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Will The Google AdSense Program Survive?
2007-09-24 09:32:00
marketing Almost everyone is now aware of the Google AdSense program that has taken the Internet by storm. The Google AdSense program lets webmasters place Google's paid sponsor listings on their web sites and collect a percent of the bid amount when someone clicks on one of the listings.I have been reading many ezines that I receive and every publisher seems to be making a huge hoopla about Google's new program.In my opinion, it is seriously overblown.Now, this article might make a few people unhappy who are counting on the Google AdSense program to finally be their "oasis of Internet riches."But somebody has to be the devil's advocate. :)Discussion boards, chat rooms and advertisers are buzzing about the Google AdSense program like it is the California Gold Rush all over again!Do you know how many people made money during the California goldrush?Not many.The reason was quite simple. Thousands of people flocked to California in 1849 to claim their gold riches, but ended up with ...
More About: Adsense , Google Adsense , Survive , Program

Making Dollars and Cents from Google's New AdSense
2007-09-24 09:30:00
marketing Google's done it again with the recent launch of their new program, "AdSense." This program gives website owners the ability to generate cash simply by displaying AdWords Ads on their pages. You must first apply to be approved into the program; then they give you some code to put on your web pages that displays their "Adwords Text Ads" on your site.The ads can be displayed vertically or horizontally, whichever works better with your site's format. You'll also have the ability to customize the appearance of the ads, choosing from preset color palettes so the ads will blend with your website.You're paid so much every time someone clicks on any of the displayed ads. Google uses its technology to decide the content of your web pages so only relevant ads are shown. If you're worried about showing ads that may compete with your own services or products there is a filtering system you can take advantage of.The buzz on the Net is you can make some decent income if you already...
More About: Adsense , Cents , Dollars , Makin , Doll

Relevant Ads Increase Adsense Profits
2007-09-24 09:29:00
marketing If you've started using Adsense as a way to increase advertisingincome, but the numbers just aren't adding up to what youexpected, the problem might be with the ads themselves. If theads being generated by Google's Adsense aren't relevant to yourwebsite, visitors won't click on them. And, no click-y, nomoney. It's that simple. And it's a simple situation to fix.One way to know if the ads are working is to monitor theclick-through-rate (CTR) on a page. If it's low, it's usually anindication that once a visitor arrived at your page using acertain keyword, that visitor did not find any ads relevant tothat keyword. And unfortunately for you, the visitor found noreason to click on the ads.How do I know this? It happened on my website. On one of mysites, I had a page dedicated to PHP programming (a programminglanguage). The page had a low CTR. Upon further examination ofthe page, I noticed that not one of the ads was related toprogramming or even to technology.What I di...
More About: Profits , Relevant

6 Steps To Picking Profitable Adsense Keywords
2007-09-24 09:27:00
marketing Knowing how to find the best keywords for use in your Adsense ads is not a straightforward process. Finding and implementing high profit, low competition keywords in your ads really is the trick for making Adsense payoff big.After I had tried several things to pick out good performing keywords, I wrote down this process that should yield profitable, low competition keywords for your Adsense ads. This process is not perfect, but when you analyze it and try it for yourself, you can see that it makes sense. Adsense that is.Step 1Research some keywords for your niche that have a high CPC value. To do this, first find your keywords using the Google Adwords keyword tool or another tool that will give you niche specific lists of keywords. Save those keywords into a spreadsheet program as a csv file. Copy and paste those keywords into Google's Traffic Estimator (you will need an Adwords account). The traffic estimator will give you the estimated clicks per day and the average cos...
More About: Keywords , Profitable , Picking , Steps

8 Tips to Optimize Adsense Units
2007-09-24 09:25:00
marketing Adsense is one of the most common revenue generators for blogs and websites. Usually you can drastically improve your click-through rate and overall earnings by positioning the ads wisely, by improving the content targeting or by optimizing the ad units directly. Below I will cover the last point, how to optimize the Adsense units with 8 simple tips: 1. The three top performing ad units are: 336×280 large rectangle, 300×250 inline rectangle and 160×600 wide skyscraper. Consider using those units if possible, but bear in mind that other formats might be more suitable for your website design. 2. The most successful link color is blue. This fact is connected with the roots of the Internet where all major websites used to feature blue links. 3. Apart from blue links you can also use a link color that matches the pattern of your website (i.e. If you use green links make the Adsense links of the same color). # As a general rule of thumb, blend (no border, same backgrou...
More About: Tips , Units , Unit

