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Methods of website linking
2007-12-05 06:59:00
Reciprocal link: A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. Example: A and B have websites. If A's website links to B's website, and B's website links to A's website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange directories, in order to achieve higher rankings in the search engines. Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of links that led to a particular page and the anchor text of the link) to rank websites for relevancy.Webring: A webring in general is a collection of websites from around the Internet joined together in a circular structure. When used to improve search engine rankings, webrings can be considered a search engine optimization technique. To be a part of the webring, each site has a common navigation bar; i...
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Article Marketing and SEO Methods through Publishing - how to get free traf
2007-10-31 10:31:00
With the increased cost and competition for Pay Per Click advertising many people are turning their wheels for new marketing methods that are less expensive. One that has been around for many years is marketing through articles. Article marketing has been the back bone of the internet for decades. The Internet has always been content based. When your looking for information, put some keywords into the search bar and bam you have content.This is were article marketing has taken on so much over the years. You'll sometimes find good content and other times find complete garbage. The difference between the two is how the good content will get around and stick.There are thousands of different techniques that successful Internet Marketers use. However when the basics, and methods are applied correctly, you will usually find a level of success. Many marketers will spend a great deal of there time creating good quality content. The quality content will lead to success.The first and most im...
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RSS Feed Optimization!
2007-09-22 10:11:00
In some ways RSS is very similar to HTML, the language commonly used to create websites. Just as with HTML, webmasters using traditional search engine optimization tactics when creating an RSS feed will find that their RSS feed receives additional exposure and interest. Simple steps to optimize an RSS feed for search engines: 1.) The title should contain important search terms. To state the obvious, the title should be relevant and not misleading, while still emphasizing keywords. Ultimately, the title should entice the reader to read on, not mislead them.2.) Display RSS feeds.Most webmasters display their feeds as content on their website. When displaying a feed be sure to use PHP, ASP or HTML so that search engines will spider the contents of the feed displayed. If using a template to display feeds, use header tags to define the appearance of the Channel Title and Item Titles. Many search engines weight header tags with more importance. See Displaying RSS Feed s for additional info...
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Characteristics of a perfect incoming link
2007-09-13 11:27:00
By John HackingsThis post describes the characteristics of a perfect link. Key word phrase in anchor textUnless you put your keyword phrase in the anchor text (the text that describes the web site being linked to), you are wasting a lot of link power. Unfortunately a lot of people don?t know this an end up putting their company name in the link text rather than the keyword phrase that they want their company to be found by. Much better that they link anchor says ?blue Nike sneakers? than ?Fred?s Sports Store?.The link is from a relevant pageGoogle and the Google-powered search partners seek relevance in the interconnectedness of web pages. Incoming links should be from pages where the content on that page is related to the content of the page that is being linked to. A fishing related page linking to a casino site is an example of a non-related link. A jogging related page linking to a blue Nike sneakers product page is related and is looked upon favourably by the search engines.The...
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Negative SEO Techniques
2007-08-25 08:50:00
Search Engine Optimization or SEO is all about increasing the number of visitors who come to your website and enhance its chances of being ranked in the top results of a search engine. A number of factors are important when optimizing a website to be search engine and user friendly, including the content and structure of the website's copy and page layout, the HTML meta-tags, backlinks and the submission process. Following are some of the factors or techniques negatively affecting the SEO industry:? Dynamically created pages? Sub Domains? Cloaking(or Masking)? Spamdexing? Link Spamming? Page Jacking? Mirrored (or duplicate) websites? Hidden Text? Create Doorway pages1. Dynamically created pages: Dynamically created pages are web pages which have more than one parameter in a website URL.Such type of pages in a website is database driven. Multiple parameters in a dynamic URL (?, .php, .pl, .cgi extension) can often mean that a search engines spider will choose to ignore the document....
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SEO Vs PageRank - Which is more important
2007-08-11 10:33:00
Whether you believe in SEO or Page Rank and wonder which is more important, your thinking is irrelevant. You are wasting your time in wondering what is the correct answer to that question, since even if you knew it there is little you could do to use that information.Why do I say that? Because SEO, or search engine optimization, is a way of designing your website, and placing content in it, to satisfy search engine algorithms. Search engines are so sophisticated today that if you achieve that, then you will also satisfy visitors to your website. If you satisfy visitors to your website, then they will stay on the page they landed on and read it. They will then click to read other pages on your website, and might even make a purchase.Sure, some will leave right away, but if the search engines feel that your content is good enough for a high placement in their indices for the search term, or keyword, that your visitor used to get to your web page, then it is more likely that you will a...
