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Compete Search Analytics Now Live
2007-09-24 20:23:00
Compete's new Compete Search Anal ytics service, which was announced last month at SES San Jose, is now live. The pay-as-you-go service is designed to give users access to competitive research data for a per-usage fee. Users will pay online by credit card, purchasing $2 credits, which might be good for the first 50 results of a report, for example. Compete sees the service appealing to smaller companies, as well as small groups within larger agencies or corporations.
More About: Live , Compete

DoubleClick Launches Mobile Ad Serving
2007-09-24 18:22:00
Like its soon-to-be parent company Google did last week with AdSense for Mobile , DoubleClick today launched a new mobile ad serving product, DoubleClick Mobile. The new platform integrates with its DART for Publishers (DFP), providing support for all functions involved in mobile ad sales, trafficking, and reporting. DoubleClick plans to release a mobile ad management product for advertisers sometime in 2008, Ari Paparo, DoubleClick's VP of rich media and emerging technologies, told ClickZ News.
More About: Bile , Doubleclick , S mobile

Google's Growing Searches? FT(P) That.
2007-09-24 17:32:00
Ever FTP'ed a news analysis? Transfer this to Financial Times Piffle file: "Growing Googl e searches for the right balance." FT reported Google withdrew a bid for DoubleClick in 2005 "amid concerns" that cookies conflicted with "Don't Be Evil" credo. Deal-busting cookies? Does FT really believe Larry & Sergey looked in a mirror and saw the reflection of Dr. Evil? Unnamed FT sources (Deep Search 1 & Deep Search 2, natch) offered conflicting testimony: "However, another person familiar with (Google's) internal deliberations says that, while some executives expressed strong reservations about the impact on privacy, this was not the main reason the deal was called off." What's worse, FT buried the "minority opinion" in the virtual black box of a grey sidebar. We still don't know whether BrinPage scotched playing DARTs under the glare of spotlight tags. The FT cop-out (misleading lede?) may leave a bad taste in readers' mouths. In a prescriptive news"paper" analysis, a...

Yahoo Under-represented at IAB
2007-09-24 17:16:00
One unintended consequence of the departure of Wenda Harris Millard from Yahoo is that Yahoo no longer holds a seat on the board of the Interactive Advertising Bureau (IAB). Harris Millard, now president of media at Martha Stewart Living Omnimedia, was just named vice-chair of the organization, and Google's Tim Armstrong, and Microsoft's Mike Hard are on the executive committee. Representatives from InterActiveCorp, AOL, Seevast, MySpace, and Idearc are among the 37 members that sit on the board of directors...but no Yahoos.
More About: Yahoo! , Resent

Interview of Usability Guru Jakob Nielsen
2007-09-24 16:00:00
I recently had the privilege of sitting down and speaking with Jakob Nielsen . Known as one of the foremost usability gurus in the world, Jakob showed me that he also has a keen understanding of SEO. As the world of web marketing matures, it will be increasingly obvious that you can't do long term SEO without considering usability at the same time. One of the most interesting aspects of this is the use of keyword research tools. SEOs routinely use these tools to find the highest volume keywords people use related to the site they are currently working on. Often, we think of this as a purely mathematical numbers game. We see the highest volume keywords, and related words, and put them in the title tag, a header at the top of the page, and work some references into the text on the page. Sounds like a straight forward concept. However, there is far more to it than that. The reason why some keywords are more popular than others is because those keywords reflect the most common ...
More About: Interview , Usability , Guru

SEW Experts: Branding Steers Search Beyond Direct Response
2007-09-24 07:53:00
In today's Search Ads column, "Branding Steers Search Beyond Direct Response," Matt Spiegel discusses the myths of direct response advertising. If CMOs build brands, who does direct response? White mice, search marketers, and Pavlov's dogs?
More About: Experts , Direct Response