Optimizing Adsense For Better Performance and More Money
2007-09-24 09:24:00
marketing First and foremost is: PositioningWhere you position your Adsense link boxes and banner ads is extremely important. Trying to make money from the bottom of your pages within your website just won't cut it. You need to add your Adsense links right in the heart of your template or right in the heart of your content. I would personally suggest both actually.Adding Adsense in the heart of your template:Link Units:Since the introduction of Google Adsense "link units", we can now add what looks like a "menu system" to compliment our menu system within our website. This is HUGE. Have you ever just clicked on a website and kept clicking on the menu links? I know we all have. By adding a "Google link units" to your menu, you will get more clicks than you thought possible.Try adding the link units near the top for better performance and try creating your link units to match the color of your menu system in place. Once in a while I find myself clicking on a menu link unit without ev...
More About: Performance , Money , Perform

Top 7 Ways To Optimize Adsense Legally
2007-09-24 09:21:00
marketing Though adsense may have originated with Google's system, there are many other adsense-type programs available, all of which are as viable -- some even more so -- as theirs. The information included here applies to most of them.While everyone else is busy optimizing for search engines, by optimizing for adsense, a site can feasibly pull enough traffic that simply clicks on the ads to forget about other forms of sales.However, bear in mind that most adsense TOS agreements prevent any unfair or "fraudulent" clicking, even so much as a note saying, "click here to support this site," which risks banishment by most adsense companies. This, of course, is to protect those adwords customers who pay to have their ads displayed. It is they who are robbed (not the companies) when an ad is clicked irresponsibly. Furthermore Google, for one, can track clicks effectively enough to detect any artificial or irresponsible clicking will garner any income received this way.With that in mind,...
More About: Adsense , Ally

Optimizing Adsense For Better Performance and More Money!
2007-09-24 09:17:00
marketing So you want to make money with Google Adsense ? I don't blame you, who doesn't want residual income! This article will show you how to better optimize Google Adsense to make more money from your web site(s).So you want to make money with Google Adsense? I don't blame you, who doesn't want residual income! This article will show you how to better optimize Google Adsense to make more money from your web site(s).Before we get into it, learn more about Google Adsense here:First and foremost is: PositioningWhere you position your Adsense link boxes and banner ads is extremely important. Trying to make money from the bottom of your pages within your website just won't cut it. You need to add your Adsense links right in the heart of your template or right in the heart of your content. I would personally suggest both actually.Adding Adsense in the heart of your template:Link Units:Since the introduction of Google Adsense "link units", we can now add what looks like a "menu sy...
More About: Performance , Money , Perform

5 Google Adsense Secrets, Tips and Tricks
2007-09-19 20:07:00
marketing This is a 5 Google Adsense Secrets, Tips and Tricks :1. Blend your ads. Adsense color and font size1.i It’s tested and it works. Use the same colour of your page background, for the border and the background of the ad.1.ii Use the same colors used in your page, for the Adsense ad title, text and url link.1.iiia If possible use the same font in your page, as the Adsense ads. Since the ads have variable text size and font, according to dimension and type of ad, you can never do this 100% right. But every little bit helps.1.iv Try to not separate the ad from the content (like trashing the ad in some remote corner of your website. Integrate it within the content (in, within, next to, above, below etc).2. Placing ads high on a page is goodPosition the ads with the highest CTR, as high as possible in the page, in the source’s order (in the image below, notice that the ad appears just below the body tag). The first ads that appear in the pages (in the source’s order) get t...
More About: Tips and Tricks

AdSense Tricks: How to Increase CTR
2007-09-19 19:59:00
marketing An increase in CTR can mean a lot to AdSense Revenue. To increase AdSense revenue, either you have to increase traffic or increase CTR.If somehow, you manage to triple your CTR just by tweaking the Google AdSense code, that equals three times boost in your traffic. Here are a few tips for increasing your CTR.What Google AdSense Engineers say:- An email conversation with a Google Engineer:"Due to the dynamic nature of Google AdSense, fluctuations in your revenue will occur. Your earnings will depend on a number of factors, including the types of ads being served to your pages, the cost per click or cost per impression of these ads, and your users' click through selections. Regarding ad placement - the best ad format varies from page to page. We've observed that, in general, wider ads perform better because of their reader-friendly format. We strongly recommend putting your users first when deciding on ad placement. Think about their behavior on different pages, and what w...
More About: Adsense , Tricks

Apply Adsense - 3 Reasons Why Adsense Is Essential For Content Sites - Goog
2007-09-19 19:56:00
marketing To know why Adsense is essential for your content sites is to know first how Adsense works.The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the sea...
More About: Sites , Content , Reasons , Tent