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Are Your Ready For Industry Benchmarking and Data-Sharing Features From Goo
2008-03-06 12:21:00
Google was just as happy as ever to announce the launch of its two related new Google Analytics features: a beta version of industry benchmarking and a data-sharing settings page. (...)
More About: Industry , Features , Data , Sharing , Benchmarking

Is Ask already Serving Google!?
2008-03-06 11:31:00
Yesterday, Ask laid off 8% of its search related workforce, amounting to about 40 jobs and further the Ask CEO Jim Safka announced that it will now focus exclusively on women. (...)
More About: Google , Industry News

Landing Page Load Time To Affect Google AdWords Quality Score!
2008-03-06 10:10:00
Recently, a WebmasterWorld thread found a new Google AdWords quality score parameter, page load time. It was a new addition and had been added to the AdWords full dump of their help section. (...)
More About: Time , Page , Google Adwords , Adwords

Get started with adCenter Analytics!
2008-03-06 09:39:00
Recently, adCenter Analytics had announced an upgrade to adCenter Analytic. (...)

Ask.com to Cut 8% Jobs & Realign Strategy
2008-03-05 10:15:00
Yesterday we had mentioned that Ask has announced layoffs. Further there were speculations that, Ask might be thinking about abandoning or selling its "Teoma search engine" in favor of Google. And despite yesterday's reports which suggested that they'll keep their search engine and Teoma, however today it seems to be in doubt. According to a Reuters report, Ask.com will eliminate about 8% of its work force, amounting to about 40 jobs. It seems that inspite of its goal to improve its search portal and mobile initiatives, this move seems to be taken more out of a need, that anything else. Today, it was announced by the New Ask CEO Jim Safka that the solid fourth-place search engine will be changing its focus to concentrate on its core user. Safka said that he had taken a close look at who uses Ask, which sees nearly 45 million visitors per month, and what they seek on the service. The company found that about 65 percent of its user base are women, with a high conc...
More About: Jobs , Strategy

Google Tests Additional Search Box Within Search Results
2008-03-05 10:05:00
Barry Schwartz in his blog states that,recently people have been seeing secondary search boxes in the Google search results. When the search was done for amazon and wikipedia, it was seen that the search returns, with a search box directly under the snippet but above the URL. Here is a picture: As found for Amazon: As found for Wikiepedia: He further goes on to sate that when we type a keyword into the search box and give the command to search, we are essentially searching the site via a site command using Google's search engine. He even gave an example to make us understand how it works. He says that when he typed in mortgage rate into the search box within my NY Times search and Google returns pages from the New York Times that match that query. Further, a webmaster commenting on this news said that,"In short, search on amazon or Wikipedia or ny times at Google and you will find a secondary search box that allows you to do a quick site search for those sites." Al...
More About: Results , Search , Tests

Microsoft Adds New Features To The adCenter Analytics Tool!
2008-03-04 10:09:00
Formerly known as “Project Gatineau,” Microsoft ’s analytics tool is the counterpart of the Google Analytics . Launched in July last year, the tool saw its international release just a couple of weeks back. And now the Redmond giant declares the launch of an upgrade “We’re pleased to announce a recent upgrade to adCenter Analytic,” says Mel, adCenter Community Team. Microsoft has given the adCenter Analytics a much asked for and awaited change of taking away the $5 adCenter registration fee. Furthermore, there are new reports and data handling features have been added as well to enable analysis of the traffic to a website effectively. The following are the features added to the upgraded version of the adCenter Analytics: New reports: Now you can get reports such as in-depth visitor tracking, treemap views (colour-coded snapshot graphics that allow you to quickly understand complex data), and campaign reporting. Summary report rollups: Use them to gain insights about ROI,...
More About: Features , Tool

Yahoo! Search Index Update!
2008-03-04 08:55:00
Yahoo reports of rolling out some changes to their crawling, indexing and ranking algorithms. “While we expect the update will be completed soon, as you know, throughout this process you may see some ranking changes and page shuffling in the index” says Sharad Verma, Yahoo! Search . As is the case with any update there's a warning that users might experience spikes or drops in traffic crawl for the next week or two. Surprisingly, the previous update was spotted and discussed far and wide publicly before any official statement came up, see:December 2007 Update For Yahoo! Search Is On? and Yahoo! Search Index Update 2008, It's Official!. This time however there's doesn't seem to be a buzz at forums till now. Related PostsYahoo! Search Index UpdateYahoo! Search Index UpdateYahoo! Search Index Undergoes A Change AgainYahoo! Search Index Update and UnnoticedYahoo! Announces Search Index Update
More About: Yahoo , Yahoo search

Collection of FAQs About Google Sitelinks!
2008-03-04 08:40:00
Do you already know something about Google Sitelinks and would want to know more about them? Recently, sitelinks made news as Google added them to a whole new set of websites and this was a happy moment for us too as we got them for ourselves. Sitelinks are a set of links, that Google shows just below the result of a website appearing on the SERPs. These links are hyperlinked to the main pages of your website. While Google chooses them randomly, you can control the number of sitelinks that appear. Now, Cristian Mezei has compiled a great FAQ on Google Sitelinks, though unofficial but surely ultimate. The in depth overview of the topics covered includes information like: Procedures which may be involved in the appearance of Sitelinks. Top 5 reasons Google may decide to show your Sitelinks. Misleading advices about Google Sitelinks. And of course the FAQs. Apparently, there's quite a lot of advice from several specialists and/or bloggers from the industry about how to get sit...

