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Google Ad Serving
2008-05-26 18:32:00
Hi All, This post is related to Ad Serving Google is accepting third-party advertising tags on the Google content network in North America. This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns. Google had not accepted third-party tags in the past because we didn't have a process for reviewing ads to make sure that they comply with our format standards and policies, which were established to ensure that ads we serve provide the best possible user experience. Now that's in place. Ad servers, rich media ad agencies and research firms can now go through a certification process that ensures the highest level of advertiser service and user experience. In fact, advertisers and agencies now have the ability to serve ads and measure performance through these certified third parties:Companies wh...

Page Load Time - New Dimention Of Optimization
2008-03-09 08:38:00
Hi AllThis information may be helpful to you in optimization time.Web Page Load Time time taken by the broser to open a web page with full functionality.It is widely accepted that fast-loading pages improve the user experience. In recent years, many sites have started using AJAX techniques to reduce latency. Rather than round-trip through the server retrieving a completely new page with every click, often the browser can either alter the layout of the page instantly or fetch a small amount of HTML, XML, or javascript from the server and alter the existing page. In either case, this significantly decreases the amount of time between a user click and the browser finishing rendering the new content.Right from February 2008, you'll be able to see a grade for yourwebsite's load time in your AdWords account. 'Load time' refers to theamount of time it takes for a user to arrive at your functionallanding page after clicking your ad."Several weeks after your load time grade becomes visib...
More About: Optimization

Paypal vs. Google Checkout in the UK
2007-12-20 13:46:00
Google's Checkout has not picked up fast on many front.Although the two sites are competitors, they have quite different sources of traffic. As you would expect, the majority (59.1%) of Paypal ’s traffic comes from its parent, eBay (combined UK and US sites), with another 12.4% from Google (UK and US sites again). A further 11.7% comes from a combination of email providers, social networks and banks; but just 2.2% comes from non-auction Shopping and Classified sites. This compares with 45.3% for Google Checkout, which helps explain the large number of retailers in the table below llustrating the top 20 upstream sites visited before Google Checkout last week.I would like draw attention one of the creative positioning of product Bill Me Later, Though it has not launced in UK.There is still ways to go as far as "Idea Churining" concern.Google is trying in many verticals & would like to be Master of all trade!!I would like to touch upon the example of Google base also in that context....
More About: Google

KM 2.0
2007-09-25 15:29:00
The Evolution Of Knowledge Management Km 1.0 Vs. Km 2.0From: elsua, 3 days agoSlide deck put together by Jennifer Okimoto on the evolution of Knowledge Management from KM 1.0 to KM 2.0 with a special focus on social computing and social software tools. SlideShare LinkPosts that contain Snow per day for the last 30 days.Get your own chart!

In The Search Of Excellence
2007-07-11 10:58:00
SEM industry per se is growing fast. I have analysed the trend that companies are assuringtheir client for better result in search engine. Online shopping trend normally has several factorswhich matters the most like PPP(purchasing power parity) of a nation, VALS( value and lifestyle) study of the place and a lot more factors. In the search of excellence companies are paying to Media company hell lot of money.I am almost an year old in this industry and i have found that strategic planning for the whole excercise some time missing. Media planning, Brand Management, Reputation Management these terminologies has cropped up and getting attention also.In my opinion basics should be followed to make any excercise.Basic will be more intrusive word so i will suggest Online marketer1. Reserach how Bots/crawlers works.2. Always be honest to clients money.3. Trend analysis is a must; it changes faster than fashion.4. Do not use taboo techniques to achieve the goal; bacause lots of goals makes...
More About: Search

Digital Restriction Management
2007-06-22 07:44:00
DRM:- Digital Restriction Manage ment Digital Restrictions Management (DRM) is a technology that affects all users of computers, media players, mobile phones and other devices.This term is used in broader way like "Technological Protection Measures" (TPM)."DRM technologies are based on the principle that a third party has more influence over your devices than you, and that their interests will override yours when they come in conflict. That is even true where your interest is perfectly legitimate and legal, and possibly also for your own data.So people are unaware about the technological part and that makes people less efficient and it may be breach of Trust.We should share the common goal to make people aware of Digital Restrictions Management (DRM) and its possible consequences. We seek to give people the chance to make informed decisions in their political and commercial choices."Let's make world aware about the outcome"ThanksPraveen PandeyPosts that contain Snow per day for the l...
More About: Strict

Web 2.0
2007-06-21 15:54:00
Web 2 .0 is a process and it is in the progress. It was coined or one can say that it was "Serendipity". Tim O'Reilly coined this concept and it is catching in Media field and Internet Marketing field. It is said if one has resources one can utilise it even if there is no market to utilise it. when this Idea was in embroynic stage marketer doubted a lot, but now even Media and marketing companies have adopted it like anything.Next big is in the way as a gift to the world!!!Posts that contain Snow per day for the last 30 days.Get your own chart!
More About: Web 2.0

"Panama" Yahoo Brain Baby of Imitation!
2007-06-19 13:48:00
Yahoo CEO Terry Semel resigned today(06/19/2007)in a move that sent shockwaves through the Web. Yahoo co-founder Jerry Yang will replace Semel at the top spot. Despite Semel's best efforts -- buying Overture and building Panam a -- Yahoo has not been able to keep up with Google in terms of search or online ad growth. Today's announcement opens up plenty of new questionsIt is really frustrating news from Yahoo part. I believe that Yahoo should try to replicate thevision of Google. There are scope for Yahoo to be on 1st or 2nd position.Yahoo needs to understand the PLC (Product Life Cycle) of its own and delve in the reason of down curving of Brand Image.Yahoo will have to come with big ideas which is severely lacking in their team."Lacking Of Money is not as dangerous as lacking of Idea which run in great way"ThanksPraveen PandeyPosts that contain Snow per day for the last 30 days.Get your own chart!
More About: Baby , Yahoo , Brain

Uno Ranker
2007-06-12 09:00:00
In SEM Industry everyone wants to be on no. 1 rank. It is only a myth created by the Geeks.If any search comes on third or fourth that is also the best.So far as my knowledge concern i feel that being on the top may draw question, i mean to say that in internet world people may smell fish for nothing.ThanksPraveen PandeyPunePosts that contain Snow per day for the last 30 days.Get your own chart!

Basic Rule To Let Bots Crawl In Better Way!!!
2007-06-08 06:42:00
There are basic rules by one can design their web site so that Crawl ers(Search Engine) can navigate the website in better way.1. Relevant Keyword Density.2. Meta Tags3. HTML code should be given preference.4. Less Flash should be there on website.5. Avoid cloaking.There are many ways, and dicoveries are on the way....More posting on next posting.Thanks & Regards.Praveen PandeyPosts that contain Snow per day for the last 30 days.Get your own chart!
More About: Basic , Bots , Bett , Rule

Pay Per Click
2007-06-07 15:01:00
I hope nowadays in Internet world people are confused about PPC, SEM, SEO...In my opinion there should be comman platform where one can share day to day problem.I hope Blogger search may help. Internet World is bombarded with weird Jargons.ThanksPraveen PandeyPosts that contain Snow per day for the last 30 days.Get your own chart!
More About: Pay Per Click , Click , Pay-per-click

Hi, Economic Nomadism is in inception. We all are ...
2007-06-07 10:23:00
Hi,Econ omic Nomadi sm is in inception. We all are working in nomans land. Slowly lossing Idedntity. In this melee we are losing our Identity as an Individual.Next post will be on related topics.ThanksPraveen PandeyPosts that contain Snow per day for the last 30 days.Get your own chart!