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Blog Marketing Ideas and Concepts
2008-01-15 20:02:00
You'll want to make sure that once your blog is developed and in place that its positioned perfectly to capture your market ? in doing so you'll find that your blog markets itself.To start with though, you've got to find your niche ? the USP you want to target. Your USP is your Unique Selling Proposition ? what makes your site/offer different from all the others. Defining your blog's USP is easy ? what sort of reader do you want to attract, and what are they interested in?Does your blog cover it? That's IT!Once you've worked out your blog's USP, you can then plan where you want to advertise and approach readers ? you'll also be able to track down competitors and colleagues in the arena that your blog. You'll need to know about them to know where best to comment!
More About: Marketing , Ideas , Concepts , Blog , Blog Marketing

Promoting Your Blog
2008-01-15 19:59:00
Just putting your blog online is not enough. Once your content is off to that flying start (and its perfectly acceptable to found a blog and then backdate a couple (though, not too many!) posts to give your readers something to read. So over days 1 to four, you should have decided what to blog about, created and installed your blog, made sure you've got enough content to last you at least a month and posted it. Now what?Well, the long and short of it is, NOW comes the hard work ? NOW you have to promote your blog. Promoting your blog will put it in front of people. Fortunately, there's a myriad of ways to do it, but, unfortunately, they all take time.
More About: Blog

The Art of Writing
2008-01-15 19:53:00
Ultimately, you have to remember that though some blogs are founded for personal gain, if you're working on it to make any sort of income at all; you need to consider that your blog is a marketing project. You're either marketing the content, your company, or in some cases, yourself.Once you've gotten your head round that, you'll also understand why you can't use slang, or make spelling or grammar mistakes, but more importantly, you'll realise that blogging might be the one 'voice' or face you present to people, so you'll need to offer a consistent, interesting brand.There are specific, specialised types of post that work well with blogs from an internet marketer?s point of view ? like information about your company.Go beyond FAQ's and contact information ? and share the nitty gritty about your operation. Make your blog readers feel like they are getting in on asecret of some description ? or share something that wouldn't ordinarily be online ? such as your motivation for...
More About: Writing

The Most Popular Blog Post Formula
2008-01-15 19:47:00
Blogging has fallen into several styles, like articles in newspapers and magazines. You can write and choose to use several different formula, but ultimately, you have to find a way, and a style of writing that is comfortable for you.The most common and most responsive way of blogging is 'problem ? solution'. You take one common problem or current trend, or newsworthy topic and you 'solve' it.Solving it can be as simple as providing your opinion, showing where you stand on any given issue, or it could be offering an actual solution to a problem many of us encounter.Problem ? solution or 'action ? reaction' blogs are very popular with a vast majority of readers, but aren't without their inherent problems.For a start, if you're 'solving' a current newsworthy item, although you are giving people a view of the fact that you are, in fact human, you'll also find that unless you are being very careful about expressing your views, you're going to upset someone, somewhere along t...
More About: Formula , Post , Blog , Popular

Writing for the web
2008-01-15 19:44:00
Writing for the web is an art form.You need to use short sentences, with subheadings, usually one per paragraph ? those sub headings should be bolded, to stand out, because studies have proven, without a shadow of a doubt that the majority of internet users, especially those with a lower technical savvy than usual, skim read.They skim read because we've been conditioned to believe two things about the internet: there's a lot of good information out there ? but it can be incredibly hard to find, even on 'trusted' sites. Google's quality, page rank and duplicate content algorithms go a long way to helping to sift the dross from the perfect, but we're still left with people gaming the system, or worse, not being able to clearly state what we, ourselves are looking for.Back to Average Joe for a minute. He doesn't know how to use boolean operators, in fact, it sounds too complex maths like to be of any interest to him, and many internet users don't search for things as much as as...
More About: Writing

Blog Building: Blog Content
2008-01-15 19:40:00
Blog contentPutting the cart before the horse?Writing for the web isn't a case of collecting your ideas and then putting them online ? and blog posting especially is a hidden and deceptively simple looking 'art form' all of its own.Before you actually write one word of content though you need to think about what you're going to say. You should have your keywords organised into some sort of coherent list ? and you should be weeding out the ones you're not interested in using. Once you've done that, you need to sit down and plan down your blog. You need to plan at least 20 posts and choose some sort of posting schedule.Once you've planned your content, you can start writing your posts. In the case of WordPress, you can queue your posts as you are writing them, giving you the additional advantage of being able to post series and have them ready to go, without losing your flow. If you're using blogger, you should still write your posts as you can then simply copy and paste them ...
More About: Building , Blog , Content