Google Groups Now Featuring PageRank!
2008-03-03 10:05:00
Google groups is now showing PageRank too, and it seems that it's ranking with the best of SEO forums in organic search, observes Seo Buzz. (...)
More About: Google , Pagerank , Google Groups , Groups , Featuring

February 2008, Week 5: Weekly Cover-Up of Important Happenings Related To S
2008-03-01 14:39:00
All that happened in the world of search engines in the fifth week of February, 2008. Once again, the blogs are all in chronological order. Enjoy! Matt Cutts: What Should NOINDEX Do? (...)
More About: Cover , Week , Cover-up , Weekly , Related

Google AdWords Prepay goes Offline
2008-03-01 10:39:00
Last Tuesday, it was Google 's 'Automatic Matching' which created quite a stir among the webmasters. (...)
More About: Offline , Google Adwords , Adwords

SEMPO announces Agency Salary Survey!
2008-03-01 10:37:00
In January, SEMPO's in-house SEM salary survey had announced that the search marketers are doing quite well financially. (...)
More About: Agency , Survey , Industry News , Salary

Will Ask Switch To Google And Lay Off A 100?
2008-03-01 10:31:00
Rumors are rife that Ask could be considering handing over its search operations to Google and consequently downsizing it's engineering team, reports Silicon Alley Insider. (...)
More About: Switch

Why Did Google's CTR Took A Dip?
2008-03-01 09:49:00
Apparently, there were reports that Google's ads weren't being being clicked on at the same rate as earlier, and Google's stock also took a beating as a result. (...)

Google Releases Webmaster Tools Gadgets for iGoogle!
2008-02-29 17:03:00
When you do something, do you follow a minimalist approach, or you like yourself to be prepared for every potential instance? (...)
More About: Google , Tools , Webmaster Tools , Gadgets , Webmaster

Search Marketing Expo West, February 2008, Day 3
2008-02-29 16:36:00
Finally it's day 3, it's been quite a lot of activity over the past two days and a hectic one too. (...)
More About: Marketing , Expo , Search , West , February 2008

Google Launches Google Sites!
2008-02-29 11:41:00
Yesterday Google announced the availability of an easy-to-use Web site publishing tool, called Google Sites . (...)

Google Health Officially Announced
2008-02-29 10:06:00
Last week, Google announced its partnership and pilot with the Cleveland Clinic. But now Google for the first time has publicly discussed about its much talked about Google Health . (...)
More About: Industry News , Google Health

Search Marketing Expo West, February 2008, Day 2
2008-02-28 18:03:00
The Sessions continued with an increased gusto on day two as well, and a lot was deliberated upon by the august panelists and speakers. Following is our coverage of the sessions on day 2. (...)
More About: Marketing , Expo , Search , West , February 2008

Google, Microsoft & Yahoo! enable Cross-submissions via robots.txt on Sitem
2008-02-28 17:04:00
In 2006, Google , Microsoft Live Search and Yahoo ! came together and extented their joint support for the Sitemaps protocol. So now furthering this team play, Google, Microsoft and Yahoo! (...)
More About: Robots , Cross

New Google Process for Detecting Near Duplicate Content!
2008-02-28 16:02:00
For many webmasters, duplicate content always has been a persistent issue. Google even went ahead and got a duplicated content detection patent. (...)
More About: Content , Process

Increase Your adCenter Traffic With Microsoft Content Ads
2008-02-28 07:00:00
Last month Microsoft Corporation and EDGAR Online Incorporation announced a strategic alliance to bring advertising to the EDGAR Online audience and content to the MSN portal. (...)
More About: Traffic , Content

Now Add Customized Meta Data to Yahoo! Search
2008-02-27 14:20:00
Yahoo! has announced that soon it will give websites the chance to offer more data about their site, in order to help Yahoo better structure the listing of site in search results. (...)
More About: Yahoo , Search , Data , Meta , Yahoo search

Search Marketing Expo West, February 2008, Day 1
2008-02-27 12:11:00
The Santa Clara Convention Center has come to life as the Search Marketing Expo was declared open. (...)
More About: West , February 2008

Finally Contacting adcenter Support Easier Now!
2008-02-27 11:37:00
A good news for all those adCenter users who lately have been complaining about being unable to contact the adcenter support. (...)
More About: Support , Finally

Adsense Announces New Terms & Conditions
2008-02-27 09:22:00
Google has updated the terms and conditions of AdSense. The changes were announced on the AdSense blog. (...)
More About: Adsense , Industry News , Terms , Conditions

YSM: Changes The Minimum Bids On Sponsored Search keywords
2008-02-27 07:48:00
Consider the case of an auction, Sotheby?s, eBay, normally there?s a reserve price (or minimum bid) set based on what is believed to be the minimum value of the product. (...)
More About: Search , Sponsored , Keywords , Minimum

Google PageRank Update Is On!
2008-02-27 07:43:00
Close on the heels of the Google SERP Update , now seems Google PR update is on! We are seeing increase in PR for many of our client's sites. Some fellow members at Webmaster World also confirmed the same. Few of the IPs where updated PR is currently visible are: 72.14.255.18, 64.233.187.99 & 64.233.167.99. In order to check it on your PC, you need to make some changes in the host file located in C:windowssystem32driversetc (if you are using Windows). Opens up the host file with Notepad: (take a backup of this file first) # Copyright (c) 1993-1999 Microsoft Corp. # # This is a sample HOSTS file used by Microsoft TCP/IP for Windows. # # This file contains the mappings of IP addresses to host names. Each # entry should be kept on an individual line. The IP address should # be placed in the first column followed by the corresponding host name. # The IP address and the host name should be separated by at least one # space. # # Additionally, comments (such as these) may be in...
More About: Pagerank , Google Pagerank

Google May Spend Extra Money In Your AdWords Account With Automatic Matchin
2008-02-26 16:18:00
Apparently, some Google AdWords customers are being opted into a beta named "Automatic Matching," as Dan Thies observed. (...)
More About: Money , Adwords , Extra