscape , Search , Local , Scape , Loca 1, 2, 3, 4, 5, 6 |