Google SERPs Promoting Google Book Links
2007-09-23 18:33:00
I was alerted to this by a thread at WebMaster World, seems Googl e search results are promoting Google Book s product. To see an example of this do a search for "building wealth" and go to the page four and beyond results. Initially this was being shown on the first page and beyond but it seems they have pushed it back a little. Google has been known to test changes to the algorithm without announcing the tests. Hey we are all part of their testing pool.Click to read the rest of this post...
More About: Promoting , Links

Search Headlines & Links: September 21, 2007
2007-09-22 00:00:00
Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: Click to read the rest of this post...
More About: Links , Headlines , September

Women Execs Have Better Online Presence
2007-09-21 17:03:00
An online career survey indicates female executives at the VP and C-levels have a considerably better career presence online than male executives at the same level. Results from the Career Distinction Online Identity Calculator showed that female, VP-level executives had an average score of 6.26 out of a possible 10, compared to 5.86 for their male counterparts. At the C-level, the female scores were slightly higher: 6.59 compared to 6.33. The results of the survey were based on input from over 2,500 executives. The entire sample included over 25,000 professionals at all levels. Users Google themselves, then answer the survey questions, and the Online ID system calculates the score. The score is based on both the volume of results about the user and the relevance of those results. Although the volume of results for women was significantly lower than for their male counterparts, the relevance of their online IDs was much higher. There is of course more to reputation management t...
More About: Women , Presence

Custom Search Business Edition
2007-09-21 16:55:00
Google has created a new version of its Custom Search Engines which it calls Custom Search Business Edition . This version offers business owners the option to turn off the ads, and complete customization of the way the search results are presented. The result is that they can create a truly customized experience for the user. Of course, obtaining this additional capability comes at a price. The pricing model offered by Google is as follows: Search less than 5,000 web pages: $100 per year Search less than 50,000 web pages: $500 per year Search less than 100,000 web pages: $850 per year Search less than 300,000 web pages: $2250 per year The customization of the look and feel of the search results is enabled because the results are made accessible through an XML API. This enables you to control the look and feel of the presentation. Ultimately, this new product provides web site owners with additional flexibility in using Custom Search Engines on their sites.
More About: Sine

Google Offers Print Ad Creation Tool
2007-09-21 16:05:00
Google Print Ads just became more accessible to small advertisers with the addition of a Print Ad creation tool. Using the free online tool, advertisers can create a newspaper ad by entering headlines and text, and uploading images. The tool then creates a range of options in six ad sizes that are ready to be published in the newspaper. The Print Ads program has been in extended beta since May, with hundreds of newspapers now participating in the program. Newspapers are able to sell their unused inventory at the last minute, advertisers are able to get a reduced rate, and Google makes money, so everyone's potentially happy.
More About: Google , Tool , Offers , Creation

Google: Search Key to Auto-Buying Cycle
2007-09-21 15:49:00
Google's vertical industry teams have been taking a very consultative approach to ad sales. So far, Google has focused its efforts on five verticals: automotive, retail, financial services, entertainment & media, and healthcare. Instead of just presenting advertisers with a list of options, the teams work closely with top advertisers to come up with packages that work best for them and others in their industry. Google is also undertaking industry-specific research to share with advertisers. At a press event yesterday at Google's New York office, Bonita Coleman Stewart, director of Google's automotive industry team, shared preliminary details of a study Google undertook with Compete that looked at online shopping and research behavior in the six months leading up to the vehicle purchase. In short, the buying cycle for autos has condensed from up to six months to one month, with 65 percent of buyers making a decision in one month or less, and only 17 percent taking more tha...
More About: Google , Buying , Cycle , Search , Google Search

SEW Experts: Think Local, Act Social
2007-09-21 07:29:00
In today's Vertical Challenge column, "Think Loca l , Act Social ," local search expert Michael Boland asks what bars, lawyers, restaurants and dog washers have in common? Answer: They all meet at the intersection of local and social search.
More About: Experts , Pert