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Wikipedia Founder To Launch Search Engine To Compete Against Google ? To Be
2007-08-03 13:48:00
Have you ever heard of a Wikipedia open source search? That is the plans laid out by Wikipedia founder Jimmy Wales, who expects the search engine to be operational by the end of the year. Wikipedia already appears near the top of many searcher results and has been hugely successful as an online encyclopedia. The advertising-free collaborative effort has proven to be accurate as compared to Encyclopedia Britannica. But how will a new search be able to compete against search and advertising giants like Google , Yahoo and Microsoft?Wales says he wants to provide relevant searchers without excessive "spam and useless crap." Like other open source developments, Wales says the inner workings of the search engine will be transparent.
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Working Strategies Of Search Engine Crawlers.
2007-08-03 13:34:00
Anyone who is serious about building wealth on the Internet MUST master the search engines. Therefore, learning how the search engines actually work and how they present information to the customer initiating a search, is key to anyone optimizing their website for search engine indexing. The most common methods the search engines use to index a site is by using content scanning robots called ?Web Crawlers? or ?Spiders?. Search Engine s use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ?spider? is an automated program that is run by the search engine system. Spider visits a web site, reads the content on the actual site, reads the site's Meta tags, and also follows the site?s outbound links. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and ind...
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Ways to Increase Web Traffic with SEO Services
2007-07-23 12:06:00
Increasing web site traffic and Revenues have always been the aim of all internet marketing strategies. At the end of the day, you create a website so that people can visit it and you can get the desired result. You can do it by selling a product or a service and this could be your own or for another company. But if there is no traffic then there will be no sales, which means no profits. When we say traffic, it doesn?t mean just about anyone visiting the Internet but a targeted traffic that consists of visitors who will buy your product or use your services.There are of course many ways or methods to bring traffic to your website but we are going to look at only the ones which have proven to be successful. In all, you can use three internet marketing strategies to get targeted traffic to your website and they are:Pay-Per-Click/PPC: This is a perfect plan if you have a marketing or advertising budget. Pay-per-click campaigns offered by Google or yahoo don?t need you to spend too much...
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Google Algorithm Update Analysis
2007-07-12 13:56:00
Google has made sensational changes in its algorithm, which are visible since July 5th(last Thursday). This dramatic shift has brought many sites at the top rankings and many at the bottom. The update seems to have revolved around three main areas: domain age, backlinks and PageRank.Domain AgeGoogle has emphasized on age of the domain in this update. The age of the domain can be considered as a factor to determine the genuineness and reliability of the company or the website. This will definitely affect some newly introduced informative and innovative sites which may get spanked like what happened during the last update.BacklinksEvaluation of backlinks have also witnessed adjustments. It appears the number of links are more imperative than the relevancy of links. Websites with large, irrelevant reciprocal link directories are outranking sites with fewer but more focused link. Non-reciprocal linking will loose the benefit over the reciprocal linking in the latest update.In the curren...
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China Develops New Search Engine Technology
2007-07-10 11:36:00
Shanxi (China ) ? The Chinese government has a long standing policy of censoring its Internet population. Decisions to remove content from search engines by companies like Google, for example, have been front page news. Still, those imposed limitations have not stopped scientists there from creating new technologies, which are designed to provide the foundation for more accurate searches.One of the biggest problems users face today when they key something in a search engine is ?noise?: The returned result's often contain a wide array of possible intended meanings based on our few words. We might have searched for ?scientific discovery cap?. The search engine doesn't know us, what we were looking for or what we were hoping to find. Did we want scientific discoveries relating to ice caps, ball caps, electric capacitors or something else? Scientists from the Taiyuan University of Technology , Liu Wei and Chen Junjie, have developed a technology which the believe will solve that problem...
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Easy steps to get your web site indexed by Major Search Engines?
2007-07-04 12:04:00
The first important step in Search Engine Optimization is to index all the pages of a site in major external search engines such as Google, Yahoo, Msn etc?. But now a days it is getting harder and harder. These search engines take very long time time to index the pages of a site in most cases.Once the site is optimized for the targeted keyword and made live, it is now to index all the pages in major search engines. There are various search engine techniques to get your site indexed you site in the search engines. As a SEO expert, I use few simple techniques to invite search engine bot to my web sites. Here is the step by step procedure which you can follow to get through the indexing process easily and successfully. Web Site Design:Very few web designers know the importance of search engine friendly web design. Most of the web designers don?t know how to design a web site to conform major search engines? algorithms and what SEO elements should be taken into consideration to make a...
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What is Google universal Search?
2007-07-03 12:27:00
It seems every time Googl e makes a change to its search engine the world takes notice, and why not? Google is the biggest search engine on the planet, so if Google does make a change to even the smallest algorithm it uses, everyone should sit up and takes notice. Google revealed to the world its new Google universal search on May 16, 2007.So then what is Google universal search? Well the name is pretty self explanatory, what Google plans to do, is bring you pretty much everything associated with a keyword when you look for a particular keyword. This is just the beginning of what Google is hoping to achieve, what Google is planning to do eventually is this: for example when you type in ?Ferrari? in Google, there will be a photograph, a new article, and if possible a video of a Ferrari that shows up on the main page of the Google search. In either case, the intended idea is to bring not just web results that are link based, but truly multimedia rich results like images, videos and eve...
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Magazine June 2007 - Spotlight on SEO
2007-06-28 13:52:00
The main topic this month is Search Engine Optimization (SEO for short) and there is a lot of good information in this issue on how to get your site traffic the RIGHT way. There are definitely right ways (white hat) and wrong ways (black hat) to get your site indexed and get visits that are targeted. Targeted traffic will be interested in what you have to say and more likely to act on offers you promote. Getting your site indexed has a lot of components that are addressed. Good content, linking structure, inbound links, relevance of those links, etc all play into your results.Give yourselves a head up on the competion here by educating yourselves and doing things the ?white hat? way from the start. Resist any temptation to take short cuts and, if you are paying others to do SEO for your site, avoid anyone who claims they can guarantee top listing results for you. They are most likely using ?black hat? techniques.I read something in a book somewhere about ?the wages of sin a...
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Search Engine Optimization Techniques For Newbies.....
2007-06-20 13:01:00
There are certain steps one should follow while optimizing a site:White Hat SEO techniques:1. Quality Content: The content should be written in such a way that it should be search engine and user friendly. Dont' crowd it with keywords otherwise it will be considered as spam. 2. Proper Keyword Research and Use: This is the most important part of the whole optimization process. Care should be taken while selecting the keywords for which you want your site to be optimized. you can place the keywords in the Title tag, Meta tag, Image Alt tags, header tags and in your content.3. Effective Title and Heading Tag: Since search engines gives preferrence to Title tag and header tag, use unique search engine friendly title and header tags in your site. Evetn the title tag will define the content of your site.4. Unique Title and Meta Tags for different pages: Each and every pages in your site should contain unique title and mata tag which is one of the way to get rid of supplemental index. 5. ...
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Factors Considered Unethical Or Black Hat SEO
2007-06-12 14:12:00
There are certain factors by implementing of which will be considered as Black Hat techniques.....a.Page cloaking is a BIG one, which basically consists of using server side scripts to determine whether the visitor is a search engine or a human and serving up different pages depending. The script would serve up a keyword rich, totally souped up page to search robots, while giving humans an entirely different page.b. Link farms are considered black hat. Link farms are basically sites which consist of masses of links, for the purpose of getting rankings in search engines and turning a profit (usually off of affiliate program advertisements on the website).c. Duplicate content can keep a page from getting indexed, and some people have even reported trouble with entire websites being duplicated by unethical webmasters, causing problems with their rankings.d. Spamming keywords, in meta tags, title tags, or in your page's content is a black hat SEO trick that used to work well back in th...
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Google Sandbox
2007-06-04 14:07:00
What is the Googl e Sandbox ?It is a common perception in which Google penalizes new websites by temporarily putting down their rankings and keeping those websites out of the top results for an undetermined period of time say between 6 to 18 months. There is a lot of argument on what the Sandbox is but two things must be absolutely clear for us to begin with:? This effect concerns new sites only ? Evidence shows that new websites in fact do not get ranked as well as they ?should?. New sites are thus penalized by Google (placed in the Sandbox, so to speak) and can only break out once Google ?lets? them ? usually when this ?penalty? expires.Ok, really now, what the hell is the Sandbox?The Sandbox is hard to understand primarily because we don?t have an accurate understanding of how Google?s ranking algorithm works. Google filters new links that it finds based on the following filters:? Time since the page was first found This is a penalty that decreases with time (as the page gets older...

Supplemental Index and its solution
2007-05-28 08:55:00
Supplemental sites are part of Google's auxiliary index. We're able to place fewer restraints on sites that we crawl for this supplemental index than we do on sites that are crawled for our main index. For example, the number of parameters in a URL might exclude a site from being crawled for inclusion in our main index; however, it could still be crawled and added to our supplemental index. Add to de.licio.us
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Introduction on SEO
2007-05-25 14:40:00
Search engine optimization, or more popularly SEO, is a set of methods aimed mainly at improving the ranking of a website in the search engine listings. It is considered as the subset of search engine marketing. Search engine optimization is mainly categorized into two - White Hat SEO and Black Hat SEO. White Hat SEO is the method that is generally approved by almost all search engines. These include adding more content with targeted keywords and improving the website quality. While Black Hat SEO includes tricks such as cloaking and spamdexing. Black hatters usually counter that the methods used by the search engine optimizers are irrelevant.
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Wel Come To The World Of Search Engine
2007-05-25 14:14:00
Hi all, I am a Search Engine Optimizer (SEO) and have been in the optimization world for a long time. The motive to create this blog is to share my knowledge with you all. Since the world of optimization is so wide that we may not be aware of all the things. So this is the better way to share our knowledge through this medium. This blog will help you to be aware of the Search Engine Optimization (SEO) techniques.
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