Getting Vertical Key to Google's Ad Success
2007-09-21 00:50:00
Today, Googl e hosted an Industry Press Day at its New York offices, inviting mainstream and trade press to learn more about its efforts in five verticals: automotive, retail, financial services, entertainment & media, and healthcare. Several members of the SEW/ClickZ team were there, which made it possible for us to cover all five breakout sessions. See "Google's Vert ical Ad Honchos Talk Campaigns and Results" at ClickZ News for a wrap-up of what those sessions contained. Tim Armstrong, president of advertising and commerce in North America, opened the event with a short history of Google's industry-specific efforts, and the changing face of the online ad industry. He outlined three main factors that mark the new reality of Google's ad model: the ability to market all products all the time, incorporating customer insights into marketing plans, and letting the economy drive ad efforts, instead of the other way around.Click to read the rest of this post...
More About: Success

Search Headlines & Links: September 20, 2007
2007-09-21 00:00:00
Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: Click to read the rest of this post...
More About: Links , Headlines , September

Highlights from the SEW Blog: February 18-22, 2008
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Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
More About: Blog , Highlights , February , 2008

The Role of the Brand in Social Media Marketing
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The more your brand can assist people in connecting with others online to create or share something new, the more favorably you will be received in these new and influential social circles.
More About: Marketing , Social , Media , Brand , Role

SearchDay: Microsoft Feels Out Social Network Acquisition
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Today's search engine marketing news and opinion: About Face(book): Microsoft Feels Out Social Network Acquisition ; Why PPC Lead Gen Campaigns Miss Volume Targets; 100 Million Theoretical Dollars; and more.
More About: Social Network

SearchDay: A Seat at the Table for Web Analytics
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Today's search engine marketing news and opinion: A Seat at the Table for Web Analytics ; Giving Links Away; SEM/SEO Events to Attend; and more.

SearchDay: Yahoo Rejects Microsoft: Worst Decision Ever?
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Today's search engine marketing news and opinion: Yahoo Rejects Microsoft : Worst Decision Ever?; Optimization by Numbers; Black, White, and Blue All Over; and more.
More About: Yahoo!

Search Engine Forums Spotlight: February 29, 2008
0000-00-00 00:00:00
Found in the search marketing forums: SES NY Party Thread; SEO Standards; How Inclusive is SEO; and more.
More About: Search , Search Engine , Forums , Engine , Spotlight

Yahoo Opens Up Search Results
0000-00-00 00:00:00
Third-party publishers will soon be able to create plug-ins that will change the appearance of their listing on a search results page.
More About: Yahoo , Results , Search , Yahoo!

SEM Vendor Checklist
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Finding the right search marketing partner requires legwork, research, and persistence. To make the process a bit easier, SEM agency owner Marty Weintraub has provided 48 practical questions to qualify prospective search marketing vendors.

Highlights from the SEW Blog: February 25-29, 2008
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Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
More About: Blog , Highlights , February , 2008

Stop Press 2: Hitwise Data Shows Google News UK Unbiased
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Based on these Hitwise UK numbers, Google News UK is so unbiased that it is even sending traffic to its competitors.
More About: Press , Data

Highlights from the SEW Blog: March 3-7, 2008
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Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
More About: Blog , Highlights , March , 2008

Online Reputation Management Requires Cabinet War Rooms
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Intense preparation helped Churchill win the war, and it can help you deal with a sudden reputation management crisis. Reacting swiftly and decisively can help minimize the damage from negative search results.
More About: Management , Online , Cabinet , Reputation

Ask.com Remains Committed to Search
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The reports of Ask.com's death have been exaggerated. The company remains committed to its search technology, and is not throwing in the towel, as many believe.
More About: Search , Committed

Search Engine Forums Spotlight: March 14, 2008
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Found in the search marketing forums: SES NY Party Thread; Reining in the Search Engine s; Google Penalty; and more.
More About: Search Engine , Forums , Spotlight

Defending SEM During a Recession
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If a recession does come, search marketers will need to defend their budgets, and even their jobs. Defining past value to the company, and future contributions, can be a straightforward process.
More About: Recession